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Simplr

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uuid000264y

Namestring
Simplr
Legal namestring
Simplr
Websiteurl
simplr.ai
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Simplr is a Nashville, Tennessee-based customer experience platform founded in 2017 that combines AI, conversational bots, and human agents to deliver outsourced customer support, positioning itself as a modern alternative to traditional business process outsourcing (BPO) providers. The company's core product integrates automation with managed human workflows to handle customer inquiries across channels, targeting enterprises seeking to reduce reliance on legacy contact center operations. The company is privately held, employs 51-100 people, and operates from simplr.ai.

The company raised $8 million in funding led by Asurion in April 2018, establishing a strategic anchor relationship with one of the largest device protection and tech support companies in the United States, which serves approximately 230 million customers across phone insurance, extended warranty, repairs, and tech support. This relationship aligns Simplr's AI-and-human CX platform with high-volume claims, troubleshooting, and customer care workflows typical of Asurion's operations.

Simplr is led by founder and CEO Eng Tan, with executive oversight from CTO and Head of Product Amit Sood, CMO Daniel Rodriguez, and VP of Customer Success John Gniadek. No public pricing, revenue, or contract structure information is disclosed, consistent with a B2B enterprise sales motion focused on large customer service operations rather than published list pricing. Beyond the Asurion relationship, no additional named customers, partner ecosystem, or distribution channels are identified in the available data, which limits visibility into commercial diversification.

Short descriptiontext

Simplr is a Nashville-based CX platform, founded in 2017, that combines AI, bots, and human agents to deliver outsourced customer support as a modern alternative to traditional BPO providers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersNashville, United States
HQ citystring
Nashville
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
AI customer experience, conversational AI platform, BPO automation, customer support automation, AI chatbot platform
Industry3 codes
1Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations
CodeBPAAABANPrimaryYes
2Billing, Payments & Account Administration Centers
CodeBPAAAAAFPrimaryNo
3Robotic Process Automation (RPA) Platforms
CodeHDAEAHABPrimaryNo
NAICS code2 codes
  • Telephone Call Centers56142
  • Computer Systems Design and Related Services54151
SIC code2 codes
  • Services-Computer Programming Services7371
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
AI Customer Experience Platform
Social media profiles1 record
Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Simplr combines AI, bots, and human agents to deliver customer experience (CX) solutions for businesses, offering an alternative to traditional business process outsourcing (BPO) providers. The platform leverages AI, automation, and human-assisted support to transform customer support operations and bid farewell to outdated BPO models.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Simplr is a Cape Town-based digital design agency offering innovative web design services. The company provides advanced visual identities and interactive digital experiences for clients, with projects linked to AI and digital connectivity. Notable client projects include websites for Satalia and Next Net.

Product and service1 record
1AI- and Bot-Driven CX Platform
CategoryCustomer Experience Software
Description

Simplr's customer experience platform that combines AI, bots, and human agents to deliver CX solutions for businesses, designed as an alternative to traditional BPO providers for outsourced customer support operations.

Partnership2 partners
1Satalia
Strategic tierMinorTypeOthers
Description

Simplr completed a website project for Satalia that won a gold award at the 2025 W3 Awards. The project featured advanced visual identities and interactive digital experiences linked to AI and digital connectivity.

2Next Net
Strategic tierMinorTypeOthers
Description

Simplr completed a website project for Next Net that won a gold award at the 2025 W3 Awards. The project featured advanced visual identities and interactive digital experiences linked to AI and digital connectivity.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1TaskUs
TypeDirect peer
Description

Public digital outsourcing and CX provider combining people and technology to deliver customer support, content moderation, and trust & safety — directly comparable to Simplr's AI + human BPO-replacement model.

2TTEC
TypeDirect peer
Description

Large CX and digital customer engagement BPO blending human agents with its TTEC Engage platform. Same customer base and managed-services-plus-software model as Simplr.

3Concentrix
TypeDirect peer
Description

Global CX and BPO major serving enterprise customers with technology-augmented contact center services. Competes head-to-head with Simplr for outsourced CX mandates.

4Five9
TypeBroad incumbent
Description

Cloud contact center-as-a-service vendor with increasingly strong AI/automation capabilities (Genius AI). Serves the same enterprise buyers and increasingly overlaps Simplr's automation story.

5Genesys
TypeBroad incumbent
Description

Enterprise cloud CX platform with orchestration, routing, and AI features for large contact centers. A broad incumbent whose AI roadmap directly competes with Simplr's automation thesis.

