MedX5
MedX5 is a German distributor of automated external defibrillators (AEDs) from Metrax/Primedic and HeartSine, selling hardware, accessories, leasing, STK/Gold service contracts, and CPR training to businesses, municipalities, schools, healthcare practices, and private consumers throughout Germany.
- Company typePrivate
- Founded2000
- HeadquartersFriedberg, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MedX5 does
MedX5 GmbH & Co. KG is a German distributor of automated external defibrillators (AEDs) and related life-saving equipment, headquartered in Friedberg, Bavaria, and operating as a subsidiary of the Sweden-based Safe Life AB Gruppe. The company's core function is distributing three AED brands — Metrax myPAD (with which it holds exclusive German distribution rights), Primedic HeartSave Y/YA, and HeartSine samaritan PAD — alongside a full accessory and consumable catalog including electrodes, batteries, indoor/outdoor storage cabinets, AED signage, and fire-safety products (AVD extinguishers, Li-ion fire blankets).
MedX5 monetizes through a combination of one-time hardware sales at €1,090–€1,490 per device, recurring revenue from 48-month leasing via partner ALBIS Leasing (starting at €0.76/day), scheduled safety technical inspections (STK from €90 net under MPBetreibV §12), comprehensive Gold Service contracts (from €180 net, including loan devices and software updates), and CPR/AED training delivered online or on-site. The go-to-market blends a direct-to-consumer e-commerce storefront (medx5.de) with enterprise field sales and free consultation for businesses, municipalities, schools, sports clubs, healthcare practices, and private consumers.
The product portfolio integrates differentiated technical features — LTE/WLAN remote monitoring, HLW CPR feedback sensors, IP66-rated outdoor housings, multi-language voice modules (up to 4 languages), and configurable touchscreen/LCD/LED displays via the myPAD configurator. MedX5 maintains ISO 13485:2016, ISO 9001:2015, and ISO 14001:2015 certifications, holds CE marking under EU MDR 93/42/EEC, and is currently managing multiple HeartSine/Stryker recall actions across its installed base. The company is positioning ahead of Germany's incoming 2027 regulation requiring remote monitoring on all sold AEDs, a mandate its LTE-enabled HeartSave and myPAD lines already meet.
MedX5 firmographics
Firmographics- Name
- MedX5
- Legal name
- MedX5 GmbH & Co. KG
- Website
- https://medx5.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MedX5 is a German distributor of automated external defibrillators (AEDs) from Metrax/Primedic and HeartSine, selling hardware, accessories, leasing, STK/Gold service contracts, and CPR training to businesses, municipalities, schools, healthcare practices, and private consumers throughout Germany.
- Ownership category
- akta.pro rank
MedX5 industry classification
Industry- Product category
- Emergency Medical Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Home Health Equipment Rental (532283)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)
- akta.pro secondary industry
- Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)
Keywords
Where MedX5 is headquartered
LocationHeadquarters
- HQ city
- Friedberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MedX5 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- AED Hardware Sales: MedX5 generates primary revenue from the sale of automated external defibrillators (AEDs) from brands Metrax myPAD, Primedic HeartSave, and HeartSine samaritan PAD, as well as accessories including electrodes, batteries, carrying cases, wall mounts, and outdoor storage cabinets. Products are sold via B2C e-commerce and B2B direct sales with pricing from €1,090 to €1,490 per device (excluding VAT).
- Defibrillator Leasing: MedX5 offers a 48-month leasing program for Primedic HeartSave defibrillators via partner ALBIS Leasing, starting at €0.76/day (€22.70 net/month) per device. Leasing includes a purchase option at the end of the term. Designed to remove cost barriers for businesses and organizations.
- Service and Maintenance Contracts: MedX5 sells service packages: Standard Service from €90 net/device for STK (safety technical control) every 2 years; Gold Service from €180 net including full maintenance, loan device, software updates, and documentation. Service agreements for multi-device or multi-site customers are available.
- Training and Certification Services: MedX5 generates revenue from first aid and defibrillator training services, including free online training, paid live-online training (CO2-neutral), and on-site training. Training covers CPR, AED operation, and real-world resuscitation scenarios. Revenue is supplemented by sales of training defibrillators and CPR manikins (Practi-Man, Practi-Woman, Practi-Baby).
- Fire Safety Products: MedX5 sells Li-ion battery fire safety products including AVD fire extinguishers, Li-ion fire blankets, and fireproof bags as part of a broader safety product portfolio alongside its core AED business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HeartSave Y (manual shock) — basic model with graphic display |
| One time/ perpetual license | Pay-as-you-go | HeartSave Y (manual shock) with LCD screen |
| One time/ perpetual license | Pay-as-you-go | HeartSave Y/YA with remote monitoring (LTE module + IoT license) |
| Subscription | Multi-year contract | Standard Service — bi-annual STK maintenance |
| Subscription | Multi-year contract | Gold Service — comprehensive maintenance with loan device and documentation |
| Subscription | Multi-year contract | Leasing — 48-month rental with purchase option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
MedX5 product offering
Product offeringCore offering
MedX5 distributes automated external defibrillators (AEDs) and emergency medical equipment in Germany, offering three core brand lines: Metrax myPAD, Primedic HeartSave Y/YA, and HeartSine samaritan PAD. The offering is bundled with accessories (electrodes, batteries, storage cabinets, signage), training equipment (training AEDs, CPR manikins), maintenance services (STK inspections, Gold Service), CPR/AED training, leasing programs, and a survivor donation initiative. MedX5 operates as a full-service provider delivering consultation, financing, installation, training, and ongoing technical service to both business customers and private consumers across Germany.
