Ball FloraPlant

Name

Ball FloraPlant

Legal name

Ball FloraPlant

Website

https://ballfloraplant.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ornamental Plant Breeding and Vegetative Propagation

NAICS

Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114), Floriculture Production (111422)

akta.pro primary industry

Plant Breeding & Variety Development (Conventional) (AFAGAIAF)

akta.pro secondary industry

Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)

Keywords

• Ornamental plant breeding
• Vegetative propagation services
• Flowering plant varieties
• Unrooted cuttings supply
• Licensed plant genetics

Headquarters

HQ city

West Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Plant Licensing and Royalties: Ball FloraPlant generates revenue through flowering-only licensing agreements and propagation licenses for protected varieties. Growers must sign licensing agreements and pay royalties for licensed varieties. Propagation licenses are available for Geranium and New Guinea Impatiens varieties specifically.
2. Unrooted Cuttings Sales: Sale of unrooted cuttings to licensed growers with minimum order quantities. Products sold under Flowering-Only Terms requiring finished plants to be sold in 3-inch pots or larger with Ball-supplied labels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ball FloraPlant breeds and licenses vegetatively propagated ornamental flowering plant varieties, selling unrooted cuttings and pre-tested multi-species combinations to commercial plant growers. The company supplies its varieties through Ball Seed's distribution platform and a network of licensed propagators, with royalties collected on flowering-only and propagation licenses. Its portfolio includes patented series across species such as Angelonia, Calibrachoa, Petunia, Verbena, Coleus, Lantana, Salvia, Lobelia, Cuphea, and Bidens, complemented by proprietary combination programs under the MixMasters and FunFusions sub-brands.

Product overview

Ball FloraPlant is a horticultural company specializing in ornamental plant breeding and distribution. The company operates under the Ball Horticultural Company umbrella and offers a comprehensive portfolio of flowering plant varieties across numerous species including Angelonia, Calibrachoa, Petunia, Verbena, Coleus, Lantana, Salvia, Lobelia, Cuphea, Bidens, and more. The product lineup includes MixMasters™ pre-tested multi-species combinations sold as unrooted cutting kits, and FunFusions™ designer plant recipes created in collaboration with Selecta One. The company provides various product forms (unrooted cuttings, liners, finished plants), supply chain services through Ball Seed, and Genesis™ direct-stick callused cutting technology. Key product series include Cabaret® and Cha-Cha™ Calibrachoa, CannonBall™ and SureShot™ Petunia, EnduraScape™ and Firehouse™ Verbena, Mystical™ Salvia, and various Lantana and Coleus collections.

Differentiator

Problem solved

Functional benefit

Brands

• MixMasters™: Rigorously tested combinations sold as unrooted cutting kits meant to be rooted together as multi-stick liners. These recipes are perfectly balanced from start to finish.
• FunFusions

