Manifest PR

What Manifest PR does

Manifest PR AB is an independent, partner-owned public relations agency headquartered in Gothenburg, Sweden, founded in 2016. It operates as a professional services firm offering five interconnected service lines: PR services (strategy, continuous media relations, media training, crisis and risk communication, public affairs, PR campaigns, and spokesperson support), social media and digital marketing (channel management, paid social, SEO), influencer marketing (paid collaborations, seedings, events), in-house content production (text, photography, video, reports, media analysis), and lectures/training. The underlying technology stack is standard for a modern PR agency — media-relations databases, social publishing and analytics tools, SEO/digital advertising platforms, and content production software — with no proprietary platform disclosed.

The firm employs approximately 14-15 people organised around six partners (Annika Svahn as CEO and founder, Johanna Svantesson, Molly Mulder, Henny Markgren, Mimmi Bladini, Emma Nilsson) plus additional consultants, content creators and art directors. Its commercial model is professional-services-based: ongoing monthly retainers alongside defined-scope project campaigns, influencer events, media training and crisis advisory engagements, all priced via custom quote-based proposals rather than published rate cards. Distribution is direct and relationship-driven, with prospective clients contacting the CEO or partner team by email or phone.

Manifest PR's customer base spans Swedish enterprise and mid-market brands (e.g., WSP, NK, HSB, Bic, Greenfood, First Camp, Picadeli, Refurbed, Icebug), nonprofits (Myrorna, Mjau, Plan International, Räddningsmissionen, Göteborg Film Festival), and education-sector clients (Yrgo, University of Gothenburg). Geographic reach is primarily Sweden with selected Nordic and European partnerships. The agency differentiates through a sustainability-first identity — donating 10% of profits to charities (UNHCR, Doctors Without Borders, Barncancerfonden, Naturarvet), running a 100% reused-furnished office, and committing to at least one pro-bono sustainability project annually — combined with integrated PR-plus-digital delivery.

Name

Manifest PR

Legal name

Manifest PR AB

Website

https://manifestpr.se

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Manifest PR is an independent Gothenburg-based PR agency offering integrated strategic communications, media relations, content production, influencer marketing and digital services to Swedish enterprise, mid-market and nonprofit clients.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Healthcare & Life Sciences PR (BPAFADAJ), Consumer & Lifestyle PR (MPAAADAB), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Public relations consulting
• Strategic communications
• Media relations
• Influencer marketing
• Sustainability communications

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Retainer-based PR and communications services: Ongoing continuous PR work including strategy, media relations, press releases, opinion pieces, content production, and spokesperson profiling — typically billed as monthly retainers with ongoing client relationships.
2. Project-based PR campaigns, influencer events, and launches: Defined-scope creative PR campaigns, product/news launches, influencer collaborations, seeding/gifting campaigns, and events — billed as project engagements with clear scope and objectives.
3. Media training, crisis communication, and public affairs advisory: Specialist advisory engagements: media/message training, risk and crisis communication, and public affairs strategy work.
4. Digital marketing and social media management: Social media strategy, day-to-day channel management, content marketing, paid social, SEO, and digital advertising strategy and buying.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Manifest PR is an independent PR agency in Gothenburg, Sweden offering integrated public relations services including strategic communications, media relations, crisis and risk communication, public affairs, influencer marketing, social media management, and in-house content production (text, photography, video, animation, reports). The agency serves B2C, B2B, and public sector clients primarily in Sweden with selected Nordic and European engagements, anchored in a sustainability-driven positioning.

Product overview

Manifest PR is a single, unified service offering — an independent PR agency — rather than a platform-plus-modules product. Its portfolio consists of five interconnected service lines: PR Services (the core offering, spanning strategy, continuous PR work, media training, crisis communication, public affairs, PR campaigns, and spokesperson support), Social Media Services (content marketing and digital marketing), Influencer Marketing (collaborations, seedings, and events), Production (in-house text, photo, video, reports, and media analysis), and Lectures and Training. These are delivered as coordinated engagements by the agency's partners and consultants rather than as separately licensed software modules.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services
• Social Media Services
• Influencer Marketing
• Production
• Lectures and Training

Quantifiable outcome

• 2024 described as a record year for the agency, followed by continued strong growth in 2025.
• +2 more outcomes

Named customers32 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor.

