MINT
MINT is an Italian IoT and AI startup developing proprietary sensor systems, air quality monitors, smart farming tools, MES software, and Digital Twin solutions for cold chain, agriculture, manufacturing, healthcare, and environmental monitoring customers, sold via direct B2B sales.
- Company typePrivate
- Founded2020
- HeadquartersRovereto, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MINT does
MINT S.R.L. is a privately held Italian IoT and AI startup founded in 2020 and headquartered in Rovereto, Trentino. The company designs and deploys proprietary IoT sensor hardware (including the MET refrigeration monitor, the MAQ, MAQ+, and MAQ_Zero air quality stations, and the Vardema golf-course camera) integrated with cloud infrastructure, AI analytics, AR/VR, and 3D simulation models to deliver real-time environmental and process monitoring. Core products include MET for cold-chain temperature monitoring with automatic HACCP compliance reporting, Smart Farming systems that collect soil, environmental, and crop parameters, BiXio MES software for Industry 4.0 with ERP integration, and Digital Twin solutions for industrial and healthcare process simulation.
The company serves a diverse set of verticals: Food & Beverage / Cold Chain and Agriculture are the two primary segments, with secondary positions in Environmental Monitoring, Manufacturing / Industry 4.0, Healthcare / Digital Twin, and a niche Golf Course Management segment. Revenue is generated through a mix of IoT hardware sales, software licensing, custom IoT project development, and technical consulting services, all delivered under custom enterprise pricing with multi-year contracts. Go-to-market is sales-led and direct, using website contact forms, phone, and email with no disclosed channel partners or resellers. Geographic operations are concentrated in the Trentino region with potential for broader Italian reach.
MINT operates a young, asset-light model anchored in Trentino's innovation ecosystem through its relationship with Progetto Manifattura and a wider technology partnership network (Cognitex, Lumaon, Wegloo, Igloo, Ener Green Up, Red Lynx Robotics). The product portfolio is unusually broad for a 1-10 person team, spanning seven product lines, which signals both go-to-market flexibility and execution risk relative to headcount scale.
MINT firmographics
Firmographics- Name
- MINT
- Legal name
- MINT S.R.L.
- Website
- https://mintech.it
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MINT is an Italian IoT and AI startup developing proprietary sensor systems, air quality monitors, smart farming tools, MES software, and Digital Twin solutions for cold chain, agriculture, manufacturing, healthcare, and environmental monitoring customers, sold via direct B2B sales.
- Ownership category
- akta.pro rank
MINT industry classification
Industry- Product category
- Industrial IoT Solutions
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors) (AFABAHAJ)
- akta.pro secondary industries
- Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)
Keywords
Where MINT is headquartered
LocationHeadquarters
- HQ city
- Rovereto
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
MINT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- IoT Hardware Products: Sale of proprietary IoT sensor devices including MET temperature monitors, MAQ/MAQ+/MAQ_Zero air quality stations, and custom IoT hardware solutions. Products are customizable and adaptable to specific customer operational needs.
- Software Licensing (MES, Digital Twin): Licensing of software solutions including BiXio MES for Industry 4.0 and Digital Twin platforms. Software can be integrated with existing enterprise management systems.
- Custom IoT Project Development: Tailored technology solutions designed from scratch based on specific client requirements. Services include custom hardware and software development for digitalizing daily routine operations.
- Technical Consulting Services: Technical consulting and advanced technological services for digital transformation, including sensor IoT deployment, AI tools implementation, cloud platforms, and interactive dashboards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MINT product offering
Product offeringCore offering
MINT designs, develops, and sells proprietary IoT sensor systems and AI-driven software platforms for real-time environmental, agricultural, industrial, and facility monitoring. Its product portfolio spans refrigeration temperature monitoring (MET), indoor and outdoor air quality stations (MAQ/MAQ+/MAQ_Zero), smart farming soil and crop sensors, the Vardema AI golf green monitoring solution, the BiXio Manufacturing Execution System for Industry 4.0, and Digital Twin simulation platforms for industrial and healthcare processes.
