Zhenwei Exhibitions

What Zhenwei Exhibitions does

Zhenwei Exhibitions (振威国际会展集团) is a Chinese trade exhibition and conference organizer founded in 2000 and listed on the NEEQ (stock code 834316) since November 2015. The group operates on a Beijing-Tianjin dual-headquarters model and runs approximately 100 professional exhibitions and large-scale events annually across seven vertical sectors: energy and resources, equipment manufacturing, new energy vehicles, technology and biomedicine, high-end consumer and electronics, marine/offshore/maritime, and agriculture and food. Flagship events include cippe Beijing — described as Asia's largest petroleum technology exhibition and ranked among the world's top three petroleum exhibitions — along with CIEX in Tianjin and an international irrigation exhibition ranked among the world's top three. The company serves a client base spanning central state-owned enterprises (CNPC, Sinopec, CNOOC, China Huaneng, China Communications Construction) and global majors (Huawei, BYD, DJI, GE, Tesla, Haier), as well as Chinese ministries and provincial governments as co-organizers of national and regional exhibitions. Five major national exhibitions organized or co-organized by Zhenwei have received congratulatory messages from China's President.

The group's technology stack centers on a proprietary Zhenwei Exhibition Cloud platform operational since 2009, supported by 20+ registered software copyrights covering exhibitor relationship management, buyer online pre-registration, an exhibition CMS-based rapid website builder, and an online exhibition service leveraging 5G, VR/AR, and big data. A 10,000-square-meter Exhibition Data Center in Tianjin's TEDA houses roughly 12 million industry records used for buyer matching and industry data consulting. Physical-event infrastructure is anchored in wholly-owned subsidiaries (Beijing, Tianjin, Guangzhou, Shenzhen, Chengdu, Zhengzhou, Hainan, Xinjiang, and a Beijing-based engineering and construction arm) plus mixed-ownership joint ventures with state-owned partners (China's first mixed-ownership exhibition company in Xinjiang in 2015, followed by Qingdao in 2019 and Foshan in 2021).

Zhenwei generates revenue primarily from organizing exhibitions — including booth sales, sponsorship packages, and exhibition management fees — supplemented by exhibition contracting services for governments, booth design and construction through the Beijing Zhongzhuang subsidiary, industry data consulting, and recurring subscription or service fees from online exhibition and digital platform services. Pricing is custom-negotiated per exhibition and per client, with multi-year contracts typical for larger events. The company runs an event-driven go-to-market, with 80+ provincial and municipal government departments and 150+ industry associations acting as co-organizers and referral partners, and an overseas exhibition department conducting annual international promotion tours to recruit cross-border exhibitors and buyers.

Name

Zhenwei Exhibitions

Legal name

振威国际会展集团股份有限公司

Website

https://zhenweiexpo.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Zhenwei Exhibitions is a Chinese trade exhibition organizer founded in 2000 and NEEQ-listed (834316) that runs approximately 100 annual exhibitions across energy, equipment manufacturing, NEV, technology/biotech, marine, and agriculture sectors, serving enterprise exhibitors and government co-organizers domestically and across 8+ countries via 13+ subsidiaries.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Trade show organization
• Exhibition management
• Conference services
• Booth design construction
• Virtual exhibition platforms

Headquarters

HQ city

Tongzhou

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Exhibition Organization and Management: Organizing and managing large-scale professional exhibitions and conferences across China and globally. Revenue generated from booth sales, sponsorship, and exhibition management fees. The company organizes nearly 100 exhibitions annually across 7 major industry verticals.
2. Exhibition Contracting Services: Providing government and corporate exhibition contracting services, including planning, organization, and execution of major government-level exhibitions.
3. Booth Design and Construction: Exhibition booth design, construction, and installation services for exhibitors across various industries.
4. Industry Data Consulting: Providing industry data research and consulting services using proprietary databases of over 12 million industry records. Advisory services on market trends and business intelligence.
5. E-commerce and Online Exhibition Platform: Revenue from online exhibition platforms, digital services, and virtual event hosting. The 'dual-line' (online + offline) model launched in 2009 generates income from virtual exhibition services and digital marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Zhenwei Exhibitions organizes and operates large-scale professional exhibitions and conferences across seven industry verticals (energy resources, equipment manufacturing, new energy vehicles, technology & biotech, premium consumption & electronics, marine/offshore, and agriculture/food), including flagship UFI-certified shows such as cippe, CIEX Tianjin, and the China International Irrigation Technology Expo. The company provides end-to-end exhibition services including planning, exhibition contracting, booth design and construction, virtual/online exhibition hosting via its proprietary Zhenwei Exhibition Cloud platform, and industry data consulting backed by a proprietary database of nearly 12 million records.

