And So To Bed

Luxury Bedroom Furniture Retailandsotobed.co.uk

And So To Bed is a UK specialty retailer founded in 1976 that sells luxury bedroom furniture, mattresses, and bedding through 20 nationwide showrooms and an online channel, serving affluent UK consumers with brands including Vispring, TEMPUR, and Aireloom.

Company typePrivate
Founded1976
HeadquartersBridport, United Kingdom
Headcount51–100
GTM typeB2C
OfferingServices

What And So To Bed does

And So To Bed is a UK-based specialty retailer of luxury bedroom furniture, mattresses, bedding, and related accessories, founded in 1976 and headquartered in England. The company operates 20 nationwide showrooms across the United Kingdom, supported by an online sales channel, and serves affluent UK consumers seeking premium sleep products. Its product range spans entry-level accessories from approximately £200 up to premium Vispring mattresses priced above £50,000, alongside offerings from other luxury suppliers including TEMPUR and Aireloom, with the company claiming the largest Vispring collection in the UK. The company also partners with sleep expert Dr Lindsay Browning to provide specialist guidance alongside product retail.

The business model is a multi-channel specialty retail operation: revenue is generated through one-time transactions on high-ticket items (mattresses and bedroom furniture) sold predominantly through physical showrooms, with an adjacent website for online purchase. The company is privately held, a member of the Flex Bedding Group, and employs between 51 and 100 people. Distribution strategy centers on nationwide showroom coverage and authorized-dealer partnerships with premium mattress manufacturers, which together act as the primary go-to-market mechanism. Pricing is tiered across a wide range to capture multiple affluent consumer segments, from mid-range accessories to ultra-premium handmade mattresses.

Strategic positioning in 2026 emphasizes brand heritage (50th anniversary), service quality (Feefo Gold Trusted Service Award 2026), and exclusive supplier relationships rather than technology-led differentiation. Customer-facing differentiation rests on physical showroom experience, expert-led sleep consultation, and access to a concentrated range of luxury mattress brands that competitors do not collectively offer at scale. There is no disclosed evidence of proprietary technology, AI/ML capability, or digital-first product innovation in the available data.

And So To Bed firmographics

Firmographics

Name: And So To Bed
Legal name: And So To Bed Ltd.
Website: https://andsotobed.co.uk
Company type: Private
Founded year: 1976
Operating status: Operating
Headcount range: 51–100 employees
Short description: And So To Bed is a UK specialty retailer founded in 1976 that sells luxury bedroom furniture, mattresses, and bedding through 20 nationwide showrooms and an online channel, serving affluent UK consumers with brands including Vispring, TEMPUR, and Aireloom.
Ownership category
akta.pro rank

And So To Bed industry classification

Industry

Product category: Luxury Bedroom Furniture Retail
NAICS: Furniture and Home Furnishings Retailers (4491)
SIC: Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
akta.pro primary industry: Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
akta.pro secondary industries: Bed Frames, Foundations & Headboards Retail (CRAIABAE), Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD), Pillows & Pillow Systems Retail (CRAIABAC), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

Luxury bedroom furniture
Premium beds and mattresses
Bedding and linens
Bespoke bedroom furniture
Bedroom furnishings retail

Where And So To Bed is headquartered

Location

Headquarters

HQ city: Bridport
HQ country: United Kingdom
HQ region: Europe

Offices19 records

Markets served

And So To Bed business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

Luxury Beds and Mattresses Sales: One-time product sales of luxury beds, mattresses, bedding, and bedroom furniture. Products range from entry-level luxury to ultra-premium bespoke pieces. No subscription model; purchases are one-time transactions with optional financing.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Luxury Bedding and Accessories
Unit Pricing	Pay-as-you-go	Mid-Range Luxury Beds
Unit Pricing	Pay-as-you-go	Premium and Bespoke Collections

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

And So To Bed product offering

Product offering

Core offering

And So To Bed is a UK specialist retailer of luxury beds, mattresses, bedding, and bedroom furniture, curating premium partner brands such as Vispring, TEMPUR, Aireloom, Brinkhaus, Bedfolk, Yves Delorme, Amalia Home Collection, Reed Family Linen, and Dormitory alongside its own And So To Bed Signature and And So To Bed Collections. The company sells through 20 nationwide showrooms and an e-commerce site at andsotobed.co.uk, supported by bespoke made-to-order furniture services, sleep expert consultations, white-glove delivery, interest-free financing, and eco-friendly old-bed disposal.

