SaFiVe - Finanz- und Versicherungsmakler Aschaffenburg GmbH & Co. KG

What SaFiVe - Finanz- und Versicherungsmakler Aschaffenburg GmbH & Co. KG does

SaFiVe - Finanz- und Versicherungsmakler Aschaffenburg GmbH & Co. KG is a privately held, independent German insurance and financial broker structured as a GmbH & Co. KG, headquartered in Aschaffenburg, Bavaria, and serving private and commercial customers nationwide. The firm is licensed under §34d Abs. 1 Z. 2 GewO as a Versicherungsmakler (registration D-94EQ-143UW-14) and under §34i Abs. 1 GewO as an Immobiliardarlehensvermittler (registration D-W-103-D91B-85), both regulated by IHK München und Oberbayern. Its flagship advisory product is the Finanz- und Versicherungsgutachten — a comprehensive financial and insurance assessment intended to identify coverage gaps and produce an actionable roadmap — which anchors a broader catalogue spanning occupational disability, private health, dental, accident, building and contents, motor, liability, and specialty personal lines for Privatkunden, and Betriebliche Altersvorsorge (bAV), Betriebliche Krankenversicherung (bKV), cyber, inventory, Key Man/Dread Disease, and rental-deposit insurance for Gewerbekunden, plus capital-investment advisory including investment and care-home real estate.

The technology stack is conventional digital-first distribution rather than proprietary AI: a website-based online comparison calculator (Vergleichsrechner), Calendly-powered online appointment booking, the simplr app for digital policy management, and integrations with Google Analytics, Google Tag Manager, WhoFinance, Vimeo/YouTube, and social platforms (Instagram, Facebook, LinkedIn). Distribution is multi-channel — content marketing via blog and webinars, social media on three platforms, email newsletters, online comparison tools, WhoFinance customer reviews, and direct sales/field consultation — supporting both self-service and high-touch advisory motions. The firm carries 1–10 employees, with managing director Marie Christina Schröders as the primary advisor and Lara-Alexandra Aigner specializing in residential building insurance.

Revenue is generated exclusively through commissions: insurance brokerage commissions on placed policies across personal and commercial lines, and commissions on real-estate loan intermediation. There are no publicly disclosed pricing tiers, no subscription fees, and no fee-for-service advisory charges; the initial consultation ('Kostenlosen Kennenlerntermin') is offered free. Customer base is a long-tail of private individuals, with growing exposure to self-employed expats and small commercial clients, anchored by a 5/5 Google rating across 143 reviews and the 2021 Jung Makler Award. The firm has no external funding, no parent company, and operates independently.

Name

SaFiVe - Finanz- und Versicherungsmakler Aschaffenburg GmbH & Co. KG

Legal name

Finanz- und Versicherungsmakler Aschaffenburg GmbH & Co. KG

Website

https://safive.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SaFiVe is an independent, licensed German insurance and financial broker (Versicherungsmakler) based in Aschaffenburg, serving private and commercial customers nationwide with a digital-first advisory platform centered on a comprehensive Financial and Insurance Assessment (Gutachten).

Ownership category

akta.pro rank

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As a licensed insurance broker (Versicherungsmakler) registered with IHK (Registernummer: D-94EQ-143UW-14), SaFiVe earns commissions from insurance companies for placing policies. The firm also acts as a licensed real estate loan intermediary (Immobiliardarlehensvermittler, Registernummer: D-W-103-D91B-85), earning commissions on mortgage and loan placements. Revenue is derived from commissions on insurance products (property, casualty, health, life, pension) and financial products (investments, real estate financing).

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SaFiVe is an independent insurance and financial broker (Versicherungsmakler) licensed under §34d Abs. 1 Z. 2 GewO and a real estate loan intermediary under §34i Abs. 1 GewO. Its core offering is the Finanz- und Versicherungsgutachten (Financial and Insurance Assessment) — a comprehensive expert assessment providing actionable recommendations for optimal insurance coverage and financial planning. The firm places personal and commercial insurance policies (property, health, life, liability, disability, cyber, bAV, bKV) and arranges real estate financing and capital investment products (investment properties, care home properties) for clients across Germany.