Product overview
MINT offers a portfolio of IoT and AI-powered products for environmental monitoring, agriculture, industry, and smart facilities. The core product line includes MET for refrigeration temperature monitoring, Smart Farming for agricultural IoT, Vardema for golf course AI monitoring, BiXio MES for Industry 4.0 manufacturing, and Digital Twin solutions. The air quality monitoring line includes MAQ, MAQ+, and MAQ_Zero stations. Custom project services complement the standard product offerings, with all solutions leveraging IoT sensor networks, cloud platforms, and AI analytics for real-time monitoring and decision support.
Differentiator
Problem solved
Functional benefit
Products and services
- MET - Refrigeration Temperature Monitoring IoT system for intelligent, digital temperature monitoring of refrigeration cells. Includes automatic alarms, customizable control thresholds, notifications via app/email/SMS, automatic temperature reports, and HACCP compliance documentation. Designed for food producers, distributors, and cold chain operators needing continuous cold storage oversight.
- Air Quality Monitoring (MAQ, MAQ+, MAQ_Zero) Portfolio of monitoring stations for indoor (MAQ, MAQ+) and outdoor (MAQ_Zero) air quality measurement. MAQ covers temperature, humidity, CO2, and TVOC with AQI rating; MAQ+ adds PM10, PM2.5, PM1, CO, O3, NO2, CH2O monitoring; MAQ_Zero targets public entities and production facilities. Targets public entities, industrial facilities, and smart building operators.
- Smart Farming IoT System IoT-based precision agriculture system collecting data from soil (NPK, temperature, humidity, conductivity, pH), air (temperature, humidity, solar radiation, wind), and plants (leaf wetness). Dedicated software provides real-time monitoring, problem identification, and intervention guidance. Targets greenhouse cultivators and open-field farmers.
- Vardema - Smart Golf AI System AI-powered sensor system for golf course green monitoring. Integrates a camera, dedicated electronic board for image transmission, and AI-based platform for disease recognition and geolocation on greens during routine maintenance operations. Targets golf course superintendents and grounds maintenance teams.
- BiXio - MES Software Manufacturing Execution System for Industry 4.0 that interconnects machines and manages, controls, and monitors production processes. Integrates with ERP systems and connects Industry 4.0 machines. Targets manufacturing companies pursuing digital transformation and real-time production visibility.
- Digital Twin Solutions Virtual dynamic and realistic models of production, industrial, and hospital processes built using IoT sensors, cloud infrastructure, AI, AR, VR, and advanced 3D simulation. Enables scenario simulation, risk analysis, and preventive evaluation of new solutions with reduced implementation costs. Targets manufacturing companies and healthcare facilities.
- Progetti Custom (Custom IoT Projects) Bespoke IoT technology solutions designed and built from scratch to meet specific client requirements for digitalizing daily operational routines. Includes custom hardware and software development. Targets enterprises with unique operational needs not addressed by standard products.
Quantifiable outcome
- Reduced implementation costs through Digital Twin simulation before physical deployment
- +3 more outcomes
Companies that use MINT
Customer profileSegments6 records
Ideal customer profiles5 records
MINT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature9 records
MINT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Progetto ManifatturamoderateRegional innovation/manufacturing project partner. Mint is based in Rovereto's manufacturing innovation district.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
MINT competitors and assessment
Company assessmentDirect peers
- Libelium: Libelium sells a Waspmote-based IoT sensor platform applied across precision agriculture, environmental monitoring, and smart cities. Closest direct peer to MINT: similar multi-vertical IoT strategy, B2B sales-led model, complementary sensor/air-quality/agri portfolio, similar pre-scale European profile.
- Sencrop: Sencrop is a French precision-agriculture IoT company deploying weather and soil sensors to farmers with a B2B SaaS layer. Closely comparable to MINT's Smart Farming product line: same end customers (growers/agronomists), same connected-device + data analytics architecture.
