TheaterWorksUSA
- Company typePrivate
- Founded1961
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
TheaterWorksUSA firmographics
Firmographics- Name
- TheaterWorksUSA
- Legal name
- Theatreworks USA Corporation
- Website
- https://twusa.org
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TheaterWorksUSA industry classification
Industry- Product category
- Children's Theater and Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Other Performing Arts Companies (711190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Children’s & Youth Theatre (MPAGABAE)
- akta.pro secondary industries
- Theater, Musicals & Performing Arts (THAJAFAB), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)
Keywords
Where TheaterWorksUSA is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TheaterWorksUSA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Touring Production Tickets: Revenue from ticket sales for touring productions performed at schools, venues, and public performances across North America. Multiple price points including group orders and VIP tickets.
- Production Licensing: Licensing fees charged to schools and theaters that produce TWUSA shows independently. Productions available through MTI Shows, Concord Theatricals, and Samuel French. Includes per-performance royalties and production rights.
- Arts Education Classes: Revenue from arts education programming including in-school residencies, after-school programs, workshops, and summer camps in Southern California. Classes aligned with California state standards.
- Individual Donations: Tax-deductible donations from individuals supporting the nonprofit mission. Contributions support accessibility and free performances for underserved communities.
- Institutional Support: Funding from foundations (Shubert Foundation, Lucille Lortel Foundation, Frederick Loewe Foundation), corporations, and government agencies (NEA, NYC Department of Cultural Affairs, NY State Council on the Arts).
- Special Events: Annual Spring Benefit featuring seated dinners, live performances, and silent auctions. VIP ticket packages and premium seating options. Past honorary chairs include celebrities like Kevin Bacon, Kyra Sedgwick, and Lin-Manuel Miranda.
- Artist Management Services: Selective artist management services for performers programming Theater for Young and Family Audiences in communities across North America. Commission or management fees from represented artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | School Assembly Booking - Flat Rate |
| Unit Pricing | Pay-as-you-go | Benefit Event Tickets |
| Transaction based/ take rate | Pay-as-you-go | Class Trip Tickets |
Go-to-market motion6 records
Distribution channels6 records
Marketing channels8 records
TheaterWorksUSA product offering
Product offeringCore offering
TheaterWorksUSA creates and tours original and adapted theatrical productions for young and family audiences across North America. The company operates as a 501(c)(3) nonprofit, offering touring shows (such as Dog Man: The Musical, Cat Kid Comic Club, Clifford The Big Red Dog), arts education classes in Southern California, theatrical licensing to schools and community theaters, and artist management services. It maintains a catalog of 140+ original plays and musicals and reaches over 2 million young people annually.
Product overview
TheaterWorksUSA is America's largest and foremost not-for-profit Equity theater company for children and family audiences. The company operates as a single unified organization offering touring theatrical productions (both original works and licensed adaptations of popular children's books), arts education programs, and show licensing. The core portfolio includes touring productions such as Dog Man: The Musical, Cat Kid Comic Club: The Musical, Clifford The Big Red Dog: The Musical, The Magic School Bus, Pete the Cat, The Questioneers, Don't Let the Pigeon Drive the Bus!, The Pout-Pout Fish, and Click Clack Moo, among many others. TWTheatricals is a new division creating full-length productions for multigenerational audiences. Education services include arts education classes in LAUSD and Southern California. Licensing allows schools and theaters to produce TWUSA shows. The company has produced over 145 original plays and musicals and reaches over 2 million young people annually across North America.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Man: The Musical A touring musical based on Dav Pilkey's bestselling series about a crime-fighting hero who is part dog, part policeman. Performed for young and family audiences at schools, libraries, and theaters across North America.
- Cat Kid Comic Club: The Musical A touring musical based on Dav Pilkey's Cat Kid Comic Club series where Cat Kid and Molly Pollywog teach baby frogs to create their own comics.
- Clifford The Big Red Dog: The Musical A brand-new touring musical adventure featuring the beloved big red dog, celebrating friendship, imagination, and unconditional love.
- The Magic School Bus: Lost in the Solar System A touring musical adaptation where Ms. Frizzle blasts into outer space for an interplanetary field trip when the class gets lost on the way to the planetarium.
- Pete the Cat A touring musical featuring the groovy blue cat who helps Jimmy Biddle conquer second grade art and learns about friendship and inspiration.
- Rosie Revere, Ada Twist, and Iggy Peck: The Questioneers A touring musical based on Andrea Beaty's books that spotlights STEM curriculum featuring three inquisitive characters: Rosie Revere (engineer), Iggy Peck (architect), and Ada Twist (scientist).
- Don't Let the Pigeon Drive the Bus! The Musical! A touring musical featuring Mo Willems' beloved Pigeon character who gets a chance to help when the Bus Driver faces a crisis.
- The Pout-Pout Fish A touring musical featuring whimsical puppets and live performers where Mr. Fish discovers there is more to him than his permanently plastered pout.
- TWTheatricals A new division dedicated to developing full-length, large-scale theatrical productions for multigenerational audiences with high production values.
- Theater Arts Education Programs Arts education classes offered in Los Angeles Unified School District (LAUSD) and Southern California region, including Create a Story, Make a Song, Make a Design, and Make a Scene programs. Programs include in-school residencies, after-school programs, single-day workshops, and summer camps aligned with California state standards.
- Show Licensing Licensing program allowing theaters and schools to produce TheaterWorksUSA shows including Bunnicula, Junie B. Jones, Charlotte's Web, Pete the Cat, and more. Distributed through MTI Shows (Samuel French) and Concord Theatricals.
- Managed Artists Artist management services for performers committed to Theater for Young and Family Audiences, including Bee True To You, Felix Pitre, Living Voices, and Up in Arms, representing artists who program theater in communities across North America.
Quantifiable outcome
- Reached over 500,000 students, teachers, and families with 11 productions in 2024-2025 season
- +3 more outcomes
Companies that use TheaterWorksUSA
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
TheaterWorksUSA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TheaterWorksUSA partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Los Angeles Unified School District (LAUSD)coreLicensed vendor providing arts education programming including in-school residencies, after-school programs, and summer camps. Programs align with California state standards.
- New York City Public SchoolscoreLicensed vendor for NYC public schools offering theater-inspired curriculum and teaching artists.
- Concord TheatricalscoreMajor theatrical licensing distributor handling rights for productions including The Lightning Thief and Pete the Cat.
- MTI Shows (Samuel French)coreTheatrical licensing vendor distributing TWUSA productions including Junie B. Jones, Bunnicula, and others for licensing to schools and theaters.
- BroadwayHDminorStreaming partner for recorded and live-captured theatrical productions from TheaterWorksUSA.
- New Victory TheatercoreNYC venue presenting TWUSA productions including Rosie Revere, Ada Twist, and Iggy Peck: The Questioneers in October 2026.
- Apollo TheatercorePartnership with Apollo New Works for staged reading of Long Way Down; benefit concert venue for Cause for Applause NYC.
- New World StagescoreOff-Broadway venue that hosted Dog Man: The Musical in successful runs.
- Kirk Douglas Theatre (Center Theatre Group)coreLos Angeles venue hosting Dog Man: The Musical and Cat Kid Comic Club: The Musical.
- DreamWorks AnimationminorPartner for Dog Man movie from DreamWorks Animation and Universal Pictures coming to theaters (referenced in connection with Dog Man: The Musical).
- John F. Kennedy Center for the Performing ArtscoreCommissioning partner for TheaterWorksUSA productions; represents national recognition for theater for young audiences.
- Community BoostminorDigital marketing services partner for TheaterWorksUSA's online presence.
- Lutz & CarrminorAuditing firm providing financial services to TheaterWorksUSA.
- PennPACminorConsulting partner for TheaterWorksUSA.
