Inside Broadway
Inside Broadway is a NYC-based nonprofit founded in 1982 that delivers Broadway arts education to over 100 public schools annually through teaching artist residencies, touring productions, summer intensives, and senior programs, funded by school fees and city grants.
- Company typePrivate
- Founded1982
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Inside Broadway does
Inside Broadway is a New York City-based nonprofit performing arts education organization founded in 1982 by Michael Presser at the request of Bernard Jacobs of The Shubert Organization. The organization delivers Broadway-based arts programming to NYC public schools, seniors, and youth through five core program areas: School Programs (Teaching Artist Residencies covering PreK-12 with sub-products like Build a Musical, Pre-K to Broadway, Page to Stage, Hip Hop Broadway, and Inside Broadway Classics), Summer Stock Junior (a two-week summer musical theatre intensive for ages 8-18 culminating in off-Broadway performances), Touring Productions (45-minute professional shows featuring AEA actors and Local 802 musicians performed in school auditoriums), Creating the Magic (80-minute Broadway theatre career seminars bringing thousands of students into working Broadway theatres), and Older Adult Centers / Ageless Artists (theatre, dance, and visual arts workshops for NYC seniors funded through the SU-CASA initiative).
The organization's underlying "technology" is human capital rather than software: a curated roster of 50+ professional teaching artists and unionized performers deliver curriculum-aligned programs tied to the NYC DOE Blueprint for Teaching and Learning in the Arts. Inside Broadway provides all-inclusive pricing that bundles teaching artists, materials, costumes, scenery, props, and production rights. The business model is a hybrid of fee-for-service (school program contracts, Summer Stock Junior family registrations) and government/foundation grants (NYC DOE, Cultural Affairs, Youth and Community Development, Aging, and City Council discretionary funding). The organization serves over 100 NYC schools annually and claims cumulative reach of 3 million public school students since inception.
Customer segments are split across NYC public schools (primary), private schools, families with children ages 8-18 (summer programs), and older adults via senior center partnerships. Distribution is direct-to-institution via a school booking form, supported by organic social media (Instagram, Facebook, YouTube), email newsletters on Smore, and earned media in outlets including NY Post, QNS, Queens Chronicle, Broadway World, and BronxNet. Operating geographies are concentrated in NYC with stated ambitions toward broader Northeast reach; no technology platform, app, or API is in place.
Inside Broadway firmographics
Firmographics- Name
- Inside Broadway
- Legal name
- Inside Broadway
- Website
- https://insidebroadway.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inside Broadway is a NYC-based nonprofit founded in 1982 that delivers Broadway arts education to over 100 public schools annually through teaching artist residencies, touring productions, summer intensives, and senior programs, funded by school fees and city grants.
- Ownership category
- akta.pro rank
Inside Broadway industry classification
Industry- Product category
- Performing Arts Education
- NAICS
- Theater Companies and Dinner Theaters (71111), Fine Arts Schools (61161), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Children’s & Youth Theatre (MPAGABAE)
- akta.pro secondary industries
- Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Touring Theatre Productions (MPAGABAC), Performing Arts (Acting, Improv, Theater) (EDAAAGAE)
Keywords
Where Inside Broadway is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inside Broadway business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- School Program Fees: Schools pay for teaching artist residencies, in-school programs, and after-school programs. Inside Broadway provides all-inclusive pricing covering teaching artists, materials, costumes, scenery, props, and production rights.
- Summer Stock Junior Registration: Families pay registration fees for the two-week summer intensive program where students ages 8-18 perform in full-scale musical productions.
- Government & Foundation Grants: Inside Broadway receives funding from NYC Department of Education, NYC Department of Cultural Affairs, NYC Department of Youth and Community Development, NYC Department for the Aging, and NYC Council. The organization also accepts individual and corporate sponsorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | In-School Residencies - Build a Musical, Pre-K to Broadway, Page to Stage, Hip Hop Broadway, Inside Broadway Classics |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Inside Broadway product offering
Product offeringCore offering
Inside Broadway is a NYC-based non-profit children's theatre company that delivers in-person Broadway performing arts education programs to NYC public schools, families, and seniors. Its core offerings include Teaching Artist Residencies for PreK-12 students, a two-week Summer Stock Junior musical theatre intensive for ages 8-18, 45-minute Touring Productions performed in school auditoriums by professional AEA actors and Local 802 musicians, 80-minute Creating the Magic career seminars inside Broadway theatres, and Ageless Artists workshops at NYC senior centers.
