Adacto
Adacto is an Italian digital native agency delivering end-to-end digital communication, e-commerce, Adobe AEM, and customer experience services to enterprise clients across luxury, retail, automotive, and FMCG, recently combined with Adiacent (Var Group) into a 350+ person entity operating as Ubics.
- Company typePrivate
- Founded1998
- HeadquartersEmpoli, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Adacto does
Adacto is an Italian digital native agency that designs and delivers end-to-end digital communication and customer experience projects for enterprise clients. The company is headquartered in Milan with offices in Empoli, Guadalajara (Mexico, via subsidiary Adview), and Shanghai (China), operating a horizontal segmentation model targeting large corporations across verticals including luxury/fashion (Versace, Marni, Officine Panerai), retail/DIY (Leroy Merlin), food (Sammontana, Conad), automotive (Piaggio), construction (Knauf Italia), and digital marketplaces (Miravia/Alibaba). Its service portfolio spans website and mobile application development, e-commerce (including headless/composable architectures), intranet and Digital Workplace solutions, Adobe AEM and DXP implementations, content production, social media management, augmented reality experiences (Adacto360), 'Captivating Pages' for product launches with chatbot integration, 3D configurators with VR, and Search-as-a-Service via Algolia.
The business operates on a professional services model with project-based B2B pricing for enterprise clients, monetizing through digital transformation consulting, technology implementation, content production, and ongoing social media management retainers. Long-tenured client relationships (Sammontana 20+ years, Leroy Merlin 15+ years) provide revenue stability. GTM is direct enterprise field sales combined with a channel partner role for the Miravia marketplace.
The company is privately held and has recently undergone significant corporate restructuring: from the union of Adacto, Endurance, and Adview emerged the Ubics sub-brand; subsequently, Adacto entered a business combination with Adiacent (part of Var Group S.p.A., Gruppo SeSa), forming a unified entity of 350+ professionals under new governance led by CEO Andrea Cinelli and Executive Chairman Paola Castellacci. The combined entity holds ISO 9001 certification, Adobe Solution Partner status, and partnerships with Algolia, Liferay, Google, and Zendesk. Underlying technology stack includes Adobe AEM and DXP, Laravel framework, Algolia Search-as-a-Service, chatbot platforms, CGI, and augmented reality tools.
Adacto firmographics
Firmographics- Name
- Adacto
- Legal name
- Adacto
- Website
- https://adacto.it
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adacto is an Italian digital native agency delivering end-to-end digital communication, e-commerce, Adobe AEM, and customer experience services to enterprise clients across luxury, retail, automotive, and FMCG, recently combined with Adiacent (Var Group) into a 350+ person entity operating as Ubics.
- Ownership category
- akta.pro rank
Where Adacto is headquartered
LocationHeadquarters
- HQ city
- Empoli
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Adacto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Agency Services: Professional services revenue from digital communication projects including website development, e-commerce, mobile apps, intranet and Digital Workplace solutions, social media management, content production, and augmented experience implementations.
- Digital Transformation Consulting: Strategic consulting services for digital transformation initiatives, customer experience design, and brand communication strategies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Adacto product offering
Product offeringCore offering
Adacto is a digital native agency that develops end-to-end digital communication and customer experience projects for enterprise clients. The company delivers website and mobile app development, e-commerce platforms, intranet and digital workplace solutions, Adobe AEM and DXP implementations, content production, social media management, and augmented experience services. The agency combines strategic thinking, creative strength, and realization efficiency under its "Customer Needs Driven" approach to serve large corporations' digital evolution needs.
Product overview
Adacto is a Digital Native Agency specializing in end-to-end digital communication and customer experience projects. The company operates a multi-product portfolio including Website and App Development, E-Commerce, Intranet and Digital Workplace solutions, Adobe AEM and DXP platforms, Content Production, Social Media Management, and Augmented Experience services (Adacto360). The agency integrates Algolia's Search-as-a-Service for AI-powered search and discovery capabilities. Additional specialized services include Captivating Pages for product launches, Advergame for branded gaming experiences, and 3D configurators. The group structure includes subsidiaries Adview (Mexico), Semio, and Adopera, all now unified under the new Ubics brand following the Adacto-Adiacent combination under Var Group S.p.A.
Differentiator
Problem solved
Functional benefit
Brands
- Ubics: A unified entity formed from the union of Adacto, Endurance, and Adview, serving as a single destination for digital excellence combining strategy, creativity, technology, and data.
Products and services
- Website and App Development End-to-end development of corporate websites and mobile applications for enterprise clients, including custom builds and platform integrations.
- Intranet and Digital Workplace Design and implementation of internal communication platforms and digital workplace solutions for enterprise organizations.
- Adobe AEM and DXP Solutions Implementation, customization, and management of Adobe Experience Manager and Digital Experience Platform solutions for enterprise content and digital transformation.
- E-Commerce Development and replatforming of e-commerce solutions including headless and composable commerce approaches for enterprise retail clients.
- Customer Experience Design Design and optimization of customer experience across digital touchpoints, including brand communication strategies and customer journey mapping.
- Content Production Creation of multimedia content for digital channels including video production, CGI, high-quality 3D rendering, and branded storytelling assets.
- Social Media and Multichannel Visibility Social media management, social advertising, influencer engagement, digital PR, and performance campaigns across multiple digital channels for brand visibility.
- Augmented Experience (Adacto360) Specialized augmented reality experiences and immersive digital solutions including 3D configurators, VR product visualization, and scrollytelling interactive content for brand engagement.
