Professional Development Training
Professional Development Training (PD Training) is an Australian private company founded circa 2009 that delivers professional development and leadership training courses to enterprise organizations, government bodies, and individuals across Australia and Asia, via in-house programs, public classes, live online delivery, and the REACH technology ecosystem.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Professional Development Training does
Professional Development Training (PD Training) is an Australian private company founded circa 2009-2010 that provides professional development and leadership training to enterprise organizations, government bodies, and individual professionals across Australia, New Zealand, Singapore, Malaysia, Hong Kong, and the United States. The company delivers training through four primary channels: custom in-house training programs delivered at client offices, open-enrollment public classes in six Australian capital cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra), live online virtual instructor-led classes, and bespoke custom L&D projects. Its content library spans 100s of courses across 16 categories, anchored by the ASCEND Leadership Program and structured around measurable outcomes using the Kirkpatrick 4 Levels evaluation model.
The technology stack supporting the training delivery is built around four components: the cloud-based Training Management Centre (TMC) for course research, booking, scheduling, enterprise reporting, and department budget management; the Orgmenta mobile application on iOS, Android, and Windows for post-course reinforcement, goal-setting, and accountability features; the REACH LX Leader Experience Platform accessed via Gold Partner status; and REACH psychometric profiling tools (valued at $199 per participant) integrated into training sessions. The company also offers the REACH Future Proofing Personal Development Dashboard with 12-month access to extend engagement beyond individual training events. Certifications include ISO 9001, ISO 27001, B Corporation status (2024), and QAssure Accreditation.
PD Training operates a hybrid go-to-market combining enterprise field sales with dedicated customer relationship managers for custom projects, and direct-to-consumer enrollment through its public class schedule. Revenue is generated through per-person public course pricing (AUD 770 for 1-day, AUD 1,540 for 2-day leadership, AUD 2,310 for 3-day programs), quote-based custom in-house training under multi-year contracts, annual subscription pricing for the Enterprise Management Centre, and licensing/royalty revenue from the REACH LX partnership. Named customers include NSW Government, Queensland Government, Singapore Government (via GeBIZ), Malaysia Government (via HRDF), Fonterra, and Foxtel, with pre-qualified supplier status across multiple government procurement panels.
Professional Development Training firmographics
Firmographics- Name
- Professional Development Training
- Legal name
- Professional Development Training Pty Ltd
- Website
- https://pdtraining.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Professional Development Training (PD Training) is an Australian private company founded circa 2009 that delivers professional development and leadership training courses to enterprise organizations, government bodies, and individuals across Australia and Asia, via in-house programs, public classes, live online delivery, and the REACH technology ecosystem.
- Ownership category
- akta.pro rank
Professional Development Training industry classification
Industry- Product category
- Professional Development Training
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Learning & Development (L&D) & Training Management (EDABAIAC)
- akta.pro secondary industries
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM), Corporate Learning & Training Content Development (EDAGAKAC), Change Management & Organizational Development (OD) Training (EDABAIAJ)
Keywords
Where Professional Development Training is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Professional Development Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- In-house Training: Custom training delivered at client offices nationwide. Tailored to specific organizational needs including system rollouts, change programs, and large-scale behavior change initiatives.
- Public Class Enrollment: Open enrollment courses available in major Australian cities and live online. Per-person pricing with multiple courses across 16 categories.
- Custom/Bespoke Program Creation: Fully customized training programs created for specific client outcomes. Involves instructional design, subject matter experts, graphic design, and training delivery. Fully chargeable at time of creation.
- Enterprise Training Management Solutions: Enterprise Management Centre software providing department budget management, automated reporting, approval workflows, and training calendar automation.
- Leadership Software Partnership: Gold Partner status for REACH LX Leadership Software platform, providing access to the world's leading leadership software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Public Class Per-Person Pricing |
| Other | Multi-year contract | Custom In-House Training |
| Subscription | Annual | Enterprise Management Centre |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Professional Development Training product offering
Product offeringCore offering
PD Training is a workplace learning organization that designs, delivers, and manages professional development and leadership training for individuals and organizations. Offerings span public open-enrolment classes in major Australian cities and live online, custom in-house training delivered at client sites, bespoke L&D projects (including system rollouts and change programs), leadership development programs (such as ASCEND), and access to the REACH LX leadership software platform, all supported by a proprietary Training Management Centre and the Orgmenta reinforcement app.
Product overview
PD Training operates as a comprehensive professional development and leadership training provider offering a multi-product ecosystem. The core offering consists of training courses (public classes, in-house training, and custom programs) spanning leadership development, communication skills, project management, and workplace effectiveness. This is supported by a technology platform centered around the Training Management Centre (TMC) for course research, booking, and reporting, the REACH LX Leader Experience Platform for leadership software and psychometric profiling, and the Orgmenta mobile app for post-course reinforcement. The REACH Profiles and Future Proofing Dashboard serve as add-on tools included with training participation. The portfolio also includes specialized offerings like the ASCEND Leadership Program (a multi-step structured development pathway), Custom L&D Projects for organizational-specific needs, and eLearning solutions. The company serves clients across Australia and internationally through offices in Malaysia, Hong Kong, Singapore, New Zealand, and the USA.
Differentiator
Problem solved
Functional benefit
Brands
- REACH LX: The world's leading Leadership Software - a leader experience platform provided through Gold Partner Status.
