Sales

What Sales does

Sales Inc. is an Australian business development consultancy operating a Sales-as-a-Service model that delivers embedded commercial execution to B2B organizations. Founded formally in 2017 by Ed Badawi and Nicholas Forsyth, who met as investment advisors at a Sydney-based boutique investment firm in 2011, the company is headquartered at 55 Holt St, Surry Hills, NSW, with operations spanning APAC, North America, and Asia. The firm employs 11-50 staff and operates up to a dozen B2B campaigns simultaneously.

The company offers four integrated service lines: Sales as a Service (turnkey embedded sales department with qualified leads, bespoke strategy, sales personnel, and custom assets); Sales Training & Strategy (a 4P methodology program covering Performance Mindset, Positioning Narrative, Practical Execution, and Perpetual Assets); Strategic Media Content (video production and LinkedIn content boosting built on an 8-pillar narrative framework); and Events & Experiences (curated C-suite events such as wine pairing and portrait painting). Its core competitive asset is a proprietary database of 25,000+ decision-makers and 20,000+ senior decision-makers, built over a decade of operating across 25+ industries including SaaS, Cloud, Cybersecurity, finance, property, manufacturing, luxury goods, and fine wine.

Revenue is generated through managed-services and professional-services engagements on a quote-based, multi-year contract model with founder-led discovery calls booked via Calendly. Distribution is exclusively direct sales with no self-serve or marketplace channels. The company maintains no proprietary technology platform, patents, or disclosed API; technology roles are limited to a CTO with data analytics and machine learning academic background, a Head of Creation & Media, a Lead Videographer, and a Data & Administration Manager. No external funding, institutional investors, or revenue figures are disclosed.

Name

Sales

Legal name

Sales Inc.

Website

https://salesinc.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sales Inc. is an Australian Sales-as-a-Service consultancy that delivers embedded sales teams, training, strategic media content, and curated C-suite events to B2B clients across 25+ industries globally, leveraging a proprietary database of 25,000+ decision-makers.

Ownership category

akta.pro rank

Product category

Sales Consulting Services

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Sales, Telesales & Lead Qualification Centers (BPAAAAAB), Solution Selling & Value-Based Selling (EDABABAD), Sales Management & Coaching (Frontline Leadership) (EDABABAI)

Keywords

• B2B sales consulting
• Sales-as-a-Service
• Outsourced sales teams
• Lead generation services
• Sales training programs

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sales as a Service: Turnkey sales department solution delivered as an embedded commercial partnership. Provides qualified leads, bespoke strategy, sales personnel, and sales assets. Operates as extension of clients' internal teams with a track record across 25+ industries.
2. Sales Training & Strategy: 4P methodology training program (Performance Mindset, Positioning Narrative, Practical Execution, Perpetual Assets) delivering step-by-step sales process, coaching, and branded reference materials. Ongoing support with frameworks and pitch guides.
3. Strategic Media Content: Video production and content distribution services targeting decision-makers through curated data sets and LinkedIn content boosting. Includes 8 narrative pillars approach to storytelling.
4. Events & Experiences: Curated C-suite experiences providing access to decision-makers through intimate events (wine pairing, art, wellness) with real-time media capture and follow-up consolidation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sales Inc. provides a turnkey Sales-as-a-Service solution that operates as an embedded outsourced sales department for B2B clients. The core offering delivers qualified leads sourced from a proprietary database of 25,000+ decision-makers, bespoke sales strategy, trained sales personnel conducting outreach, and custom sales assets, complemented by sales training, strategic media content, and curated C-suite events.

Product overview

Sales Inc operates as a unified Sales-as-a-Service platform offering four integrated service lines: the flagship Sales as a Service (turnkey embedded sales department), Sales Training & Strategy (battle-tested training programs), Strategic Media Content (content creation and distribution), and Events & Experiences (curated C-suite networking). The core Sales as a Service offering provides qualified leads from a 25,000+ decision-maker database, bespoke strategy, sales personnel, and custom assets, while the supplementary services (training, media, and events) are sold as add-ons that enhance and support the core sales delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales as a Service Turnkey embedded sales department solution delivering qualified leads from a database of 25,000+ decision-makers, bespoke sales strategy, trained sales personnel conducting outreach, and custom sales assets. Targets B2B businesses across 25+ industries including SaaS, Cloud, Cybersecurity, finance, property, manufacturing, luxury goods, and fine wine.
• Sales Training & Strategy Step-by-step sales training program based on the proprietary 4P methodology (Performance Mindset, Positioning Narrative, Practical Execution, Perpetual Assets), delivered with coaching, branded reference materials, frameworks, and pitch guides for B2B sales teams.
• Strategic Media Content Expertly built data sets and curated content distribution to decision-makers, including video media production and LinkedIn content boosting, structured around 8 narrative pillars to position client executives with credibility and target audiences.
• Events & Experiences Curated C-suite experiences providing access to senior decision-makers through intimate events such as wine pairing and portrait painting, with real-time media capture and event consolidation services, leveraging a 20,000+ senior decision-maker database.

Quantifiable outcome

• 700% subscriber growth within 12 months achieved for Market Matters engagement
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SalesProSherpa: B2B lead generation and appointment setting agency offering outsourced SDR services to mid-market and enterprise clients. Closely comparable to Sales Inc.'s outsourced outreach and bespoke strategy delivery.
• Belay: Outsourced business support services including virtual assistants, bookkeeping, and sales support. Comparable as a turnkey outsourced services firm, though Belay skews more toward operational rather than pure sales roles.
• DemandZEN: B2B sales development and lead generation agency providing outsourced SDR, appointment setting, and account-based marketing — directly analogous to Sales Inc.'s embedded Sales-as-a-Service model.
• CIENCE: Outsourced SDR/BDR and lead generation services for B2B companies. Directly comparable to Sales Inc.'s 'Sales-as-a-Service' core offering — both sell embedded outbound sales teams rather than software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCp74eSAp6jOVMfluWKnZycw
• Facebookfacebook.com/salesinc1
• LinkedInlinkedin.com/company/salesinc
• Instagraminstagram.com/sales_inc_au
• Xx.com/salesinc1

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales