insurance advisernet australia

What insurance advisernet australia does

Insurance Advisernet Australia Pty Ltd is a private general insurance broking network headquartered in North Sydney, NSW, founded in 1996. The company operates as a network of over 270 authorised insurance advice practices across 150 locations, with 210 practices in Australia and the balance in New Zealand (where it holds a 67.6% stake in Insurance Advisernet New Zealand). It is majority-owned (54%) by AUB Group Limited, an ASX-listed entity that serves more than 950,000 clients and manages $9.5 billion in gross written premiums across Australasia. The company holds AFSL No. 240549 and is a Principal Member of NIBA.

The company's core offering is a portfolio of 15 specialised insurance products and advisory services targeted primarily at Australian small and medium enterprises (SMEs), with secondary coverage for homeowners and individual personal lines. Products include Business Insurance Pack, Cyber Insurance, Directors & Officers/Management Liability, Professional Indemnity, Property, Liability, Strata, Workers Compensation, Marine & Hull, Plant & Equipment, and Motor Insurance, alongside services such as Risk Management, Claims Management, Business Valuations, and 365 Roadside Assistance. Technology is built around a proprietary adviser portal (portal.insuranceadviser.net), an online Adviser Locator tool, and city-specific landing pages for all major Australian capitals. The group has won the ANZIIF Authorised Representative Network of the Year award for seven consecutive years (2018-2024) and reports 97% customer satisfaction, +80 NPS, and 90% claims satisfaction.

Insurance Advisernet makes money primarily through brokerage commissions paid by insurers on placed premiums, with some fee-based advisory services. Distribution is built around the authorised representative network model — independent practices operating under the Insurance Advisernet brand — supported by three regional offices (Sydney headquarters, Melbourne VIC Southern Office, Robina QLD Northern Office). Customer acquisition is driven online (Find Your Adviser portal, city pages, organic social, and content marketing) and through referrals that route customers to local advisers via the 1300 366 085 contact line. The company is part of the broader AUB Group/Austbrokers ecosystem, which provides access to underwriting agencies, the BizCover platform, and Lloyd's broker Tysers.

Name

insurance advisernet australia

Legal name

Insurance Advisernet Australia Pty Ltd

Website

https://iaa.net.au

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Insurance Advisernet Australia is a private, AUB Group-majority-owned network of 270+ authorised insurance advice practices across 150 locations, providing commercial and personal insurance broking, risk management, and claims support primarily to Australian SMEs across all states and territories.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Fee-Based Advisory (FSAEAAAM)

Keywords

• Commercial insurance brokerage
• Business insurance advisory
• Risk management services
• Claims support services
• SME insurance solutions

Headquarters

HQ city

North Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: Insurance Advisernet advisers earn commission from insurance providers when placing policies. As stated on the Melbourne broker page: 'Insurance brokers are usually paid through commission, which is a percentage of the premium, or through a fee, or a combination of both.' Commission is paid by insurers to brokers for business placed.
2. Advisory Fees: Some brokers charge fees for their services, either standalone or in combination with commission. The Financial Services Guide discloses information about services and charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Insurance Advisernet Australia operates a network of over 270 Authorised Insurance Advice Practices that deliver general insurance brokerage services to Australian businesses and individuals. The company advises on, places, and services commercial and personal insurance policies (Business Insurance Pack, Cyber, Professional Indemnity, D&O, Property, Motor, Liability, Workers Compensation, Strata, Home, etc.) and provides ongoing risk management and claims support. Brokers are remunerated via commission from insurers, client fees, or a combination of both.

Product overview

Insurance Advisernet Australia operates as a network of Authorized Insurance Advice Practices offering a comprehensive portfolio of commercial and personal insurance products. The core offering consists of 15 specialized insurance products including Business Insurance Pack, Cyber Insurance, Professional Indemnity, Directors & Officers, Property, Motor, Liability, Workers Compensation, and others. These products are delivered through a network of over 210 advice practices across 150 Australian locations, supported by advisory services including Risk Management, Claims Management, Business Valuations, and 24/7 Roadside Assistance. The company operates as part of the AUB Group (54% ownership) and connects clients with local insurance advisers who provide tailored insurance solutions. A digital client portal is available for policy management and payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Pack Comprehensive business insurance package designed for SME-type operators, covering property damage, public and product liability, and theft.
• Business Interruption Insurance Insurance coverage that protects businesses from financial losses when operations are disrupted due to covered events.
• Contract Works Insurance Insurance coverage for construction projects protecting against damage to works, materials, and equipment during construction.
• Cyber Insurance Insurance protection against loss or damage to data, IT infrastructure, and networks, including coverage for profit losses from malware, extortion, or hacking incidents.
• Directors & Officers/Management Liability Insurance Insurance protecting directors and officers from personal liability arising from wrongful acts in their managerial capacity, equally important for SMEs as for large corporations.
• Home Insurance Insurance coverage for residential properties protecting the family home and contents against fires, theft, and visitor injuries.
• Liability Insurance (Public Liability) Insurance protecting against claims from the public for injuries sustained or property damage caused during incidents on business premises or resulting from vehicle or marine accidents.
• Marine & Hull Insurance Insurance coverage for marine vessels, cargo, and related maritime business operations.
• Motor Insurance (Commercial/Heavy Motor) Insurance providing coverage for physical loss, damage, or theft of vehicles including registered and unregistered motorcycles, cars, and trucks, with Third Party Property Damage and Comprehensive options.
• Plant & Equipment Insurance Insurance coverage for business equipment and plant machinery against damage, loss, or breakdown.
• Professional Indemnity Insurance Insurance covering legal defence expenses if a client claims financial losses due to negligent advice, even if the claim is unfounded.
• Property Insurance Insurance coverage for loss or damage to physical business assets including buildings and contents in the event of an incident.
• Social Engineering Fraud Insurance Insurance coverage protecting businesses against losses from social engineering fraud, including phishing and manipulation-based scams.
• Strata Insurance Specialist insurance coverage for strata-titled properties and body corporates.
• Workers Compensation Insurance Insurance coverage required by law protecting employees who suffer work-related injuries or illnesses.
• Insurance Advice Services Expert insurance and risk management advisory services provided by trained insurance specialists who work with clients to identify risks and determine appropriate coverage.
• Risk Management Services Professional risk management consulting to help businesses identify, assess, and mitigate various operational and financial risks.
• Claims Management Services Claims support and advocacy services helping clients navigate the insurance claims process with insurers.
• Business Valuations Professional business valuation services to help determine the worth of businesses for insurance and risk management purposes.
• 365 Roadside Assistance Round-the-clock roadside assistance service for business vehicles and fleets.
• Client Portal (IA Portal) Online self-service portal allowing clients to access their insurance information, make payments, and manage their policies.

