What Aireloom does

Aireloom, operated under E.S. Kluft & Company, is a US-based luxury mattress manufacturer founded in 1940 by master craftsman King Karpen. The company handcrafts premium mattresses across three US facilities in Rancho Cucamonga, California (opened 2007), Hazleton, Pennsylvania (opened 2011), and Texas (opened 2022), with combined production space exceeding 17,000 square meters. Its core technology stack centers on the patented Aireloom Lift™ coil system (granted 2005), hand-tufting processes that compress and secure upholstery layers, Celsion™ phase-change Talalay latex for temperature regulation, and natural-fiber layering using Joma wool, cotton, cashmere, alpaca, and silk. The product portfolio spans three primary collections — Preferred (innerspring, entry premium), Pinnacle (hybrid), and Karpen Luxury (ultra-premium with 8-way hand-tied foundations) — plus complementary accessories such as the Nimbus Visco pillow and wood stabilizer foundations, all backed by a 10-year warranty.

The business model is built on wholesale distribution through a national network of authorized retailers organized by region (East Coast, West Coast, Central), with each manufacturing facility dedicated to its geographic territory. Pricing begins around $1,200 for Preferred Collection models and ascends through the Pinnacle and Karpen Luxury tiers, marketed via retailer partnerships, social media presence (Facebook, X, Pinterest, Instagram), content marketing around sustainability (One Tree Planted partnership, eco-INSTITUT/CertiPUR-US/Okeo-Tex certifications), and email marketing through warranty registration. Direct-to-consumer e-commerce is limited to pillows via aireloom.com. The customer base comprises affluent consumers seeking American-made luxury sleep products, served through furniture stores and specialty sleep shops, with the only named institutional customer being the White House during the Reagan administration in 1981.

Ownership has been held since 2013 by Flex Group of Madrid, Spain — founded in 1912 and ranked among the world's top ten sleep product manufacturers — which provides capital backing and global scale resources. The company maintains operating geographies across the United States and China, but no public revenue, subscription, or SaaS pricing is disclosed.

Name

Aireloom

Legal name

E.S. Kluft & Company

Website

https://aireloom.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Aireloom, operated by E.S. Kluft & Company, is a US-based luxury mattress manufacturer founded in 1940, handcrafting premium mattresses across three US facilities and distributing through authorized retailers under ownership of Spain's Flex Group since 2013.

Ownership category

akta.pro rank

Product category

Luxury Mattresses & Bedding

NAICS

Mattress Manufacturing (33791), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL), Pillows & Pillow Systems Retail (CRAIABAC)

Keywords

• Luxury mattresses
• Handcrafted bedding
• Innerspring mattresses
• Hybrid mattresses
• Memory foam pillows

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mattress Sales: Primary revenue from selling luxury handcrafted mattresses through authorized retail partners. Products are manufactured in three U.S. facilities and distributed to customers via retailers.
2. Pillow Sales: Direct sales of Nimbus Visco pillows through the company's e-commerce website. Pillows are sold in various profiles (high/low) and sizes with a 3-year warranty.
3. Foundation/Bedding Accessories: Sales of complementary products including wood stabilizer foundations, 8-way hand tied foundations, and mattress care accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Aireloom designs, manufactures, and sells handmade luxury mattresses across three core collections—Preferred (innerspring), Pinnacle (hybrid), and Karpen Luxury/Natural—along with the Nimbus Visco memory foam pillow and premium foundations. The company also sells through its direct e-commerce site for select accessories.