Product overview

Zhenwei Exhibitions operates as a global comprehensive exhibition service provider with a portfolio centered on the Zhenwei Exhibition Cloud platform, which enables online/virtual exhibition services through proprietary software systems including exhibitor relationship management, buyer online registration, and exhibition CMS rapid website building. The company organizes major exhibitions across seven business segments: energy resources, equipment manufacturing, new energy vehicles, technology and biomedicine, high-end consumption and electronics, marine and offshore engineering, and agricultural food. Key branded exhibitions include cippe (international petroleum exhibition), Tianjin CIEX (equipment manufacturing expo), and the Tianjin International Shipping Industry Expo. Services span exhibition contracting, booth design/construction, venue consulting, and industry data consulting.

Differentiator

Problem solved

Functional benefit

Brands

• cippe (振威国际石油展): Annual world petroleum and natural gas technology and equipment exhibition; one of the three largest global petroleum exhibitions; UFI-certified; flagship brand of the group.
• 天津工博会 (CIEX)
• cippe上海石化展
• cippe成都石油展
• 中国新疆国际农业博览会
• 北京国际灌溉技术博览会
• 全球石油化工网 (Global Petroleum & Chemical Network)
• 振威会展云
• 威信传播 (Vista Creation)
• 振威展览数据中心

Products and services

• Zhenwei Exhibition Cloud (振威会展云) Cloud-based digital platform integrating virtual exhibition hosting, real-time matchmaking, and digital event management, supporting Zhenwei's dual-track online/offline exhibition model.
• cippe International Petroleum Exhibition (振威国际石油展) Annual flagship petroleum and petrochemical technology equipment exhibition (cippe Beijing, Shanghai, and Chengdu editions), UFI-certified, serving CNPC, Sinopec, CNOOC and other major energy players across 120,000 sqm with 18 national pavilions.
• China International Equipment Manufacturing Expo (天津工博会 CIEX) UFI-certified international brand exhibition for China's equipment manufacturing sector, held annually at the National Exhibition and Convention Center in Tianjin, with government co-organizers including provincial and municipal departments.
• Tianjin International Shipping Industry Expo (天津国际航运产业博览会) International shipping industry expo focused on intelligent, green, and international shipping development, held at National Exhibition Center Tianjin.
• Exhibition Contracting Service (展会承办) Professional exhibition contracting services with specialized expertise in organizing and executing large-scale government-level exhibitions, including planning, organization, and execution.
• Booth Design and Construction (展台设计与施工) Custom exhibition booth design, construction, and installation services delivered through Beijing Zhongzhuang Rundong subsidiary, which holds ISO9001, ISO14000, and Level 1 qualification with China Exhibition Hall Association.
• Industry Data Consulting (行业数据咨询) Industry data research and consulting services leveraging proprietary databases covering hundreds of industries and thousands of enterprises, backed by the Tianjin-based Zhenwei Exhibition Data Center.
• China International Irrigation Technology Expo (中国国际灌溉技术博览会) UFI-certified international irrigation technology exhibition held annually in Beijing, ranked among the world's top three irrigation exhibitions by scale.

Quantifiable outcome

• Nearly 100 exhibitions organized annually across 8 countries (China, USA, Germany, France, Russia, Canada, Brazil, Indonesia)
• +2 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Russian Ministry of Industry and Energy / Roscongress FoundationcoreStrategic or Co-development Partner · 1 September 2024Co-organizer of Russia Energy Week 2024 in Moscow, jointly with Russian Ministry of Industry and Energy and Roscongress Foundation. First Chinese enterprise invited as co-organizer of this national-level Russian energy event.
• Messe Friedrichshafen GmbH (腓特烈斯哈芬展览公司, Germany)coreStrategic or Co-development Partner · 26 February 2024Memorandum of cooperation signed in February 2024 for co-organizing 2025 China New Energy Industry Exhibition in Germany. Strategic partnership to help Chinese enterprises go overseas via German exhibition platform.
• China International Machinery Council (中国机械贸促会)coreStrategic or Co-development Partner · 10 January 2024Strategic cooperation signed January 2024 at CEFCO 2024 forum for joint overseas exhibition operations to help Chinese industry and new energy sectors expand internationally.
• Guangdong Tanzhou Exhibition Co., Ltd. (广东潭洲会展有限责任公司)coreStrategic or Co-development Partner · 1 January 2021Joint venture — Guangdong Tanzhou Zhenwei Exhibition Co. formed at invitation of Foshan Sino-German Industrial Service Zone (Sanlongwan) Management Committee. Operates China (Guangdong) International 'Internet+' Expo and Guangdong (Foshan) International Machinery Industry Equipment Expo.
• Zhongguancun Development Group (中关村发展集团)coreStrategic or Co-development Partner · 1 January 2020Joint venture — Beijing Zhongguancun International Exhibition Operation and Management Co. established to operate exhibitions at Zhongguancun Science Park area.
• Qingdao Huangfa Development (Group) Co., Ltd. (青岛黄岛发展(集团)有限公司)coreStrategic or Co-development Partner · 1 August 2019Joint venture — Qingdao East Asia International Expo Co. established August 2019. Operates East Asian Marine Cooperation Forum and East Asian Marine Expo. Qingdao East Asia Expo was rated Vice President unit of Qingdao West Coast New Area Exhibition Industry Federation in 2022.
• Xinjiang International Expo Affairs Bureau (新疆国际博览事务局)coreStrategic or Co-development Partner · 17 January 2015First mixed-ownership exhibition company in China — Xinjiang Eurasia International Expo Co. established in 2015 with approval from Xinjiang government. Serves China-Eurasia Expo and Silk Road Commodity Trade Expo, integrating government resources with professional management.
• Haiming You (海名会展集团)coreStrategic or Co-development PartnerStrategic cooperation agreement signed May 2021 to jointly operate Zhengzhou Industrial Expo (郑州工博会). Combined brand strengths to create a first-class national industrial exhibition.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Others

