New Forest Water Park

What New Forest Water Park does

New Forest Water Park is a privately held, family-run water sports and outdoor recreation operator based in Fordingbridge, Hampshire, UK. Founded in 2014 around a Rixen 5-corner full cable wakeboarding system (480m) installed in 2013 — the only such cable on the South Coast — the company has expanded into a multi-activity destination offering a Sesitec System 2.0 beginner cable (150m), the UK's claimed first and largest Wibit Aqua Park (Poseidon and Neptune inflatable courses), kayak and stand-up paddleboard hire on a freshwater lake, open water swimming on marked 300m and 500m courses, and a Camping & Caravanning Club-affiliated woodland campsite.

The business operates seasonally from Easter through October/November and serves families, groups, and watersports enthusiasts through self-serve online booking via Sports Booker and Camp Manager, supplemented by walk-in on-site sales. Revenue is generated across multiple streams: per-session activity fees (£20-£50 typical), annual cable and wakeboard memberships (£750-£1,100), camping pitches (£17.50 adult / £7.50 child per night), equipment hire, gift vouchers, and increasingly an on-site F&B operation through the Il Baretto Cafe launched in 2025. The company has no external investors, operates from a single site, and runs a year-round events program (live music, quiz nights, car meets, outdoor cinema) to extend visitation into shoulder seasons.

Name

New Forest Water Park

Legal name

New Forest Water Park

Website

https://newforestwaterpark.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

New Forest Water Park is a family-run, single-site water sports and outdoor recreation operator in Fordingbridge, Hampshire, offering cable wakeboarding, the UK's largest Wibit Aqua Park, kayaking, SUP, open water swimming, and woodland camping to families, groups, and watersports enthusiasts on a seasonal basis.

Ownership category

akta.pro rank

Product category

Water Sports and Outdoor Recreation

NAICS

RV (Recreational Vehicle) Parks and Recreational Camps (7212)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industry

Inflatable Water Parks (Floating Obstacle Courses) (THAAABAF)

Keywords

• Water sports recreation
• Cable wakeboarding
• Inflatable aqua park
• Outdoor adventure park
• Leisure lake activities

Headquarters

HQ city

Fordingbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Activity Sessions: Per-session fees for aqua park, wakeboarding, kayaking, SUP, and open water swimming activities. Pricing varies by activity type and duration.
2. Annual Memberships: Cable membership at £1,100/year provides unlimited main cable access, 50% off System 2.0 sessions, and camping discounts. Wakeboard membership at £750-1,100 with cable access included.
3. Camping: Woodland camping pitches at £17.50/night for adults, £7.50/night for children (4-16), free for under 4. Additional log barrel sales at £15.
4. Food & Beverage: On-site clubhouse serving hot/cold drinks including alcohol and snacks. Il Baretto Cafe (opened 2025) serving freshly homemade pizza, focaccia, crepes, and ice creams.
5. Equipment Rental: Optional equipment hire including wetsuits (£5), helmets (£2), buoyancy aids, wakeboards (£10), kayaks, and paddleboards. Kayak/SUP bring-your-own launch fee of £20/day.
6. Gift Vouchers: Gift vouchers sold for aqua park experiences and other activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New Forest Water Park operates a family-run water sports and outdoor recreation facility in Fordingbridge, Hampshire. The park offers cable wakeboarding on a 480m Rixen 5-corner full cable system and a 150m Sesitec System 2.0 beginner cable, the UK's first and largest Wibit Aqua Park with inflatable obstacle courses, kayak and stand-up paddleboard hire, open water swimming, and woodland camping, supported by on-site food and beverage.

Product overview

New Forest Water Park is a family-run water sports and outdoor activity park offering a diverse portfolio of recreational products. The core offering centers on wakeboarding via two cable systems: the main Rixen 5 Corner Full Cable (480m) for experienced riders, and the Sesitec System 2.0 straight line cable (150m) for beginners with instructor-led lessons. The aqua park, marketed as the UK's first and largest Wibit Aqua Park, features two floating inflatable courses (Poseidon and Neptune) with obstacles and slides. Complementary activities include kayak and SUP hire on the lake, open water swimming with marked courses, and woodland camping with basic facilities. Additional revenue streams include on-site cafe (Il Baretto, opened 2025), equipment hire, and annual memberships for cable access and car parking. All activities are booked through external booking platforms (Sports Booker for watersports, Camp Manager for camping).

Differentiator

Problem solved

Functional benefit

Brands

• Poseidon: One of two floating inflatable aqua parks featuring action tower, monkey bars, trampoline, quarterpipe, and the BLOB.
• Neptune

