What Sense Group does

Sense Group is a privately held experience design agency founded in 2007 and headquartered in Sydney, Australia, with a regional EMEA headquarters in London, United Kingdom. The firm designs and delivers business, consumer, and employee experiences for what it characterizes as 'the most ambitious brands on the planet,' spanning six interconnected service lines: Brand Experience, Events, Employee Engagement, Retail, Environments, and Content & Digital. Its work is delivered across physical, digital, and virtual worlds, with notable publicly visible projects including the YouTube Brandcast activation and the Google Pixel Studio at the Australian Open.

The agency's enterprise client roster is concentrated in the technology and consumer electronics sectors, with named relationships including Google, YouTube, Amazon, Uber, and PlayStation. Sense Group operates on a project-based, quote-based engagement model typical of professional services agencies, with no disclosed pricing, retainer structure, or subscription component. There is no evidence of external institutional investment, M&A activity, or parent-company ownership; the firm appears to operate as an independent, founder-led boutique (Anthony Halprin as partner and co-founder, Mark Bennedick as co-founder and director).

From a technology standpoint, Sense Group does not disclose a proprietary platform, AI/ML capability, or technical stack in the available source data. Its competitive positioning rests on creative talent, brand-level relationships with tier-1 global advertisers, and a bilateral APAC-EMEA delivery footprint rather than on defensible technology assets. The company is actively operating and recruiting, but provides no public revenue, headcount, or financial disclosures, limiting financial due diligence.

Name

Sense Group

Legal name

Sense Group

Website

https://sensegroup.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sense Group is a privately held, founder-led experience design agency that designs and delivers brand, consumer, and employee experiences across physical, digital, and virtual environments for global enterprise clients through offices in Sydney and London.

Ownership category

akta.pro rank

Product category

Experiential Marketing & Experience Design Services

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Theming, Mood Boards & Concept Design (HSACAOAH)

akta.pro secondary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Experiential marketing services
• Brand experience design
• Event management services
• Retail space design
• Employee engagement programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

Sense Group is an independent experience design agency that creates brand experiences, events, employee engagement programs, retail and space environments, and content & digital assets for global enterprise clients. The firm operates across physical, digital, and virtual worlds, translating brand strategy into live activations, designed spaces, and produced content for clients such as Google, YouTube, Amazon, Uber, and PlayStation.

Product overview

Sense Group is an experience design agency offering a unified portfolio of six interconnected service lines: Brand Experience, Events, Employee Engagement, Retail, Environments, and Content & Digital. The company designs business, consumer, and employee experiences across physical, digital, and virtual worlds for ambitious brands. Their services range from strategic brand activation and event management to retail space design and digital content creation, delivered globally through offices in Sydney (APAC) and London (EMEA).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience Design and delivery of brand activations and live brand experiences for enterprise clients, translating brand strategy into physical, digital, and virtual consumer-facing moments.
• Events
• Employee Engagement
• Retail
• Environments
• Content & Digital

Quantifiable outcome

• YouTube Brandcast resulted in more engagement, more leads, and #1 trending topic

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Amplify (brand experience): Independent experience marketing agency delivering immersive brand experiences and activations for global clients, with strong tech-sector credentials. Comparable in target client base and project-driven experiential work.
• Jack Morton Worldwide: Global brand experience agency (part of IPG) producing brand experiences, events, and environments for major clients. Directly comparable service portfolio to Sense Group's six-line model spanning brand experience, events, and environments.
• Momentum Worldwide: Global experiential marketing agency within IPG that designs brand experiences and cultural activations. Directly comparable peer in the enterprise brand-experience agency category where Sense Group competes.
• Sparks: Experiential marketing agency specializing in brand experiences, pop-ups, and live events for global brands. Closely comparable in building immersive, technology-enabled brand activations for tech and consumer clients.
• George P. Johnson Experience Marketing: Global brand experience agency that designs and produces events, activations, and immersive experiences for enterprise brands. Closely comparable to Sense Group in offering global experiential design for ambitious global brands across physical and digital channels.
• MKG (MKG / Experiential): Experiential and creative agency focused on live brand experiences, events, and content for major consumer and tech brands. Comparable to Sense Group in offering event and brand-experience design with integrated content production.

Regional players

• TAYLOR BENNETT: Australian-based independent brand and design agency. Comparable in geography and category (Australian creative/experiential agency) but is more oriented to brand/creative comms rather than Sense Group's event-activation focus.

Broad incumbents

• GroupM / MediaMonks experiential: WPP-owned global production and experience platform combining content, media, and digital production at scale. Comparable as a broad incumbent offering integrated content + digital + activation capabilities that overlap with Sense Group's Content & Digital service line.
• Freeman (experiential agency): Large established player in the broader brand experience and event production space, offering scale services across exhibitions, events, and experiences. Comparable but meaningfully larger than Sense Group.
• Hogarth (WPP production/experience): WPP-owned global production and brand experience network serving enterprise clients across integrated content, digital, and physical experiences. Overlaps with Sense Group's Content & Digital and environments capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sensegroup_au

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sense Group