Product overview
Inside Broadway is a NYC-based children's theatre nonprofit that delivers Broadway experiences to diverse communities through accessible arts education programs. The organization operates across multiple program areas: School Programs (Teaching Artist Residencies for in-school and after-school settings covering PreK-12 grades), Summer Stock Junior (two-week summer musical theatre intensives for students ages 8-18), Touring Productions (45-minute professional shows for school auditoriums), Creating the Magic (Broadway theatre career seminars), and Older Adult Centers/Ageless Artists programs (arts programming for NYC seniors). The portfolio includes specific offerings like Build a Musical, Pre-K to Broadway, Page to Stage, Broadway Zumba, and Inside Broadway Classics.
Differentiator
Problem solved
Functional benefit
Brands
- Ageless Artists: Program partnering with Older Adult Centers across NYC to engage seniors in arts disciplines including acting, dance, music, and visual arts.
- Summer Stock Junior
- Creating the Magic
- Broadway Backstage
Products and services
- School Programs (Teaching Artist Residencies) Teaching Artist Residencies offering in-school and after-school theatre programs where professional artists work with students PreK-12 to build musical productions. Bundled offerings include Build a Musical, Pre-K to Broadway, Page to Stage, Build a Graduation, Hip Hop Broadway, and Inside Broadway Classics, with all materials, costumes, props, and production rights included. Audience: NYC schools.
- Summer Stock Junior Two-week musical theatre intensive for students ages 8-18, working with industry professionals to perform in a full-scale musical at off-Broadway venues including The Marjorie S. Deane Little Theater near Lincoln Center. Includes age-based groupings (Lion King Jr. for ages 8-13, Beetlejuice Jr. for ages 12-18), Broadway Q&As, and show tickets. Audience: families and youth across NYC.
- Touring Productions Forty-five minute productions designed for school class periods featuring professional Actors' Equity Association actors and Local 802 musicians performing shows like The Marvelous Wonderettes, You're a Good Man Charlie Brown, Land That I Love, Sophisticated Ladies, and My Town. Audience: NYC schools and students.
- Creating the Magic 80-minute seminar bringing students into Broadway theatres to learn about different theatre careers (both on and off stage), featuring cast performances and technical crew demonstrations of production design elements. Active partnerships include Wicked, & Juliet, Hell's Kitchen, The Great Gatsby, SIX, Moulin Rouge, Into the Woods, and Chicago. Audience: NYC public school students.
- Older Adult Centers / Ageless Artists Arts engagement programs for seniors at NYC Older Adult Centers including Broadway Zumba (high-energy workshop combining Broadway music, theatre dance, and Zumba), Theatre Arts workshops (acting, dance/movement, voice with theatre games and culminating performances), and Visual Arts classes (hands-on art-making led by teaching artists). Audience: NYC seniors and Older Adult Center program directors.
Quantifiable outcome
- Over 100 schools served annually
- +2 more outcomes
Companies that use Inside Broadway
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Inside Broadway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Inside Broadway partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- & Juliet (Broadway Production)coreCreating the Magic partnership bringing approximately 1,000 NYC public school students to the Stephen Sondheim Theatre for behind-the-scenes look at the hit jukebox musical. Cast members perform selections and technical crew demonstrates production design elements.
- Hell's Kitchen (Broadway Production)coreCreating the Magic partnership featuring Alicia Keys hit musical. Students experienced lighting and sound demonstrations, musical performances, and dance tutorials.
- The Great Gatsby (Broadway Production)coreCreating the Magic partnership where over 1,000 students learned about costumes, choreography, props, set design, and heard from actors with musical performances.
- Wicked (Broadway Production)coreThird Creating the Magic partnership with Wicked at the Gershwin Theatre. Students heard from lighting, sound, and music teams and saw Oz head demonstration.
- SIX The Musical (Broadway Production)coreCreating the Magic partnership at the Lena Horne Theatre where students received a 'Tudor-ial' learning about costumes, lighting, and the onstage band.
- Moulin Rouge (Broadway Production)coreCreating the Magic partnership where students enjoyed musical selections from the jukebox score and presentations on lighting, sound, props, and set design.
- Into the Woods (Broadway Production)coreCreating the Magic partnership with over 1,000 students enchanted by demonstrations in lighting, sound, and puppetry, with performances from stage and company management.
- Chicago (Broadway Production)coreCreating the Magic partnership with Broadway's longest-running American musical. Over 900 students entertained with lightning demonstration, conductor conversation, musical performances, and Fosse movement lesson.
- NYC Department of EducationcoreGovernment agency providing funding and institutional support for Inside Broadway's school programs across NYC.
- NYC Department of Cultural AffairscoreGovernment agency providing funding and support for arts programming.
- NYC Council (Multiple Members)coreCity Council members including Adrienne Adams (Speaker), Carlina Rivera, Rita Joseph, Justin Brannan, and 30+ additional members provide funding through CASA initiative and direct budget allocations.