6NICE Ltd.
TypeBroad incumbent
Description

Long-standing CX software and analytics vendor (NICE CXone, Enlighten AI) serving large enterprise contact centers. Adjacent incumbent competing for the same modernization budgets.

7Cresta
TypeEmerging player
Description

AI platform for contact centers that augments human agents in real time — closest emerging direct competitor to Simplr's AI + human hybrid approach.

8Forethought
TypeEmerging player
Description

AI-native customer support automation platform (Triage, Autoflows, Copilot) for SaaS and ecommerce. Targets the same AI-for-CX use cases with a software-only GTM.

9Capacity
TypeEmerging player
Description

AI support automation platform combining chatbots, agent assist, and workflow automation. Comparable technology stack and overlapping customer base in mid-market support.

10Solvvy
TypeEmerging player
Description

AI customer support automation vendor focused on deflection and self-service — now part of Zoom, illustrating the consolidating AI-for-CX category Simplr operates in.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Simplr

AI Customer Experience Platformsimplr.ai

Simplr is a Nashville-based CX platform, founded in 2017, that combines AI, bots, and human agents to deliver outsourced customer support as a modern alternative to traditional BPO providers.

What Simplr does

Simplr is a Nashville, Tennessee-based customer experience platform founded in 2017 that combines AI, conversational bots, and human agents to deliver outsourced customer support, positioning itself as a modern alternative to traditional business process outsourcing (BPO) providers. The company's core product integrates automation with managed human workflows to handle customer inquiries across channels, targeting enterprises seeking to reduce reliance on legacy contact center operations. The company is privately held, employs 51-100 people, and operates from simplr.ai.

The company raised $8 million in funding led by Asurion in April 2018, establishing a strategic anchor relationship with one of the largest device protection and tech support companies in the United States, which serves approximately 230 million customers across phone insurance, extended warranty, repairs, and tech support. This relationship aligns Simplr's AI-and-human CX platform with high-volume claims, troubleshooting, and customer care workflows typical of Asurion's operations.

Simplr is led by founder and CEO Eng Tan, with executive oversight from CTO and Head of Product Amit Sood, CMO Daniel Rodriguez, and VP of Customer Success John Gniadek. No public pricing, revenue, or contract structure information is disclosed, consistent with a B2B enterprise sales motion focused on large customer service operations rather than published list pricing. Beyond the Asurion relationship, no additional named customers, partner ecosystem, or distribution channels are identified in the available data, which limits visibility into commercial diversification.

Simplr firmographics

Firmographics
Name
Simplr
Legal name
Simplr
Website
https://simplr.ai
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
51–100 employees
Short description
Simplr is a Nashville-based CX platform, founded in 2017, that combines AI, bots, and human agents to deliver outsourced customer support as a modern alternative to traditional BPO providers.
Ownership category
akta.pro rank

Simplr industry classification

Industry
Product category
AI Customer Experience Platform
NAICS
Telephone Call Centers (56142), Computer Systems Design and Related Services (54151)
SIC
Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
akta.pro secondary industries
Billing, Payments & Account Administration Centers (BPAAAAAF), Robotic Process Automation (RPA) Platforms (HDAEAHAB)

Keywords

  • AI customer experience
  • Conversational AI platform
  • BPO automation
  • Customer support automation
  • AI chatbot platform

Where Simplr is headquartered

Location

Headquarters

HQ city
Nashville
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Simplr business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Simplr product offering

Product offering

Core offering

Simplr combines AI, bots, and human agents to deliver customer experience (CX) solutions for businesses, offering an alternative to traditional business process outsourcing (BPO) providers. The platform leverages AI, automation, and human-assisted support to transform customer support operations and bid farewell to outdated BPO models.

Product overview

Simplr is a Cape Town-based digital design agency offering innovative web design services. The company provides advanced visual identities and interactive digital experiences for clients, with projects linked to AI and digital connectivity. Notable client projects include websites for Satalia and Next Net.

Differentiator

Problem solved

Functional benefit

Products and services

  • AI- and Bot-Driven CX Platform Simplr's customer experience platform that combines AI, bots, and human agents to deliver CX solutions for businesses, designed as an alternative to traditional BPO providers for outsourced customer support operations.

Companies that use Simplr

Customer profile

Ideal customer profiles1 record

Simplr technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Simplr partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor.

