Sacred Rides
Sacred Rides is a private Canadian guided mountain bike tour operator founded in 1996, offering multi-day small-group adventures across 14 international destinations for individual riders and couples of all skill levels, priced $2,460 to $6,995 per trip.
- Company typePrivate
- Founded1996
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sacred Rides does
Sacred Rides is a privately held Canadian mountain bike tour operator founded in 1996 in Fernie, British Columbia, by Mike Brcic. The company designs and sells guided, multi-day mountain bike adventures across 14 international destinations spanning North America, South America, Europe, Asia, and Oceania. Its product portfolio comprises five ride styles — Mountain, Gravel, e-MTB, Bring-Your-Partner, and Women's Only — with 20+ distinct tour products priced between $2,460 and $6,995 per trip, alongside private/custom tours and branded merchandise (Sacred Swag) sold via a partnership with Giant Bicycles and Liv Cycling.
The business runs on a direct-to-consumer model: customers book online through sacredrides.com or via phone consultation, with a $500 deposit securing a reservation and the balance due 60 days before departure. Tours operate with a maximum of 12 riders per departure and a 1:4 client-to-guide ratio, supported by an in-house team of 11-50 employees and a globally distributed roster of credentialed local guides (including national downhill champions and a UCI Technical Delegate). Sacred Rides differentiates through brand recognition — 'World's Best MTB Outfitter' (Outside Magazine, 2014) and '#1 Mountain Bike Tour Operator on Earth' (National Geographic Adventure, 2009) — and customer-retention mechanics such as a Lifetime Deposit Policy, a 14-day risk-free booking window, and a 100% Satisfaction Guarantee.
Distribution is primarily direct, supplemented by a sister-company referral network (Bicycle Adventures, Seattle Mountain Bike Tours, Evergreen Escapes, San Juan Kayak, Portland Bicycle Tours), travel-advisor channels, and earned media from industry awards. The company holds no disclosed external funding, operates no proprietary technology platform beyond a standard e-commerce/booking stack, and serves exclusively individual consumer and small-group travelers — there are no enterprise or B2B contracts in evidence.
Sacred Rides firmographics
Firmographics- Name
- Sacred Rides
- Legal name
- Sacred Rides Mountain Bike Holidays
- Website
- https://sacredrides.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sacred Rides is a private Canadian guided mountain bike tour operator founded in 1996, offering multi-day small-group adventures across 14 international destinations for individual riders and couples of all skill levels, priced $2,460 to $6,995 per trip.
- Ownership category
- akta.pro rank
Sacred Rides industry classification
Industry- Product category
- Guided Mountain Bike Tour Operator / Adventure Tourism Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (487990)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)
- akta.pro secondary industry
- Cycling, Mountain Biking & E-bike Adventures (THAJABAF)
Keywords
Where Sacred Rides is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sacred Rides business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Multi-day guided mountain bike tours: The primary revenue stream is multi-day guided mountain bike tours. Customers pay for curated, guided experiences spanning multiple days in destinations around the world, including accommodation, meals, guiding, and logistics.
- Merchandise (Sacred Swag): Sale of branded merchandise including cycling jerseys in partnership with Giant Bicycles and Liv Cycling. Jerseys are available in various sleeve lengths and sizes with flat-rate shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Mountain rides (e.g., Ecuador Enduro) |
| Unit Pricing | Multi-year contract | Gravel rides (Columbia Gorge Gravel) |
| Unit Pricing | Multi-year contract | e-MTB rides |
| Unit Pricing | Multi-year contract | Women's Only rides |
| Other | Multi-year contract | Booking deposit |
| Unit Pricing | Pay-as-you-go | Sacred Swag merchandise |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Sacred Rides product offering
Product offeringCore offering
Sacred Rides designs and sells multi-day, all-inclusive guided mountain bike tours across 14+ international destinations, with five core ride styles (Mountain, Gravel, e-MTB, Bring-Your-Partner, and Women's Only). Tours include accommodation, meals, transportation, park admissions, professional local guides, and logistics, and are organized into small groups (max 12 riders) with a 1:4 client-to-guide ratio. The company also sells private/custom tours and branded cycling apparel (Sacred Swag) under co-branded partnerships with Giant Bicycles and Liv Cycling.
Product overview
Sacred Rides is a mountain bike tour operator offering a portfolio of guided tour products: five core ride styles (Mountain, Gravel, e-MTB, Bring-Your-Partner, and Women's Only) across 31+ global destinations. The company also offers Private and Custom Mountain Bike Tours for tailored group experiences, branded merchandise (Sacred Swag), and educational content via The Daily Dirt blog. Tours range from beginner-friendly (Green Circle) to expert-level (Double Black Diamond) and include adventure activities such as the Pedal and Paddle Patagonia trip combining biking with whitewater rafting.
Differentiator
Problem solved
Functional benefit
Products and services
- Mountain Rides Guided multi-day mountain bike tours across global destinations (British Columbia, Ecuador, Washington, North Carolina, Utah, Québec, Slovenia/Croatia, New Zealand, etc.) for riders of all skill levels from beginner (Green Circle) to advanced (Black/Double Black Diamond). Includes accommodation, meals, transportation, park admissions, professional local guides, and end-to-end logistics.
- Gravel Rides Guided gravel biking tours featuring varied surfaces including gravel, paved, dirt, and smooth trails, providing access to remote destinations nearly void of cars (e.g., Columbia Gorge Gravel 7-day tour).
- e-MTB Tours Electric mountain bike tours (e.g., Rocky Mountain Electric in British Columbia at 8 days; Spain e-MTB Experience) that allow riders to cover more ground, conquer longer climbs, and access new trails with e-mountain bike fleets.