- Actors' Equity AssociationcoreProfessional actors' union whose members perform in Inside Broadway's touring productions, ensuring professional-quality performances.
- Local 802 (Musicians Union)coreProfessional musicians' union whose members provide live music for Inside Broadway's touring productions.
- NYC Department for the AgingminorGovernment agency supporting the Ageless Artists program for seniors through SU-CASA initiative funding.
- Irving Berlin FamilycoreSpecial collaboration producing 'Land That I Love' musical for NYC public schools, with Irving Berlin's spirit as guide through the American immigrant experience story.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Inside Broadway competitors and assessment
Company assessmentBroad incumbents
- Lincoln Center Education: Lincoln Center's education arm runs school partnerships, teaching artist programs, and student matinees across NYC. Comparable as a major institutional provider of NYC-based arts education and Broadway-adjacent student programming.
- Roundabout Theatre Company (Education): Major Broadway/off-Broadway producing organization with extensive in-school residency, student ticket, and teaching artist programming in NYC. Comparable Broadway-rooted education programming at larger institutional scale.
- Music Theatre International (MTI): Leading licensor of theatrical performance rights to schools and community theatres globally, with adjacent education/corriculum offerings. Comparable as a K–12 theatre content and licensing provider, though operating at a much larger scale.
- Atlantic Theater Company (Education): Off-Broadway theatre company operating in-school residencies and student programs across NYC. Comparable professional-theatre-rooted arts education model targeting NYC schools.
Direct peers
- TheatreWorks USA: National non-profit that produces and tours theatre for young audiences, including school matinees and in-school residencies. Closely comparable business model: touring productions + school programming serving K–12 students.
- TDF (Theatre Development Fund): NYC-based non-profit dedicated to expanding access to live theatre for students, underserved communities, and accessibility-program audiences. Directly comparable as a fellow non-profit bringing Broadway experiences to NYC schools and the general public.
- New 42nd Street / New Victory Theater: NYC's leading performing arts venue dedicated exclusively to kids and families, programming theatre for young audiences with extensive in-school and on-site education programs. Directly comparable mission of Broadway-grade theatre for NYC youth.
- Disney Musicals in Schools (Disney Theatrical Group): Disney Theatrical Group's program that builds sustainable musical theatre programs in elementary schools. Comparable as a foundation/corporate-funded school musical theatre program targeting underserved NYC and national public schools.
Regional players
- Paper Mill Playhouse (Education): New Jersey-based regional theatre with a long-running children's theatre program and extensive school partnership programming serving the greater NYC metro. Comparable youth theatre and school program model outside of NYC proper.
Emerging players
- iTheatrics: Theatre-for-young-audiences licensing and education company specializing in adapting junior versions of Broadway musicals for school production. Comparable school musical theatre programming at a smaller, more specialized scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Inside Broadway social profiles
Digital presenceInside Broadway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Broadway leadership team
Management profileNumber of profiles
Profiles9 records
Inside Broadway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Broadway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Broadway
What does Inside Broadway do?
Inside Broadway is a NYC-based non-profit children's theatre company that delivers in-person Broadway performing arts education programs to NYC public schools, families, and seniors. Its core offerings include Teaching Artist Residencies for PreK-12 students, a two-week Summer Stock Junior musical theatre intensive for ages 8-18, 45-minute Touring Productions performed in school auditoriums by professional AEA actors and Local 802 musicians, 80-minute Creating the Magic career seminars inside Broadway theatres, and Ageless Artists workshops at NYC senior centers.
Is Inside Broadway a public or private company?
Inside Broadway is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Inside Broadway founded?
Inside Broadway was founded in 1982. It employs 11 to 50 people.
Where is Inside Broadway based?
Inside Broadway is headquartered in New York, United States, in the North America region.
How does Inside Broadway make money?
Three revenue lines are on record. School Program Fees are the primary driver. The others are summer Stock Junior Registration and government & Foundation Grants.
Who are Inside Broadway's main competitors?
Broad incumbents on record are Lincoln Center Education, Roundabout Theatre Company (Education), Music Theatre International (MTI) and Atlantic Theater Company (Education). Direct peers are TheatreWorks USA, TDF (Theatre Development Fund), New 42nd Street / New Victory Theater and Disney Musicals in Schools (Disney Theatrical Group). Paper Mill Playhouse (Education) is listed as a regional player. iTheatrics is listed as an emerging player.
Does Inside Broadway have an API?
No public API is recorded for Inside Broadway.
What industry is Inside Broadway in?
Inside Broadway's product category is Performing Arts Education. Its primary akta.pro industry code is MPAGABAE, Children’s & Youth Theatre, with a secondary code of EDAMAAAG, Theater & Drama Education (Acting, Improvisation, Musical Theater). Its NAICS code is 71111 and its SIC code is 7900.