World of Insights

What World of Insights does

World of Insights (World of Insights Oy) is a Finland-based, privately held provider of game-based and participative corporate learning products and custom learning experience design services, founded in 2015 and operating from Helsinki with a reported headcount of 1–10. The company sells a catalog of branded learning games—card-based products such as GROW: Coaching Game, The Unicorn Game, Unlimited Design Thinking Game, Dare to Learn Game, and four Insight Cards decks (Innovation, Leadership, Personal Development, Sustainability)—alongside Digital Check-in Cards, bundles, and a recently introduced suite of AI Learning Games (Leading Humans & AI, AI Innovation Game, AI Safety Lab). A set of free downloadable design templates (User-Centric Learning Design Canvas, Coaching Canvas, Learning Activity Design, etc.) functions as a top-of-funnel content marketing asset.

Its underlying technology is a hybrid physical + digital learning model: physical card decks paired with slide sets and facilitator instructions, digital card assets importable into collaboration platforms (Miro, Mural, Figjam, Howspace, Butter), and a webshop plus direct-order channel (minimum 5 copies) for worldwide delivery. Custom solutions are produced via professional services engagements, including co-developed games with Vlerick Business School, Deloitte, Bekaert, Teknos, and Axa Insurance Benelux, complemented by in-company training programs.

Revenue is generated through one-time product sales (€22–€130 per SKU, €135–€350 for bundles), tiered digital licensing (€35–€375), custom learning-solution development, and in-company training programs delivered by a facilitator network. Named enterprise and institutional customers include Nestlé, Accor Hotels, Euroclear, Vlerick Business School, Finnair, Axa Insurance, Henley Business School, Deloitte, Bekaert, Teknos, Vaisala, Flanders Government, and Ponsse, with stated reach in over 35 countries. Distribution is sales-led, direct, and supplemented by content marketing and organic social channels.

Name

World of Insights

Legal name

World of Insights Oy

Website

https://worldofinsights.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

World of Insights designs and sells card-based and digital serious games plus custom learning experience design services for enterprise L&D teams, business schools, and government buyers across 35+ countries.

Ownership category

akta.pro rank

Product category

Corporate Learning & Development / Serious Games

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Game-Based Learning & Gamification Authoring (EDAFAHAF)

Keywords

• Corporate learning games
• Learning experience design
• Serious games training
• Facilitation card decks
• AI adoption workshops

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Learning Games and Card Products: Sale of physical and digital learning games including The Unicorn Game, GROW Coaching Game, Unlimited Design Thinking Game, Dare to Learn Game, and various Insight Cards sets. Products are sold individually or in bundles with discounts.
2. Custom Learning Solutions Development: Custom game and learning experience design services for organizations, including full development of coaching games, learning materials, and facilitator training.
3. In-Company Training Programs: Live in-company training programs on learning experience design, delivered by world-class facilitators for organizational teams.
4. Digital Cards Licensing: Digital Check-in Cards sold with single, team (5x), or organization (unlimited) license options, ranging from €35 to €375.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

World of Insights designs, produces, and sells card-based and digital learning games (workshop kits such as The Unicorn Game, GROW Coaching Game, Unlimited Design Thinking Game, Dare to Learn Game, four Insight Cards themes, and three AI Learning Games), supplemented by custom game design services and in-company learning designer training programs. The target buyer is enterprise L&D teams and business schools that want to replace slide-based training with participative, game-based learning experiences.

Product overview

World of Insights is a corporate learning solutions provider offering a comprehensive portfolio of game-based and participative learning products. The core offerings include AI Learning Games (Leading Humans & AI, AI Innovation Game, AI Safety Lab) for AI adoption and leadership development, card-based games (GROW: Coaching Game, The Unicorn Game, Unlimited Design Thinking Game, Dare to Learn Game, and four Insight Cards variants), Digital Check-in Cards for virtual collaboration, and bundles combining multiple products. The portfolio is complemented by a collection of free tools and templates (User-centric Learning Design Tool, Learning Activity Design, Coaching Canvas, Learning Contract, and others) designed to support learning design practitioners. The products range from paid physical/digital card games and workshop kits to free downloadable resources, with bundle options offering discounts for team purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Leading Humans & AI Customizable AI Learning Game that helps managers understand how their leadership role evolves when AI becomes part of everyday work, designed for AI adoption and leadership development in organizations.
• AI Innovation Game AI Learning Game providing a structured flow from inspiration to action: explore real AI case studies, identify meaningful 'jobs to be done,' and design quick experiments relevant to organizations.
• AI Safety Lab Practice-based AI Learning Game focused on psychological safety, emotional intelligence, and human responses to AI-driven change in organizations.
• GROW: Coaching Game Card-based coaching game (54 playing cards including Challenge, Goal, Reality, Options, and Way Forward question cards) based on the GROW model to transform management culture and create stronger collaboration through peer coaching practice.
• The Unicorn Game Innovation workshop kit (84 playing cards, game rule sheet, slide set, agenda planner, calculation sheet, printable handouts) enabling participants to think like a startup, accelerate digital transformation through megatrends, and practice business model innovation.
• Unlimited Design Thinking Game Design thinking game (54 playing cards, slideset, game instructions, printable handouts) for leaders and managers to introduce design thinking concepts through an experiential workshop format.
• Dare to Learn Game Card game (48 Reflect, Rethink, Act cards with game instructions) for accelerating organizational learning, reflecting on learning strategies, rethinking ideas, and taking action.
• Insight Cards on Innovation Card deck (54 playing cards: 40 questions + 12 what-if cards) with powerful question cards to inspire dialogue on innovation in small groups based on management theories and neuroscience.
• Insight Cards on Leadership Card deck (56 playing cards: 40 questions + 12 what-if cards) with powerful question cards to elevate leadership dialogues and inspire dialogue in small groups.
• Insight Cards on Personal Development

