Reform

Sustainability and Management Consultingreform.design

Company typePrivate
Founded2012
HeadquartersZürich, Switzerland
Headcount1–10
GTM typeB2B
OfferingServices

Reform firmographics

Firmographics

Name: Reform
Legal name: Reform GmbH
Website: https://reform.design
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Reform industry classification

Industry

Product category: Sustainability and Management Consulting
NAICS: Administrative Management and General Management Consulting Services (541611)
SIC: Services-Management Consulting Services (8742)
akta.pro industry: PRIMARYBPAHACAD
Organization Design & Change Management Consulting
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting
SECONDARYBPAHAGAC
Change Management & Transformation Consulting
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting
SECONDARYEDABAAAD
Change Management & Transformation Leadership
Education/Corporate Training & Professional Development/Leadership & Management Development
SECONDARYEDABANAG
Organizational Change & Transformation Coaching
Education/Corporate Training & Professional Development/Executive Coaching Services
SECONDARYEDABAKAM
Change Management for Operations Transformations
Education/Corporate Training & Professional Development/Operations, Quality & Lean/Six Sigma Training

Keywords

Circular design consulting
Regenerative design advisory
Organizational development services
Sustainability transformation consulting
Creative strategic consultancy

Where Reform is headquartered

Location

Headquarters

HQ city: Zürich
HQ country: Switzerland
HQ region: Europe

Offices1 record

Markets served

Reform business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Consulting Services: Project-based consulting engagements for Circular Design, Regenerative Design, and Organizational Development. Services include strategy development, roadmap planning, workshops, coaching, competency building through keynotes and trainings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Reform product offering

Product offering

Core offering

Reform is a creative and strategic consultancy based in Zürich, Switzerland that guides organizations through transformation to circular and regenerative business models. Its services span Circular Design and Regenerative Design consulting, organizational development, strategy and roadmap development, custom tools and innovation process design, and competence building through workshops, keynotes, and coaching. Engagements are modular, project-based, and tailored to each client's starting point and goals.

Product overview

Reform is a creative and strategic consulting firm based in Zürich, Switzerland. Their offering consists of advisory services organized around Circular Design and Regenerative Design consulting, complemented by organizational development services. The service portfolio includes: Leitbild and Principles Development (purpose, vision, values), Strategy and Roadmap Development, Organizational Development, Tools and Innovation Process Development, and Competence Building through workshops, sprints, coaching, and training. The consulting services work together as a holistic transformation approach—starting with purpose and values alignment, moving to strategic planning, then developing organizational structures and innovation capabilities, and building internal competencies to sustain the transformation. Reform does not offer a software product or technology platform; their deliverables are strategic frameworks, methodologies, workshops, and advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

Circular Design Consulting
Regenerative Design Consulting
Organizational Development
Strategy and Roadmap Development
Tools and Innovation Process Development
Competence Building
Leitbild and Guiding Principles Development

Quantifiable outcome

Reached approximately 200 designers globally through keynotes and workshops for international company's design team
+2 more outcomes

Companies that use Reform

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Reform technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Reform partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core, major and minor.

Circular Design Circle (CDC)coreStrategic or Co-development PartnerCo-founded by Sarra Ganouchi and Simon Widmer, CDC is an open and inclusive community strengthening the practice of Circular Design in Switzerland. Part of Impact Hub Zürich.
SEEK (Sharing Examples Empowering Knowledge)coreStrategic or Co-development PartnerAssociation co-founded by Sarra Ganouchi and Judith Schwyter to inspire people to use economic activity as a force for change through knowledge sharing. Created Circular Design Compass tool.
VentumajorImplementation/ SI/ Consulting PartnerNetwork partner for organizational development projects. Collaborated on Tanzhaus Zürich structural realignment and Kellertheater Winterthur organizational development.
FINKminorStrategic or Co-development PartnerStudio partner in Circular Design and Regenerative Design network for project collaboration.
MilaniminorStrategic or Co-development PartnerStudio partner in Circular Design and Regenerative Design network. Collaborated on Pro Helvetia webinar with B Lab Switzerland and Zühlke.
Rytec CircularminorStrategic or Co-development PartnerCircular economy consultancy partner in network for project collaboration.
Studio ColonyminorStrategic or Co-development PartnerStudio partner in Circular Design and Regenerative Design network.
Studio MK2minorStrategic or Co-development PartnerStudio partner in Circular Design and Regenerative Design network.
Ellen MacArthur FoundationmajorStrategic or Co-development PartnerSimon Widmer co-developed the Circular Design Program and Circular Design Guide during 7 years at the Foundation. Reform continues to connect clients with the Foundation and its ecosystem.
Design Preis SchweizmajorGTM or Marketing PartnerKnowledge partner for Design Retreats, delivering content on Circular Design, Regeneration, Resiliency and Sufficiency. Network partner status.
One Planet LabminorStrategic or Co-development PartnerPartner organization in sustainability ecosystem.
Swiss Triple Impact STIminorStrategic or Co-development PartnerMember of Swiss initiative for triple bottom line impact.
Stiftung MercatorminorGTM or Marketing PartnerMember of Communication Pool for knowledge sharing and visibility.
ZühlkeminorImplementation/ SI/ Consulting PartnerGuest speaker and expert contributor in Pro Helvetia Circular Design Workshop 2024 on Life Cycle Assessments.
Voices (formerly Gesellschaft für bedrohte Völker)minorOthersRecipient of 1% for the Planet contribution in People and Prosperity category.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Reform competitors and assessment