• RäddningsmissionenminorGTM or Marketing PartnerCurrent pro bono partner; Manifest PR commits at least one pro-bono engagement per year to a sustainability/social cause and currently collaborates with Räddningsmissionen. Relationship is Them-to-Us in that Räddningsmissionen is the beneficiary of the agency's pro-bono PR work.
• Win Win Göteborg Sustainability AwardminorGTM or Marketing PartnerPro-bono collaboration with the Win Win Göteborg Sustainability Award. Win Win is also referenced as a former/past client on the agency's customer list.
• Göteborgs Film Festival (Gothenburg Film Festival)minorGTM or Marketing PartnerPro-bono partner; Manifest PR also handles PR for the festival, including the pandemic-era 'The Isolated Cinema' campaign case study.
• UNHCRminorOthersCharitable beneficiary: Manifest PR donates 10% of its profits each year to UNHCR and other charitable organisations (Doctors Without Borders, Barncancerfonden, Naturarvet). Not a commercial partnership.
• Läkare utan gränser (Doctors Without Borders)minorOthersCharitable beneficiary of Manifest PR's 10% profit donation programme alongside UNHCR, Barncancerfonden and Naturarvet.
• Barncancerfonden (Swedish Childhood Cancer Fund)minorOthersCharitable beneficiary of Manifest PR's 10% profit donation programme.
• NaturarvetminorOthersCharitable beneficiary of Manifest PR's 10% profit donation programme focused on natural/cultural heritage.
• University of Gothenburg (Göteborgs Universitet)minorImplementation/ SI/ Consulting PartnerManifest PR gives guest lectures on PR and social media to communications students at the University of Gothenburg. The University is also listed as a client.
• YrgominorImplementation/ SI/ Consulting PartnerYrgo is both an education partner (Manifest PR gives guest lectures on PR and social media) and a client; several team members were trained as copywriter/Art Director at Yrgo.
• IHMminorImplementation/ SI/ Consulting PartnerIHM is listed alongside Yrgo and the University of Gothenburg as a Gothenburg education partner where Manifest PR gives guest lectures on PR and social media.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Edelman Sweden: Sweden office of Edelman, the global communications firm, with deep corporate, sustainability and brand PR capabilities. Overlaps Manifest PR on enterprise PR, sustainability communications and crisis work, but as part of a global network rather than a local boutique.
• Ogilvy PR: Global network with significant Nordic presence offering PR, social, influencer and content production under one roof. Comparable to Manifest PR on the integrated PR + social + content mix, but competing with materially larger scale and international reach.

Direct peers

• Reform Communications: Nordic communications agency with strong sustainability, circular economy and purpose-driven brand expertise. Highly comparable to Manifest PR on its sustainability-anchored positioning and on serving Nordic and European clients across B2B and consumer.
• Springtime: Stockholm-based creative communications agency focused on sustainability, social impact and purpose-driven brands. Directly comparable to Manifest PR on a sustainability-led value proposition and on serving Nordic and European clients with integrated PR and content work.
• Rud Pedersen: Nordic public affairs and communications consultancy with offices across Scandinavia. Comparable to Manifest PR on the PR + public affairs + sustainability combination and on serving enterprise and public-sector clients across the Nordic region.
• Narva: Independent Swedish communications consultancy offering PR, public affairs and sustainability advisory to enterprise clients. Comparable to Manifest PR on boutique positioning, sustainability specialisation and Swedish enterprise/mid-market client base.
• Geelmuyden Kiese: One of the largest independent communications consultancies in the Nordics, with offices in Norway, Sweden and Denmark covering PR, public affairs and crisis communication. Comparable to Manifest PR on integrated PR/PA/crisis offering and Nordic regional footprint.
• Hallvarsson & Halvarsson: Swedish independent PR and corporate communications firm with a long-standing Stockholm base and a strong sustainability/financial communications practice. Highly comparable to Manifest PR on positioning as a Swedish boutique with integrated PR and public affairs capabilities.
• Kreab: Stockholm-headquartered Nordic PR and public affairs consultancy with deep corporate, sustainability and capital markets communications expertise. Closely comparable to Manifest PR in service mix (PR, PA, sustainability comms) but materially larger and operating across the full Nordic region.
• Throne Group: Nordic communications group with strong presence in Sweden covering PR, content, influencer and social media services. Comparable to Manifest PR on integrated earned + paid + influencer offering and on mid-market and enterprise client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/manifestpr
• LinkedInlinkedin.com/company/manifest-pr
• Instagraminstagram.com/manifest_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manifest PR