Product overview

Aireloom is a California-inspired luxury mattress manufacturer offering three main collections: Preferred (innspring), Pinnacle (hybrid), and Karpen Luxury/Natural. The product line includes multiple mattress models across collections featuring patented Aireloom Lift technology, various firmness options (Streamline and Luxetop styles), and premium materials including Talalay latex, Joma wool, cashmere, alpaca, silk, and high-density memory foams. Supporting products include the Nimbus Visco memory foam pillow, and two foundation types (Wood Stabilizer and 8-way Hand Tied). All mattresses are handcrafted in the USA with a 10-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Preferred Collection (Innerspring Mattresses) Luxury innerspring mattress collection handcrafted in the USA with individually wrapped coils and premium comfort layers for traditional sleep support. Available in multiple firmness options including Tight Top, Euro Top, Streamline, and Luxetop styles. Sold through authorized luxury retailers.
• Pinnacle Collection (Hybrid Mattresses) Premium hybrid mattress collection combining individually wrapped coils with innovative memory foams for adaptive support and pressure relief. Includes Summit models in various firmness levels. Sold through authorized luxury retailers.
• Karpen Luxury Collection Ultra-premium mattress collection featuring natural materials such as Talalay latex, wool, cotton, and other luxury comfort components, available in various firmness options. Paired with 8-way hand-tied foundations for the finest-tier offering.
• Pacific Palisades Collection Luxury mattress collection featuring premium models including Phoenix, Sabal, Armata, and Coronata, each available in multiple comfort levels.
• Karpen Natural Collection Natural mattress collection featuring eco-friendly materials across Mica, Sandstone, and Amethyst models with organic components.
• Nimbus Visco Pillow Premium memory foam pillow featuring an open cell structure for pressure relief and temperature regulation. Available in high and low profiles to fit different body types and sleeping positions, with a Tencel New Age fabric cover and 3-year warranty. Sold direct-to-consumer via aireloom.com and through authorized retailers.
• Wood Stabilizer Foundation Foundation upholstered in heavy-duty foam, designed to provide rigid support. Compatible with innerspring, latex, and foam mattress models.
• 8-way Hand Tied Foundation Premium all-coil foundation with 8-gauge coils tied into place using Italian twine for maximum stability. Used as the foundation in ultra-premium Aireloom mattress models.

Quantifiable outcome

• Mattresses built to last 10 to 15 years with normal usage, exceeding industry standard of 8-10 years
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• One Tree PlantedcoreOthers · 1 January 2020Environmental partnership supporting global reforestation efforts. Aireloom partners with One Tree Planted to help create a healthier climate, protect biodiversity, and promote environmental restoration following natural disasters. Aligns with company's sustainability mission.
• eco-INSTITUTminorOthersCertification body confirming certain Aireloom materials meet strict pollutant and emission standards. Validates company's environmental and health safety claims for materials used in mattress construction.
• CertiPUR-USminorOthersCertification program for foam used in Aireloom mattresses. Certifies that foams meet highest industry standards for emissions, performance, and durability, and are free from harmful chemicals.
• Okeo-TexminorOthersCertification partner for fabrics and latex used in Aireloom mattresses. Okeo-Tex certification ensures materials are tested for harmful substances and produced responsibly.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• WinkBeds: Premium online mattress brand offering handcrafted innerspring and hybrid models (including the GravityLux and MemoryLux lines). Competes in the same luxury tier as Aireloom with a direct-to-consumer distribution model.
• DreamCloud: Premium hybrid mattress brand sold direct-to-consumer at price points overlapping with Aireloom's Preferred collection. Captures budget-conscious luxury buyers who might otherwise shop a dealer.
• Saatva: Premium DTC mattress brand selling luxury innerspring and hybrid mattresses direct-to-consumer with white-glove delivery. Targets the same affluent customer as Aireloom but bypasses the dealer channel.

Direct peers

• Hypnos Beds: Royal-warranted British handmade bed manufacturer using pocketed springs and natural fibers. Competes with Aireloom in the high-end handmade category and has comparable heritage positioning.
• Vispring: British luxury bed maker using pocketed springs and natural fillings (wool, cashmere, silk). Direct like-for-like competitor to Aireloom's Karpen Luxury and Preferred collections, serving affluent consumers through independent retailers.
• Stearns & Foster: Premium innerspring and hybrid mattress brand owned by Tempur Sealy, sold through mattress retailers. Competes head-to-head with Aireloom's Preferred and Pinnacle collections in the premium dealer channel.
• Savvy Rest: U.S.-based organic and natural mattress maker offering latex, wool, and cotton constructions. Competes for the same eco-conscious premium buyer as Aireloom's Karpen Natural and Karpen Luxury lines.
• Hästens: Swedish heritage brand handcrafting luxury mattresses with natural materials (horsehair, wool, cotton). Closely mirrors Aireloom's positioning in premium handmade sleep products with a multi-generation craftsmanship narrative.

Broad incumbents

• Tempur Sealy International: Largest U.S. mattress manufacturer owning Tempur-Pedic, Sealy, and Stearns & Foster. A broad incumbent with overlapping premium product lines (Stearns & Foster) sold through the same authorized retailer channel as Aireloom.

Others

• Casper:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AireloomBeds
• Facebookfacebook.com/aireloommattress
• Instagraminstagram.com/aireloom_mattress
• Pinterestpinterest.ph/aireloom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aireloom