What PDCA does

PDCA Inc. is a privately-held, New York-based business consulting firm founded and led by Leo Parente that delivers advisory services to B2B and B2C clients across more than a dozen industries, with particular depth in automotive and motorsport marketing. The firm does not maintain a traditional employee base; instead, it operates as an 'Alliance of Professionals,' assembling contracted talent per engagement in a model the company compares to a 'movie production' approach to control cost and tailor teams to project needs.

PDCA's core offering is the proprietary 'PDCA Process,' a structured methodology that adapts W. Edwards Deming's Plan-Do-Check-Act cycle and Toyota production principles into a 14-point framework and 12-step implementation program covering strategy, sales, marketing, and partnerships. Service lines include Business Growth Consulting, Sales/Marketing Consulting, Partnership Development, AI Optimization (delivered via two AI-agency partners), Auto Investments / Rainmaking, Go-To-Market Ideas, PDCA Process Training (including a '25 Success Skills' curriculum), Experiences and Events, and Motorsport Marketing. PDCA claims cumulative client outcomes of $554MM in sales value and $776MM in marketing value, with case-study engagements cited anonymously as Clients A through X.

The business model is professional-services consulting revenue generated through project-based fees and retainer arrangements, supplemented by equity participation, success fees, and sponsorship facilitation in its auto-investments and motorsport practices. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led, relying on direct outreach, the principal's LinkedIn presence, and a company website (pdcamarketing.com); there is no disclosed headcount, no institutional funding, no offices outside New York, and no public financial reporting.

Name

PDCA

Legal name

PDCA Inc.

Website

https://pdcamarketing.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

PDCA Inc. is a privately-held, New York-based business consulting firm founded by Leo Parente that delivers advisory services across sales, marketing, partnerships, and AI optimization to B2B and B2C clients using a proprietary PDCA Process methodology and an on-demand Alliance of Professionals model.

Ownership category

akta.pro rank

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Business Growth Consulting: Consulting engagements for B2B and B2C clients focused on improving sales, marketing, business operations, talent teams, process efficiencies, and profitability. Revenue generated through project-based consulting fees and retainer arrangements.
2. Sales/Marketing Consulting: Advisory services for sales and marketing strategy, tactics, brand management, and partnership development. Includes process fixes, profitability planning, and ROI-driven engagements.
3. Cross-Brand Partnership Development: Corporate partnership strategy, partner matching, and alliance management services. Revenue generated through consulting fees for partner searches, partnering strategies, partner assessments, and partnership coaching.
4. Auto Investments / Rainmaking: Next-gen automotive opportunity development including business plan updates, process improvement, team training, brand messaging, investor pitch storytelling, and introductions to funding sources. Revenue from equity participation, growth consulting, and success fees.
5. PDCA Process Training: Dedicated and personalized course instruction teaching the PDCA methodology, 25 success skills, and business acumen. Includes young talent reality mentoring programs with group training and individual guidance sessions.
6. Go-To-Market Execution: Activation services including live/digital/social campaigns, brand experiences, digital ad buys, product placements, partnerships and sponsorships. Delivered through agency partnerships with specialists in various categories.
7. Motorsport Marketing: Race car/driver/series/event sponsorship facilitation, business development, customer engagements, and brand experiences leveraging auto racing properties. Revenue from sponsorship facilitation fees, partnership brokering, and ROI-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PDCA Inc. is a business consulting firm that helps B2B and B2C clients improve business operations, sales, marketing, talent teams, and profitability. Services span business growth consulting, sales/marketing consulting, cross-brand partnership development, AI optimization, motorsport marketing, go-to-market activations, and PDCA Process training based on W. Edwards Deming's Plan-Do-Check-Act methodology and Toyota production principles.

Product overview

PDCA Inc. is a business consulting firm offering a portfolio of professional services rather than a unified software product. The core offerings include Business Growth Consulting, Sales/Marketing Consulting, Partnership Development, and AI Optimization services. These are complemented by specialized service lines: Auto Investments (ROI development for next-gen automotive), Go-To-Market Ideas (bizdev/marketing activations), PDCA Process Training (personalized course instruction on the PDCA methodology), Experiences and Events (experiential marketing), and Motorsport Marketing (sponsorship and brand activations). The services are delivered through an Alliance of Professionals model, assembling teams based on project needs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $554MM in Sales and $776MM in Marketing Value delivered to clients to date
• +7 more outcomes

Named customers6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 2 AI-Expert Consulting AgenciescoreStrategic or Co-development PartnerPDCA has established partnerships with 2 AI-expert consulting agencies to deliver AI Optimization services to clients. These partnerships enable PDCA to help businesses implement and optimize AI technologies effectively as part of their overall consulting offerings.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Engine Shop: Sports and entertainment marketing agency specializing in motorsport, sponsorship, and experiential marketing. Directly comparable to PDCA's motorsport marketing and brand experience service lines.
• Wasserman: Sports, music, and entertainment marketing agency with deep motorsport and sponsorship expertise. Closely comparable to PDCA's motorsport marketing, brand experiences, and partnership brokering offerings.

Broad incumbents

• Accenture: Global professional services firm delivering management consulting, digital transformation, and marketing operations. Comparable to PDCA's business growth, sales/marketing consulting, and AI optimization offerings.
• Bain & Company: Top-tier global management consulting firm with strong practices in strategy, sales, marketing, and operations transformation — directly comparable service categories to PDCA's core consulting offerings.
• McKinsey & Company: Global management consulting leader offering strategy, operations, sales, and marketing advisory to enterprises. Overlaps with PDCA's core business growth and sales/marketing consulting offerings, but at vastly greater scale and across all industries.
• KPMG Advisory: Big Four advisory firm providing management consulting, performance improvement, and marketing advisory services. Comparable to PDCA's generalist business growth and process improvement engagements.
• Deloitte Consulting: Big Four advisory firm with practices across strategy, operations, sales transformation, and marketing. Comparable breadth of services to PDCA across enterprise B2B and B2C clients.
• Boston Consulting Group: Global strategy consulting firm with deep practices in sales, marketing, automotive, and operations — overlapping with nearly all of PDCA's service lines, including the auto/motorsport specialty.
• Dentsu: Global advertising and marketing services network with extensive automotive client roster. Comparable to PDCA's sales/marketing consulting, partnership development, and motorsport activation offerings.

Emerging players

• R/GA: Digital-focused creative and consulting agency with marketing transformation and AI-enabled service offerings. Comparable to PDCA's go-to-market activation, digital optimization, and emerging AI optimization practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pdca-inc.
• Xx.com/PDCAmarketing
• Facebookfacebook.com/PDCAmarketinginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PDCA