- Orgmenta
- ASCEND Leadership Program
Products and services
- Public Class Training Open-enrolment professional development courses delivered in person across six Australian capital cities (Sydney, Melbourne, Brisbane, Perth, Adelaide, Canberra) and via live online instructor-led classes for remote participants. Per-person pricing varies by course duration and type. Includes REACH Profiles, 12-month development dashboard access, and post-course reinforcement via the Orgmenta app.
- In-House Custom Training Custom training programs delivered at client offices nationwide for organizations requiring tailored content. Dedicated customer relationship managers support larger projects, and instant online quotes are available. Topics include leadership, communication, customer service, and team development.
- Custom L&D Projects and Programs
Quantifiable outcome
- 140,000+ leaders and team members have grown through PD Training programs
- +2 more outcomes
Companies that use Professional Development Training
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Professional Development Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Professional Development Training partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- REACH Ecosystem / REACH LXcoreGold Partner status for REACH LX Leadership Software platform - described as 'the world's leading Leadership Software'. Partnership involves providing REACH profiling tools as an integral part of many training sessions to determine training requirements.
- OrgDev Institute (ODi)corePD Training is a founding member of the OrgDev Institute, committed to making the world a better place with happier more productive people.
- Karstens Conference CentreminorVenue partnership for public training classes in Adelaide and Brisbane (Karstens Conference Centre, Level 24, 215 Adelaide St, Brisbane).
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Professional Development Training competitors and assessment
Company assessmentDirect peers
- Wilson Learning Worldwide: Provider of sales, leadership, and interpersonal skills training with a strong APAC presence. Comparable to PDT's business skills, sales, leadership, and APAC regional delivery model.
- Development Dimensions International (DDI): Global leadership development firm offering assessment, training, and succession solutions to enterprises. Highly comparable to PDT's enterprise leadership development and REACH-style profiling approach.
- The Ken Blanchard Companies: Leadership training and consulting firm built around flagship content (e.g., Situational Leadership) and delivered via workshops and enterprise programs. Comparable to PDT's leadership development and custom L&D project portfolio.
- Dale Carnegie Training: Global leader in professional training, leadership, and interpersonal skills courses delivered through in-person workshops and enterprise programs. Closely mirrors PD Training's public-class plus custom in-house delivery model.
- Centre for Creative Leadership (CCL): Globally recognized leadership development provider offering assessment, executive education, and custom programs. Directly comparable in target audience (mid-to-senior leaders) and delivery format (custom enterprise + open enrollment).
- FranklinCovey: Provider of leadership, execution, and organizational change programs delivered through workshops, content, and enterprise subscriptions. Overlaps with PDT's leadership development, custom L&D, and change program offerings.
- Australian Institute of Management (AIM): Australia's longest-running provider of management and leadership short courses, with public class schedules and corporate training. Operates in the same Australian enterprise L&D category as PDT with overlapping course catalogs.
Regional players
- Saxton Speakers Bureau / AAPoly (training arm of Australasian institutions): Australian vocational and professional education providers offering short courses and corporate training. Represents the regional Australian competitor set that PDT competes against for both public class enrolments and enterprise L&D work.
Broad incumbents
- Korn Ferry (Leadership Development): Global organizational consulting firm with a substantial leadership development and professional learning practice. Comparable to PDT's enterprise L&D and consulting arm but operates at much greater scale and breadth.
- LinkedIn Learning: Massive digital learning library integrated into LinkedIn's platform, serving enterprise and individual subscribers. Represents the digital-first alternative that competes with PDT's trainer-led professional development courses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Professional Development Training social profiles
Digital presenceProfessional Development Training compliance and trust
Trust signalCompliance3 records
Professional Development Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Development Training leadership team
Management profileNumber of profiles
Profiles3 records
Professional Development Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Development Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Development Training
What does Professional Development Training do?
PD Training is a workplace learning organization that designs, delivers, and manages professional development and leadership training for individuals and organizations. Offerings span public open-enrolment classes in major Australian cities and live online, custom in-house training delivered at client sites, bespoke L&D projects (including system rollouts and change programs), leadership development programs (such as ASCEND), and access to the REACH LX leadership software platform, all supported by a proprietary Training Management Centre and the Orgmenta reinforcement app.
Is Professional Development Training a public or private company?
Professional Development Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Professional Development Training founded?
Professional Development Training was founded in 2010. It employs 251 to 500 people.
Where is Professional Development Training based?
Professional Development Training is headquartered in Sydney, Australia, in the Oceania region.
How does Professional Development Training make money?
Five revenue lines are on record. In-house Training is the primary driver. The others are public Class Enrollment, custom/Bespoke Program Creation, enterprise Training Management Solutions and leadership Software Partnership.
Who are Professional Development Training's main competitors?
Direct peers on record are Wilson Learning Worldwide, Development Dimensions International (DDI), The Ken Blanchard Companies, Dale Carnegie Training, Centre for Creative Leadership (CCL), FranklinCovey and Australian Institute of Management (AIM). Saxton Speakers Bureau / AAPoly (training arm of Australasian institutions) is listed as a regional player. Broad incumbents are Korn Ferry (Leadership Development) and LinkedIn Learning.
Does Professional Development Training have an API?
No public API is recorded for Professional Development Training.
What industry is Professional Development Training in?
Professional Development Training's product category is Professional Development Training. Its primary akta.pro industry code is EDABAIAC, Learning & Development (L&D) & Training Management, with a secondary code of BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer). Its NAICS code is 611430 and its SIC code is 8200.