Quantifiable outcome

• 97% Overall Customer Satisfaction with IA Adviser (May 2026 independent research)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Insurance Advisernet New ZealandcoreOthersNetwork of local Authorised Insurance Advice Practices in New Zealand providing expert advice and tailored insurance solutions. Insurance Advisernet Australia owns 67.6% of Insurance Advisernet New Zealand.
• AustbrokerscoreStrategic or Co-development PartnerDivision of AUB Group encompassing 40 brokerages in the market. Insurance Advisernet is a member of the Austbrokers network.
• Austbrokers Member ServicesminorStrategic or Co-development PartnerAMS delivers broker services and insurance products for all partners within the Austbrokers network.
• BizCoverminorStrategic or Co-development PartnerA platform that helps compare quotes and buy insurance online, part of the AUB Group ecosystem.
• The Insurance AllianceminorStrategic or Co-development PartnerProvides placement support for members and access to AUB's ExpressCover platform.
• TysersminorStrategic or Co-development PartnerInternational Lloyd's broker based in London's insurance market, part of AUB Group.
• NIBA (National Insurance Brokers Association)coreOthersInsurance Advisernet Australia is a Principal Member of NIBA. The National Insurance Brokers Association represents the interests of the insurance broking sector in Australia. All NIBA members must abide by the NIBA Code of Conduct.
• AFCA (Australian Financial Complaints Authority)coreOthersFree customer service designed to handle complaints and help resolve problems between insurance brokers and other financial services providers and their clients. Insurance Advisernet subscribes to AFCA for complaints resolution.
• Underwriting Agencies (Various)minorStrategic or Co-development PartnerVarious specialist underwriting agencies within the AUB Group network including 360 Underwriting, Fleetsure, SURA Specialty, Longitude Insurance, SUU Specialist, Rubix Underwriting, Cinesure Global, Pacific Indemnity Underwriting Solutions. These agencies provide specialist insurance products that advisers can place for clients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BizCover: AUB Group-aligned digital platform enabling SMEs to compare and buy business insurance online. Competes with Insurance Advisernet's traditional adviser-led model for simpler SME risks, and is part of the same parent ecosystem.

Direct peers

• Honan Insurance Group: Independent Australian insurance broker network offering commercial and specialty lines to SMEs and mid-market clients. Comparable in adviser-led broking model, product breadth, and customer segment focus.
• EBM Insurance & Risk: Australian broker and risk adviser serving commercial SME and mid-market clients across multiple states. Comparable in adviser-led broking, specialty commercial lines, and geographic distribution within Australia.
• Steadfast Group: Australia and New Zealand's largest general insurance broker network, operating a similar authorised representative model with hundreds of brokerages across Australasia. Direct competitor to Insurance Advisernet for SME commercial broking and network-level scale.
• Austbrokers: Division of AUB Group encompassing 40 brokerages, and the sister network to Insurance Advisernet under AUB. Operates a similar authorised representative model and competes for the same SME broker talent and customers.

Broad incumbents

• Aon (Australia): Global insurance brokerage and risk management firm with Australian operations serving commercial clients. Comparable in commercial and specialty insurance placement, risk advisory, and claims services.
• Arthur J. Gallagher & Co (Australia): Global insurance broker with a significant Australian commercial brokerage operation. Competes with Insurance Advisernet for mid-market and larger SME commercial accounts, risk management services, and specialty lines placement.
• Marsh & McLennan (Australia): Global insurance and risk advisory firm with a substantial Australian presence. Competes in commercial and specialty insurance broking, risk consulting, and claims advocacy alongside Insurance Advisernet for SME and mid-market clients.
• AUB Group Limited: ASX-listed parent company of Insurance Advisernet (54% stake) and Australasia's largest equity-based risk management, advice and solutions group with $9.5B GWP. Comparable in scope as a diversified broker and underwriting platform, but operates in a much broader portfolio role.

Regional players

• Westpac Insurance Brokers (via BT): Bank-aligned insurance broker operations in Australia offering commercial and personal lines intermediation. Less of a pure-play SME specialist but competes at the overlap of bank-distributed SME insurance and adviser-led commercial broking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iaahome
• LinkedInlinkedin.com/company/insurance-advisernet-australia
• Instagraminstagram.com/insuranceadvisernet

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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