Product overview

SaFiVe is a financial and insurance brokerage firm offering a broad portfolio of advisory services and insurance products. The core offering is the Finanz- und Versicherungsgutachten (Financial and Insurance Assessment) — a comprehensive expert assessment providing independent recommendations for optimal financial and insurance coverage. This assessment forms the foundation for tailored advice across all other services. The portfolio is organized into two main customer segments: Private Customers (Privatkunden) and Commercial Customers (Gewerbekunden). For private customers, the firm offers a wide range of personal insurance products including occupational disability insurance, private health insurance, dental supplementary insurance, cancer scan coverage, accident insurance, home contents insurance, building insurance, personal liability insurance, property liability insurance, motor vehicle insurance, dog liability and health insurance, glass breakage insurance, water damage liability insurance, and hand insurance. For commercial customers, services include occupational pension schemes (bAV), company health insurance (bKV), cyber insurance, inventory insurance, key-person/dread disease insurance, and rental deposit insurance. Additional services include capital investment advisory for real estate (investment properties and care home properties), financial advisory specifically designed for women, and an online comparison calculator for insurance products. The firm also provides a free digital insurance management app called Simplr for clients to manage all their policies digitally. Consultations are offered both in-person and via online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Finanz- und Versicherungsgutachten (Financial and Insurance Assessment) A comprehensive financial and insurance expert assessment providing actionable recommendations and a structured roadmap for optimal coverage status, covering insurance gaps, retirement planning, investment strategies, and financial contingencies. Designed for individuals and businesses seeking holistic financial clarity.
• Vorsorge und Kapitalanlage (Pension and Capital Investment Advisory) Advisory services for capital investment, including real estate investments and retirement planning, addressing the insufficiency of statutory pension insurance in maintaining current living standards. Targets individuals planning for retirement.
• Kapitalanlageimmobilien (Investment Real Estate) Financing advisory for investment properties, enabling clients to acquire real estate as a capital investment vehicle. For investors seeking income-producing real estate assets.
• Pflegeimmobilien als Kapitalanlage (Care Home Properties as Capital Investment) Advisory on care facility properties as an investment option, offering a specialized form of real estate capital investment. Targets investors interested in healthcare/nursing property assets.
• Gewerbekunden-Versicherungen (Commercial Customer Insurance Bundle) Bundle of insurance products tailored for business customers (Gewerbekunden), including occupational pensions (bAV), company health insurance (bKV), cyber insurance, inventory insurance, key-person/dread disease insurance, and rental deposit insurance. For small to medium-sized businesses and commercial enterprises.
• Privatkunden-Versicherungen (Private Customer Insurance) Wide range of personal insurance products for individual consumers and families: occupational disability, private health, dental supplementary, cancer scan, accident, home contents, building, personal liability, property liability, motor vehicle, dog liability and health, glass breakage, water damage liability, and hand insurance.
• Vergleichsrechner (Online Comparison Calculator) Online comparison calculator enabling clients to compare insurance offers and purchase policies directly, covering both private and commercial insurance categories. Allows self-service quote generation across multiple insurance types.
• Simplr App (Digital Insurance Folder) Free digital insurance management app serving as a mobile policy folder, allowing customers to manage all their insurance policies digitally. Replaces paper-based policy management.
• Finanzberatung für Frauen (Financial Advisory for Women) Specialized financial advisory service tailored for women, addressing gender-specific financial risks including the pension gap and providing personalized financial planning.

