Windowmakers
Windowmakers is a family-owned New Zealand aluminium joinery manufacturer, founded in 2002 in Auckland, designing and fabricating ThermalHEART® windows and doors across Residential, Metro, and Architectural Series for builders, architects, and homeowners across the Auckland region.
- Company typePrivate
- Founded2002
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Windowmakers does
Windowmakers is a New Zealand-based, family-owned manufacturer of custom aluminium windows, doors, and complementary hardware, founded in 2002 and headquartered in Auckland. The company designs, fabricates, and installs aluminium joinery across three product series sourced from APL (Architectural Profiles Limited) — the Residential Series ThermalHEART® for everyday residential use (door heights up to 2.2m), the Metro Series ThermalHEART® for heavy-duty contemporary applications (up to 2.7m), and the APL Architectural Series ThermalHEART® for premium large-format architectural projects (up to 3.0m) — with final assembly at a Wainui facility. Differentiated technology centres on the ThermalHEART® polyamide thermal break (approximately doubling thermal performance versus standard aluminium), the AGP System® Low-E argon-filled double glazing meeting NZBC's highest R-value standards, and the exclusive Centrafix™ BRANZ-appraised, Codemark-Certified installation system delivering up to 20% additional thermal efficiency.
The company sells directly to residential homeowners, builders/construction companies, and architects/designers via an enterprise field-sales model supported by a Silverdale design centre, project portfolio, and case-study marketing rather than digital performance channels. Pricing is quote-based and project-specific with a pay-as-you-go cadence, and Toitū carbonreduce certification (awarded March 2024, covering three product ranges) underwrites its sustainability positioning. Customer concentration is diversified across named builders (Neo Build, JRA Construction, Ninety45, Peak Construction, Synergy Build, The House Company) and architecture firms (CAAHT Studio, RTA Studio, Copeland Associates, Lloyd Hartley, Rogan Nash), with award-winning project evidence spanning premium residential, renovation, and education (New Shoots Early Childhood Centre) verticals across Auckland and greater New Zealand.
Operational signals include Italian precision manufacturing equipment, an in-house quality management system, local sourcing from extrusion (Cambridge) through assembly (Auckland), and family ownership under Managing Director Heidi Johnston with no external investors, parent company, or funding rounds disclosed.
Windowmakers firmographics
Firmographics- Name
- Windowmakers
- Legal name
- Windowmakers
- Website
- https://windowmakers.co.nz
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Windowmakers is a family-owned New Zealand aluminium joinery manufacturer, founded in 2002 in Auckland, designing and fabricating ThermalHEART® windows and doors across Residential, Metro, and Architectural Series for builders, architects, and homeowners across the Auckland region.
- Ownership category
- akta.pro rank
Windowmakers industry classification
Industry- Product category
- Aluminium Windows and Doors Manufacturing
- NAICS
- Metal Window and Door Manufacturing (332321)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Windows (IMADAIAC)
- akta.pro secondary industries
- Custom Window & Door Fabrication & Replacement (HSAPAJAI), Interior Doors (IMADAIAB)
Keywords
Where Windowmakers is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Windowmakers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Aluminium Windows and Doors Manufacturing and Sales: Windowmakers designs and manufactures custom aluminium windows and doors, selling directly to builders, architects, and homeowners. Products are priced per project based on specifications, dimensions, and product series selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Series ThermalHEART® - Economical and mainstream aluminium joinery |
| Unit Pricing | Pay-as-you-go | Metro Series ThermalHEART® - Heavy-duty contemporary aluminium joinery |
| Unit Pricing | Pay-as-you-go | APL Architectural Series ThermalHEART® - Premium architectural aluminium joinery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Windowmakers product offering
Product offeringCore offering
Windowmakers designs, manufactures, and installs custom aluminium windows and doors for residential and architectural construction projects across Auckland. The company offers three ThermalHEART® joinery suites (Residential, Metro, and APL Architectural Series) complemented by proprietary thermal break framing, Low-E argon double glazing, the Centrafix™ recessed installation system, and a coordinated hardware range. Products are custom fabricated to project specifications and supplied directly to builders, architects, designers, and homeowners via a project-based direct sales motion.
Product overview
Windowmakers is a New Zealand manufacturer of custom aluminium windows and doors, established in 2002. The company operates three core product series sourced from APL (Architectural Profiles Limited): Residential Series ThermalHEART® (economical option for everyday residential use up to 2.2m door heights), Metro Series ThermalHEART® (heavy-duty minimalist design for residential and architectural applications up to 2.7m heights), and APL Architectural Series ThermalHEART® (premium range for large-format architectural applications up to 3.0m heights). Their product portfolio spans sliding doors, bifold doors, hinged and French doors, sliding windows, bifolding windows, casement and awning windows, custom windows, and roof windows and skylights. The company complements its joinery with proprietary thermal performance technologies including ThermalHEART® thermally broken frames, The AGP System® Low-E argon-filled double glazing, and the Centrafix™ installation system. Four APL hardware ranges (Urbo, Miro, Icon, Elemental) provide coordinated hardware solutions. The company is family-owned, operating from facilities in Auckland with aluminium profiles extruded in Cambridge.
