La Genovese

What La Genovese does

La Genovese is a family-owned Italian coffee roasting company founded in 1936 in Albenga, Italy, currently in its third generation under the Borea family (CEO Alessandro Borea and Export Manager Matteo Borea). The company roasts and distributes a comprehensive coffee portfolio — whole bean blends, single-origin coffees, ground blends, Moka-style coffees, 20 variants of pods and capsules, seasonal products including Cold Brew Ethiopia Sidamo, plus accessories and plant-based beverages — alongside a premium specialty line called Borea Specialty Coffees roasted in small batches on an STA Roaster 1000. Production runs on a Futura K120 roaster (installed 2022) with a modern Green burner, supported by roasting-curve management software and digital batch identification for end-to-end traceability; packaging uses one-way valves to manage CO2 release and oxidation. Distribution spans a network of resellers across 26 EU and non-EU countries (52% of turnover is international, up from a historical ~50%), 600+ domestic Italian HoReCa accounts, a DTC e-commerce storefront (shop.lagenovese.it), and the CoffeeStorming specialty café and micro roastery opened in 2022 in Liguria.

The business model combines B2B wholesale (HoReCa coffee supply through distributors), DTC retail via e-commerce, training and education revenue through La G Coffee Academy (Barista Attitude €190, Roasting Camp €250, IIAC-certified Espresso Italiano Tasting, plus customized courses), and brand-experience revenue from the CoffeeStorming café. Customers are primarily Italian and European HoReCa operators, individual coffee enthusiasts, professional baristas seeking credentials, and international distributors; Alessandro Borea's role as President of Istituto Espresso Italiano (IEI) reinforces brand authority. Supporting assets include ISO 9001 certification, INEI blend certifications, Organic and Rainforest Alliance-certified SKUs, a Tree-Nation reforestation partnership (since 2023), and an annual sustainability reporting cadence that has run from 2022 through 2024-2025.

Name

La Genovese

Legal name

La Genovese Sas di Borea Alessandro

Website

https://lagenovese.it

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

11–50 employees

Short description

La Genovese is a third-generation, family-owned Italian coffee roaster founded in 1936 in Albenga, producing espresso blends, single-origin coffees, pods and capsules, and specialty lines for HoReCa, DTC, and international distributor customers across 26 countries.

Ownership category

akta.pro rank

Product category

Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Italian coffee roasting
• Espresso blends distribution
• Specialty single-origin coffee
• Coffee pods capsules
• Professional barista training

Headquarters

HQ city

Albenga

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Product Sales: La Genovese generates the majority of its revenue through the wholesale and retail sale of roasted coffee products, including blends in beans, ground coffee, single-origin coffees, pods and capsules, and seasonal products. Products are sold through distributors in 26 countries and directly through its e-commerce shop.
2. Professional Training Courses (La G Coffee Academy): Revenue generated from professional coffee training courses including Barista Attitude (€190 + VAT), Roasting Camp (€250 + VAT), Latte Artist, and IIAC-certified tasting programs. Courses are held at the company's Albenga facility and are aimed at baristas, coffee professionals, and enthusiasts.
3. Specialty Café (CoffeeStorming): The company operates CoffeeStorming, a specialty café and micro roastery in Liguria opened in 2022, serving as both a retail outlet and a demonstration of the company's coffee expertise.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

La Genovese is an Italian coffee roasting company that produces and distributes a comprehensive range of roasted coffee products, including whole bean blends, single-origin coffees, ground coffee, Moka-style blends, and pods/capsules. The company serves HoReCa businesses (600+ in Italy) and international distributors across 26 countries, supplemented by direct-to-consumer e-commerce sales, a specialty café (CoffeeStorming), and a professional barista training academy (La G Coffee Academy). Roasting is performed in-house using a Futura K120 roaster with digital batch traceability and roasting curve management.

Product overview

La Genovese is a historic Italian coffee roaster founded in 1936, offering a comprehensive portfolio of coffee products. The core offering consists of whole bean blends, single-origin beans, ground blends, and Moka-style coffees, complemented by pods and capsules (20 variants), seasonal products including Cold Brew Ethiopia Sidamo, accessories (15 variants), and vegetable beverages (7 variants). The company also operates a premium specialty line called Borea Specialty Coffees, featuring micro-lot single origins roasted in small batches. Educational services are provided through La G Coffee Academy, offering barista training, roasting workshops, and sensory analysis courses. The company operates two facilities: the main roasting facility in Albenga using a Futura K120 roaster, and Coffee Storming, a specialty café and micro roastery opened in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• CoffeeStorming: Micro Roastery and specialty café established in 2022, located in Liguria.
• Borea Specialty Coffees