Quantifiable outcome

• 5/5 star rating on Google with 143 reviews

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Stephan KringsminorImplementation/ SI/ Consulting PartnerRecommended specialist attorney for insurance law (Fachanwalt für Versicherungsrecht) serving SaFiVe's clients when insurance claims disputes arise. Provides legal expertise in insurance matters when advisory support is insufficient.
• Steffen Moser (Generationenberatung)minorStrategic or Co-development PartnerProfessional generational advisory partner specializing in power of attorney (Vorsorgevollmacht), patient directive (Patientenverffügung), and emergency planning (Notfallplanung). Recommended to clients as part of comprehensive financial planning.
• simplrcoreTechnology or IntegrationDigital insurance folder and customer app platform integrated into SaFiVe's service offering. Clients receive free access to the simplr app for managing all insurance policies digitally, replacing paper-based policy management. The partnership enables SaFiVe's digital-first client experience.
• IDEAL Versicherung / UniversalLifeminorOthersInsurance product partner offering the UniversalLife savings and investment product. SaFiVe recommends and sells this product as an alternative to traditional savings accounts, offering 3% ongoing returns plus loyalty bonus with full flexibility for deposits and withdrawals.
• Pangaea LifeminorOthersSustainable investment fund partner offering Pangaea Life Blue Energy and Blue Living products. SaFiVe recommends Pangaea Life as a climate-friendly investment option achieving 8.5% returns after costs. Pangaea Life Blue Energy was named testsieger (test winner) by Handelsblatt.
• WhoFinanceminorGTM or Marketing PartnerCustomer review and rating platform integrating verified client testimonials on SaFiVe's website. WhoFinance enables prospective customers to evaluate the firm based on peer reviews and ratings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Finanztip: Independent German consumer financial advisory platform publishing educational content and product recommendations, including insurance. Comparable to SaFiVe's content marketing-led customer acquisition approach for financial literacy and insurance guidance.

Broad incumbents

• MLP: Large, established German financial advisory and brokerage firm with regulated broker status and broad coverage across insurance, credit, and wealth. Comparable to SaFiVe's full-service Versicherungsmakler + financial advisory offering, but at much greater scale with cross-sell infrastructure MLP lacks.
• Verivox: Major German online comparison platform for insurance, finance, and energy products. Comparable to SaFiVe's online comparison calculator and rate-shopping-led insurance intermediation, though operating at very different scale and breadth.
• Check24: Largest German comparison platform covering insurance, finance, and consumer products. Comparable in offering online quote comparison for personal insurance products directly competing with the digital calculator and self-service funnel SaFiVe enables.

Direct peers

• Clark: Germany's leading digital insurance broker (Versicherungsmakler) offering a self-service app-based platform to manage and optimize personal insurance policies. Directly comparable to SaFiVe's digital-first insurance intermediation model and reliance on the simplr-style app experience.
• Dr. Klein Privatkunden: German broker specializing in mortgage, insurance, and personal finance products, including licensed Immobiliardarlehensvermittler and Versicherungsmakler activities. Closely comparable to SaFiVe's dual insurance + real estate loan intermediation licensing.
• A.S.I. Wirtschaftsberatung: Established German insurance and financial advisory brokerage working through independent consultants and partner brokers. Comparable in offering insurance and financial products to private customers with a focus on independent advisory.
• Getsafe: Digital-first German insurance broker providing mobile-first insurance advisory and policy management, similar to SaFiVe's online consultation and digital folder approach. Targets comparable private and small-business customer segments.

Others

• Blau Direkt: Leading German broker-pool platform that provides infrastructure, product panels, and back-office services to independent Versicherungsmakler like SaFiVe (and featured SaFiVe after the Jung Makler Award). Comparable as a partnership counterpart and adjacent broker platform.

Regional players

• HUK-Coburg Versicherungsmakler: Germany's largest mutual insurer with direct insurance and broker distribution for personal lines. Comparable in product range to SaFiVe across personal insurance, though anchored in direct/captive distribution rather than independent brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/safive.schroeders
• LinkedInlinkedin.com/company/safive-marie-christina-schroeders
• Instagraminstagram.com/mariechristinaschroeders
• Xx.com/SaFiVeVersiche1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaFiVe - Finanz- und Versicherungsmakler Aschaffenburg GmbH & Co. KG