What POM does

POM, Inc. is a US-incorporated, privately held mobile dating company founded in 2022 by Vihan Patel. The company's product, branded POM, is a single-purpose dating application that matches users based on their emotional connection to music rather than profile photographs. Onboarding is self-serve: users create profiles expressing musical interests, share playlists, and are connected through a matching algorithm that the company describes as grounded in shared taste and feeling rather than appearance. The app is distributed globally via the Apple App Store and Google Play, with a frictionless download flow that includes SMS link distribution and a dedicated download microsite (downloadpom.com).

The underlying technology is a preference- and playlist-based matching engine, supplemented by curated Spotify playlist integrations and themed lists for dating scenarios. POM supplements its digital product with a calendar of offline experiences, including Singleton Singalong Speed Dating, POM New Artists Nights, and POM Live events, often hosted in partnership with venues and brands such as Soho House, Night Tales, Red Bull, Zapp, and music festivals like Strawberries & Creem. Distribution and brand-building lean heavily on organic social (Instagram @pomdating, TikTok @pomdatinguk), content marketing through a research-driven blog, and earned media in outlets including BBC, Forbes, GQ, The Sunday Times, and The Drew Barrymore Show.

Commercially, POM operates a freemium consumer model in which the core app is free to download and revenue is expected to be generated through in-app purchases and premium features, though pricing has not been publicly disclosed. The company is founder-led with no disclosed institutional funding, headcount, or revenue figures, and no parent company, subsidiaries, or M&A activity are recorded in the available materials. Strategic positioning is centered on a music-lovers vertical within the broader dating market, with a UK-skewed marketing footprint despite global app store availability.

Name

POM

Legal name

POM, Inc.

Website

https://discoverpom.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

POM, Inc. is a privately held US mobile dating company founded in 2022 that runs a single freemium iOS and Android app matching singles based on their emotional connection to music and shared playlists, serving individual music-loving consumers seeking romantic partners.

Ownership category

akta.pro rank

Product category

Online Dating

akta.pro primary industry

Dating & Relationship Networks (BPAMABAF)

akta.pro secondary industry

Dating & Relationship Networking (MPACAJAH)

Keywords

• Music-based dating
• Mobile dating app
• Music matching algorithm
• Playlist-based matchmaking
• Social discovery platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. App Downloads and In-App Purchases: Mobile dating app distributed through iOS App Store and Google Play. Revenue likely generated through freemium model with premium features available for purchase.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

POM operates a mobile dating application available on iOS and Google Play that matches singles based on their emotional connection to music and shared playlist preferences. Users create profiles detailing their musical interests, and the app's matching algorithm pairs them with compatible partners while supporting playlist sharing and curated music lists for dating scenarios. The company supplements the app with real-world branded dating events such as POM New Artists Nights and POM Live to drive offline connections.

Product overview

POM is a single, unified mobile dating application designed to connect music lovers through their shared love of music. The core product is the POM Dating App, available on iOS and Android platforms. The company also maintains a content blog for marketing and engagement purposes, along with event activations and partnerships with music festivals and brands to promote the dating experience.

Differentiator

Problem solved

Functional benefit

Products and services

• POM Dating App A mobile dating application available on iOS (App Store) and Android (Google Play) that creates user profiles based on musical interests and matches singles through a music-based algorithm and shared playlist compatibility, designed for individual music-loving singles seeking emotionally compatible romantic partners.

Quantifiable outcome

• 67% of singles think having a love of music is 'important' or 'somewhat important' in potential partners
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Strawberries & Creem FestivalcoreGTM or Marketing Partner · 1 January 2022POM is one of the sponsors of the Strawberries & Creem Festival taking place in Cambridge on June 18-19, 2022. They hired a 'Secret Food Reviewer' for £3,000 to test festival food and create social media content. The festival features artists including Lil Wayne, Ella Mai and Tion Wayne.
• Red BullminorGTM or Marketing PartnerEvent partnership for music and dating activations. POM partners with Red Bull for branded experiences.
• Sony MusiccoreStrategic or Co-development PartnerMusic industry partnership allowing POM to integrate music content and experiences into the dating platform.
• Soho HouseminorGTM or Marketing PartnerExclusive venue partnership for hosting POM dating events and experiences in Soho House locations.
• Night TalesminorGTM or Marketing PartnerMusic venue partnership for hosting POM branded dating events and experiences.
• ZappminorGTM or Marketing PartnerPartnership with Zapp for delivery and event experiences related to POM dating activations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Spotify: Music streaming platform and the source of the playlist/integration data POM relies on for its matching algorithm. An enabling ecosystem player rather than a competitor, but Spotify launching its own dating product would directly threaten POM.

Direct peers

• Coffee Meets Bagel: Curated dating app (matches chosen by algorithm from friends-of-friends signals) targeting relationship-minded singles. Same target persona as POM but with a fundamentally different matching philosophy.
• Tastebuds: Music-based dating app that matches users via shared music taste and Spotify/Last.fm profiles. The most direct niche competitor to POM, with the same core thesis (music = compatibility signal) but an older, more US-skewed user base.
• Inner Circle: Curated dating app that emphasizes events, music venues, and lifestyle experiences for singles. Direct competitor to POM's venue-partnership strategy (Soho House, Night Tales) and similar brand-conscious target user.
• Bumble: Publicly-traded dating app (women-message-first positioning) with massive scale and global brand. A scaled direct competitor that POM must win market share against; if Bumble added music-taste filters it would compress POM's differentiation.
• Thursday: Dating app focused on in-person Thursday-night meetups, positioned as anti-swipe. Same target persona (singles tired of superficial apps) as POM, with a parallel offline-event strategy that mirrors POM's Singleton Singalong activations.
• Hinge: Match Group-owned dating app positioned around 'designed to be deleted' and shared interests. Same target user (relationship-minded singles) as POM but with vastly larger scale and a recently launched music-preference matching feature.

Broad incumbents

• Match Group: Parent company of Tinder, Hinge, Match, OkCupid, and others — collectively the dominant force in global online dating. A broad incumbent whose portfolio strategy (including niche-feature rollouts) directly affects POM's defensibility.
• Badoo: Mass-market dating app with strong European presence and the same PLG mobile-app model as POM. A broad incumbent whose user density in European cities directly competes with POM's UK-centric growth.
• Tinder: The largest global dating app by user base (Match Group). A broad incumbent that defines the category; its scale and marketing budget represent the primary competitive ceiling for niche entrants like POM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pomdating
• TikToktiktok.com/@pomdatinguk
• Xx.com/pomdating
• Facebookfacebook.com/pomdating

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POM