Vekst

What Vekst does

Vekst is a Swedish B2B marketing and sales transformation consultancy founded in 2015 and operating as Vekst AB, with headquarters in Gothenburg (Masthamnsgatan 5, Brick Studios) and a second office in Stockholm (Klarabergsviadukten 63, United Spaces). The firm serves global B2B enterprises — publicly named clients include Volvo, Bosch Siemens, Syntegon, Autoliv, AXIS Communications, Astellas, Wallenstam, Stihl, Dentsply Sirona, Volvo Construction Equipment, ChargeNode, and Göteborg Energi — helping them connect marketing and sales functions through an integrated digital growth proposition. Headcount is reported as 30+ across strategy, performance media, content, analytics, and automation roles, led by CEO Erik Hållås.

The company's service portfolio is structured as six interconnected core modules — Strategy Development, Performance Marketing & Brand Building, Data/Analytics/AI, Content as a Service, Email & Marketing Automation, and Marketing & Sales Integration — supplemented by Vekst Academy, a customised corporate training offering. Vekst does not operate a proprietary technology platform; it delivers engagements using industry-standard analytics, automation, and digital marketing tooling, including Google's advertising and measurement stack. The Data/Analytics/AI module covers attribution modelling, data infrastructure design, and reporting workflows but reflects applied use of off-the-shelf tooling rather than in-house AI development.

The business model is professional services: Vekst generates revenue from project-based consulting and agency engagements priced through direct negotiation with enterprise clients — pricing is not publicly disclosed. Go-to-market is consultative enterprise field sales targeting complex B2B organisations with global marketing and sales footprints, with case studies and direct outreach as the primary demand-generation mechanisms. Geographic reach is claimed globally while operational delivery is centred in Sweden, and the company is privately held with no disclosed institutional investment, funding rounds, or parent company.

Name

Vekst

Legal name

Vekst AB

Website

https://vekst.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Vekst is a Swedish B2B marketing and sales transformation consultancy that helps global enterprises integrate marketing, sales, and digital analytics across strategy, performance media, content, automation, and training.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• B2B marketing consulting
• Performance marketing services
• Marketing strategy consulting
• Content marketing services
• Marketing automation services

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Consulting and Agency Fees: Vekst generates revenue through professional services engagements, providing strategic consulting, performance marketing, data analytics, content creation, and marketing automation services to B2B enterprises on a global scale.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Vekst is a B2B marketing and sales transformation consultancy that designs, executes and measures digital growth programs for large enterprises. The firm delivers six integrated service modules — Strategy Development, Performance Marketing & Brand Building, Data/Analytics & AI, Content as a Service, Email & Marketing Automation, and Marketing & Sales Integration — supplemented by Vekst Academy customised corporate training programs. Services span strategy, paid and organic media, content production, marketing automation and lead generation/funnel alignment, delivered as consulting and agency engagements for global B2B clients.

Product overview

Vekst is a B2B marketing and sales transformation partner offering a unified service portfolio centered around digital growth and operational integration. The core offering consists of six interconnected service modules: Strategy Development (strategic planning and organizational alignment), Performance Marketing & Brand Building (paid/organic media activation), Data, Analytics & AI (infrastructure and reporting), Content as a Service (content creation and management), Email & Marketing Automation (inbound/outbound automation), and Marketing & Sales Integration (lead generation and conversion optimization). Vekst Academy supplements these services with customized corporate training programs. All services are designed for global B2B enterprises with complex business and sales processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Development Strategic consulting service for B2B enterprises covering marketing strategy, digital customer acquisition, sales-marketing alignment, organizational steering, global marketing operating models, digital due diligence, target audience journey mapping, and market research.
• Performance Marketing & Brand Building Paid media and brand activation service combining strategy, media expertise and real-time analytics, covering social media advertising, search engine marketing, display and programmatic, SEO, media planning, conversion rate optimization, and OOH/DOOH.
• Data, Analytics & AI Service designing reliable data infrastructures, reporting workflows, attribution modelling and AI-enabled analytics for fact-based decision making, including web analytics, data collection/management, business intelligence, customer insights and data frameworks.
• Content as a Service Large-scale content creation and management service covering audience and content framework development, asset localisation, content calendar creation and management, and content distribution workflows.
• Email & Marketing Automation Marketing automation service scaling inbound and outbound activities, including campaign and flow creation, user journey design, organisational activation and alignment, global marketing automation management, training, technical infrastructure maintenance, and optimisation reporting.
• Marketing & Sales Integration Service bridging marketing and sales teams through shared goals, transparent processes and collaboration, including sales lead function installation, lead quantification, pipe flow coordination, and MQL/SQL framework creation and implementation.
• Vekst Academy (Competence Development) Customised corporate training programs in strategic digital marketing and digital analysis, delivered in-person and digitally, with implementation support and topics spanning SEO, Google Analytics, and social media.

Named customers13 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Great Works: Stockholm-based digital agency specialising in performance marketing, content, and analytics for B2B and B2C enterprises. Direct competitor in the Swedish market for paid media and content engagements.
• Conversionista: Nordic conversion rate optimisation and performance marketing agency serving enterprise B2B clients. Directly comparable in service scope (CRO, analytics, paid media) and in Nordic enterprise target market.
• Curamando: Swedish growth and digital marketing consultancy offering strategy, performance marketing, analytics, and marketing automation. Closest direct peer — same geography, same B2B enterprise focus, and an overlapping six-service-style model.
• Brainlabs: Performance marketing agency with proprietary media-technology stack. Direct competitor on paid media and analytics services for B2B and B2C enterprise clients, with a stronger productised technology angle.

Broad incumbents

• Dept Agency: Large global digital agency with creative, technology, and performance marketing capabilities. Competes for the same global enterprise RFPs as Vekst but at a vastly larger scale and with a wider service portfolio.
• MediaMonks (S4 Capital): Global content, media, and digital agency competing for enterprise marketing transformation budgets. Overlaps with Vekst on content, performance media, and marketing services at a much broader scale.
• Jellyfish: Global digital marketing agency combining media, creative, and analytics under a tech-enabled model. Comparable in targeting large enterprise marketing organisations for integrated performance and brand work.
• Valtech: Global digital transformation agency with strong Nordic presence offering strategy, technology, and marketing services. Overlaps with Vekst on digital strategy and experience layers but operates as a much larger incumbent with broader capability mix.

Regional players

• Netlight: Nordic management and IT consultancy with strong B2B strategy and digital transformation practice. Comparable on enterprise transformation engagements from the same Nordic talent base, though broader than pure marketing.
• Knowit: Nordic digital and tech consultancy with marketing, e-commerce, and data practices. Overlaps with Vekst on strategy, data, and digital marketing engagements in the same Nordic enterprise market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vekst/posts/?feedView=all
• Instagraminstagram.com/vekst.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vekst