Maxime Pastry Shop

What Maxime Pastry Shop does

Maxime Pastry Shop (legal name PATISSERIE MAXIME) is a French artisanal food and beverage company founded in 1993 by Didier and Catherine Meyer in Haguenau, Alsace, and operating as a Société par actions simplifiée (SAS). The company's core offering is handmade pastry, chocolate, and ice cream produced in-house under the official "Pâtisserie de Fabrication Maison" label, complemented by a savory lunch menu (sandwiches, quiches, tourtes, poke bowls, salads, weekly specials) and event catering (traiteur) for the Bas-Rhin department. Distribution runs through two physical locations — the main patisserie and tea room at 25 Grand Rue (open six days a week) and Café Max by Chloé at 8 place d'Armes (open Tuesday–Saturday) — plus a direct online boutique for click & collect ordering.

The business model is straightforward direct-to-consumer retail and event services. Revenue is generated from one-time sales of pastries and baked goods, dine-in tea room service, pre-paid online pickup orders, and professional catering for events. Pricing is per-piece for individual items (e.g., €5–€9.50 for sandwiches/burgers, €12.50–€60 for chocolate ballotins) and per-person for catering formulas (e.g., €4.40–€6.50 per person for quiches). The company accepts Title Restaurant meal vouchers up to €19. The primary customer segment is local Haguenau and Bas-Rhin residents seeking quality artisanal pastries, with a secondary segment of event planners and families commissioning custom cakes, wedding cakes, and catering. Distribution is purely direct — no third-party resellers, marketplaces, or delivery platforms are used.

Name

Maxime Pastry Shop

Legal name

PATISSERIE MAXIME

Website

https://patisseriemaxime.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

French artisanal pastry company headquartered in Haguenau, founded in 1993, operating two retail stores plus a tea room and online click & collect, serving local residents and event clients with homemade pastries, chocolates, ice cream, savory lunch items, and catering.

Ownership category

akta.pro rank

Product category

Artisanal Patisserie

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118), Caterers (72232)

SIC

Bakery Products (2050), Retail-Eating Places (5812), Sugar & Confectionery Products (2060), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Cake Shops & Custom Celebration Cakes (THAFAFAC), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisanal pastries
• French patisserie
• Handmade chocolates
• Tea room café
• Event catering

Headquarters

HQ city

Haguenau

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail pastry and baked goods sales: Direct sales of artisanal pastries, cakes, breads, viennoiseries, chocolates, and savory items through physical storefront and tea room. Products sold both for immediate consumption on premises and take-away.
2. Online click & collect: Online boutique ordering system where customers select products online and pick up in-store, offering convenience for take-away orders.
3. Catering and event services (Traiteur): Lunch and cocktail formulas for receptions and events in the Bas-Rhin region, providing made-to-order catering for celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maxime Pastry Shop (Pâtisserie Maxime) is an independent French artisanal patisserie in Haguenau, Alsace, producing and selling homemade pastries, viennoiseries, breads, chocolates, ice cream, and savory prepared foods under the "Pâtisserie de Fabrication Maison" label. The company operates a primary retail patisserie, a tea-room extension (Café Max by Chloé), and an event catering service for weddings, corporate events, and private receptions.

Product overview

Maxime Pastry Shop is a traditional French patisserie based in Haguenau, France, operating since 1993 under the ownership of Didier and Catherine Meyer. The company operates two establishments: the main Pâtisserie Maxime offering a comprehensive range of handmade pastries, breads, viennoiseries, and ice creams, along with a savory lunch menu featuring sandwiches, quiches, tourtes, pizzas, and weekly rotating suggestions. The second location, Café Max by Chloé, provides a café experience with additional savory and sweet options. The business emphasizes its 'Pâtisserie de Fabrication Maison' (Homemade Patisserie) label, guaranteeing products are made in-house using quality ingredients following seasonal availability. Services include a catering division for events and a click & collect online ordering system for takeaway purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Café Max by Chloé: A second location operated by Chloé, offering a warm decoration, flowered terrace, and a selection of sweet and savory treats made in-house, including weekly suggestions of woks, reheating meals, salads and poke bowls.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fauchon: Established luxury French food brand covering patisserie, chocolat, and gourmet retail. Broader luxury platform, but overlapping chocolate, viennoiserie, and gift-box offerings.
• Lenôtre: Long-established French patisserie, caterer, and école culinaire. Significant overlap with Maxime's pastry and catering offering; broader brand with a culinary school angle.
• Maison Kayser: French artisanal bakery chain specializing in breads and viennoiseries with expanding café formats. Comparable to Maxime's pains & viennoiseries and tea-room concepts, but at chain scale.

Direct peers

• Dalloyau: Historic Parisian patisserie known for classic French pastries, custom celebration cakes, and catering. Strong overlap with Maxime's wedding cakes, entremets, and traiteur service.
• La Maison du Chocolat: Premium French chocolate maker with boutiques. Compares directly to Maxime's ballotin de chocolats, chocolat collections, and chocolate-driven gifting line.
• Café Pouchkine: French-Russian patisserie chain with tea rooms and macarons. Closely comparable patisserie + tea-room model; relevant for benchmark on multi-location rollout.
• Hugo & Victor: Modern French patisserie specializing in viennoiseries, cakes, and chocolates from a master pastry chef. Closely comparable artisanal positioning to Maxime's Pâtisserie de Fabrication Maison.
• Pierre Hermé Paris: Premium French patisserie and macaron brand with boutiques and tea rooms. Highly comparable product mix (entremets, viennoiseries, macarons, chocolates) and small-format retail.
• Ladurée: Iconic French patisserie famous for macarons and viennoiseries, with a network of tea-room salons de thé. Direct comp for Maxime's French patisserie + salon de thé concept, at a larger scale.

Regional players

• Paul (Groupe Holder): Major French boulangerie-pâtisserie chain with tea-room salons. Comparable patisserie and viennoiserie line, but operates at significantly larger scale and mostly franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PatisserieMaxime
• Instagraminstagram.com/cafemaxhaguenau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxime Pastry Shop