What SplashDown Waterpark does

SplashDown Waterpark is a single-location outdoor waterpark operated by the Prince William County Government Parks & Recreation department on 13 acres in Manassas, Virginia, self-described as Northern Virginia's largest waterpark. The facility runs seasonally from late May through early September (2026 season: May 23 through September 8), with daily operating hours of noon to 6pm. Its attraction portfolio centers on a 40-foot Pipeline Tower with body and tube slides (Cannonball, Tropical Twister), a lazy river, a zero-depth interactive children's play area with four pint-sized slides, a lily pad walk, and activity and leisure pools. The park is ADA-compliant with concrete walkways, three wheelchair lifts, and handicap parking.

The business model is direct-to-consumer and multi-stream. Revenue is generated from height-based daily admission ($15-$20 per visit), season passes for repeat visitors, group rates ($15/person for 20+ guests on weekdays), pavilion and cabana rentals in three capacity tiers (Teal Seal 60-guest, Banana Cabana 150-guest, Big Kahuna 300-guest), three catering packages ($38-$41/person for groups of 40+), a $21/person Premium Experience add-on, four on-site concession venues (Coney Island, Beach Break, Paradise Pizza, Surfside Express), group reservations, locker rentals ($5/day), and rain-check vouchers for weather closures. Distribution runs through the Prince William County webtrac ticketing system for online purchases up to 3 days in advance and same-day online sales before 9am, supplemented by at-gate sales and a gate-exclusive "Two-for-Tuesdays" half-off promotion running June 16 through July 28.

The park serves families with children as the primary segment, with secondary use cases spanning camp and youth group outings, birthday parties, family reunions, and school group visits. There is no proprietary technology stack, no mobile app, no API, and no AI capabilities — operations rely on the county's webtrac reservation platform and standard physical-venue infrastructure. Operating as a county-owned public amenity rather than a standalone commercial enterprise, SplashDown functions as part of Prince William County's integrated parks and recreation system with embedded event hosting and group event revenue productization layered on top of core admissions.

Name

SplashDown Waterpark

Legal name

SplashDown Waterpark

Website

https://splashdownwaterpark.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SplashDown Waterpark is a 13-acre outdoor waterpark in Manassas, Virginia, operated by Prince William County Government as Northern Virginia's largest seasonal waterpark. It serves families, youth groups, and event hosts through daily admissions, season passes, pavilion rentals, catering, and four concession venues.

Ownership category

akta.pro rank

Product category

Waterpark and Amusement Recreation Services

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

Keywords

• Waterpark admissions
• Season passes
• Pavilion rentals
• Group event catering
• Family recreation

Headquarters

HQ city

Manassas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Daily Admission Tickets: Per-visit admission fees based on height (over/under 48 inches) with weekday and weekend/holiday pricing. Kids 2 and under are free. Revenue generated from individual gate and online ticket sales.
2. Season Passes: Annual passes providing unlimited access throughout the operating season, targeting repeat visitors and frequent users.
3. Pavilion and Cabana Rentals: Reserved seating areas with capacity tiers (60, 150, 300 guests) at weekday and weekend rates. Teal Seal, Banana Cabana, and Big Kahuna options available. Rental fee is separate from admission tickets.
4. Catering Services: Food and beverage packages for groups of 40+ with three menu options: All-American ($41/person), Backyard BBQ ($39/person), and Fiesta ($38/person). Additional premium experiences available for $21/person including souvenir cups and Dippin' Dots.
5. Food and Beverage Concessions: Four on-site food venues: Coney Island (burgers, chicken tenders, nachos, ice cream), Beach Break (smoothies, fruit bowls, milkshakes), Paradise Pizza (pizza by the slice and whole pies), Surfside Express (sodas, ICEE, pretzels, sandwiches). Revenue from individual food and beverage purchases.
6. Group Ticket Sales: Discounted group admission rates (20+ guests) at $15 per person on weekdays. Targeted at camp groups, schools, and organizations with advance reservation required.
7. Ancillary Services: Additional revenue streams including locker rentals ($5/day), and rain checks/return visit vouchers issued for weather-related closures.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

SplashDown Waterpark operates a 13-acre outdoor waterpark in Manassas, Virginia, offering daily admission access to water slides (including 40-foot Pipeline Tower slides, Cannonball and Tropical Twister), a lazy river, lily pad walk, zero-depth children's play area, and activity/leisure pools. The park sells season passes, group admission tickets, pavilion and cabana rentals, catering packages for groups of 40+, and on-site food and beverage concessions across four venues.

