Phoenix Finance
Phoenix Finance and Investments Limited is a publicly listed Bangladesh NBFI founded in 1995 that offers auto, home, SME, corporate, personal, and lease financing alongside retail deposit schemes through 9 branches nationwide, serving individual, SME, and corporate customers.
- Company typePublic
- Founded1995
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Phoenix Finance does
Phoenix Finance and Investments Limited (formerly Phoenix Leasing Company Limited) is a publicly listed Non-Banking Financial Institution (NBFI) headquartered in Dhaka, Bangladesh, incorporated on April 19, 1995, and operating under the Financial Institution Act 1993. The company provides a multi-product financial services offering spanning seven finance products — auto loans, home loans, SME loans, corporate loans, personal loans, lease finance (3-5 year terms), and house building finance under the Bangladesh Bank Refinancing Scheme — alongside five deposit products including fixed deposits, student savings schemes, children's savings schemes (আশা), senior citizen schemes, and monthly savings schemes (terms 3-15 years). It serves a horizontally diversified customer base from individual retail borrowers to corporate clients and lease customers (including servicemen, businessmen, and corporate houses), with deposit products targeted at students, children, parents, and senior citizens aged 55+.
The business operates through a traditional, branch-led distribution model with 9 physical locations across Bangladesh (concentrated in Dhaka with satellite branches in Chattogram, Khulna, and Bogura), supported by a 24/7 call center, a website featuring an EMI calculator, and email-based customer service. There is no proprietary mobile app, no public API, and no disclosed digital-only or AI-driven capabilities. The company holds a CRISL-certified BB long-term and ST-4 short-term credit rating based on 2023 audited financials, and its revenue is generated primarily through interest income on loans, lease rental payments (3-5 year terms), and net interest spread on deposits, with no public revenue disclosure.
Phoenix Finance firmographics
Firmographics- Name
- Phoenix Finance
- Legal name
- Phoenix Finance and Investments Ltd
- Website
- https://phoenixfinance.com.bd
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phoenix Finance and Investments Limited is a publicly listed Bangladesh NBFI founded in 1995 that offers auto, home, SME, corporate, personal, and lease financing alongside retail deposit schemes through 9 branches nationwide, serving individual, SME, and corporate customers.
- Ownership category
- akta.pro rank
Phoenix Finance industry classification
Industry- Product category
- Non-Banking Financial Services
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (522180), Depository Credit Intermediation (5221), Commercial Banking (522110)
- SIC
- Finance Lessors (6172), Short-Term Business Credit Institutions (6153), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- SME Term Loans & Growth Capital (FSAKAGAB)
- akta.pro secondary industries
- SME Trade Finance & Working Capital (LCs, Guarantees, Receivables) (FSABABAF), Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)
Keywords
Where Phoenix Finance is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices10 records
Markets served
Phoenix Finance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Lease Financing: Primary revenue stream from lease financing arrangements where PFIL acquires the right to use property and allows clients to use assets in consideration of rental payments. Lease terms typically range from 3 to 5 years.
- Loan Products: Interest income from auto loans, home loans, SME loans, corporate loans, and personal loans. Repayment through monthly/quarterly/semi-annual installments.
- Deposit Products: Fixed deposits, savings schemes, and deposit accounts generating interest expense but also attracting customer funds for lending operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EMI Calculator with variable loan amounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Phoenix Finance product offering
Product offeringCore offering
Phoenix Finance and Investments Limited is a Non-Banking Financial Institution (NBFI) in Bangladesh that provides lease financing and a range of loan products including auto loans, home loans, SME loans, corporate loans, and personal loans, along with deposit products such as fixed deposits, savings schemes, and specialized plans for students, children, and senior citizens. Operating through 9 branches nationwide, the company has served individual and institutional clients since 1995, with lease financing remaining a core area alongside its diversified lending and deposit-taking activities.
Product overview
Phoenix Finance and Investments Limited operates as a multi-product Non-Banking Financial Institution (NBFI) in Bangladesh offering a comprehensive suite of financial products and services. The company's product portfolio is organized into two main categories: Finance Products (including Auto Loan, Home Loan, SME Loan, Corporate Loan, Personal Loan, Lease Finance, and House Building Finance) and Deposit Products (including Fixed Deposit, Student Deposit Scheme, Children's Deposit Scheme, Senior Citizen Scheme, and Monthly Savings Scheme). Originally incorporated as Phoenix Leasing Company Limited in 1995, the company expanded beyond lease financing to become a diversified financial services provider under its current name. The company serves individual to institutional clients across 09 branches nationwide with both lending and deposit-taking products.
Differentiator
Problem solved
Functional benefit
Brands
- Student Deposit Scheme (আলো): Monthly premium deposit scheme for students where father/mother/legal guardian can deposit with full confidence for different tenures.
