Ball FloraPlant
- Company typePrivate
- Founded2012
- HeadquartersWest Chicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Ball FloraPlant firmographics
Firmographics- Name
- Ball FloraPlant
- Legal name
- Ball FloraPlant
- Website
- https://ballfloraplant.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ball FloraPlant industry classification
Industry- Product category
- Ornamental Plant Breeding and Vegetative Propagation
- NAICS
- Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Floriculture Production (111422)
- akta.pro primary industry
- Plant Breeding & Variety Development (Conventional) (AFAGAIAF)
- akta.pro secondary industry
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)
Keywords
Where Ball FloraPlant is headquartered
LocationHeadquarters
- HQ city
- West Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ball FloraPlant business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Plant Licensing and Royalties: Ball FloraPlant generates revenue through flowering-only licensing agreements and propagation licenses for protected varieties. Growers must sign licensing agreements and pay royalties for licensed varieties. Propagation licenses are available for Geranium and New Guinea Impatiens varieties specifically.
- Unrooted Cuttings Sales: Sale of unrooted cuttings to licensed growers with minimum order quantities. Products sold under Flowering-Only Terms requiring finished plants to be sold in 3-inch pots or larger with Ball-supplied labels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard unrooted cuttings with minimum order requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ball FloraPlant product offering
Product offeringCore offering
Ball FloraPlant breeds and licenses vegetatively propagated ornamental flowering plant varieties, selling unrooted cuttings and pre-tested multi-species combinations to commercial plant growers. The company supplies its varieties through Ball Seed's distribution platform and a network of licensed propagators, with royalties collected on flowering-only and propagation licenses. Its portfolio includes patented series across species such as Angelonia, Calibrachoa, Petunia, Verbena, Coleus, Lantana, Salvia, Lobelia, Cuphea, and Bidens, complemented by proprietary combination programs under the MixMasters and FunFusions sub-brands.
Product overview
Ball FloraPlant is a horticultural company specializing in ornamental plant breeding and distribution. The company operates under the Ball Horticultural Company umbrella and offers a comprehensive portfolio of flowering plant varieties across numerous species including Angelonia, Calibrachoa, Petunia, Verbena, Coleus, Lantana, Salvia, Lobelia, Cuphea, Bidens, and more. The product lineup includes MixMasters™ pre-tested multi-species combinations sold as unrooted cutting kits, and FunFusions™ designer plant recipes created in collaboration with Selecta One. The company provides various product forms (unrooted cuttings, liners, finished plants), supply chain services through Ball Seed, and Genesis™ direct-stick callused cutting technology. Key product series include Cabaret® and Cha-Cha™ Calibrachoa, CannonBall™ and SureShot™ Petunia, EnduraScape™ and Firehouse™ Verbena, Mystical™ Salvia, and various Lantana and Coleus collections.
Differentiator
Problem solved
Functional benefit
Brands
- MixMasters™: Rigorously tested combinations sold as unrooted cutting kits meant to be rooted together as multi-stick liners. These recipes are perfectly balanced from start to finish.
- FunFusions
Products and services
- Ornamental Plant Varieties (Patented Series Portfolio) Comprehensive portfolio of vegetatively propagated, patented ornamental plant varieties spanning Angelonia (AngelDance, AngelFlare, AngelMist, Archangel, Guardian Angel series), Calibrachoa (Cabaret, Cha-Cha, Conga, Bumble Bee series), Petunia (CannonBall, ColorRush, SureShot, Double Vogue series), Verbena (EnduraScape, Firehouse, Cadet Upright, Wink series), Coleus (FlameThrower, Burgundy Wedding Train, Campfire, Henna, Wasabi series), Lantana (Bloomify, Landmark, Little Lucky, Lucky, Shamrock series), Salvia (Mystical, Mystic Spires, Mysty, Black & Bloom series), Lobelia (Heatopia, Waterfall series), Bidens (Bee Happy, Bee Alive, Sun Drop series), and Cuphea (Enchantia, Cherrybells, Honeybells series), sold as unrooted cuttings to licensed commercial growers.
- MixMasters™ Pre-Tested Combinations Rigorously tested multi-species plant combinations sold as unrooted cutting kits (recipes such as A Grape Fit!, Bejeweled, Jazzberry Jam, Mambo, Santa Fe Sunset, Fashionista) intended for rooting together as multi-stick liners, with each recipe balanced for uniform flowering time, similar vigor, and proven national performance.
- FunFusions™ Co-Branded Combinations Thoughtfully designed plant combination recipes featuring guest star varieties from Selecta One paired with Ball FloraPlant varieties, offered as pre-tested co-branded mixes to commercial growers seeking designer combination options.
- Season Extender Heat-Tolerant Varieties Curated line of varieties with proven heat tolerance and late-season color, including Salvia Mystical, Lantana, Verbena EnduraScape, and Angelonia types, engineered to extend Summer selling windows for retail customers.
- Pollinator-Friendly Plant Varieties Varieties selected to attract bees, butterflies, and hummingbirds, including Lantana, Cuphea, and other nectar-rich types that support pollinator populations while delivering retail appeal.
- Plants for Shade Variety Line Shade-tolerant ornamental varieties including Coleus and other shade-preferring types suitable for low-light landscape and container applications.