Product overview
MedX5 is a distributor of automated external defibrillators (AEDs) and emergency medical equipment, operating as part of the Safe Life AB Gruppe. The product portfolio centers on three main defibrillator brands: Metrax myPAD (German-developed personal AED with manual/auto variants), Primedic HeartSave Y/YA (first responder AEDs), and HeartSine samaritan PAD (SAM 350P/360P/500P). These are complemented by comprehensive accessories (electrodes, batteries, carrying cases, storage cabinets, signage), fire safety products (AVD extinguishers, Li-ion fire blankets), and training equipment (training defibrillators, CPR mannequins). The company provides services including technical safety inspections (STK), CPR/AED training, leasing programs, and a survivor donation program. MedX5 operates exclusively as a distributor/reseller of these manufacturers' products rather than as a technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- Safe Life: Parent company brand for the international group operating in safety, medical products and life-saving solutions.
Products and services
- Metrax myPAD Defibrillator Compact AED (15cm × 15cm × 7.5cm) developed in Germany by Metrax/Primedic for personal, home, and leisure use, with configurable display, optional real-time CPR feedback, and optional LTE/WLAN remote monitoring. Targeted at private individuals and small businesses.
- Primedic HeartSave Y Defibrillator Manual-shock AED designed for first responders and trained medical laypersons, supporting escalating shock energy up to 360 Joules with multi-language voice prompts. Suitable for businesses, municipalities, schools, and healthcare facilities.
- Primedic HeartSave YA Defibrillator Automatic-shock AED designed for first responders and untrained laypersons, with automatic shock delivery, multi-language voice prompts, and similar feature set to the HeartSave Y. Ideal for public-access deployment in municipalities, schools, and businesses.
- HeartSine samaritan PAD Defibrillator AED featuring a combined PAD-PAK cassette that integrates battery and electrodes into a single consumable, simplifying maintenance. Available in semi-automatic and fully-automatic variants for lay and professional users.
- Defibrillator Storage Cabinets (Indoor and Outdoor) Wall-mounted storage cabinets for AEDs in both indoor and outdoor settings, with alarm-equipped and climate-controlled options for protecting devices in exposed environments.
- AVD Fire Extinguishers and Li-Ion Fire Safety Products Fire safety products including AVD aerosol fire extinguishers, Li-ion battery fire blankets, and fireproof bags, marketed as complementary safety solutions for businesses and consumers alongside AEDs.
- AED Service and Maintenance (STK and Gold Service) Subscription-based AED maintenance including bi-annual safety technical control (STK), full inspection, consumable replacement, software updates, loaner device during servicing, and documentation. Service agreements are available for multi-device and multi-site customers.
- CPR and AED Training Services Cardiopulmonary resuscitation and AED operation training delivered via free online courses, paid live-online sessions, and on-site workshops covering CPR technique, AED use, and emergency resuscitation scenarios for individuals, businesses, and organizations.
- Defibrillator Leasing/Rental Program Equipment financing program for Primedic HeartSave defibrillators via ALBIS Leasing, providing 48-month lease terms with a purchase option, designed to reduce upfront cost barriers for businesses and organizations.
- Forward Hearts Survivor Donation Program Donation program enabling survivors of successful AED resuscitations to donate a free defibrillator to a public location, school, or nonprofit organization, expanding community AED coverage.
Quantifiable outcome
- Survival rate can increase from <10% to up to 75% with early defibrillation within 3-5 minutes of cardiac arrest
- +3 more outcomes
Companies that use MedX5
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
MedX5 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
MedX5 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Safe Life AB Gruppe (Sweden)coreMedX5 GmbH & Co. KG is a subsidiary of the Safe Life AB Gruppe, an internationally leading group in the field of safety, medical products, and life-saving solutions. The group provides MedX5 with international backing, shared resources, and a platform for cross-border expansion in the life-saving technology market.
- ALBIS Leasing GruppecoreALBIS Leasing Gruppe is MedX5's exclusive leasing partner for financing defibrillator acquisition. MedX5 routes customer leasing applications through ALBIS, enabling businesses and municipalities to acquire AEDs from €0.76/day over a 48-month term with a purchase option. ALBIS provides the financial infrastructure while MedX5 manages the product and service delivery.
- Metrax / Primedic (Metrax GmbH)coreMedX5 is the exclusive German partner for Metrax myPAD defibrillators. MedX5 also distributes the full range of Primedic HeartSave Y/YA defibrillators, which are developed in Germany and manufactured in China. These partnerships give MedX5 access to differentiated AED technology including remote monitoring, HLW feedback, IP66 rating, and configurable display options.