- Children's Deposit Scheme (আশা)
- Senior Citizen Scheme (SCS)
- Monthly Savings Scheme (MSS)
Products and services
- Auto Loan
- Home Loan
- SME Loan
- Corporate Loan
- Personal Loan
- Lease Finance
- House Building Finance
- Fixed Deposit (FDR)
- Student Deposit Scheme (আলো)
- Children's Deposit Scheme (আশা)
- Senior Citizen Scheme (SCS)
- Monthly Savings Scheme (MSS)
Companies that use Phoenix Finance
Customer profileSegments7 records
Ideal customer profiles4 records
Phoenix Finance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Phoenix Finance partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Phoenix Finance competitors and assessment
Company assessmentDirect peers
- IDLC Finance Limited: Bangladesh's largest listed NBFI offering lease financing, corporate loans, SME loans, home loans, and deposits. Directly comparable as a multi-product, public-listed NBFI serving overlapping customer segments in Bangladesh, though materially larger in scale.
- LankaBangla Finance Limited: Listed Bangladeshi NBFI providing corporate, SME, and retail lending alongside lease financing and deposit products. Comparable as a diversified NBFI competitor in Bangladesh with similar product breadth and target segments.
- Prime Finance & Investment Limited: Listed Bangladeshi NBFI offering corporate, SME, and consumer loans plus deposits. Comparable as a smaller, similarly-sized NBFI peer competing for the same customer segments in Bangladesh.
- Bangladesh Industrial Finance Company (BIFC): Bangladeshi NBFI focused on industrial and corporate credit. Comparable as a domestic NBFI offering term loans and lease finance to similar corporate and SME customers.
- FAS Finance & Investment Limited: Smaller Bangladeshi NBFI offering loans, lease finance, and deposits. Comparable as a similarly scaled domestic NBFI peer operating in the same market with overlapping product set.
- Union Capital Limited: Bangladeshi NBFI providing SME, corporate, and retail credit plus deposit products. Comparable as a mid-sized public NBFI with overlapping product mix targeting similar segments.
- Delta Brac Housing Finance Corporation (DBH): Bangladesh-focused housing finance NBFI specializing in home loans. Comparable as a Bangladeshi NBFI with overlapping home loan and deposit products, though more concentrated in housing finance.
- IPDC Finance Limited: Bangladeshi NBFI offering corporate loans, SME financing, home loans, and deposits. Comparable as a publicly listed multi-product NBFI competing in the same Bangladesh credit and deposit markets.
- National Housing Finance and Investment Limited (NHFIL): Bangladeshi NBFI focused on housing and SME finance with deposit mobilization. Comparable as a public-listed NBFI serving overlapping home loan, SME, and deposit customers in Bangladesh.
Broad incumbents
- Eastern Bank Limited (EBL): Major Bangladeshi commercial bank offering retail loans, SME credit, corporate banking, and deposits. Comparable as a broader incumbent offering overlapping loan and deposit products, with significant scale advantage over Phoenix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Phoenix Finance social profiles
Digital presencePhoenix Finance compliance and trust
Trust signalCompliance1 record
Phoenix Finance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Finance leadership team
Management profileNumber of profiles
Profiles6 records
Phoenix Finance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Finance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Finance
What does Phoenix Finance do?
Phoenix Finance and Investments Limited is a Non-Banking Financial Institution (NBFI) in Bangladesh that provides lease financing and a range of loan products including auto loans, home loans, SME loans, corporate loans, and personal loans, along with deposit products such as fixed deposits, savings schemes, and specialized plans for students, children, and senior citizens. Operating through 9 branches nationwide, the company has served individual and institutional clients since 1995, with lease financing remaining a core area alongside its diversified lending and deposit-taking activities.
Is Phoenix Finance a public or private company?
Phoenix Finance is a public company. It is classified as public and is currently operating.
When was Phoenix Finance founded?
Phoenix Finance was founded in 1995. It employs 11 to 50 people.
Where is Phoenix Finance based?
Phoenix Finance is headquartered in Dhaka, Bangladesh, in the Asia region.
How does Phoenix Finance make money?
Three revenue lines are on record. Lease Financing is the primary driver. The others are loan Products and deposit Products.
Who are Phoenix Finance's main competitors?
Direct peers on record are IDLC Finance Limited, LankaBangla Finance Limited, Prime Finance & Investment Limited, Bangladesh Industrial Finance Company (BIFC), FAS Finance & Investment Limited, Union Capital Limited, Delta Brac Housing Finance Corporation (DBH), IPDC Finance Limited and National Housing Finance and Investment Limited (NHFIL). Eastern Bank Limited (EBL) is listed as a broad incumbent.
Does Phoenix Finance have an API?
No public API is recorded for Phoenix Finance.
What industry is Phoenix Finance in?
Phoenix Finance's product category is Non-Banking Financial Services. Its primary akta.pro industry code is FSAKAGAB, SME Term Loans & Growth Capital, with a secondary code of FSABABAF, SME Trade Finance & Working Capital (LCs, Guarantees, Receivables). Its NAICS code is 522180 and its SIC code is 6172.