Quantifiable outcome

• Euroclear trained over 30 in-house trainers and coaches on learning experience design in a three-month program
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, strategic and notable.

• Vlerick Business SchoolcoreStrategic or Co-development PartnerLong-standing collaborative partnership where World of Insights has helped Vlerick's learning designers and professors make learning more impactful through tools, games, and capacity building. Created various games including the Adaptive Capabilities game and Digital Transformation Leaders game for the business school's programs.
• BekaertcoreStrategic or Co-development PartnerMulti-year partnership designing comprehensive learning solutions across leadership development (Elevation program), health and safety culture (Compass journey), and strategic capability building. World of Insights acts as a true partner becoming part of Bekaert's team rather than an external provider, designing full learning journeys with hybrid toolboxes.
• Government of FlandersstrategicStrategic or Co-development PartnerCollaboration with Vlerick Business School to develop an entrepreneurship mindset for civil servants. World of Insights developed a serious game and workshop concept resulting in a space adventure-themed board game and learning experience.
• TeknosnotableImplementation/ SI/ Consulting PartnerCustom coaching game development for Finland-based paints and chemicals company. Project included learning experience design, full game development and learning materials, and in-house facilitator training rolled out across the organisation.
• Axa Insurance BeneluxnotableStrategic or Co-development PartnerDevelopment of the One Axa values game to embody company values in action. World of Insights developed the values game concept, learning experience design, facilitator guidelines, visual design and production of the game.
• Deloitte (UK and Ventures)coreStrategic or Co-development PartnerDevelopment of growth mindset learning solution combining digital and physical elements. Project included full development of learner personas, defining learning impact, designing and producing a learning game, as well as software development of the digital learning solution.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mursion: Mursion provides AI-powered simulation-based training for soft skills, leadership, and workplace conversations. It directly competes with World of Insights in delivering experiential, scenario-based corporate learning, though delivered through VR/AI avatars rather than physical card games.
• Filtered: Filtered is an AI-driven learning experience creation platform that helps L&D teams rapidly build, curate, and personalize learning content. It overlaps with WoI's learning experience design offering and free tools targeting the same L&D practitioner buyer.
• Looop (by 360Learning): Looop is a lightweight in-context learning experience design tool from 360Learning that helps managers create learning in the flow of work. It overlaps with WoI's User-Centric Learning Design Tool and targets the same L&D designer buyer.
• Art of Hosting: Art of Hosting is a global community and methodology for participative leadership workshops using methods like World Cafe and Open Space. It overlaps directly with WoI's participative learning design, facilitation training, and dialogue-based card methodologies.
• LEGO Serious Play: LEGO Serious Play is a facilitated methodology and materials program for strategic workshops, innovation, and team building. It is the closest methodological analogue to WoI's serious game-based facilitation approach and competes for facilitator training budgets.
• Enduvo: Enduvo is a VR-based platform that lets experts create and share immersive training content without code. It competes for innovation in how experiential learning is authored and delivered, overlapping with WoI's custom learning game design service.

Broad incumbents

• Skillsoft: Skillsoft is a large incumbent corporate learning platform offering content, coaching, and AI-driven skills development. While it competes in the same enterprise L&D budget pool, its modality is content-led rather than game-based and experiential like WoI.
• The Center for Creative Leadership (CCL): CCL is a globally established leadership development institution offering assessments, training programs, and facilitator networks. It overlaps with WoI's leadership development offerings (Insight Cards on Leadership, GROW Coaching Game) for enterprise L&D buyers.
• BTS: BTS is a global consulting firm specializing in business simulations, experiential learning, and leadership development for large enterprises. It competes with WoI's custom learning game and in-company training streams while serving many of the same multinational buyers.

Emerging players

• Knowledge Avatars: Knowledge Avatars offers AI-powered role-play and simulation tools for soft-skills training. It is an emerging alternative to WoI's AI Innovation Game and AI Safety Lab, targeting enterprise buyers seeking AI-driven experiential learning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/insightsworld
• Facebookfacebook.com/worldofinsights
• LinkedInlinkedin.com/company/worldofinsights

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World of Insights