- Bürger retten Leben e.V. (Citizens Save Lives)minorMedX5 partners with the Citizens Save Lives association to promote the CISALI app — a global, manufacturer-independent AED location app. MedX5 supports the initiative's goals of increasing AED availability and public awareness of cardiac arrest response. MedX5 also registers customer AED locations on the CISALI platform as part of its service offering.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MedX5 competitors and assessment
Company assessmentBroad incumbents
- ZOLL Medical Corporation: Major global manufacturer of AEDs (AED Plus, AED 3) and resuscitation equipment with broad hospital and public-access footprints. Directly comparable as an AED hardware competitor across MedX5's enterprise, municipal, and public-access segments, but operates as a manufacturer rather than a value-added distributor.
- Mindray: Global medical device company offering AEDs (BeneHeart D1/D3) alongside patient monitoring and ultrasound. Comparable as a broad-incumbent manufacturer addressing the same hospital, pre-hospital, and public-access AED segments, with growing European market presence.
- Nihon Kohden: Japanese medical electronics company with an AED product line (Cardiolife) and global distribution. Comparable as a broad-incumbent manufacturer whose AED products target similar public-access and clinical resuscitation use cases as MedX5's portfolio.
- Stryker (HeartSine): Parent of HeartSine samaritan PAD, one of the three AED brands MedX5 distributes. Comparable as both a manufacturer competitor and a supplier relationship — overlapping product lines target the same layperson and professional-responder use cases MedX5 serves in Germany.
- Philips: Sells the HeartStart line of AEDs (FR3, FRx, Home) globally through direct and channel sales. Comparable as a broad incumbent competing for the same business, municipal, and home AED customers MedX5 addresses in Germany, with deeper global reach but less localized full-service bundling.
Direct peers
- AED Superstore: US-based online AED distributor and training provider offering multiple brands, accessories, and service plans. Comparable to MedX5 as a multi-brand e-commerce AED specialist with bundled service/maintenance offerings and CPR training — though operating in the US rather than Germany.
- Schiller AG: Swiss manufacturer of defibrillators (FRED PA-1, defibrillator-monitors) and resuscitation solutions with strong DACH distribution. Comparable as a European AED manufacturer competing for the same German-language enterprise, municipal, and clinical customers as MedX5.
- Defibtech: US-based AED manufacturer (Lifeline VIEW, Lifeline ARM) targeting schools, offices, and public access markets. Comparable as a focused AED specialist whose layperson-friendly feature set (voice prompts, CPR feedback) competes head-to-head with MedX5's myPAD and HeartSave portfolio.
Regional players
- Weinmann Emergency Medical Technology: Hamburg-based developer and supplier of emergency medical devices, including defibrillators and patient monitoring. Comparable as a German-headquartered competitor addressing overlapping EMS, clinical, and public-access AED segments.
- Corpuls: German manufacturer of defibrillators (corpuls1, corpuls3) and emergency medical equipment with strong DACH sales. Comparable as a domestic German AED/EMS equipment vendor competing for the same professional-responder and municipal customers MedX5 serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MedX5 social profiles
Digital presenceMedX5 compliance and trust
Trust signalCompliance3 records
MedX5 financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedX5 leadership team
Management profileNumber of profiles
Profiles2 records
MedX5 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedX5 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedX5
What does MedX5 do?
MedX5 distributes automated external defibrillators (AEDs) and emergency medical equipment in Germany, offering three core brand lines: Metrax myPAD, Primedic HeartSave Y/YA, and HeartSine samaritan PAD. The offering is bundled with accessories (electrodes, batteries, storage cabinets, signage), training equipment (training AEDs, CPR manikins), maintenance services (STK inspections, Gold Service), CPR/AED training, leasing programs, and a survivor donation initiative. MedX5 operates as a full-service provider delivering consultation, financing, installation, training, and ongoing technical service to both business customers and private consumers across Germany.
Is MedX5 a public or private company?
MedX5 is a private company. It is classified as corporate owned and is currently operating.
When was MedX5 founded?
MedX5 was founded in 2000. It employs 11 to 50 people.
Where is MedX5 based?
MedX5 is headquartered in Friedberg, Germany, in the Europe region.
How does MedX5 make money?
Five revenue lines are on record. AED Hardware Sales are the primary driver. The others are defibrillator Leasing, service and Maintenance Contracts, training and Certification Services and fire Safety Products.
Who are MedX5's main competitors?
Broad incumbents on record are ZOLL Medical Corporation, Mindray, Nihon Kohden, Stryker (HeartSine) and Philips. Direct peers are AED Superstore, Schiller AG and Defibtech. Regional players are Weinmann Emergency Medical Technology and Corpuls.
Does MedX5 have an API?
No public API is recorded for MedX5.
What industry is MedX5 in?
MedX5's product category is Emergency Medical Equipment. Its primary akta.pro industry code is CRAOAHAF, Durable Medical Equipment (DME) & Home Health Distribution, with a secondary code of HLACAFAG, Medical-Grade Device Connectivity & Device Management (MDM). Its NAICS code is 33451 and its SIC code is 3841.