Products and services

• Ornamental Plant Varieties (Patented Series Portfolio) Comprehensive portfolio of vegetatively propagated, patented ornamental plant varieties spanning Angelonia (AngelDance, AngelFlare, AngelMist, Archangel, Guardian Angel series), Calibrachoa (Cabaret, Cha-Cha, Conga, Bumble Bee series), Petunia (CannonBall, ColorRush, SureShot, Double Vogue series), Verbena (EnduraScape, Firehouse, Cadet Upright, Wink series), Coleus (FlameThrower, Burgundy Wedding Train, Campfire, Henna, Wasabi series), Lantana (Bloomify, Landmark, Little Lucky, Lucky, Shamrock series), Salvia (Mystical, Mystic Spires, Mysty, Black & Bloom series), Lobelia (Heatopia, Waterfall series), Bidens (Bee Happy, Bee Alive, Sun Drop series), and Cuphea (Enchantia, Cherrybells, Honeybells series), sold as unrooted cuttings to licensed commercial growers.
• MixMasters™ Pre-Tested Combinations Rigorously tested multi-species plant combinations sold as unrooted cutting kits (recipes such as A Grape Fit!, Bejeweled, Jazzberry Jam, Mambo, Santa Fe Sunset, Fashionista) intended for rooting together as multi-stick liners, with each recipe balanced for uniform flowering time, similar vigor, and proven national performance.
• FunFusions™ Co-Branded Combinations Thoughtfully designed plant combination recipes featuring guest star varieties from Selecta One paired with Ball FloraPlant varieties, offered as pre-tested co-branded mixes to commercial growers seeking designer combination options.
• Season Extender Heat-Tolerant Varieties Curated line of varieties with proven heat tolerance and late-season color, including Salvia Mystical, Lantana, Verbena EnduraScape, and Angelonia types, engineered to extend Summer selling windows for retail customers.
• Pollinator-Friendly Plant Varieties Varieties selected to attract bees, butterflies, and hummingbirds, including Lantana, Cuphea, and other nectar-rich types that support pollinator populations while delivering retail appeal.
• Plants for Shade Variety Line Shade-tolerant ornamental varieties including Coleus and other shade-preferring types suitable for low-light landscape and container applications.
• Flexible Product Forms Supply Supply program offering multiple product formats — unrooted cuttings, rooted liners, and finished plants — letting producers select the form that fits their production system.
• Genesis™ Direct-Stick Callused Cuttings Service Proprietary callused cutting format delivered through the Genesis program, allowing direct sticking into the finishing container for improved rooting, reduced labor at the grower, and improved finished plant quality.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Selecta OnecoreStrategic or Co-development PartnerSelecta One collaborates with Ball FloraPlant on the FunFusions combination program, providing 'Guest Stars' plant varieties that are featured in pre-tested combination recipes. This partnership allows both companies to offer unique co-branded combinations to growers.
• Ball SeedcoreChannel Partner/ Reseller/ DistributorBall Seed serves as the primary distribution channel for Ball FloraPlant products through its WebTrack platform, providing gold-service supply and support to licensed growers across North America.
• Royalty Administration InternationalcoreImplementation/ SI/ Consulting PartnerRoyalty Administration International (RAI) is appointed as the licensing agent for Ball FloraPlant in the United States, handling propagation licensing and royalty administration for licensed varieties.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Selecta One: German-based vegetatively propagated ornamental breeder and Ball FloraPlant's named FunFusions partner. Competes directly across Calibrachoa, Petunia, Pelargonium, and Poinsettia and is the most natural direct comparable.
• Danziger: Israeli breeder and propagator of ornamental cut flowers and bedding plants with comparable portfolio breadth in Calibrachoa, Petunia, Verbena, and Lantana, plus proprietary genetics and global grower licensing.
• Suntory Flowers: Japanese breeder known for premium vegetative annuals (Suntory Senetti, Surfinia petunias) with proprietary genetics and global licensing — overlaps Ball FloraPlant's premium positioning.
• Syngenta Flowers (Syngenta Horticultural Services): Global ornamental seed and cuttings business competing across the same annuals portfolio, with branded series and licensing terms comparable to Ball FloraPlant's flowering-only model.
• Proven Winners: North American branded ornamentals network marketing vegetative annuals and shrubs from multiple breeders, directly competing for retail shelf space and grower mind share in the same genera.
• Dümmen Orange: One of the world's largest ornamental breeders, with deep patent portfolios in Pelargonium, Poinsettia, Calibrachoa, and vegetative annuals, and a global grower licensing model that mirrors Ball FloraPlant's royalty approach.

Broad incumbents

• Sakata Seed: Diversified global seed company with significant ornamental seed and vegetative programs, supplying competing genetics to North American growers and retailers.
• PanAmerican Seed: Sister Ball Horticultural Company division focused on seed-raised ornamentals; competes and complements Ball FloraPlant within the same parent portfolio.

Emerging players

• Westhoff: German breeder of vegetative annuals with notable Petunia, Calibrachoa, and Verbena introductions; competes for licensed propagation share in Europe and North America.

Regional players

• Cohen Propagation Nurseries: North American wholesale propagator and young-plant supplier offering comparable unrooted cuttings and liner programs to growers in overlapping regions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BallFloraPlant
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• Xx.com/ballfloraplant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ball FloraPlant