Differentiator
Problem solved
Functional benefit
Products and services
- APL Architectural Series ThermalHEART® Premium range of high-performance aluminium door and window frames designed for architectural homes and apartments, with flush surfaces, continuous sightlines, square-edged forms, dual-colour options, enhanced air tightness, security, acoustic performance, and triple glazing options supporting heights up to 3.0m.
- Metro Series ThermalHEART® Heavy-duty aluminium joinery range with clean lines, flat surfaces, and contemporary minimalist aesthetics, with superior weather and water resistance for residential and architectural applications, supporting recommended door heights of 2.7m.
- Residential Series ThermalHEART® Functional, economical, and mainstream aluminium profiles for windows and doors designed for everyday living with contemporary lines and easy maintenance, with recommended door height of 2.2m.
- Aluminium Sliding Doors Cost-effective aluminium sliding doors with flush sills, high-performance easy-glide roller systems, and flush interlocker stiles, available in standard, double, bi-parting, and stacking configurations.
- Aluminium Bifold Doors Aluminium folding doors with bottom-rolling in-frame track systems that fold completely to one side, creating seamless indoor-outdoor transitions with customisable configurations.
- Hinged and French Aluminium Doors Timeless hinged and French aluminium doors with sleek smooth surfaces, overlapping door panels for enhanced airtightness and weather resistance, offering optimal strength, stability, and versatility.
- Aluminium Sliding Windows Space-saving aluminium sliding windows with smooth-gliding functionality offering wide openings to maximise views and airflow, featuring flush sill design and slender sightlines.
- Aluminium Bifolding Windows Bottom-rolling bifolding aluminium windows that fold completely open to either side for unobstructed views and maximum airflow, with easy-glide track systems.
- Casement and Awning Windows Aluminium windows available in casement (side-opening) and awning (bottom-outward opening) configurations offering flexibility, ease of use, and multiple configurations.
- Custom Aluminium Windows Bespoke aluminium windows available in various shapes including louvers, curved, angular, arched, box windows, and bay windows for project-specific requirements.
- Roof Windows and Skylights Ceiling-mounted aluminium windows and skylights enhancing natural light and ventilation, available in manual and electric opening options with dual colour finishes.
- Urbo Hardware Range Powder-coated hardware range for modern residential homes featuring fine lines, clean shapes, and a blend of square and radiused edges including lever handles, pull handles, bifold handles, and window fasteners.
- Miro Hardware Range Hardware range with elegant, ergonomic curves in a contemporary classic design, crafted from die-cast material with durable powdercoat finish.
- Icon Hardware Range New Zealand's first fully integrated range of 316-grade stainless steel window and door hardware designed for aluminium joinery with square-edged, radiused modern aesthetic.
- Elemental Hardware Range Architect-designed minimalist hardware crafted from extruded aluminium with anodised Silver or Black finish, eliminating unnecessary details for clean modern aesthetics.
Quantifiable outcome
- Nearly doubled thermal performance compared to standard aluminium door frames with ThermalHEART® technology
- +2 more outcomes
Companies that use Windowmakers
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Windowmakers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Windowmakers partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- APL (Architectural Profiles Limited)coreWindowmakers uses APL aluminium profiles for all windows and doors, sourcing from Architectural Profiles Limited. APL undergoes Toitū carbonreduce certification assessments. Windowmakers is a proud APL fabricator committed to sustainable practices.
- Toitū EnvirocarecoreToitū carbonreduce certification provider that assesses organisational emissions and environmental footprint. APL products including Residential Series and Metro Series ThermalHEART® are certified, with Windowmakers recognized as a proud APL fabricator under this certification.
- First Windows & DoorscoreFirst Windows & Doors is a related brand/entity in the aluminium joinery industry. Projects reference both Windowmakers and First Windows & Doors, suggesting a related or collaborative relationship in the aluminium joinery sector.
- Synergy Build GroupminorBuilder for United it stands, Auckland project - a beachfront residential build in Takapuna featuring APL Architectural Series joinery.
- Ninety45minorBuilder for Cathedral Ceilings, Remuera - award-winning NZIA Auckland Architecture Award (Housing Category) 2021 project.
- Peak ConstructionminorBuilder for New Shoots Early Childhood Centre, Greenhithe - 2021 NZIA New Zealand Architecture Award winning project.
