Organic Sweden
Organic Sweden is a Stockholm-based, nonprofit trade association founded in 2015 that connects Swedish organic producers with grocery retailers, foodservice operators, and international buyers via its EKO-Portalen B2B marketplace, export programmes, and annual consumer campaigns.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Organic Sweden does
Organic Sweden is a Stockholm-based, nonprofit trade association (branschorganisation) for organic food companies, founded in 2015 and operating from offices at United Spaces Slussen (Götgatan 22A) and A-house (Östermalmsgatan 26A). It serves as the central platform for the Swedish organic market, connecting producers, grocery retailers, foodservice operators, and private-label manufacturers with the shared goal of increasing sales and exports of organic and KRAV-labelled food. Its core digital asset is the EKO-Portalen, a B2B marketplace aggregating more than 1,000 organic SKUs across categories including bakery, dairy, meat, produce, beverages, and confectionery, functioning as a year-round trade show with a connected international-facing site (Organics from Sweden).
The organisation is monetised primarily through annual membership fees from food companies and grocery stores (store tiers priced 3,500-8,500 SEK depending on turnover), supplemented by project grants from the EU Commission (Organic Export UK 2024-2026, Handla ekologiskt) and Vinnova (EKO-Portalen, Mission Matmiljö). It runs annual demand-generation campaigns such as EKO-September and Nudging Organic, distributes the Ekologiska Årsrapporten as an industry reference, and conducts export trade missions to the UK and Canada in collaboration with Business Sweden and EU partners. Operational scale is small: a publicly listed core team of six led by CEO Charlotte Bladh André, against a stated firmographic headcount of 51-100 that likely includes project-funded and partner-affiliated contributors.
Strategic activity is anchored in three verticals: domestic market development (campaigns, store membership, training), export promotion (EU-funded multi-year programmes), and policy advocacy (Policylabb för ekonomiska styrmedel, Mission Matmiljö). Credibility is reinforced by EU Organic Awards in 2022 and 2024 and the Nordic Organic Food Fair Outstanding Achievement Award to the CEO in 2017. There are no disclosed funding rounds, acquisitions, subsidiaries, or capital-markets events; the entity operates as a member-funded, grant-subsidised industry association rather than a venture-backed or equity-financed company.
Organic Sweden firmographics
Firmographics- Name
- Organic Sweden
- Legal name
- Organic Sweden
- Website
- https://organicsweden.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Organic Sweden is a Stockholm-based, nonprofit trade association founded in 2015 that connects Swedish organic producers with grocery retailers, foodservice operators, and international buyers via its EKO-Portalen B2B marketplace, export programmes, and annual consumer campaigns.
- Ownership category
- akta.pro rank
Organic Sweden industry classification
Industry- Product category
- Organic Food Trade Association and B2B Marketplace
- NAICS
- Merchant Wholesalers, Nondurable Goods (424)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
- akta.pro secondary industries
- Organic & Natural Packaged Grocery Wholesale (AFAIAJAB), Organic Dairy & Eggs Wholesale (AFAIAJAC)
Keywords
Where Organic Sweden is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Organic Sweden business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Membership fees: Annual membership fees from food companies, stores, and other actors in the organic market. Tiered pricing based on store turnover.
- Project funding: Funded primarily by EU through projects like Handla ekologiskt, Organic Export UK, and other initiative-based grants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Store with turnover <50 million SEK |
| Subscription | Annual | Store with turnover >50 million SEK |
| Subscription | Annual | Store with turnover >200 million SEK |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Organic Sweden product offering
Product offeringCore offering
Organic Sweden operates as the trade association (branschorganisationen) for Swedish organic food companies, providing the EKO-Portalen digital marketplace that aggregates over 1,000 organic products and connects producers with retail, foodservice, and international buyers. The organization offers tiered membership services, export support initiatives (Organic Export UK), annual campaigns (EKO-September), research reports, and EU-funded projects to drive sales and export of organic and KRAV-labeled food.