- Pessl Instruments (METOS): Pessl Instruments (METOS brand) provides field weather and soil IoT stations plus decision-support software for agriculture. Closely mirrors MINT Smart Farming's weather/soil sensor stack with field datalogging and agronomy dashboards.
- Aeroqual: Aeroqual manufactures air quality monitoring instruments measuring PM, gases, and VOCs for indoor and outdoor use. Closest analog for MINT's MAQ/MAQ+/MAQ_Zero indoor and outdoor air quality monitoring stations with similar product positioning and B2B/government buyer profile.
- Tive: Tive provides IoT-based cold-chain visibility (temperature, location, humidity) for pharma and food logistics with cloud dashboards and alerts. Highly comparable to MINT's MET cold-chain temperature monitoring product and use cases.
- CropX: CropX combines soil/environmental IoT sensors with agronomic analytics for precision irrigation and fertilization decisions. Directly comparable to MINT's Smart Farming offering (NPK, moisture, conductivity, pH monitoring) and demonstrates the venture-scaled trajectory open to this category.
- Berlinger & Co. Berlinger is the established Swiss/German supplier of temperature monitoring devices and indicators for pharma and food cold-chain compliance. Direct peer to MINT's MET given the shared cold-chain / HACCP-style compliance angle and pharma/food customer base.
Emerging players
- Particle: Particle sells an IoT platform combining cellular/Wi-Fi hardware modules with a cloud and edge runtime for connected products. Comparable to MINT's IoT + cloud architecture and the custom IoT project development revenue stream, though primarily US-focused.
Broad incumbents
- Sensirion: Sensirion is a Swiss sensor manufacturer specializing in environmental and flow sensors for HVAC, medical, and industrial markets. Comparable component-level to MINT's proprietary MAQ/MET sensor modules; a broader incumbent that could supply or compete with MINT's hardware roadmap.
- Siemens Insights Hub (MindSphere): Siemens Insights Hub (formerly MindSphere) is the industrial-IoT platform layer from Siemens used for asset connectivity, analytics, and Digital Twin in factory environments. Broad incumbent overlapping with MINT BiXio MES and Digital Twin offerings, with vastly greater scale and resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
MINT social profiles
Digital presenceMINT compliance and trust
Trust signalCompliance1 record
MINT financial estimates
Financial estimateRevenue estimate
Valuation estimate
MINT leadership team
Management profileNumber of profiles
MINT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MINT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MINT
What does MINT do?
MINT designs, develops, and sells proprietary IoT sensor systems and AI-driven software platforms for real-time environmental, agricultural, industrial, and facility monitoring. Its product portfolio spans refrigeration temperature monitoring (MET), indoor and outdoor air quality stations (MAQ/MAQ+/MAQ_Zero), smart farming soil and crop sensors, the Vardema AI golf green monitoring solution, the BiXio Manufacturing Execution System for Industry 4.0, and Digital Twin simulation platforms for industrial and healthcare processes.
Is MINT a public or private company?
MINT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MINT founded?
MINT was founded in 2020. It employs 1 to 10 people.
Where is MINT based?
MINT is headquartered in Rovereto, Italy, in the Europe region.
How does MINT make money?
Four revenue lines are on record. IoT Hardware Products are the primary driver. The others are software Licensing (MES, Digital Twin), custom IoT Project Development and technical Consulting Services.
Who are MINT's main competitors?
Direct peers on record are Libelium, Sencrop, Pessl Instruments (METOS), Aeroqual, Tive, CropX and Berlinger & Co.. Particle is listed as an emerging player. Broad incumbents are Sensirion and Siemens Insights Hub (MindSphere).
Does MINT have an API?
No public API is recorded for MINT.
What industry is MINT in?
MINT's product category is Industrial IoT Solutions. Its primary akta.pro industry code is AFABAHAJ, Irrigation Monitoring & Sensors (Flow/Pressure Meters, Soil Moisture, Water Quality Sensors), with a secondary code of HSAHAGAJ, Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations. Its NAICS code is 334513 and its SIC code is 3823.