- Flexible Product Forms Supply Supply program offering multiple product formats — unrooted cuttings, rooted liners, and finished plants — letting producers select the form that fits their production system.
- Genesis™ Direct-Stick Callused Cuttings Service Proprietary callused cutting format delivered through the Genesis program, allowing direct sticking into the finishing container for improved rooting, reduced labor at the grower, and improved finished plant quality.
Companies that use Ball FloraPlant
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Ball FloraPlant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ball FloraPlant partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Selecta OnecoreSelecta One collaborates with Ball FloraPlant on the FunFusions combination program, providing 'Guest Stars' plant varieties that are featured in pre-tested combination recipes. This partnership allows both companies to offer unique co-branded combinations to growers.
- Ball SeedcoreBall Seed serves as the primary distribution channel for Ball FloraPlant products through its WebTrack platform, providing gold-service supply and support to licensed growers across North America.
- Royalty Administration InternationalcoreRoyalty Administration International (RAI) is appointed as the licensing agent for Ball FloraPlant in the United States, handling propagation licensing and royalty administration for licensed varieties.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ball FloraPlant competitors and assessment
Company assessmentDirect peers
- Selecta One: German-based vegetatively propagated ornamental breeder and Ball FloraPlant's named FunFusions partner. Competes directly across Calibrachoa, Petunia, Pelargonium, and Poinsettia and is the most natural direct comparable.
- Danziger: Israeli breeder and propagator of ornamental cut flowers and bedding plants with comparable portfolio breadth in Calibrachoa, Petunia, Verbena, and Lantana, plus proprietary genetics and global grower licensing.
- Suntory Flowers: Japanese breeder known for premium vegetative annuals (Suntory Senetti, Surfinia petunias) with proprietary genetics and global licensing — overlaps Ball FloraPlant's premium positioning.
- Syngenta Flowers (Syngenta Horticultural Services): Global ornamental seed and cuttings business competing across the same annuals portfolio, with branded series and licensing terms comparable to Ball FloraPlant's flowering-only model.
- Proven Winners: North American branded ornamentals network marketing vegetative annuals and shrubs from multiple breeders, directly competing for retail shelf space and grower mind share in the same genera.
- Dümmen Orange: One of the world's largest ornamental breeders, with deep patent portfolios in Pelargonium, Poinsettia, Calibrachoa, and vegetative annuals, and a global grower licensing model that mirrors Ball FloraPlant's royalty approach.
Broad incumbents
- Sakata Seed: Diversified global seed company with significant ornamental seed and vegetative programs, supplying competing genetics to North American growers and retailers.
- PanAmerican Seed: Sister Ball Horticultural Company division focused on seed-raised ornamentals; competes and complements Ball FloraPlant within the same parent portfolio.
Emerging players
- Westhoff: German breeder of vegetative annuals with notable Petunia, Calibrachoa, and Verbena introductions; competes for licensed propagation share in Europe and North America.
Regional players
- Cohen Propagation Nurseries: North American wholesale propagator and young-plant supplier offering comparable unrooted cuttings and liner programs to growers in overlapping regions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ball FloraPlant social profiles
Digital presenceBall FloraPlant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ball FloraPlant leadership team
Management profileNumber of profiles
Ball FloraPlant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ball FloraPlant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ball FloraPlant
What does Ball FloraPlant do?
Ball FloraPlant breeds and licenses vegetatively propagated ornamental flowering plant varieties, selling unrooted cuttings and pre-tested multi-species combinations to commercial plant growers. The company supplies its varieties through Ball Seed's distribution platform and a network of licensed propagators, with royalties collected on flowering-only and propagation licenses. Its portfolio includes patented series across species such as Angelonia, Calibrachoa, Petunia, Verbena, Coleus, Lantana, Salvia, Lobelia, Cuphea, and Bidens, complemented by proprietary combination programs under the MixMasters and FunFusions sub-brands.
Is Ball FloraPlant a public or private company?
Ball FloraPlant is a private company. It is classified as corporate owned and is currently operating.
When was Ball FloraPlant founded?
Ball FloraPlant was founded in 2012. It employs 11 to 50 people.
Where is Ball FloraPlant based?
Ball FloraPlant is headquartered in West Chicago, United States, in the North America region.
How does Ball FloraPlant make money?
Two revenue lines are on record. Plant Licensing and Royalties are the primary driver. The others are unrooted Cuttings Sales.
Who are Ball FloraPlant's main competitors?
Direct peers on record are Selecta One, Danziger, Suntory Flowers, Syngenta Flowers (Syngenta Horticultural Services), Proven Winners and Dümmen Orange. Broad incumbents are Sakata Seed and PanAmerican Seed. Westhoff is listed as an emerging player. Cohen Propagation Nurseries is listed as a regional player.
Does Ball FloraPlant have an API?
No public API is recorded for Ball FloraPlant.
What industry is Ball FloraPlant in?
Ball FloraPlant's product category is Ornamental Plant Breeding and Vegetative Propagation. Its primary akta.pro industry code is AFAGAIAF, Plant Breeding & Variety Development (Conventional), with a secondary code of AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts). Its NAICS code is 11142.