Product overview
Organic Sweden operates primarily as a trade organization and platform for the organic food sector rather than a technology product company. Their main product offerings include: the Eko-Portalen (a B2B e-commerce platform for connecting Swedish organic producers with buyers), export services (Organic Export UK), annual campaigns (EKO-September, Nudging Organic), research reports (Ekologiska Årsrapporten), and various EU-funded projects on sustainable food environments. They also offer retail store membership programs with training and marketing support. The company functions as an industry association with digital platforms rather than a traditional software product company.
Differentiator
Problem solved
Functional benefit
Brands
- Eko-Portalen: Digital platform showcasing organic and KRAV-labeled food products available for stores, restaurants and public kitchens, functioning as a year-round trade show for Swedish organic companies.
- Handla ekologiskt – Inga konstigheter
- Nudging Organic
- Eko-September
- Organic Export UK
Products and services
- EKO-Portalen Digital marketplace showcasing over 1,000 organic products from Swedish producers, functioning as a year-round trade exhibition connecting producers with retail, foodservice, industry, and private label buyers domestically and internationally.
- Organic Export UK Export service connecting Swedish organic food companies with UK retailers, distributors, and buyers through coordinated trade missions, exhibitions, and business trips.
- EKO-September Annual campaign month promoting organic products in retail stores with coordinated marketing materials, in-store activities, and consumer engagement events across multiple regions in Sweden.
- Store Membership Program Membership program for grocery retailers investing in organic products, offering tiered benefits including training, campaign access, the Organic Annual Report, conferences, trade fair access, and marketing support.
- Ekologiska Årsrapporten (Organic Annual Report) Annual market research report analyzing the organic food market in Sweden, including sales trends, consumer behavior, and international market outlooks.
- Retail Store Education and Training Training services for retail store employees on organic production, including annual digital sessions, adapted shorter training formats, and on-site visits to organic farms.
- Organics from Sweden International-facing export website integrated with EKO-Portalen, showcasing Swedish organic products and producers to international buyers.
Quantifiable outcome
- Over 1,000 organic products available through EKO-Portalen
- +2 more outcomes
Companies that use Organic Sweden
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
Organic Sweden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Organic Sweden partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- KRAVcoreCollaborating on joint policy issues connected to food strategy. 40th anniversary celebration together in 2025 (KRAV and Ekologiska Lantbrukarna).
- WWF SverigecoreCo-developing Mission Matmiljö project to develop food environments that better support human, societal and natural needs.
- MatLust UtvecklingsnodminorPartner in Mission Matmiljö project and Future-proof school-centric food environments project.
- ReformatenminorPartner in Mission Matmiljö project developing food environments for sustainability.
- NordregiominorSwedish partner in Future-proof school-centric food environments project across six European countries.
- Svenska Lantbruksuniversitet (SLU)minorPartner in research and policy discussions about organic farming benefits and climate impact.
- Pro Luomu (Finland)coreFinnish organic organization collaborating in the 'Handla ekologiskt' (Nudging Organic) three-year EU-funded project along with Bionext and BioForum.
- Bionext (Netherlands)coreDutch organic organization collaborating in the EU-funded 'Handla ekologiskt' project to promote organic consumption across Europe.
- BioForum (Belgium)coreBelgian organic organization partner in the three-year 'Handla ekologiskt' EU project promoting organic products.
- Lindeborgs Eco RetreatminorFinalist in Årets Bonde 2024, featured in Organic Sweden's competition for eco-experience. Located 20 minutes from Nyköping on 74-hectare organic farm.
- White ArkitekterminorCollaborated on sustainable design of Ekoladan (100-year-old barn converted at Lindeborgs Eco Retreat).
- Organic DenmarkcoreCollaborated on development of the EKO-Portalen digital marketplace. Organic Denmark's similar portal has 150-250 unique visitors daily and helps Danish small-scale organic producers with sales and export.
- Ekologiska LantbrukarnacoreJoint export report collaboration and ongoing partnership on policy work, common issues related to food strategy, and organic market development.