  • SataliaminorOthersSimplr completed a website project for Satalia that won a gold award at the 2025 W3 Awards. The project featured advanced visual identities and interactive digital experiences linked to AI and digital connectivity.
  • Next NetminorOthersSimplr completed a website project for Next Net that won a gold award at the 2025 W3 Awards. The project featured advanced visual identities and interactive digital experiences linked to AI and digital connectivity.

Recent moves4 records

Expansion highlights3 records

Simplr competitors and assessment

Company assessment

Direct peers

  • TaskUs: Public digital outsourcing and CX provider combining people and technology to deliver customer support, content moderation, and trust & safety — directly comparable to Simplr's AI + human BPO-replacement model.
  • TTEC: Large CX and digital customer engagement BPO blending human agents with its TTEC Engage platform. Same customer base and managed-services-plus-software model as Simplr.
  • Concentrix: Global CX and BPO major serving enterprise customers with technology-augmented contact center services. Competes head-to-head with Simplr for outsourced CX mandates.

Broad incumbents

  • Five9: Cloud contact center-as-a-service vendor with increasingly strong AI/automation capabilities (Genius AI). Serves the same enterprise buyers and increasingly overlaps Simplr's automation story.
  • Genesys: Enterprise cloud CX platform with orchestration, routing, and AI features for large contact centers. A broad incumbent whose AI roadmap directly competes with Simplr's automation thesis.
  • NICE Ltd. Long-standing CX software and analytics vendor (NICE CXone, Enlighten AI) serving large enterprise contact centers. Adjacent incumbent competing for the same modernization budgets.

Emerging players

  • Cresta: AI platform for contact centers that augments human agents in real time — closest emerging direct competitor to Simplr's AI + human hybrid approach.
  • Forethought: AI-native customer support automation platform (Triage, Autoflows, Copilot) for SaaS and ecommerce. Targets the same AI-for-CX use cases with a software-only GTM.
  • Capacity: AI support automation platform combining chatbots, agent assist, and workflow automation. Comparable technology stack and overlapping customer base in mid-market support.
  • Solvvy: AI customer support automation vendor focused on deflection and self-service — now part of Zoom, illustrating the consolidating AI-for-CX category Simplr operates in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Simplr social profiles

Digital presence

Simplr financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Simplr leadership team

Management profile

Number of profiles

Profiles4 records

Simplr funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Simplr M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simplr

What does Simplr do?

Simplr combines AI, bots, and human agents to deliver customer experience (CX) solutions for businesses, offering an alternative to traditional business process outsourcing (BPO) providers. The platform leverages AI, automation, and human-assisted support to transform customer support operations and bid farewell to outdated BPO models.

When was Simplr founded?

Simplr was founded in 2017. It employs 51 to 100 people.

Where is Simplr based?

Simplr is headquartered in Nashville, United States, in the North America region.

Who are Simplr's main competitors?

Direct peers on record are TaskUs, TTEC and Concentrix. Broad incumbents are Five9, Genesys and NICE Ltd.. Emerging players are Cresta, Forethought, Capacity and Solvvy.

Does Simplr have an API?

No public API is recorded for Simplr.

What industry is Simplr in?

Simplr's product category is AI Customer Experience Platform. Its primary akta.pro industry code is BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations, with a secondary code of BPAAAAAF, Billing, Payments & Account Administration Centers. Its NAICS code is 56142 and its SIC code is 7371.