Quantifiable outcome
- Over 630,000 views for influencer content campaigns (Leroy Merlin #storiadistile)
- +2 more outcomes
Companies that use Adacto
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Adacto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
Adacto partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Miravia (Alibaba Group)coreAdacto | Adiacent is an authorized partner agency for Miravia, the Alibaba Group B2C marketplace dedicated to the Spanish market. The agency helps Italian brands establish or strengthen their presence on the platform, operating and optimizing brand stores.
- AlgoliacorePartnership for Search-as-a-Service integration. Algolia provides API-first search and discovery platform handling over 1.5 trillion searches annually for 12,000+ client companies. Adacto implements customizations and integrations between Algolia and client e-commerce platforms.
- Knauf ItaliacoreSocial media communication partnership where Adacto handles social strategy, digital advertising, content production, social media management, and performance campaigns using data analytics and AI for Knauf Italia.
- AdobecoreSolution Partner for Adobe technologies including Creative Suite, Adobe AEM (Experience Manager), and Flex framework. Long-standing partnership for implementing Adobe-based digital solutions.
- SammontanaflagshipLong-standing digital partnership spanning over 20 years including advergames, websites, mobile apps, social media management, digital transformation with Adobe AEM, and streaming solutions.
- Adiacent (Var Group S.p.A.)flagshipBusiness combination between Adacto and Adiacent under the claim Ad+Ad=Ad². Adiacent is part of Var Group S.p.A. (Gruppo SeSa). The combined entity has 350+ people, 9 offices in Italy, presence in China and Mexico, creating a stronger digital communication and services player.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
Adacto competitors and assessment
Company assessmentDirect peers
- Huge Inc. Global digital experience agency specializing in enterprise customer experience, e-commerce, and platform implementations for brands. Comparable in delivering Adobe, commerce, and content-driven digital experiences to enterprise clients across retail, luxury, and consumer verticals.
- AKQA: Global digital agency (part of WPP) delivering enterprise digital experience, commerce, and creative campaigns for brands such as luxury, automotive, and retail - many of the same verticals Adacto serves (Versace, Marni, Piaggio). Comparable in offering creative digital experience work for premium European brands.
- Jakala: Italian martech and data-driven marketing services company operating at similar scale with enterprise digital, commerce, and customer experience offerings. Comparable Italian-headquartered competitor for enterprise clients seeking integrated marketing technology and digital experience services.
- Lutech: Italian IT services and digital solutions provider (part of the Lutech Group) offering cloud, customer experience, and digital transformation services to enterprise clients. Comparable in scale and Italian market focus, competing on similar digital and Adobe-centric project mandates.
- Reply: Italian digital consulting and systems integration company with comparable headcount and service breadth in digital experience, e-commerce, Adobe implementations, and enterprise digital transformation. Closest Italian-headquartered peer competing for similar mid-to-large enterprise engagements.
Broad incumbents
- Publicis Sapient: Global digital transformation company within the Publicis Groupe offering enterprise strategy, experience design, and platform engineering (including Adobe AEM implementations). A direct competitor to Adacto on enterprise digital experience and e-commerce replatforming engagements.
- Accenture Interactive (Accenture Song): Global consulting giant's creative and digital experience arm delivering enterprise digital transformation, customer experience design, and commerce implementations at scale. Competes with Adacto on large multi-country enterprise mandates, especially with Adobe and commerce platforms.
- Deloitte Digital: Big Four digital services arm providing end-to-end digital strategy, customer experience, content management (Adobe), and commerce solutions to global enterprises. Competes with Adacto for large Italian and European enterprise digital transformation contracts.
- Capgemini Engineering (Altran): Global engineering and digital services firm with significant Italian operations delivering digital transformation, customer experience, and enterprise platform implementations. Competes with Adacto for large European enterprise digital mandates.
Regional players
- Bending Spoons: Italian-headquartered digital product company with comparable headcount operating in the Italian tech ecosystem. While more focused on consumer apps and content products, it competes for similar enterprise talent and digital engineering capacity within the Italian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Adacto social profiles
Digital presenceAdacto compliance and trust
Trust signalCompliance1 record
Adacto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adacto leadership team
Management profileNumber of profiles
Profiles5 records
Adacto subsidiaries and ownership
Company hierarchySubsidiaries4 records
Adacto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adacto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adacto
What does Adacto do?
Adacto is a digital native agency that develops end-to-end digital communication and customer experience projects for enterprise clients. The company delivers website and mobile app development, e-commerce platforms, intranet and digital workplace solutions, Adobe AEM and DXP implementations, content production, social media management, and augmented experience services. The agency combines strategic thinking, creative strength, and realization efficiency under its "Customer Needs Driven" approach to serve large corporations' digital evolution needs.
Is Adacto a public or private company?
Adacto is a private company. It is classified as corporate owned and is currently operating.
When was Adacto founded?
Adacto was founded in 1998. It employs 11 to 50 people.
Where is Adacto based?
Adacto is headquartered in Empoli, Italy, in the Europe region.
How does Adacto make money?
Two revenue lines are on record. Digital Agency Services are the primary driver. The others are digital Transformation Consulting.
Who are Adacto's main competitors?
Direct peers on record are Huge Inc., AKQA, Jakala, Lutech and Reply. Broad incumbents are Publicis Sapient, Accenture Interactive (Accenture Song), Deloitte Digital and Capgemini Engineering (Altran). Bending Spoons is listed as a regional player.
Does Adacto have an API?
No public API is recorded for Adacto.