Products and services

• Miscele di Caffè in Grani (Whole Bean Coffee Blends) Whole bean coffee blends roasted to provide a balanced and recognizable taste in every cup. Available in 13 variants for various preparation methods and taste preferences. Sold to HoReCa businesses, distributors, and direct-to-consumer through the e-commerce shop.
• Caffè Monorigine in Grani (Single-Origin Coffee Beans) Single-origin whole bean coffees sourced from specific countries or regions, offering distinctive flavor profiles unique to each origin. Available in 5 variants. Targeted at specialty coffee enthusiasts and premium HoReCa venues.
• Miscele di Caffè Macinato (Ground Coffee Blends) Pre-ground coffee blends for convenience, maintaining the same quality and taste profile as whole bean options. Available in 5 variants. Sold to home consumers and HoReCa businesses for convenience.
• Moka Style Coffee Blends Coffee blends specifically formulated for moka pot preparation, optimized for the unique extraction method of stovetop espresso makers. Available in 9 variants. Targeted at home consumers using traditional Italian moka brewing.
• Cialde e Capsule (Coffee Pods and Capsules) Portioned coffee pods and capsules compatible with major coffee systems, offering convenience without compromising on quality. Available in 20 variants. Targeted at home and office consumers seeking convenience.
• Prodotti Stagionali (Seasonal Products - Cold Brew Ethiopia Sidamo) Limited-time seasonal coffee products including Cold Brew Ethiopia Sidamo, featuring natural sweetness and floral notes characteristic of the Sidamo region. Targeted at consumers seeking variety and novel coffee experiences.
• Borea Specialty Coffees (Premium Specialty Line) Premium specialty coffee line featuring single-origin coffees sourced from micro plantations in Brasil Ipanema, El Salvador, Colombia, Kenya, and Mexico. Roasted in small batches with STA Roaster 1000, with packaging distinct from main La Genovese range. Targeted at premium coffee enthusiasts and specialty venues.
• La G Coffee Academy (Professional Training) Professional coffee training programs including Barista Attitude (€190 + VAT), Roasting Camp (€250 + VAT), Latte Artist, and IIAC-certified tasting programs. Courses held at the company's Albenga facility, aimed at baristas, coffee professionals, and enthusiasts seeking SCA and IIAC certifications.
• CoffeeStorming Specialty Café and Micro Roastery Specialty café and micro roastery in Liguria opened in 2022, serving as both a retail outlet and demonstration of La Genovese's coffee expertise. Roots date back to 1936 where a small artisan roastery existed on the same site.

Quantifiable outcome

• 52% of total turnover from international markets (2024-2025)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

One partnership is on record.

• Tree-NationcoreStrategic or Co-development Partner · 1 January 2023Since 2023, La Genovese has partnered with Tree-Nation, a non-profit organization dedicated to global reforestation that creates job opportunities in local communities in need. La Genovese purchased a forest in its name where customers can plant a tree on their behalf, helping to offset CO₂ emissions from the company's operations. This partnership raises awareness and involves all stakeholders in the production chain to be more active and aware of environmental and social sustainability issues.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Illycaffè: Trieste-based premium Italian espresso brand with global presence and strong HoReCa/retail footprint. Comparable as a high-end Italian coffee competitor in the same international markets where La Genovese exports.
• Luigi Lavazza: Italy's largest coffee company with a dominant HoReCa and retail position across Europe and globally. Comparable as the market-leading Italian espresso incumbent against whom La Genovese competes in both domestic and export channels.
• Massimo Zanetti Beverage Group: Parent of Segafredo Zanetti and other coffee brands; one of the largest coffee groups globally with roasting operations across Europe, the Americas, and Asia. Comparable as a large-scale Italian-origin roaster competing in La Genovese's export markets.
• Segafredo Zanetti: One of Italy's largest coffee roasters (Massimo Zanetti Beverage Group), serving HoReCa and retail globally. Comparable as an incumbent Italian espresso roaster that La Genovese competes against domestically and in export markets.

Direct peers

• Pellini Caffè: Italian family-owned coffee roaster headquartered in Verona, with strong HoReCa distribution and international presence. Directly comparable to La Genovese on business model, customer base, and family-ownership structure.
• Gardelli Specialty Coffees: Italian specialty micro-roaster founded by Rubens Gardelli, focused on single-origin and competition-grade coffees. Comparable to La Genovese's Borea Specialty Coffees line on premium positioning and small-batch roasting.
• Kimbo: Naples-based Italian coffee roaster (founded 1963) selling blends, capsules, and pods domestically and internationally. Comparable to La Genovese in size, heritage profile, and HoReCa + export go-to-market.
• Costadoro: Italian coffee roaster founded in 1890 in Turin; produces espresso blends, single-origin, and capsules for HoReCa and retail across Europe. Highly comparable to La Genovese as a heritage mid-sized Italian roaster competing in the same channels.
• Hausbrandt Trieste 1892: Trieste-based Italian coffee roaster with HoReCa focus and export across Europe and Asia. Comparable to La Genovese as a mid-sized heritage Italian roaster with international distribution and HoReCa-led business model.

Emerging players

• D.E Master Blenders 1753 / JDE Peet's: Global coffee company owning brands such as Jacobs, Douwe Egberts, and Peet's Coffee; competes across retail, capsules, and HoReca in Europe. Comparable as a competing European coffee supplier in the wholesale and retail channels where La Genovese operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYIojqYsEB1Lpv20fzQic9Q
• Facebookfacebook.com/LaGenovese1936
• LinkedInlinkedin.com/company/lagenovese1936
• Instagraminstagram.com/lagenovese1936
• Xx.com/LaGenovese1936

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Genovese