Only Sports Media

What Only Sports Media does

Only Sports Media is a Sydney-based, social-first sports creative agency founded in 2020 that delivers end-to-end marketing campaigns for brands, sports rights holders, broadcasters, and athletes seeking to connect with Australian sports audiences. The company operates four core service lines — Social (social media strategy, content production, scheduling, and publishing across Instagram, TikTok, YouTube, LinkedIn, and X), Content Production & Creative (sports video production from short-form social clips through to broadcast TVCs), Talent Campaigns (athlete marketing, casting, negotiation, and creative direction), and Strategic Partnerships (sponsorship strategy and rights-holder collaborations). Its underlying technology is platform-agnostic — the agency produces and distributes content natively across major social platforms rather than operating proprietary software infrastructure.

Name

Only Sports Media

Legal name

Only Sports Media

Website

https://onlysports.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Only Sports Media is an Australian social-first sports creative agency that delivers social media management, content production, talent campaigns, and strategic partnerships for consumer brands, sports rights holders, broadcasters, and athletes.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF)

akta.pro secondary industries

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA), Media & Broadcast Sponsorship (In-Game Broadcast, Streaming Sponsorship) (MPAKALAF)

Keywords

• Sports marketing services
• Content production agency
• Social media management
• Athlete marketing
• Sponsorship strategy

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Management: Full-scale social media marketing campaigns for brands seeking sports cultural relevance, including creative strategy, copywriting, design, filming, editing, scheduling, and performance tracking.
2. Content Production & Creative: Sports video production, editing, sound design, motion graphics, and branded content delivery from short-form social clips to premium TVCs and broadcast campaigns.
3. Talent Campaigns: Athlete marketing, talent management, and sports creator campaigns including casting, negotiation, creative direction, and campaign delivery.
4. Strategic Partnerships & Sponsorship: Sponsorship strategy, brand collaborations, and partnership management between brands and sports rights holders, broadcasters, and like-minded brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Only Sports Media is a social-first sports creative and marketing agency that delivers end-to-end campaigns connecting brands with sports fans through culture, creativity, and community. Its core offerings span four service lines: Social (social media strategy, content and campaign management), Content Production & Creative (sports video production from social clips to broadcast TVCs), Talent Campaigns (athlete marketing and creator partnerships), and Strategic Partnerships (sponsorship and brand collaboration management). The agency also operates Sports Desk, an editorial content platform featuring sports analysis, news, fantasy, lifestyle, and entertainment content.

Product overview

Only Sports Media is a social-first sports creative and marketing agency offering four core service lines: Social (social media management and campaigns), Content Production & Creative (video/content creation), Talent Campaigns (athlete marketing and creator partnerships), and Strategic Partnerships (sponsorship and brand collaborations). Additionally, they operate Sports Desk, an editorial content platform featuring sports news, analysis, entertainment, fantasy sports, and lifestyle content. The agency functions as a service-based business rather than a software product platform, delivering campaigns and branded content through human-driven creative work.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Social media marketing and management services delivering sharp commentary, creative campaigns, and real-time social content across Instagram, TikTok, YouTube, LinkedIn, and X. Handles strategy, storytelling, creation, and publishing for end-to-end campaign delivery for brands seeking sports cultural relevance.
• Content Production & Creative Full-service sports content production from concept to final cut, delivering high-impact creative for sport-obsessed audiences. Ranges from fast-turnaround social clips to premium TVCs and broadcast campaigns with precision storytelling, sound design, motion graphics, and brand narrative development.
• Talent Campaigns Athlete marketing, talent management, and sports creator campaigns that drive authentic connections between talent and brands. Manages casting, negotiation, creative direction, and campaign delivery for ambassador programs and brand partnerships.
• Strategic Partnerships Sponsorship strategy, brand collaborations, and partnership management services connecting brands with rights holders, broadcasters, and like-minded brands for amplified reach and cultural relevance in sports, from identification and negotiation to activation and relationship growth.
• Sports Desk Editorial content platform featuring sports analysis, entertainment features, fantasy sports guides, lifestyle content, news, podcasts, and travel coverage across multiple sports categories including cricket, football, rugby league, AFL, and Formula 1.

Quantifiable outcome

• 18.9M impressions and 13.4M video views for Prime Video The Test S2 campaign

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Howatson+Co: Independent Australian creative agency with a strong track record in sports and lifestyle brand work (e.g., Dairy Farmers, Rebel Sport). Comparable in scale, geography, and emphasis on culture-led creative for sports-adjacent brands.
• Thinkerbell: Australian independent creative and sports marketing agency known for sports sponsorships and brand campaigns (e.g., A-League, Australian Open). Most directly comparable peer: similar size, Australian HQ, sports-leaning client mix, and full-service creative + partnership offering.
• Akcelo: Australian-founded brand activation and creative agency with global operations, known for experiential and sports marketing campaigns. Comparable in size, ANZ origin, and integration of brand partnerships with creative execution.
• Two Circles: Global sports marketing agency combining data, fan engagement, and creative services for rights holders and brands. Closely comparable in offering (sports-only focus, brand + rights-holder clients) and provides a benchmark for international scaling of the Only Sports Media model.
• Mailman: Digital-first sports marketing agency with APAC presence, focused on social, content, and digital rights-holder work. Comparable on digital/social sports specialism, regional footprint, and brand-vs-rights-holder client mix.

Broad incumbents

• Fuse (Omnicom): Omnicom's global sports and entertainment agency offering sponsorship, fan engagement, and creative services. Relevant as a holding-company competitor for enterprise rights-holder and brand mandates in sport.
• Havas Sports & Entertainment: Global sports and entertainment network within Havas Creative, providing sponsorship, content, and athlete marketing. Comparable on the strategic-partnerships and talent-campaigns pillars of Only Sports Media's offering.
• CSM Sport & Entertainment: Chime Communications-owned global sports and entertainment agency covering sponsorship, PR, and creative. Comparable in serving rights holders and brand clients on integrated sports marketing, but at significantly larger scale and scope.
• M&C Saatchi Sport & Entertainment: Global sports, entertainment, and culture marketing network within M&C Saatchi. Overlaps directly on sponsorship strategy, talent, and content for sports brands, but operates as a broader multi-discipline incumbent rather than a specialist social agency.
• Octagon: One of the largest global sports marketing agencies (IPG Mediabrands), serving rights holders and brands across sponsorship, content, and athlete management. Comparable offering at much larger scale; sets the competitive ceiling on enterprise sports creative mandates.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/onlysportsanz
• Facebookfacebook.com/onlysportsanz
• Instagraminstagram.com/onlysportsanz
• TikToktiktok.com/@onlysportsanz
• LinkedInlinkedin.com/company/only-sports-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Only Sports Media