CMG Training
CMG Training is an Irish CPD provider offering live online and on-demand professional development courses across construction, public sector, procurement, environmental, legal and AI topics to over 8,000 Irish professionals annually.
- Company typePrivate
- Founded-
- HeadquartersSandyford, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CMG Training does
CMG Training, operating under the parent brand The Irish Institute of Professional Education, is a privately held Irish continuing professional development (CPD) provider based in Sandyford, Dublin. It designs and delivers scheduled one-day online CPD courses across eight specialist categories — AI, Procurement, Public Sector, Construction, Environmental, Business & Professional Skills, Legal & Regulatory, and Healthcare — alongside an on-demand masterclass catalog of self-paced pre-recorded modules. Underlying delivery infrastructure consists of live online video conferencing for scheduled courses, an LMS for on-demand content, and CMG Studios in Sandyford for in-house event production, streaming and podcasting.
The company monetises course fees paid per attendee (€499–€665 per course with early-bird tiers), one-time per-course fees for on-demand masterclasses, and bespoke on-site corporate training engagements. Its go-to-market is sales-led but heavily supported by an owned-media ecosystem — the CMG Business Podcast hosted by founder Tony Cantwell and a mailing list of more than 40,000 Irish professionals — which feeds website self-serve booking, phone and email enquiry channels. Customer segments span the Irish public sector, construction, procurement, environmental, legal/compliance and AI-adoption professionals, with named enterprise and government clients including Deloitte, KPMG, Tesco, HSE, Transport Infrastructure Ireland, Dublin Airport Authority and John Sisk.
CMG Training trains over 8,000 professionals annually and is founder-led by Managing Director Tony Cantwell with a team covering operations, content, marketing, studio, data and client account functions. It holds CPD accreditation from the Institute of Banking (IOB), Chartered Accountants Ireland, ACCA and CPA Ireland, and operates two wholly-owned sub-brands — CMG Studios (production services) and CMG Events (event hosting) — alongside its core training business.
CMG Training firmographics
Firmographics- Name
- CMG Training
- Legal name
- CMG Training
- Website
- https://cmgtraining.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CMG Training is an Irish CPD provider offering live online and on-demand professional development courses across construction, public sector, procurement, environmental, legal and AI topics to over 8,000 Irish professionals annually.
- Ownership category
- akta.pro rank
CMG Training industry classification
Industry- Product category
- Professional Education and Corporate Training
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Accounting, Audit & Tax (CPA/CA/ACCA CPE) (EDAAALAA)
- akta.pro secondary industries
- Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ), Legal & Governance Professional Development (EDAGANAK), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)
Keywords
Where CMG Training is headquartered
LocationHeadquarters
- HQ city
- Sandyford
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
CMG Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Scheduled CPD Training Courses: One-day live online professional development courses offered across multiple categories (AI, Procurement, Public Sector, Construction, Environmental, Business Skills, Legal/Regulatory). Delivered in real-time with early-bird and standard pricing tiers. Revenue generated through course fees paid by individual attendees or organisations.
- On-Demand Masterclasses: Pre-recorded video courses available anytime through the CMG Masterclass Catalog. Learners access courses for a one-time fee per course, with instructors including subject matter experts like Kate Colleary, Roger Murray SC, Gerard Keating, and Ivan Yates.
- Customised On-Site Training: All courses can be tailored and delivered on-site for specific teams and organisations, providing a B2B revenue stream with custom engagement terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Professional Course - Early Bird Rate |
| One time/ perpetual license | Pay-as-you-go | Standard Professional Course - Normal Rate |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
CMG Training product offering
Product offeringCore offering
CMG Training (trading as The Irish Institute of Professional Education) delivers one-day live online Continuing Professional Development (CPD) courses across eight specialist categories — AI, Procurement, Public Sector, Construction, Environmental, Business & Professional Skills, Legal & Regulatory, and Healthcare — together with a self-paced on-demand masterclass catalog and customized on-site team training for organisations. The company also operates CMG Studios and CMG Events for professional event management, streaming, video production and podcast services from its Sandyford base.
Product overview
CMG Training (The Irish Institute of Professional Education) operates as Ireland's leading continuing professional development provider, offering practical one-day online CPD courses across eight specialist categories: AI Training, Procurement Training, Public Sector Training, Construction Training, Environmental Training, Business & Professional Skills Training, Legal & Regulatory Training, and Healthcare. The portfolio includes a Live Online Training Courses catalog (scheduled one-day instructor-led sessions with upcoming dates through 2026), an On-Demand Masterclass Catalog (self-paced pre-recorded modules), CMG EVENTS and CMG Studios (professional event management and streaming services from Sandyford Business District), and the CMG Business Podcast. Courses cover niche professional topics not widely available elsewhere, with topics including AI tools (Microsoft Copilot, Claude), procurement compliance, public sector governance, construction contracts (NEC4, BCAR, RIAI), environmental regulation, business finance, and legal compliance. The company trains over 8,000 professionals annually and is led by Managing Director Tony Cantwell.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Online CPD Training Courses
Quantifiable outcome
- Over 8,000 professionals trained annually
- +2 more outcomes
Companies that use CMG Training
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
CMG Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CMG Training partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
CMG Training competitors and assessment
Company assessmentBroad incumbents
- Coursera for Business: Global MOOC platform offering enterprise subscriptions to professional development and CPD-eligible content across business, tech, and data. Overlaps with CMG's masterclass and business skills offering as a scalable, lower-cost self-paced alternative.
- LinkedIn Learning: Enterprise-scale subscription learning library embedded in LinkedIn's professional network. Comparable as a self-paced professional development option bundled into enterprise L&D budgets, competing with CMG's on-demand masterclass catalog.
Emerging players
- PD Training: Corporate training provider specialising in professional development short courses across business skills, leadership, and project management. Comparable business model (per-seat short-course training) though operating across APAC and globally rather than Ireland-only.
Direct peers
- Irish Management Institute (IMI): Ireland-based provider of executive education, management development, and professional training for Irish professionals and corporates. Comparable business model to CMG's Business & Professional Skills category with similar one-day and short-course formats.
- The Law Society of Ireland (Education): Ireland's professional body for solicitors, providing accredited CPD courses for legal practitioners. Comparable to CMG's Legal & Regulatory Training category in terms of jurisdiction-specific, professionally-accredited CPD delivery.
- ICS Skills: Dublin-based training provider offering short professional courses in management, HR, finance, and IT to Irish learners. Overlaps directly with CMG's Business & Professional Skills category and shares the Irish CPD/QQI framework.
- Chartered Accountants Ireland (CAI): Ireland's professional accountancy body running accredited CPD programmes for its members. Directly comparable to CMG's accounting-adjacent courses (VAT, RCT, Employment Tax) and shares the accredited-CPD delivery model CMG relies on.
- SQT Training: Irish QQI-accredited training company delivering short professional development courses in business, compliance, and IT to Irish professionals. Closely comparable in format, pricing tier, and target audience to CMG's professional skills catalogue.
- Engineers Ireland Training: The professional body for engineers in Ireland, running accredited CPD courses for engineering professionals. Comparable to CMG's Construction Training vertical (NEC4, BCAR) and shares the CPD-credited, niche-discipline delivery model.
- Institute of Public Administration (IPA): Ireland's leading public-sector training provider offering CPD courses for civil servants, local authorities, and state agencies. Directly comparable to CMG's Irish Public Sector segment, sharing both customer base and CPD accreditation model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CMG Training social profiles
Digital presenceCMG Training compliance and trust
Trust signalCompliance2 records
CMG Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
CMG Training leadership team
Management profileNumber of profiles
Profiles11 records
CMG Training subsidiaries and ownership
Company hierarchySubsidiaries2 records
CMG Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CMG Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CMG Training
What does CMG Training do?
CMG Training (trading as The Irish Institute of Professional Education) delivers one-day live online Continuing Professional Development (CPD) courses across eight specialist categories — AI, Procurement, Public Sector, Construction, Environmental, Business & Professional Skills, Legal & Regulatory, and Healthcare — together with a self-paced on-demand masterclass catalog and customized on-site team training for organisations. The company also operates CMG Studios and CMG Events for professional event management, streaming, video production and podcast services from its Sandyford base.
Is CMG Training a public or private company?
CMG Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CMG Training founded?
CMG Training was founded in -1. It employs 11 to 50 people.
Where is CMG Training based?
CMG Training is headquartered in Sandyford, Ireland, in the Europe region.
How does CMG Training make money?
Three revenue lines are on record. Scheduled CPD Training Courses are the primary driver. The others are on-Demand Masterclasses and customised On-Site Training.
Who are CMG Training's main competitors?
Broad incumbents on record are Coursera for Business and LinkedIn Learning. PD Training is listed as an emerging player. Direct peers are Irish Management Institute (IMI), The Law Society of Ireland (Education), ICS Skills, Chartered Accountants Ireland (CAI), SQT Training, Engineers Ireland Training and Institute of Public Administration (IPA).
Does CMG Training have an API?
No public API is recorded for CMG Training.
What industry is CMG Training in?
CMG Training's product category is Professional Education and Corporate Training. Its primary akta.pro industry code is EDAAALAA, Accounting, Audit & Tax (CPA/CA/ACCA CPE), with a secondary code of EDAAALAJ, Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE). Its NAICS code is 611430 and its SIC code is 8200.