Product overview

SplashDown Waterpark is a single-location outdoor waterpark operating as a unified recreational facility, not a platform product. The core offering is the waterpark itself, featuring attractions including Pipeline Tower with four-story slides, Cannonball and Tropical Twister slides, a Lazy River, Interactive Children's Play Area, Lily Pad Walk, and Activity/Leisure pools. Additional revenue streams include pavilion rentals (Teal Seal, Banana Cabana, Big Kahuno) for events, four food venues (Coney Island, Beach Break, Paradise Pizza, Surfside Express), and catering packages (All-American, Fiesta, Backyard BBQ, and Premium Experience add-ons). The park also offers season passes and group reservation services.

Differentiator

Problem solved

Functional benefit

Products and services

• SplashDown Waterpark Daily Admission Daily admission tickets providing access to waterslides, pools, lazy river, inflatables, vests, and free parking, priced by height tier (over/under 48 inches) with weekday and weekend/holiday pricing. Kids 2 and under are free.
• Season Passes Annual passes providing unlimited access to the waterpark throughout the operating season with free parking included, targeting repeat visitors and frequent users.
• Group Tickets and Reservations Discounted group admission tickets for parties of 20 or more at $15 per person on weekdays (Tuesday-Friday), requiring advance reservation through an online survey form. Targeted at camp groups, schools, and organizations.
• Pavilion and Cabana Rentals Reserved outdoor seating areas available in three capacity tiers: Teal Seal (60 guests), Banana Cabana (150 guests), and Big Kahuna (300 guests), with all-day weekday and weekend rates. Includes priority wristbands for park entry even at capacity.
• All-American Catering Package Group catering package at $41 per person (minimum 40 guests) including all-day admission, hamburgers, hot dogs, mac & cheese or baked beans, tossed salad or watermelon, and bottled water.
• Fiesta Catering Package Mexican-themed group catering package at $38 per person (minimum 40 guests) including fajita chicken and vegetables, black beans, flour tortillas, shredded cheese, and pico de gallo.
• Backyard BBQ Catering Package BBQ-themed group catering package at $39 per person (minimum 40 guests) featuring pulled BBQ pork and pulled BBQ chicken.
• Premium Experience Add-On Premium catering add-on at $21 per person including a souvenir cup with bottomless refills and a private Dippin' Dots cart with pre-pack servings (flavor selections by quantity of 24).
• On-Site Food and Beverage Concessions Four on-site food venues: Coney Island (burgers, chicken tenders, nachos, ice cream), Beach Break (smoothies, fruit bowls, milkshakes), Paradise Pizza (pizza by the slice and whole pies), and Surfside Express (sodas, ICEE, pretzels, sandwiches).
• Locker Rentals Daily locker rentals at $5 per day for guests to secure personal belongings during their visit.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adventure Island: A Busch Gardens-affiliated outdoor waterpark in Tampa, Florida — directly comparable in attraction mix (slides, lazy river, kids' play areas) and single-day admission, group, and season-pass business model.
• Massanutten Indoor WaterPark: A waterpark at Massanutten Resort in the Shenandoah Valley of Virginia — directly comparable as a Virginia-based waterpark destination competing for the same regional day-trip and group business.
• Water Country USA: A large outdoor waterpark in Williamsburg, Virginia operated by Anheuser-Busch/SeaWorld — the closest geographic large-scale outdoor waterpark competitor in Virginia and the most direct peer in terms of thrill rides, family attractions, and single-day admission model.
• Splash Lagoon: An Erie, Pennsylvania-based waterpark resort offering slides, lazy river, group packages, and event/catering operations comparable to SplashDown's attraction mix and group revenue streams.

Broad incumbents

• Kings Dominion: A Cedar Fair theme park in Doswell, Virginia that includes a separate waterpark component and competes with SplashDown for Virginia/DC-area family discretionary spend, broadly comparable but with a much wider rides/entertainment offering.
• Kalahari Resorts & Conventions: An indoor waterpark resort chain comparable as a higher-end waterpark destination operating family attractions, group/event packages, and on-site F&B — though at much larger scale and broader resort offering.
• Hurricane Harbor: Six Flags' portfolio of outdoor waterparks — broadly comparable as a chain-affiliated outdoor waterpark operator at significantly larger scale, with similar mix of slides, lazy rivers, kids' areas, and group amenities.
• Great Wolf Lodge: A national indoor waterpark resort chain with comparable event/group business, on-site F&B, and family-occasion positioning, though operating as a year-round indoor destination rather than seasonal outdoor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SplashDown Waterpark