Company assessment

Broad incumbents

Anthesis Group: Large sustainability consulting firm providing circularity, strategy, and ESG advisory to multinational corporates — a broader incumbent competitor for circular-transformation mandates, with much larger headcount and geographic footprint.
BSR (Business for Social Responsibility): Global nonprofit sustainability consultancy advising enterprises on circular economy, climate, and human rights — comparable values-positioning and engagement style to Reform, but at significantly greater scale and global reach.
frog (Capgemini Invent): Global design and engineering consultancy (now part of Capgemini) with sustainability and circular-design offerings — comparable on transformation-by-design thesis, but with much greater scale and capital backing than Reform.
IDEO: Global design consultancy with a longstanding Circular Design and sustainability practice; competes for the same enterprise circular-transformation and design-strategy mandates, but from a much larger, multi-disciplinary global platform.

Emerging players

Sustainalize: Swiss-Dutch circular economy consultancy supporting SMEs and corporates with circular strategy and transformation projects — a near-identical operating geography (DACH/CH) and customer profile, making it a credible direct rival to Reform in the mid-market.

Direct peers

Metabolic: Dutch consultancy advising governments, brands, and industries on circular economy transitions, systems analysis, and circular strategy — closely comparable to Reform's blend of systems thinking and circular-design advisory, with similar methodology-led engagements.
Circle Economy: Amsterdam-based circular economy organization running the Circularity Gap Reporting framework and advising corporates on circular strategy — directly comparable as a consulting/research hybrid competing for the same type of circular-transformation mandates.
Futerra: Sustainability-focused strategy and communications agency helping brands activate purpose, sustainability and regenerative narratives — comparable client type and storytelling/strategy blend, though Futerra leans more on communications and creative campaigns.
Forum for the Future: UK-based sustainability charity and consultancy delivering strategy and capability-building programs (e.g., Circular Design, Regenerative) for global companies — overlaps with Reform on values-led, methodology-driven circular and regenerative transformation engagements.
Systemiq: Systems-change consultancy that partners with corporates, financial institutions, and governments to redesign economic systems for sustainability — comparable to Reform's premise that design-led, systems-thinking interventions can transform organizations and value chains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Reform compliance and trust

Trust signal

Compliance2 records

Reform financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reform leadership team

Management profile

Number of profiles

Profiles6 records

Reform funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reform M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reform

What does Reform do?

Is Reform a public or private company?

Reform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Reform founded?

Reform was founded in 2012. It employs 1 to 10 people.

Where is Reform based?

Reform is headquartered in Zürich, Switzerland, in the Europe region.

How does Reform make money?

One revenue line is on record: consulting Services.

Who are Reform's main competitors?

Broad incumbents on record are Anthesis Group, BSR (Business for Social Responsibility), frog (Capgemini Invent) and IDEO. Sustainalize is listed as an emerging player. Direct peers are Metabolic, Circle Economy, Futerra, Forum for the Future and Systemiq.

Does Reform have an API?

No public API is recorded for Reform.

What industry is Reform in?

Reform's product category is Sustainability and Management Consulting. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPAHAGAC, Change Management & Transformation Consulting. Its NAICS code is 541611 and its SIC code is 8742.