- Neo BuildminorBuilder for Farmhouse, Coatesville - 2024 Master Builder's House of the Year Top 100 winner with Regional Gold Award.
- Lloyd Hartley ArchitectsminorArchitecture firm for Moments like this, Herne Bay project featuring APL Architectural Series and Metro Series joinery.
- JRA ConstructionminorBuilder for Kingsview, Mount Eden - Silver Award winner in Master Builder's 2024 House of the Year competition.
- The House CompanyminorBuilder for Down to the finer details, Takatu project - a holiday home on the Tawharanui Peninsula featuring Metro Series sliding doors and awning windows.
- Rogan Nash ArchitectsminorArchitect for 1930s Bungalow, Westmere renovation project featuring ThermalHeart® aluminium joinery.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Windowmakers competitors and assessment
Company assessmentDirect peers
- Nulook Windows & Doors: National New Zealand manufacturer and supplier of aluminium and uPVC joinery, directly comparable in product offering (windows, doors, custom fabrication) and customer base (builders, architects, homeowners).
- Vistalite Windows & Doors: NZ-based fabricator of aluminium windows and doors, comparable in scale and product range to Windowmakers, serving residential and architectural projects across New Zealand.
- First Windows & Doors: New Zealand aluminium joinery manufacturer referenced alongside Windowmakers on shared projects and described as a related entity; competes in the same Auckland residential/commercial aluminium window and door market with overlapping product lines.
- Altus Window Systems: New Zealand manufacturer of aluminium windows and doors, competing in the same residential and light-commercial segments and operating similar fabricator + direct-to-builder/architect model.
- Fairview Windows & Doors: NZ aluminium joinery manufacturer serving residential and architectural projects with comparable thermal-break offerings and project-based custom fabrication model.
- Altherm: Established NZ aluminium window and door brand offering thermally broken and standard systems, directly overlapping Windowmakers' product lines and target builder/architect channels.
Broad incumbents
- Breezway: Established Australian/NZ presence in aluminium window components including louvre and awning systems, offering overlapping product categories (especially the louver and awning window ranges Windowmakers carries).
Regional players
- Bradnams Windows & Doors: Australian aluminium window and door manufacturer with comparable thermally-broken product lines and builder-channel go-to-market; relevant trans-Tasman comparable for NZ pricing and specification dynamics.
Others
- Architectural Profiles Limited (APL): Windowmakers' core upstream supplier of aluminium profiles and owner of the ThermalHEART® IP; critical ecosystem participant and partial channel overlap as APL also works directly with other fabricators and specifiers.
Emerging players
- Thermal Frame: Specialist NZ supplier focused on thermally efficient aluminium framing systems, comparable on the thermal-performance differentiation axis that Windowmakers anchors its value proposition on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Windowmakers social profiles
Digital presenceWindowmakers compliance and trust
Trust signalCompliance1 record
Windowmakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Windowmakers leadership team
Management profileNumber of profiles
Profiles1 record
Windowmakers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Windowmakers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Windowmakers
What does Windowmakers do?
Windowmakers designs, manufactures, and installs custom aluminium windows and doors for residential and architectural construction projects across Auckland. The company offers three ThermalHEART® joinery suites (Residential, Metro, and APL Architectural Series) complemented by proprietary thermal break framing, Low-E argon double glazing, the Centrafix™ recessed installation system, and a coordinated hardware range. Products are custom fabricated to project specifications and supplied directly to builders, architects, designers, and homeowners via a project-based direct sales motion.
Is Windowmakers a public or private company?
Windowmakers is a private company. It is classified as family owned and is currently operating.
When was Windowmakers founded?
Windowmakers was founded in 2002. It employs 11 to 50 people.
Where is Windowmakers based?
Windowmakers is headquartered in Auckland, New Zealand, in the Oceania region.
How does Windowmakers make money?
One revenue line is on record: aluminium Windows and Doors Manufacturing and Sales.
Who are Windowmakers's main competitors?
Direct peers on record are Nulook Windows & Doors, Vistalite Windows & Doors, First Windows & Doors, Altus Window Systems, Fairview Windows & Doors and Altherm. Breezway is listed as a broad incumbent. Bradnams Windows & Doors is listed as a regional player. Architectural Profiles Limited (APL) is listed as an others. Thermal Frame is listed as an emerging player.
Does Windowmakers have an API?
No public API is recorded for Windowmakers.
What industry is Windowmakers in?
Windowmakers's product category is Aluminium Windows and Doors Manufacturing. Its primary akta.pro industry code is IMADAIAC, Windows, with a secondary code of HSAPAJAI, Custom Window & Door Fabrication & Replacement. Its NAICS code is 332321 and its SIC code is 3442.