- Reset Design GroupminorWeb design agency responsible for TheaterWorksUSA's website (twusa.org).
- Dale Mott/Edgewood EntertainmentcoreCo-production partner for Long Way Down with TheaterWorksUSA and Apollo New Works.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
TheaterWorksUSA competitors and assessment
Company assessmentDirect peers
- Bay Area Children's Theatre: Nonprofit children's theater company producing original and adapted musicals for young audiences in the Bay Area with a similar mission of bringing professional theater to schools and families.
- Nashville Children's Theatre: Resident professional theater producing mainstage productions for children and families, comparable in mission and programming model to TWUSA's TWTheatricals direction.
- Seattle Children's Theatre: Long-established nonprofit children's theater producing book-to-stage adaptations and original works, with comparable programming depth and family audience focus.
- Chicago Children's Theatre: Chicago-based professional children's theater company producing original works and adaptations for young audiences, with a similar nonprofit operating structure and educational programming.
- Imagination Stage: Bethesda-based professional theater producing original and adapted works for children and families, with a comparable book-to-stage adaptation model and arts education programming.
- Adventure Theatre MTC: Maryland-based professional theater for young audiences producing mainstage productions and education programs, with comparable mission and target demographic.
- First Stage: Milwaukee-based professional children's theater producing mainstage productions, education programs, and book adaptations with a similar nonprofit structure.
- New Victory Theater: NYC's family theater presenting touring and resident productions for young and family audiences; TWUSA productions have appeared on its stage, making it both a venue partner and direct programming peer.
Broad incumbents
- Atlantic Theater Company: Off-Broadway NYC professional theater company with broader (adult) programming but comparable nonprofit structure, Equity-actor talent base, and Off-Broadway venue relationships in NYC.
Others
- Concord Theatricals: Major theatrical licensing distributor that handles TWUSA titles including Pete the Cat and The Lightning Thief; comparable through the licensing/royalty business model applied to family and school markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
TheaterWorksUSA social profiles
Digital presenceTheaterWorksUSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TheaterWorksUSA leadership team
Management profileNumber of profiles
Profiles9 records
TheaterWorksUSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TheaterWorksUSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TheaterWorksUSA
What does TheaterWorksUSA do?
TheaterWorksUSA creates and tours original and adapted theatrical productions for young and family audiences across North America. The company operates as a 501(c)(3) nonprofit, offering touring shows (such as Dog Man: The Musical, Cat Kid Comic Club, Clifford The Big Red Dog), arts education classes in Southern California, theatrical licensing to schools and community theaters, and artist management services. It maintains a catalog of 140+ original plays and musicals and reaches over 2 million young people annually.
Is TheaterWorksUSA a public or private company?
TheaterWorksUSA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TheaterWorksUSA founded?
TheaterWorksUSA was founded in 1961. It employs 11 to 50 people.
Where is TheaterWorksUSA based?
TheaterWorksUSA is headquartered in New York, United States, in the North America region.
How does TheaterWorksUSA make money?
Seven revenue lines are on record. Touring Production Tickets are the primary driver. The others are production Licensing, arts Education Classes, individual Donations, institutional Support, special Events and artist Management Services.
Who are TheaterWorksUSA's main competitors?
Direct peers on record are Bay Area Children's Theatre, Nashville Children's Theatre, Seattle Children's Theatre, Chicago Children's Theatre, Imagination Stage, Adventure Theatre MTC, First Stage and New Victory Theater. Atlantic Theater Company is listed as a broad incumbent. Concord Theatricals is listed as an others.
Does TheaterWorksUSA have an API?
No public API is recorded for TheaterWorksUSA.
What industry is TheaterWorksUSA in?
TheaterWorksUSA's product category is Children's Theater and Performing Arts. Its primary akta.pro industry code is MPAGABAE, Children’s & Youth Theatre, with a secondary code of THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 711110 and its SIC code is 7900.