- Business SwedencoreCollaboration on export seminars about organic markets in Canada and other markets. Joint organization of export activities and market intelligence.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Organic Sweden competitors and assessment
Company assessmentBroad incumbents
- Soil Association: Largest UK organic sector organization with certification, market development, and policy roles. A natural counterpart for Organic Sweden's UK export initiative and an incumbent in the same broader European organic trade-body landscape.
- IFOAM Organics Europe: European umbrella organization for organic food and farming. Operates one level above national bodies like Organic Sweden, representing the sector at EU policy level — relevant for understanding Organic Sweden's policy influence and funding ecosystem.
- Organic Trade Association (US): Largest US-based organic trade association, comparable in mission (promote organic, grow market, support members). Serves as a benchmark for what a mature organic trade-body operating model looks like at larger scale.
Others
- KRAV: Sweden's dominant organic certification body and a strategic collaborator of Organic Sweden. Not a direct marketplace competitor, but its certification standard is the primary anchor for the products Organic Sweden's platform showcases — making it a critical ecosystem partner.
- Nordic Organic Food Fair: Annual Nordic trade fair where Organic Sweden actively participates and channels members. Functions as a complementary physical distribution channel for the same organic producer/buyer ecosystem rather than a competing platform.
Direct peers
- Bionext: Dutch organic sector organization and partner in the same EU 'Handla ekologiskt' project. Provides chain coordination, market data, and chain management services for Dutch organic producers — a directly comparable model to Organic Sweden's role.
- Organic Denmark: Danish organic trade organization and direct collaborator on the EKO-Portalen digital marketplace. Operates a near-identical portal model that attracts 150-250 daily unique visitors, serving as the closest functional and structural peer.
- BioForum: Belgian organic sector organization and partner in the EU 'Handla ekologiskt' project. Comparable trade-body role connecting Belgian organic producers with retailers, foodservice, and consumers.
- Pro Luomu: Finnish organic trade organization and core partner in the EU-funded 'Handla ekologiskt' project. Operates the same three-year EU project framework as Organic Sweden, with comparable promotion, export, and consumer education mandate for Finnish organic producers.
- Ekologiska Lantbrukarna: Swedish organic farmers' association and longstanding partner of Organic Sweden on policy, EKO-September, and joint reports. Closely intertwined Swedish counterpart focused on the producer side of the same organic value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Organic Sweden social profiles
Digital presenceOrganic Sweden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Organic Sweden leadership team
Management profileNumber of profiles
Profiles6 records
Organic Sweden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Organic Sweden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Organic Sweden
What does Organic Sweden do?
Organic Sweden operates as the trade association (branschorganisationen) for Swedish organic food companies, providing the EKO-Portalen digital marketplace that aggregates over 1,000 organic products and connects producers with retail, foodservice, and international buyers. The organization offers tiered membership services, export support initiatives (Organic Export UK), annual campaigns (EKO-September), research reports, and EU-funded projects to drive sales and export of organic and KRAV-labeled food.
Is Organic Sweden a public or private company?
Organic Sweden is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Organic Sweden founded?
Organic Sweden was founded in 2015. It employs 51 to 100 people.
Where is Organic Sweden based?
Organic Sweden is headquartered in Stockholm, Sweden, in the Europe region.
How does Organic Sweden make money?
Two revenue lines are on record. Membership fees are the primary driver. The others are project funding.
Who are Organic Sweden's main competitors?
Broad incumbents on record are Soil Association, IFOAM Organics Europe and Organic Trade Association (US). Others are KRAV and Nordic Organic Food Fair. Direct peers are Bionext, Organic Denmark, BioForum, Pro Luomu and Ekologiska Lantbrukarna.
Does Organic Sweden have an API?
No public API is recorded for Organic Sweden.
What industry is Organic Sweden in?
Organic Sweden's product category is Organic Food Trade Association and B2B Marketplace. Its primary akta.pro industry code is CRAOAAAK, Natural, Organic & Health Foods Wholesale Distribution, with a secondary code of AFAIAJAB, Organic & Natural Packaged Grocery Wholesale. Its NAICS code is 424 and its SIC code is 5140.