Urban Grub

Name

Urban Grub

Legal name

Urban Grub

Website

https://urbangrub.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Grub is a single-location upscale-casual restaurant in Nashville's 12 South District serving southern-inspired cuisine, fresh seafood, and smoked meats, with ancillary revenue from an in-house butcher shop, private events, and gift cards.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Upscale casual dining
• Southern cuisine restaurant
• Fresh seafood dining
• Online butcher shop
• Private event catering

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Food & Beverage Sales: Primary revenue stream from dine-in service featuring southern-inspired cuisine, fresh seafood, oysters, smoked and grilled meats. Revenue generated through table service during operating hours (Tuesday-Sunday).
2. Online Butcher Shop & Custom Orders: In-house butcher provides premium cuts, dry-aged beef (45-day dry aged Tomahawk Ribeyes), and custom orders to personal chefs, caterers, and at-home cooking enthusiasts. Orders placed via phone, text, or email.
3. Private Events: Revenue from hosting private events in cabanas and private spaces, booked through Tripleseat platform.
4. Gift Cards: Gift card sales through CardFoundry platform.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Urban Grub is a single-location upscale-casual restaurant serving southern-inspired cuisine that includes fresh fish and seafood, shucked oysters, and smoked and grilled meats at its Nashville 12 South District venue. The restaurant operates multiple dining environments including private cabanas, fire pits, and an open-air beer garden with an in-outdoor bar. It also operates an in-house butcher shop offering premium custom-cut meats such as 45-day dry aged Tomahawk Ribeyes for personal chefs, caterers, and home cooks, and hosts private events through dedicated cabanas and dining spaces.

Differentiator

Problem solved

Functional benefit

Brands

• Online Butcher Shop: In-house butcher and charcuterie service offering premium quality meats including 45-day dry aged products, custom orders, and services for personal chefs, caterers, and home cooks.

Products and services

• Restaurant Dining Upscale-casual dine-in restaurant experience featuring a southern-inspired menu with fresh fish and seafood, fresh shucked oysters, smoked and grilled meats and vegetables, served in a multi-environment venue including private cabanas, fire pits, and an open-air beer garden with an in-outdoor bar. Operations run Tuesday through Sunday with extended weekend hours from 10:30am.
• Online Butcher Shop In-house butcher and charcuterie service offering premium quality meats including 45-day dry aged Tomahawk Ribeyes and custom cuts, with orders placed via phone, text, or email. Targets personal chefs, caterers, and at-home cooking enthusiasts seeking chef-grade ingredients and expert guidance.
• Private Events Private dining and event hosting in the restaurant's private cabanas and dedicated event spaces, with customizable menu options for celebrations, corporate gatherings, and other special occasions. Bookings are submitted through the Tripleseat platform.
• Gift Cards Gift cards redeemable at Urban Grub, issued and managed through the CardFoundry platform and accessible from the restaurant website.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• OpenTablecoreChannel Partner/ Reseller/ DistributorOpenTable integration enables restaurant reservation bookings directly through the Urban Grub website. The platform drives customer acquisition and manages table reservations, with source attribution tracking from the restaurant website.
• TripleseatcoreChannel Partner/ Reseller/ DistributorTripleseat provides private event booking functionality, enabling customers to submit private event requests for the restaurant's cabanas and special event spaces.
• CardFoundryminorChannel Partner/ Reseller/ DistributorCardFoundry provides gift card issuance and management services for Urban Grub's gift card program, integrated through the restaurant website.

Scale indicators1 record

Broad incumbents

• The Capital Grille: Darden-owned upscale steakhouse chain. Comparable on dry-aged premium steak offering and private dining/event revenue, but with national footprint and corporate purchasing scale that Urban Grub lacks.
• Eddie V's Prime Seafood: National upscale steak-and-seafood chain. Comparable on the steak/seafood premium positioning and full-service dining model, but operates at chain scale with broader geographic reach and stronger marketing budgets.
• Bonefish Grill: Bloomin' Brands-owned casual seafood chain. Comparable on the fresh seafood menu emphasis and full-service dining format, though at a more accessible price point and at chain scale.

Direct peers

• The Southern Steak & Oyster: Nashville full-service restaurant pairing premium steaks with a raw oyster bar — the closest concept analog to Urban Grub in the same market. Highly comparable on menu structure, price point, and upscale-casual positioning.
• Etch: Chef Debbie Gold's contemporary Nashville upscale-casual restaurant. Directly comparable as a single-unit, chef-driven, full-service concept in the same Nashville dining scene targeting a similar customer profile.
• The Catbird Seat: Nashville tasting-menu restaurant in the same downtown-adjacent dining market. Comparable as a single-location, chef-driven upscale dining destination targeting food-forward locals and visitors.
• Husk Nashville: Sean Brock's upscale southern cuisine concept operating in Nashville's downtown/Rutledge Hill area. Comparable on elevated southern-casual dining, ingredient-driven menu, and chef-led positioning in the same metro.

Regional players

• Acme Feed & Seed: Multi-concept Nashville venue on Broadway with restaurant, bar, and event space. Comparable in the multi-environment dining + event hosting model, though with broader tourist/downtown exposure.
• Peg Leg Porker: Chef-driven Nashville BBQ concept with multiple locations. Comparable as a regional independent restaurant operator in the same metro with smoked-meat menu emphasis; overlaps with Urban Grub's grilled/smoked proteins.
• Martin's Bar-B-Que Joint: Multi-location Nashville-area BBQ chain. Comparable as a regional player in the Nashville smoked/grilled meat category, though at a more casual price point and broader scale than Urban Grub.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Grub