What CIENCE does

CIENCE is a Denver- and Miami-based B2B lead generation and go-to-market services company founded in 2015 that operates as a wholly-owned subsidiary of graph8, a diversified technology group. The company targets mid-market and enterprise B2B organizations with a platform-plus-services model pairing its proprietary graph8 AI platform with managed human SDR execution. CIENCE reports serving 1,000+ active clients (and up to 2,500+ companies across more than 250 industries per post-acquisition commentary), with named customers including Okta, Shutterstock, Yamaha, BetterHelp, IBM, Nasdaq, US Bank, Wrike, Segment, and Covance/Labcorp, and an operational headcount of 900+ employees that exceeds the 251–500 firmographic range.

The core technology is graph8 OS, an AI-driven GTM platform consolidating intent data, audience intelligence, multi-channel orchestration (email, phone, LinkedIn, ads, SMS), and campaign analytics, with AI capabilities spanning generative personalization, predictive intent scoring, persona-aware recommendation engines, and autonomous agents for real-time website personalization. CIENCE layers persona-trained Talent Cloud SDRs on top of graph8, with each SDR specialized by buyer role. In November 2023, CIENCE acquired Steer Campaign—an open-source Mautic-based marketing automation company—extending graph8 into email and SMS automation under the GO Engage product. The company is SOC 2 Type II certified and GDPR/CCPA compliant.

Revenue is generated through four streams: a $5,000 one-time GTM setup fee, $499/month graph8 platform subscription (unlimited users, 75K AI credits), $2,000/month campaign management, and Talent Cloud SDR pricing of $1,500–$5,500/month at cost with no markup. The at-cost SDR model is positioned against traditional agencies' 30–50% talent markups as a 40–60% client cost saving. Distribution runs through enterprise field sales, inside sales for mid-market, a self-serve $499/month platform tier, and the GTM Agency Partner Program, under which partner agencies operate under the CIENCE brand and retain 100% of setup revenue and the majority of recurring revenue, all underpinned by content marketing including a blog, CIENCEpedia, an enterprise sales development podcast, and 115+ published case studies.

Name

CIENCE

Legal name

CIENCE Technologies

Website

https://cience.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

CIENCE is a B2B lead generation company that pairs its proprietary graph8 AI platform with managed Talent Cloud SDR services to deliver multi-channel outbound and inbound campaigns for mid-market and enterprise clients.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• B2B lead generation
• Outsourced SDR services
• Go-to-market services
• Sales development
• B2B data solutions

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GTM Setup Services: One-time setup fee for launching go-to-market strategy with AI-powered automation and data integration.
2. Monthly Campaign Management: Ongoing campaign management and platform access subscription for SDR services, data solutions, and AI orchestration.
3. Talent Cloud SDR Services: At-cost SDR talent pricing with no markup - clients pay actual SDR costs ($1,500-$5,500/month depending on level and location) plus platform fee.
4. Platform Subscription (graph8): $499/month for graph8 platform access including unlimited users and 75K AI credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

CIENCE provides outsourced B2B sales development representative (SDR) teams that run multi-channel outbound and inbound campaigns across email, phone, LinkedIn, ads, and SMS. Services include GTM setup, scaled outbound, enterprise teams, and B2B data solutions, all powered by graph8, a proprietary AI-driven GTM platform that delivers targeting, orchestration, personalization, and analytics. Engagement is month-to-month with full GTM engine operational within 14 days.

Product overview

CIENCE is a B2B lead generation and go-to-market (GTM) services company that operates as a platform-plus-services model. The core offering combines graph8, a proprietary AI-powered GTM platform, with managed SDR services (Talent Cloud) and data solutions. The product portfolio includes: Outbound SDR Services and Inbound SDR Services for multi-channel campaign execution (email, phone, LinkedIn, SMS, ads); GTM Set Up, Scaled Outbound, and Enterprise Teams for go-to-market strategy and scaling; B2B Data Solutions, Local Data, and Audience Data for prospecting and targeting; Campaign Strategy and Ad Management for demand generation; and GO Engage (enhanced via Steer Campaign acquisition) for unified email and SMS automation. The Partner Program enables agencies to operate under the CIENCE brand. All services are powered by graph8 AI for targeting, orchestration, and analytics, with human SDRs handling execution. Pricing includes a $5,000 GTM setup fee, $2,000/month campaign management, $499/month platform access, and SDR costs of $1,500-$5,500/month depending on level.