• China Council for the Promotion of International Trade (CCPIT): Government-affiliated organization that organizes and supports major Chinese trade exhibitions including the Canton Fair and many international exhibitions. Comparable to Zhenwei as a key organizer of government-backed B2B exhibitions in China, and CCPIT is the source of the industry ranking that placed Zhenwei #1 by number of exhibitions organized.

Broad incumbents

• Koelnmesse: German exhibition organizer operating leading global trade fairs in industries including food, furniture, and leisure. Comparable to Zhenwei as both organize industry-specific B2B exhibitions with strong vertical specialization, though Koelnmesse's events are primarily based in Cologne with international exhibitor recruitment.
• GL Events: French global event services group operating exhibition venues, organizing trade shows, and providing event services across multiple continents. Comparable to Zhenwei's end-to-end exhibition services model (organization + booth design/construction), and both serve government and corporate clients in B2B exhibition markets.
• Messe Frankfurt: German global exhibition organizer with ~150 events worldwide and a significant presence in China through its Shanghai subsidiary. Comparable to Zhenwei as both operate internationally branded trade fairs, and Messe Frankfurt signed a strategic MoU with Zhenwei in 2024 to co-organize the China New Energy Industry Exhibition in Germany.
• Informa Markets: Global B2B exhibition organizer and a division of Informa plc, operating hundreds of trade shows worldwide including energy, technology, and healthcare verticals. Directly comparable to Zhenwei as both organize large-scale B2B exhibitions across multiple industry verticals, though Informa has substantially greater international scale and venue ownership.
• RX Global (Reed Exhibitions): One of the world's largest exhibition organizers, operating events across 40+ countries in industries including energy, manufacturing, and technology. Comparable to Zhenwei's multi-vertical B2B exhibition portfolio and global footprint, but with established owned-events in mature markets and deeper international exhibitor databases.
• Hyve Group (formerly ITE Group): UK-based international exhibition organizer operating B2B trade shows across emerging markets including Russia, Turkey, Southeast Asia, and Central Asia. Comparable to Zhenwei's Belt and Road international expansion strategy, particularly in markets like Russia and Central Asia where Zhenwei's Xinjiang subsidiary operates.
• Deutsche Messe: German exhibition organizer best known for Hannover Messe, the world's leading industrial technology trade fair. Comparable to Zhenwei as both organize flagship B2B exhibitions in the equipment manufacturing and industrial technology verticals, and Deutsche Messe has expanded into Chinese industrial markets through partnerships and satellite events.

Direct peers

• China International Exhibition Center Group (CIEC): State-owned Chinese exhibition center operator and organizer, the official venue and organizer for many government-backed exhibitions in Beijing. Directly comparable to Zhenwei as a major Chinese B2B exhibition organizer with strong government relationships, though CIEC is primarily state-owned and venue-centric while Zhenwei is a private organizer with broader service offerings.

Regional players

• Sinoexpo Informa Markets: Informa's joint venture in China (with Shanghai East Best International Exhibition) that operates major Chinese trade shows including the China Beauty Expo. Comparable to Zhenwei as a multi-vertical B2B exhibition organizer in the Chinese market, though Sinoexpo Informa benefits from Informa's global exhibitor network and brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhenwei Exhibitions