Market Strategies International

What Market Strategies International does

Escalent, formerly Market Strategies International, is a privately held market research and advisory firm headquartered in Livonia, Michigan, that delivers custom research, strategic insights, and advisory services to enterprise clients. The firm operates across eight industry verticals — Automotive & Mobility, Consumer Goods & Retail, Energy, Financial Services, Health, Technology, Telecom, and Travel & Tourism — and counts Microsoft, T-Mobile, Reckitt, Southern California Edison, Facebook, and the FIFA World Cup 2022 among its named engagements.

The company's core technology is an AI-enabled research and advisory platform layered on a behavioral-science foundation, marketed through five proprietary branded products: Enlyta Insights® (AI-powered insights platform), BeSci x AI™ (behavioral science combined with AI), Evoke™ (AI-driven research methodology), Human Motion Intelligence (AI analysis of human movement/behavior), and Human-Guided Synthetic Research (synthetic data guided by human experts). Three of these — Enlyta Insights®, BeSci x AI™, and Evoke™ — carry registered trademarks. Underlying capabilities span generative AI, knowledge retrieval, predictive analytics, and process automation, with AI modalities covering text and structured data. Core service offerings are organized into Markets (Market Assessment, Competitive Intelligence, M&A Research), Brands (Positioning, Messaging, Brand Elements, Evaluation, Evolution), Products (Opportunity Finder, Concept Creation/Evaluation, Product Optimization), Customers (Consumer Journey, Segmentation, CX Management, Retention, UX Research), and Managed Services (Customer Success, Business Operations, Enterprise Intelligence), supported by foundational expertise in quantitative, qualitative, secondary, and behavioral research plus Insight Communities.

The business is a B2B professional services model: revenue is generated through custom, quote-based consulting engagements, ongoing advisory relationships, and managed-service contracts — pricing is not publicly disclosed. The firm grew to roughly 1,600 market research consultants following the 2023 acquisitions of C Space and Hall & Partners, which were retained as brands within the Escalent portfolio. Go-to-market is enterprise direct sales organized by vertical, supported by thought-leadership content marketing (blogs, webinars, LinkedIn, YouTube's EscalentThinking channel) and industry events. There is no public ownership disclosure, no listed parent, and no funding rounds on record.

Name

Market Strategies International

Legal name

Escalent, Inc.

Website

https://marketstrategies.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Market research and advisory firm operating as Escalent, combining proprietary AI tools with behavioral science expertise to deliver consumer insights, brand strategy, segmentation, and managed intelligence services to enterprise clients across eight industry verticals.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

Keywords

• Market research services
• Consumer insights advisory
• AI-enabled research
• Behavioral science analytics
• Competitive intelligence solutions

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Research and Advisory Services: Professional market research and strategic advisory services delivered to enterprise clients across multiple industries. Revenue generated through consulting engagements, custom research projects, and ongoing advisory relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Market Strategies International (now operating as Escalent) is a global public opinion and market research firm delivering custom market research, consumer insights, and strategic advisory services to enterprise clients across eight industry verticals. The firm combines proprietary AI-enabled research platforms (Enlyta Insights®, BeSci x AI™, Evoke™, Human Motion Intelligence, Human-Guided Synthetic Research) with behavioral science expertise and quantitative/qualitative research methodologies to help organizations understand human and market behaviors, navigate disruption, and make data-driven strategic decisions.

Product overview

Escalent (formerly Market Strategies International) is an AI-enabled research and advisory firm offering a platform-plus-expertise model. The core offering includes five AI products: Enlyta Insights®, BeSci x AI™, Evoke™, Human Motion Intelligence, and Human-Guided Synthetic Research. These AI capabilities are supported by research solutions organized into Markets (Market Assessment, Competitive Intelligence, M&A Research), Brands (Brand Positioning, Messaging, Brand Elements, Brand Evaluation, Brand Evolution), Products (Opportunity Finder, Opportunities Assessment, Concept Creation, Concept Evaluation, Product Optimization), Customers (Consumer Journey, Path to Purchase, Segmentation, Customer Experience Management, Customer Acquisition & Retention, UX Research), and Managed Services (Customer Success, Business Operations, Enterprise Intelligence). The company also provides foundational research expertise including Quantitative Research, Qualitative Research, Secondary Research, Data Analytics, Insight Communities, Behavioral Science, Cultural Intelligence, and Storytelling & Activation, serving eight industry verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Enlyta Insights®: AI-powered research platform
• BeSci x AI™
• Evoke™

Products and services

• Enlyta Insights® AI-enabled insights platform for market research and advisory services, helping brands translate human and market behaviors into strategic ideas.
• BeSci x AI™ Behavioral science combined with artificial intelligence to drive lasting customer engagement and understanding of behavior change.
• Evoke™ AI-powered platform for generating market insights and strategic recommendations.
• Human Motion Intelligence AI-based analysis of human movement and physical behavior patterns for market research applications.
• Human-Guided Synthetic Research Synthetic data generation methodology combined with human expert oversight for research validation.
• Market Assessment Market evaluation and sizing services to help brands understand market opportunities.
• Competitive Intelligence Analysis of competitive landscape and competitor positioning for strategic advantage.
• M&A Research Research services to support mergers and acquisitions strategy and due diligence.
• Brand Positioning Strategic brand positioning services to define and differentiate brand identity.
• Messaging Brand messaging development to craft compelling brand narratives.
• Brand Elements Research and advisory for brand identity elements such as logos, names, and visual systems.
• Brand Evaluation Evaluation services to measure brand health and performance.
• Brand Evolution Services to evolve and refresh brands over time in response to market changes.
• Opportunity Finder AI-powered solution for identifying new product or market opportunities.
• Opportunities Assessment Evaluation services to assess and prioritize identified market opportunities.
• Concept Creation Services to develop new product or service concepts informed by consumer research.
• Concept Evaluation Research services to test and validate product or service concepts with target audiences.
• Product Optimization Research services to refine and optimize existing products based on consumer feedback.
• Consumer Journey Research services to map and analyze the consumer decision journey across touchpoints.
• Path to Purchase Research services to understand the consumer path from awareness to purchase.
• Segmentation Market segmentation analysis to identify and characterize distinct customer groups.
• Customer Experience Management Services to measure, manage, and improve customer experiences across touchpoints.
• Customer Acquisition & Retention Research services focused on acquiring new customers and retaining existing ones.
• User Experience Research Research services to evaluate and improve user experience for digital and physical products.
• Customer Success Managed service to support customer success initiatives through ongoing research.
• Business Operations Managed service to support business operations through research and analytics.
• Enterprise Intelligence Managed service for enterprise-level data analytics and business intelligence.

Named customers6 records

Segments8 records

Ideal customer profiles8 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• GfK: Global market research firm offering consumer and retail insights across multiple verticals, with strong positioning in consumer goods — a direct peer in custom enterprise research and advisory.
• Gallup: Global analytics and advisory firm providing behavioral economics-based research and consulting to enterprises — directly comparable to Escalent's behavioral science + analytics approach.
• Mintel: Global market research firm specializing in consumer products, retail, and financial services insights — comparable to Escalent's consumer goods and retail vertical focus.
• Ipsos: Global market research and consulting firm providing consumer, customer, employee, and society research across industries — directly competes with Escalent for enterprise custom research engagements.
• The Insights Group: Custom market research and insights firm serving enterprise clients across multiple verticals — comparable in professional services research delivery model.
• Forrester Research: Research and advisory firm providing proprietary research, consulting, and events to enterprise clients across technology and consumer-facing industries — comparable in go-to-market and advisory model.
• J.D. Power: Data and analytics firm specializing in consumer research, benchmarking, and advisory — particularly strong in automotive, directly overlapping with Escalent's Automotive & Mobility vertical.
• Kantar: One of the world's largest market research and analytics firms, offering consumer insights, brand strategy, and advisory services across multiple verticals — directly comparable to Escalent's enterprise research and advisory model.

Broad incumbents

• NielsenIQ: Global leader in consumer intelligence and measurement with deep data assets and broader portfolio than Escalent, but overlapping significantly in consumer goods, retail, and enterprise research services.

Emerging players

• West Monroe: Management and technology consulting firm serving enterprise clients across multiple industries — overlapping with Escalent in enterprise advisory and custom research, particularly in financial services and energy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mrktstrategies
• YouTubeyoutube.com/c/EscalentThinking
• Facebookfacebook.com/market.strategies.international
• LinkedInlinkedin.com/company/market-strategies

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Strategies International