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Live signals
Chain Store AgeDo customers like AI-based chatbots?An Ipsos poll of 1,118 U.S. adults found 68% have used customer service chatbots, but 77% prefer human interaction. Most who used chatbots (77%) found them frustrating, and 88% would rather speak to a person. A Simplr study also showed live chat with human intervention outperformed AI chatbots in satisfaction and repurchase likelihood.PR NewswireSimplr Announces Capabilities to Automate Customer Service Phone InquiriesSimplr announced new Voice-to-Digital capabilities enabling enterprise customer service leaders to shift inquiries from expensive phone channels to optimized digital support channels, with the company leveraging OpenAI technologies to power both chatbots and human agents. The solution addresses a key industry challenge where 58% of contact center leaders expect phone volumes to increase despite call reduction being a top initiative, promising reduced contacts per order and higher customer satisfaction. The announcement follows Simplr's prior infusion of generative AI into its platform and positions the company as offering what it claims is the most expansive use of automation in customer service.PR NewswireSimplr Launches Cognitive Paths, the Safeguard for Using ChatGPT in Customer ServiceSimplr, a bot-first CX outsourcing solution, announced the launch of Cognitive Paths, incorporating OpenAI's ChatGPT technology with comprehensive safeguards for safe generative AI use in customer service operations. The solution enables full automation of complex Level 2 inquiries and upsell/cross-sell opportunities while preventing hallucination risks and data leakage through AI-training parameters and enterprise-grade security protocols. Simplr is funded by Asurion and positions this launch as a competitive differentiator over legacy business process outsourcing providers.SiliconANGLESimplr adds comprehensive safeguards for ChatGPT to be used safely in customer interactions - SiliconANGLESimplr announced Cognitive Paths, integrating OpenAI's GPT-4 with safeguards to prevent AI hallucinations in customer service chatbots. The system uses a proprietary dataset and database segregation to limit information access, aiming to automate complex inquiries like upsell and technical support.PR NewswireNew Simplr Study Uncovers Major Faults in Digital CX Over the 2022 Holiday SeasonSimplr published its 2023 State of Ecommerce Customer Service Report, analyzing digital customer interactions with more than 400 major consumer brands during the 2022 holiday season, finding that 28.5% of brands turned off live chat over Black Friday-Cyber Monday weekend and 40% of pre-sale emails went unanswered. The study also revealed that 71% of chatbots could not understand consumers' initial questions, though human-supported bot interactions performed significantly better with 72% of consumers likely to repurchase. The findings underscore a continued decline in customer experience quality, with the gap between consumer expectations and brand capabilities widening since 2020.PR NewswireSimplr Receives 2022 Customer Experience Innovation Award from CUSTOMER MagazineSimplr announced that TMC's CUSTOMER Magazine has named its EngageNow Suite as a 2022 Customer Experience Innovation Award winner, recognizing companies that deliver exceptional customer experiences across all channels. The EngageNow Suite combines chatbot technology with human agents through an AI-powered platform that automatically routes customer inquiries to the most effective channel and claims to deliver average savings of 42% compared to traditional bots or BPOs. TMC's CEO Rich Tehrani commented on the recognition and expressed expectations for continued innovation from Simplr.PR NewswireSimplr Introduces the EngageNow Suite to Eliminate the Customer Service BPOSimplr announced the general availability of its EngageNow Suite, an AI-powered platform that combines chatbot technology with human agents to deliver customer service. The platform claims to offer clients an average savings of 42% compared to traditional BPOs, positioning Simplr as a technology disruptor to the legacy customer service outsourcing market. The launch addresses the industry's struggles to modernize following the COVID-19 pandemic, which exposed major deficiencies in BPOs' ability to innovate and transition to digital-first operations.PR NewswireNew Simplr Study Finds CX Programs are being Hindered by Automation Costs and ComplexitySimplr released a study conducted by Forrester Consulting surveying over 160 CX decision makers at global enterprises, which found that the inability to integrate chatbots, human agents, and data sources is resulting in suboptimal customer experiences across industries. The study identified value-based routing and poor integration capabilities as the top challenges, cited by 52% of respondents, while 50% reported high costs associated with maintaining and optimizing AI and automation. The findings also indicated that 45% of respondents cited customer frustration with automation and chatbots as a persistent issue.PR NewswireSimplr Wins 2022 AI Breakthrough Award for Best AI-Based Solution for Customer ServiceSimplr announced it was named a winner in the 5th annual AI Breakthrough Awards program in the "Best AI-Based Solution for Customer Service" category, selected from nearly 3,000 nominations. The platform uniquely combines AI-powered chatbots with human assistance, automating up to 80% of customer inquiries and delivering average cost savings of 49% compared to legacy chatbot and BPO providers. The award adds to Simplr's recent industry recognition, including Gartner Magic Quadrant honorable mention and Stevie Awards.PR NewswireSIMPLR HONORED AS A MOST INNOVATIVE TECH COMPANY OF THE YEAR IN THE 2022 AMERICAN BUSINESS AWARDS®Simplr was named the winner of a Bronze Stevie Award in the Most Innovative Tech Company of the Year category at the 20th Annual American Business Awards held in Nashville, Tennessee. The company's AI-enabled customer support platform reportedly increases revenue conversions by an average of 44% and counts Restaurant Brands International, YETI, and The North Face among its current customers. This award is part of a broader industry recognition trend for Simplr, which has also received honors including an Honorable Mention in the 2022 Gartner Magic Quadrant for Customer Service BPO.