Product overview

And So To Bed is a UK luxury bedroom furniture and bedding retailer offering a curated portfolio of premium sleep products across four core categories: Beds (upholstered, metal, wooden, divan, adjustable, ottoman styles including their own And So To Bed Collection and Signature Collection), Mattresses (partnering with Vispring, TEMPUR, and Aireloom brands), Bedding (bed linens, duvets, pillows, mattress toppers and protectors), and Furniture (bedroom chairs, lighting, chests of drawers, dressing tables, wardrobes, mirrors). The company also offers bespoke/custom-made furniture services and operates 20 nationwide showrooms. Additional services include white glove delivery, flexible financing, sleep expert consultations, eco-friendly disposal, and price match guarantee. The company carries 10 partner brands including Vispring (largest UK collection), TEMPUR, Aireloom, Brinkhaus, Bedfolk, Yves Delorme, Amalia Home Collection, Reed Family Linen, and Dormitory.

Differentiator

Problem solved

Functional benefit

Products and services

And So To Bed Beds Luxury beds in upholstered styles (including the Signature Collection), metal (brass, nickel, cast iron), wooden (natural, leafed, painted, French, sleigh), divan, adjustable, and ottoman formats, plus headboards, four poster beds, and children's beds, sold to UK consumers seeking premium bedroom centrepieces.
And So To Bed Mattresses Premium mattresses from Vispring (bedstead, divan, and adjustable-compatible ranges), TEMPUR memory foam mattresses, Aireloom hybrid mattresses, the proprietary Pure Luxe Hybrid, and children's mattresses, sold to UK consumers seeking high-end sleep surfaces.
And So To Bed Bedding Complete bedding including bed linen (duvet covers, pillowcases, bedspreads, fitted and flat sheets), duvets, pillows, mattress toppers, mattress protectors, loungewear, and curated luxury bedding collections, sold to UK consumers.
And So To Bed Furniture Luxury bedroom furniture including bedside chests and tables, chests of drawers, dressing tables, wardrobes, mirrors, bedroom lighting and bedroom chairs, plus a children's furniture range (bookcases, chests, wardrobes), sold to UK consumers.
Vispring Collection British luxury Vispring mattresses and beds featuring calico-pocketed springs and natural fillings such as British fleece wool, cotton, and horsehair, offered as And So To Bed's largest UK partner brand collection.
TEMPUR Collection TEMPUR memory foam mattresses, adjustable beds, headboards, divans, ottoman beds, bed frames, pillows, and accessories featuring TEMPUR material technology for pressure relief and body support, sold at retail.
Aireloom Collection Aireloom American luxury hybrid mattresses combining traditional craftsmanship with advanced comfort layers and premium support systems, retailed alongside the And So To Bed core range.
Brinkhaus Collection Brinkhaus duvets, pillows, and mattress protectors using premium natural and synthetic fillings (goose down, silk, wool, cotton), sold at retail.
Bedfolk Collection Bedfolk luxury bed linens and duvets crafted from Egyptian cotton percale and other quality materials, retailed online and in showrooms.
Yves Delorme Collection Yves Delorme premium bed linens, duvet covers, and pillowcases including the Athena and Triomphe collections, retailed at premium price points.
Amalia Home Collection Amalia premium bed linens, duvet covers, cushion covers, throws, and bedding accessories of Portuguese origin, sold at retail.
Reed Family Linen Collection Reed Family Linen embroidered luxury bed linens including the Princess Grace collection of organdy and linen applique designs, retailed at premium price points.
Dormitory Collection Dormitory quality bed linens including the Rest Collection crafted from Egyptian cotton percale, retailed under the Shop By Brand bedding assortment.
Bespoke Made-to-Order Service Custom-made furniture service providing special sizes, specific fabrics, painted finishes, and personalised bed and furniture solutions not available off-the-shelf, contracted on a per-order basis with up to 24-week lead times.
White Glove Delivery Service Premium home delivery and assembly service ensuring careful handling and professional setup of purchased products, sold as a service add-on to all orders.
Flexible Finance Service Interest-free financing option enabling customers to spread the cost of purchases over time, contracted per order.
Eco-Friendly Disposal Service Responsible removal and recycling service for old beds and mattresses when new purchases are delivered, offered as a service add-on tied to delivery orders.
Sleep Expert Consultation Personalised, in-showroom consultation with sleep experts to help customers identify the right bed and mattress combination, bookable by appointment across the 20 UK showrooms.

