Smakis

What Smakis does

Smakis, operating under the legal entity Kalasf\u00f6retaget S\u00e4ljprofilen AB, is a Swedish family-owned producer of organic, KRAV-certified beverages headquartered in Nacka Strand, Sweden. Founded in 1972 and still independently owned by the founding family, Smakis manufactures and sells juices, fruit drinks, smoothies, iced teas, still water, and Swedish cola variants (Tasty Cola Original and Tasty Cola Zeronada). All products are produced in Sweden and packaged primarily in Tetra Pak, with a 2026 expansion into still water in 25cl tetra and 3L/10L bag-in-box formats targeting schools, events, transport, and emergency preparedness stockpiles. The company holds KRAV, EU Organic, BRCGS, and IP Livsmedel/Sigill certifications, and builds brand equity through a multi-decade NGO partnership portfolio that includes Bris (children\u2019s rights), Friends (anti-bullying, since 2008), Naturskyddsf\u00f6reningen (environmental), and Parasport Sverige (inclusive sports).

The business operates a tiered, Sweden-only distribution model: major food wholesalers (Dagab/Axfood, Martin & Servera, Menigo, Svensk Cater, Privab) supply national retail chains (ICA, Coop, Hemk\u00f6p, Citygross, Gek\u00e5s), while differentiated channels \u2014 including Team Forza (sports club fundraising), MiniBar (sports caf\u00e9 kiosks), and direct HoReCa sampling \u2014 reach end-customers across families, schools, restaurants, caf\u00e9s, hotels, and sports venues. Revenue is generated through one-time product sales via these wholesale and channel partners; pricing is not publicly disclosed. Marketing is executed through Instagram, TikTok, trade shows (Fastfood & Caf\u00e9 m\u00e4ssan, M\u00f6tesplats Samh\u00e4llss\u00e4kerhet), third-party taste tests, and co-branded NGO campaigns. Smakis is a small, lean operation (1-10 employees), with no disclosed external investors, no subsidiaries, and no M&A history, indicating a family-operated niche organic beverage brand rather than a venture-backed growth play.

Name

Smakis

Legal name

Kalasföretaget Säljprofilen AB

Website

https://smakis.se

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Smakis is a Swedish family-owned producer of KRAV-certified organic beverages, including juices, smoothies, iced tea, cola, and still water, sold through national wholesalers and retail chains across Sweden. The company targets families, HoReCa, schools, and sports clubs, and differentiates via NGO partnerships.

Ownership category

akta.pro rank

Product category

Organic Beverages

NAICS

Soft Drink and Ice Manufacturing (31211)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAHAB

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Non-Alcoholic Beverages (Coffee, Tea, Soft Drinks, Water)

SECONDARYCRADACAL

Refrigerated Juices & Smoothies

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Dairy & Refrigerated Foods

SECONDARYAFAFABAB

Still Soft Drinks & Flavored Waters (Non-Carbonated)

Agriculture & Food Production/Beverage Production/Non-Alcoholic Beverage Production (Soft Drinks, Juice, RTD)

Keywords

• Organic beverages
• KRAV certified juices
• Fruit drinks
• Sparkling soft drinks
• Tetra Pak packaging

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Beverage Product Sales: Smakis generates revenue through direct sales of organic, KRAV-certified beverages including fruit drinks, juices, smoothies, iced tea, water, and cola alternatives. Products are sold through wholesale distributors to retail and foodservice operators, as well as via association/club sales programs.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Smakis manufactures and sells KRAV-certified organic beverages including fruit drinks, juices, smoothies, iced tea, still water, and cola alternatives packaged in Tetra Pak cartons. Products are produced in Sweden and distributed through Swedish wholesale distributors, retail chains, foodservice operators, and sports/association club sales programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Smakis Original organic fruit drinks KRAV-certified organic still fruit drinks in multiple flavors, the core Smakis product line positioned for families with children.
• Smakis Tasty Sparkling Line Refreshing carbonated organic fruit drinks in Orange, Pear, and Apple flavors, packaged in Tetra Pak.
• Tasty Cola Original and Tasty Cola Zeronada Modern Swedish organic cola line including Tasty Cola Original and sugar-free Tasty Cola Zeronada, marketed for both children and adults.
• Smakis Stilla Vatten Naturell (Still Water Plain) Hygienic, individually portioned still water in Tetra Pak 25 cl servings and 3L/10L Bag-in-Box with tap, positioned for schools, events, transport, and emergency preparedness stockpiles.
• Smakis Ice Tea Organic iced tea in peach (persika) and lemon (citron) flavors.
• Smakis Smoothie (Bag-in-Box)
• Smakis Lingon & Blueberry Fruit Drink