Differentiator

Problem solved

Functional benefit

Brands

• GO Engage: Unified outreach and marketing automation platform combining CIENCE's lead generation services with Steer Campaign's open-source Mautic-based automation capabilities.

Products and services

• Outbound SDR Services

Quantifiable outcome

• 500% increase in monthly appointments for Silicon Valley Insight client
• +6 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration61 records

AI capability6 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• HeyReachcoreTechnology or IntegrationNative integration for compliant LinkedIn outreach. HeyReach provides LinkedIn automation with built-in safety limits, human-like delays, and cloud-based execution that respects LinkedIn's guidelines. graph8 embeds LinkedIn actions into multi-channel campaign sequences alongside email and phone.
• LinkedIn Sales NavigatorcoreTechnology or Integrationgraph8 enriches Sales Navigator lead lists with intent data, verified contact information, and engagement history, then activates those leads across email, LinkedIn, and phone channels - turning Sales Navigator research into executed multi-channel campaigns.
• TenboundcoreStrategic or Co-development PartnerSister brand providing independent research on sales development technology landscape and Tenbound frameworks for defining ICPs, messaging, and pipeline strategy. Used in partner training and GTM methodology.
• SalesforcecoreTechnology or IntegrationCRM integration partner. Graph8 provides bi-directional sync with Salesforce - meeting outcomes, activity logs, and lead data flow directly into CRM without manual entry.
• HubSpotcoreTechnology or IntegrationCRM integration partner. Native integration with HubSpot for bi-directional sync of meeting data, activity logs, and lead information.
• Steer CampaignstrategicStrategic or Co-development PartnerOpen-source marketing automation company built on Mautic, acquired by CIENCE in November 2023 to enhance GO Engage product which integrates email and SMS campaign automation with B2B lead generation platform.
• GTM Agency PartnerscoreChannel Partner/ Reseller/ DistributorPartner Program allows GTM agencies to operate under CIENCE brand, access graph8 infrastructure, case studies (100+ verified success stories), and 2,500+ client logos. Partners keep 100% of setup revenue and majority of recurring GTM revenue. CIENCE handles billing, accounting, compliance, and tech stack operations.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Cognism: Cognism is a B2B sales intelligence and data provider that has expanded into SDR services and revenue generation, directly competing with CIENCE across both data solutions and managed outbound prospecting.
• Salesroads: Salesroads provides outsourced SDR teams and B2B appointment setting services, competing directly with CIENCE's Talent Cloud and outbound SDR offerings for mid-market B2B clients.
• Belkins: Belkins is a B2B lead generation and outsourced SDR agency offering appointment setting, outbound prospecting, and multi-channel campaigns — directly competing with CIENCE's core SDR-as-a-Service offering for mid-market and enterprise clients.
• Martal Group: Martal Group is an outsourced B2B SDR agency providing lead generation, outbound sales, and appointment setting services for SaaS and technology companies — competing head-to-head with CIENCE in the SDR outsourcing space.
• SalesHive: SalesHive is a B2B lead generation and SDR outsourcing firm offering cold calling, email outreach, and appointment setting — overlapping directly with CIENCE's managed outbound SDR services and target customer profile.

Broad incumbents

• Apollo.io: Apollo.io is a leading sales intelligence and engagement platform combining B2B data, intent, and outreach automation — overlapping with CIENCE's graph8 platform and threatening to disintermediate outsourced SDR services with AI-driven in-house workflows.
• Outreach: Outreach is an enterprise sales engagement platform that orchestrates multi-channel outbound sequences — competing with CIENCE's graph8 orchestration capabilities and the multi-channel outreach layer of its managed SDR services.
• Salesloft: Salesloft (now part of Clari) is a sales engagement platform providing cadence automation, dialers, and conversation intelligence — a broader incumbent that competes with CIENCE's multi-channel orchestration and SDR productivity tooling.
• ZoomInfo: ZoomInfo is the dominant B2B data and sales intelligence platform, overlapping with CIENCE's B2B Data, Audience Data, and intent-based targeting capabilities at a much larger scale.
• Demandbase: Demandbase is an ABM and B2B demand generation platform with account intelligence and advertising capabilities — adjacent to CIENCE's campaign strategy, audience targeting, and ad management offerings for enterprise accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Xx.com/ciencecom

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIENCE