Professional Choice

Name

Professional Choice

Legal name

Professional Choice

Website

https://prohairandbeauty.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Professional Hair Color (CRABALAA), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Professional beauty supplies
• Hairdressing products
• Salon equipment
• Professional haircare
• Beauty retail

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales: Professional Choice generates revenue through direct retail sales of professional hair and beauty products to hairdressers and beauticians. They stock a wide range of professional brands and sell products at competitive prices through their e-commerce platform and physical stores.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Professional Choice is a UK-based retailer that supplies professional hairdressing and beauty products to working hairdressers and beauticians. The company sells its assortment through a direct-to-consumer e-commerce platform complemented by physical retail stores, offering trade-grade hair care, beauty, and salon supplies.

Product overview

Professional Choice is a UK-based professional hairdressing and beauty supplies e-commerce platform serving professional hairdressers and beauticians. The business operates as a multi-category retail platform offering an extensive portfolio of professional beauty products across hair colour (including Wella, L'Oreal, Koleston, Goldwell, Crazy Colour), hair care and styling, beauty treatments (tanning, skincare, waxing, nails), barbering supplies, salon furniture, and student kits. The company also provides training services and sells both branded sub-products (Gelluv gel polish) and third-party professional brands. The platform supports multiple payment options including PayPal, Apple Pay, Google Pay, Klarna, and major credit cards, with social login via Facebook and Google.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional hairdressing and beauty supplies A retail and e-commerce offering of trade-grade hairdressing and beauty products sold to professional hairdressers and beauticians across the UK. The assortment covers hair care, beauty, and salon supplies used in professional services.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Salons Direct: Online UK retailer of professional salon supplies covering hair, beauty, nails, and barbering — competing head-to-head in assortment and trade audience.
• Salon Services: One of the largest UK distributors of professional hair and beauty products, serving salons with a multi-brand assortment and trade pricing — directly comparable in target customer, product range, and channel mix.
• Hair Trade Zone: UK-based online retailer specialising in professional hair products and salon supplies, overlapping in product range and target audience.
• Capital Hair & Beauty: UK-based professional hair and beauty distributor with extensive salon-supply range and dedicated trade customers — a close peer in product categories and customer base.
• Affordable Salons Supplies: UK-based professional salon supplies retailer focused on competitive pricing across hair and beauty — directly comparable in value proposition.
• Beauty Express: UK beauty and hair products retailer carrying professional brands alongside everyday beauty — a comparable multi-category professional beauty retailer.
• Direct Salon Supplies: UK trade supplier of professional haircare, barbering, and beauty products with click & collect and bulk buying — closely comparable in offering and GTM.
• HD Hair & Beauty: UK trade supplier of professional hair and beauty products with deep brand portfolio — comparable in target market and product categories.

Broad incumbents

• Amazon Business: Large generalist marketplace that increasingly serves professional beauty buyers with broad assortment and fast delivery — a structural competitor that pressures trade distributors on price and convenience.
• Sally Beauty: Global beauty retailer with significant UK presence offering professional and consumer beauty products — a broader incumbent with overlapping assortment but a wider audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/prochoice1
• Facebookfacebook.com/pages/Professional-Choice/123579557684424
• LinkedInlinkedin.com/company/presentation-service-providers-l

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Choice