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor, secondary and core.

• The Awarehouse StudiominorImplementation/ SI/ Consulting Partner · 31 March 2026Production studio for Smakis's AI-generated advertising film using licensed Digital Twins. Produced the first Nordic commercial with licensed digital twins in five days from brief to finished film.
• Stenmark CastingminorImplementation/ SI/ Consulting Partner · 31 March 2026Casting agency that facilitated casting real people for Digital Twins in Smakis's pioneering advertising film.
• Parasport SverigesecondaryGTM or Marketing Partner · 30 May 2025Parasport Sverige promotes sports for people with mobility disabilities, visual impairments, or intellectual disabilities. Smakis features Parasport messaging on the back of packaging to highlight their work for a more inclusive sports world, inspire young people, and spread the message about everyone's right to movement joy regardless of abilities.
• Bris (Barnens Rätt i Samhället)coreGTM or Marketing Partner · 26 March 2025Bris is Sweden's child rights organization operating the national support hotline for children. Smakis partners with Bris to print supportive messages on packaging ('Behöver du någon att prata med?', 'Boosta dig själv!', 'Gör någon glad idag!'). Every Smakis purchase contributes to helping more children have someone to talk to around the clock. Smakis is a proud cooperation partner to Bris.
• ConsupediasecondaryStrategic or Co-development Partner · 17 June 2024Consupedia provides sustainability transparency with 21 sustainability parameters covering health, fairness, and environment. Smakis uses Consupedia's reporting to be more transparent about their products' environmental and social impact, meeting customer demands and standing out from competitors.
• Naturskyddsföreningen (Swedish Nature Protection Association)secondaryGTM or Marketing PartnerSweden's most influential environmental organization. Smakis prints their campaigns including 'BYT TILL EKO' and 'Operation: Rädda bina' (Operation: Save the Bees) on packaging. The campaigns educate consumers about building wild bee hotels and choosing organic products.
• KRAVcoreStrategic or Co-development PartnerSwedish organic certification organization. KRAV certification ensures products are free from synthetic pesticides, fertilizers, artificial additives, and GMOs. KRAV also requires good working conditions in production. Smakis is a leading company within KRAV-certified beverages.
• Organic SwedensecondaryStrategic or Co-development PartnerPlatform for all actors in the organic market who want to collaborate for increased sales and export of organic and KRAV-labeled food. Smakis has been a member since the start in 2017 and sits on the board.
• FriendssecondaryGTM or Marketing PartnerAnti-bullying organization. Smakis has been a partner since 2008, printing anti-bullying messages on their packaging to support children's wellbeing.
• Tetra PakcoreTechnology or IntegrationPackaging supplier. Smakis uses Tetra Pak packaging made primarily from renewable paper source. The smart, lightweight packaging provides one of the most environmentally friendly options on the market while protecting product quality.
• Team ForzasecondaryChannel Partner/ Reseller/ DistributorFundraising sales partner for clubs and teams. Team Forza enables associations to earn money by selling Smakis products. The partnership focuses on healthier alternatives for sports activities and better snacks for office and school outings.
• MiniBarsecondaryChannel Partner/ Reseller/ DistributorSports café concept partner. MiniBar creates kiosk offerings for sports venues with branded products at competitive pricing. Smakis products are part of their carefully selected supplier assortment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/smakisk
• LinkedInlinkedin.com/company/smakis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smakis