Companies that use And So To Bed

Customer profile

Segments1 record

Ideal customer profiles1 record

And So To Bed technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

And So To Bed partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and flagship.

Dr Lindsay BrowningcoreStrategic or Co-development PartnerPartnership with sleep expert Dr Lindsay Browning who brings scientific expertise to enhance customer sleep experiences. The collaboration adds credibility and expertise to the company's sleep consultation services.
VispringflagshipTechnology or IntegrationLargest Vispring mattress and bed collection in UK showrooms and online. Partnership featuring the world's finest handcrafted mattresses with calico-pocketed springs and natural fillings.
TEMPURcoreTechnology or IntegrationAuthorized TEMPUR retailer offering the full range of TEMPUR mattresses, adjustable beds, and bedding products including SmartCool technology.
AireloomcoreTechnology or IntegrationPartnership offering Aireloom luxury mattresses combining traditional craftsmanship with modern comfort technology.
Flex Bedding GroupcoreOthersParent company/membership organization. And So To Bed Ltd is a member of Flex Bedding Group.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

And So To Bed competitors and assessment

Company assessment

Broad incumbents

Bensons for Beds: UK-wide bed and mattress specialist retailer with nationwide showroom presence. Competes at the mid-market end of And So To Bed's assortment with broader reach but lower premium positioning.
Hypnos Beds: Established UK luxury mattress manufacturer and bed brand with its own retail and hospitality channels. Comparable as a premium bedding brand in the same price tier that And So To Bed also stocks or competes with.
Dreams: UK's largest specialist bed retailer with extensive showroom footprint and broad price tier coverage. Overlaps with And So To Bed in mid-range beds and mattresses but operates at much greater scale and lower price points.
Furniture Village: Largest UK independent furniture retailer with a wide range of bedroom furniture and mattresses. Operates a showroom-led model across the UK but with broader category scope and lower average price points.
Heal's: UK heritage retailer of design-led home furniture including bedroom furniture and premium bedding. Comparable as a UK luxury home furnishings retailer with showroom presence and curated premium assortment.

Emerging players

The White Company: UK premium home lifestyle brand selling bedding, bedroom accessories, and sleep products to affluent consumers. Comparable premium UK customer base and bedding assortment, with growing overlap in luxury linens and bedroom accessories.

Others

Vispring: British luxury mattress and bed manufacturer that is And So To Bed's flagship partner brand. Vispring also sells direct through its own stores and website, making it both a critical partner and a partial channel competitor.

Direct peers

Feather & Black: UK-based premium bed and bedroom furniture retailer offering a similar assortment of luxury beds, mattresses, and bedding. Closely comparable in product category, target customer (affluent UK consumers), and showroom-led retail model.
Savoir Beds: UK luxury bespoke bed manufacturer and retailer with handcrafted premium beds at the ultra-high end of the market. Direct peer at the bespoke/ultra-premium tier where And So To Bed's made-to-order service competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

And So To Bed financial estimates

Financial estimate

Revenue estimate

Valuation estimate

And So To Bed leadership team

Management profile

Number of profiles

Profiles1 record

And So To Bed funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

And So To Bed M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about And So To Bed

What does And So To Bed do?

Is And So To Bed a public or private company?

And So To Bed is a private company. It is classified as corporate owned and is currently operating.

When was And So To Bed founded?

And So To Bed was founded in 1976. It employs 51 to 100 people.

Where is And So To Bed based?

And So To Bed is headquartered in Bridport, United Kingdom, in the Europe region.

How does And So To Bed make money?

One revenue line is on record: luxury Beds and Mattresses Sales.

Who are And So To Bed's main competitors?

Broad incumbents on record are Bensons for Beds, Hypnos Beds, Dreams, Furniture Village and Heal's. The White Company is listed as an emerging player. Vispring is listed as an others. Direct peers are Feather & Black and Savoir Beds.

Does And So To Bed have an API?

No public API is recorded for And So To Bed.

What industry is And So To Bed in?

And So To Bed's product category is Luxury Bedroom Furniture Retail. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAE, Bed Frames, Foundations & Headboards Retail. Its NAICS code is 4491 and its SIC code is 5700.