Products and services

• 5 Corner Full Cable Wakeboarding The South Coast's only 5 corner full cable system, constructed in 2013 using Rixen technology. A 480m cable offering continual circuit wakeboarding for experienced riders aged 11+ with kickers, sliders, and features, supporting up to 6 riders simultaneously and 16 riders per session.
• System 2.0 Straight Line Cable A 2-tower, 150m straight line cable system with Sesitec System 2.0 technology providing constant speed control and one-to-one instructor guidance, ideal for beginners aged 6+ learning to wakeboard. Sessions are 15 minutes and equipment hire is included.
• Wibit Aqua Park The UK's first and largest Wibit Aqua Park featuring two floating inflatable courses (Poseidon and Neptune) with trampolines, monkey bars, slides, springboards, climbing walls, and various obstacles. 1-hour sessions priced at £22 per person for ages 6+ with a 110cm height requirement and 50m swim capability.
• Kayak and Stand Up Paddleboard (SUP) Hire Rental of kayaks and paddleboards for paddling around the freshwater lake. Includes 2 single kayaks (£20/hr), 3 double sit-on-top kayaks (£30/hr), and 8 paddleboards (£5/hr per person), with weight limits of 120kg (single kayak), 250kg (double kayak), and 110kg (paddleboard). Bring-your-own launch fee of £20/day applies.
• Open Water Swimming Open water swimming on a marked freshwater lake with two course options: a 300m triangular loop and a 500m diamond loop. Priced at £7 per 1-hour swim for ages 10+ who are competent open water swimmers, with mandatory bright swim hat and tow float, spotter supervision, and a maximum of 30 swimmers per session.
• Woodland Camping Chilled out woodland campsite with pitches under trees and shared campfires. Facilities include showers, toilets, and washing-up sinks shared with watersports users. Priced at £17.50/night for adults and £7.50/night for children (ages 4-16), with under 4 free. Affiliated with the Camping & Caravanning Club.
• Il Baretto Cafe On-site Italian-themed cafe opened in 2025 serving freshly homemade pizza dough, focaccia breads, crepes, and ice creams, complementing watersports and camping visitors.
• Cable Membership Annual cable membership at £1,100/year providing unlimited access to the main 5-corner cable at no extra cost, 50% discount on System 2.0 sessions, and camping discounts. Wakeboard membership tiers range from £750-£1,100 per year.

Quantifiable outcome

• UK's Largest Aqua Park status
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and supportive.

• Rixen CablewayscoreTechnology or IntegrationEquipment supplier for the Rixen 5 corner full cable system, the South Coast's only 5-corner full cable system, installed in 2013. Core wakeboarding infrastructure provider.
• SesiteccoreTechnology or IntegrationSupplier of the System 2.0 straight line cable system used for beginner wakeboarding lessons with instructor supervision. Essential training infrastructure.
• Wibit SportscoreTechnology or IntegrationSupplier of Poseidon and Neptune floating inflatable aqua park equipment. Partnership enables UK's largest Wibit Aqua Park offering with obstacles, trampolines, slides, and monkey bars.
• British Wakeboarding Federation (BWSW)supportiveStrategic or Co-development PartnerNational governing body for wakeboarding. Co-sponsor of Introduction to Wakeboarding for Women & Girls program offering 50%+ discount. Supports beginner development initiatives.
• Camping & Caravanning ClubsupportiveChannel Partner/ Reseller/ DistributorAffiliated club accepting bookings for tent camping pitches. Partnership provides access to club member base for campsite promotion.
• Royal Life Saving Society (RLSS)supportiveTechnology or IntegrationWater safety organization providing lifeguard training and safety standards. Logo displayed indicating safety certification for open water swimming operations.
• Il Baretto CafesupportiveChannel Partner/ Reseller/ DistributorItalian cafe operator opened 2025 on-site serving homemade pizza, focaccia, crepes, and ice creams. Provides food service complementing watersports and camping.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Wave (Bristol): Inland surfing and water activity venue offering lessons and family sessions; comparable as a UK freshwater water-sports recreation venue with multi-activity positioning.
• Gosport Wake Park: South Coast cable wakeboarding facility offering lessons, sessions, and memberships; comparable in geography, target customer, and cable wakeboarding product mix.
• Liquid Leisure: UK's largest wakeboarding and aqua park operator (near London), directly comparable as a cable wake park plus inflatable aqua park venue serving families and watersports enthusiasts.
• Lakeside Cable Park: UK cable wakeboarding park with similar 2-tower and full-cable setups targeting watersports enthusiasts; directly comparable in core wakeboarding infrastructure and membership model.
• Splashdown Waterpark: Established UK outdoor waterpark offering slides and water-based family entertainment; comparable as a UK water-based family leisure destination, though slide-focused rather than cable-focused.

Broad incumbents

• Thorpe Park Resort: Major UK theme park operator with adjacent water attractions; comparable on family day-out water-based leisure but operates at far greater scale and with a broader rides portfolio.
• Center Parcs UK: UK family short-break resort operator offering on-site water parks, watersports, and accommodation; overlapping on water activity + family accommodation, but much broader holiday-resort proposition.

Others

• RNLI / RLSS-affiliated Open Water Swim Venues: Royal Life Saving Society and affiliated open water swim venues enable the open water swimming category NFWP competes in; included as an ecosystem/safety partner rather than a direct competitor.

Regional players

• Cotswold Water Park: Large freshwater lake destination in the Cotswolds offering water sports, swimming, and lakeside activities; comparable as a UK inland freshwater recreation venue but operating in a different geography (West of England).

Emerging players

• AquaPark Group: Operates floating inflatable aqua parks at multiple UK lake and water venues; comparable as an inflatable aqua park operator sharing the Wibit-equivalent obstacle-course format and family-day-out customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/newforestwaterpark
• Xx.com/nfwpfun
• Facebookfacebook.com/nfwpfun
• LinkedInlinkedin.com/company/new-forest-water-park-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Forest Water Park