- Bring-Your-Partner (BYP) Rides Multi-activity tours designed for experienced mountain bikers whose partners do not mountain bike, featuring singletrack for riders and non-biking activities (hiking, cultural adventures, yoga, spa) for partners.
- Women's Only Rides Mountain bike adventures designed by women for women (cis, trans, and non-binary), offering guidance, practice, time, and encouragement in the company of like-level riders, led by female guides in destinations such as Utah (Salsa & Slickrock) and Québec (Wilderness and Waterfalls).
- Private and Custom Mountain Bike Tours Custom and privately guided mountain bike tours allowing groups to customize existing tours or create entirely new itineraries with local guides, accommodations, and trail selections tailored to group ability, accessed via a 4-step booking form on the website.
- Sacred Swag (Branded Cycling Apparel) Co-branded cycling merchandise including the Giant Bicycles Transfer Jersey and Liv Energize Jersey, sold via the company's e-commerce storefront in multiple sleeve lengths and sizes with flat-rate shipping, offered in partnership with Giant Bicycles and Liv Cycling.
Quantifiable outcome
- Maximum 12 riders per departure with 1:4 client-to-guide ratio
- +2 more outcomes
Companies that use Sacred Rides
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Sacred Rides technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sacred Rides partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Giant Bicycles / Liv CyclingcoreSacred Rides partnered with Giant Bicycles and Liv Cycling to create and sell co-branded jerseys (Giant Bicycles Transfer Jersey and Liv Energize Jersey). The jerseys are available for pre-order through Sacred Rides' website in multiple sleeve lengths and sizes.
- Seattle Mountain Bike ToursminorListed as a sister company. Both companies operate under the same ownership/network and cross-refer customers seeking different adventure types.
- Bicycle AdventuresminorListed as a sister company. Sacred Rides partnered with Bicycle Adventures in 2019 to offer more rides in more destinations. Cross-referral and shared brand network.
- Evergreen EscapesminorListed as a sister company in the network, offering complementary adventure experiences.
- San Juan KayakminorListed as a sister company, cross-referring customers for different outdoor adventure activities.
- Portland Bicycle ToursminorListed as a sister company within the network.
- Visit SeattleminorListed as a partner on Sacred Rides' website footer. Visit Seattle is a destination marketing organization that promotes tourism to Seattle and the surrounding region.
- Adventure Travel Conservation FundminorSacred Rides is listed as a member of the Adventure Travel Conservation Fund (ATCF), an organization that supports conservation projects in adventure travel destinations. This aligns with their Responsible Riding mandate of positive community and environmental impact.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Sacred Rides competitors and assessment
Company assessmentBroad incumbents
- Backroads: Largest active-adventure tour operator in North America, offering guided biking, hiking, and family trips worldwide. Overlaps directly with Sacred Rides on guided cycling tours but operates at materially larger scale and across more activity types.
- Butterfield & Robinson: Luxury guided adventure tour operator offering walking, cycling, and cultural trips worldwide. Comparable on guided small-group premium adventure travel and direct-to-consumer luxury positioning, though broader than Sacred Rides' mountain bike focus.
- Wilderness Travel: Pioneer in small-group adventure travel with curated itineraries in 80+ destinations worldwide, including cycling-focused trips. Comparable on premium guided adventure tours with expert local leaders and direct-to-consumer luxury positioning.
Direct peers
- DuVine Cycling + Adventure Co. Boutique guided cycling tour operator focused on road, gravel, and mountain biking in iconic global destinations with small group sizes. Closely comparable on product (multi-day guided bike tours), customer (experienced cyclists), and premium positioning.
- Trek Travel: Premium cycling tour operator offering guided road, mountain, and gravel trips globally. Directly comparable to Sacred Rides on guided multi-day cycling tours, premium pricing, and direct-to-consumer model — Trek Travel is a much larger incumbent in the same category.
- Ciclismo Classico: Boutique guided cycling tour operator offering cultural and road/gravel cycling tours in Europe and beyond. Comparable on guided multi-day cycling trips, small group sizes, and premium experiential positioning, though more road-leaning than Sacred Rides' MTB focus.
- Austin Adventures: Family-owned guided adventure tour company specializing in small-group biking, hiking, and family trips in national parks and global destinations. Comparable on guided small-group adventure format, premium pricing, and direct-to-consumer model.
- Bicycle Adventures: Family-run guided cycling tour operator with multi-day trips across North America, Europe, and beyond. Sacred Rides partnered with Bicycle Adventures in 2019 to expand its destination footprint; the two share sister-company DNA and similar guided small-group format.
Emerging players
- MTB Vacations: Smaller specialized guided mountain bike tour operator offering trips in North America and select international destinations. Closely comparable on the MTB-specific niche, though with a smaller destination footprint than Sacred Rides.
Others
- Evergreen Escapes: Pacific Northwest-based small-group adventure tour operator offering day and multi-day trips in nature destinations. Listed as a Sacred Rides sister company in the same ownership network, providing cross-referrals and shared distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sacred Rides social profiles
Digital presenceSacred Rides financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sacred Rides leadership team
Management profileNumber of profiles
Profiles4 records
Sacred Rides funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sacred Rides M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sacred Rides
What does Sacred Rides do?
Sacred Rides designs and sells multi-day, all-inclusive guided mountain bike tours across 14+ international destinations, with five core ride styles (Mountain, Gravel, e-MTB, Bring-Your-Partner, and Women's Only). Tours include accommodation, meals, transportation, park admissions, professional local guides, and logistics, and are organized into small groups (max 12 riders) with a 1:4 client-to-guide ratio. The company also sells private/custom tours and branded cycling apparel (Sacred Swag) under co-branded partnerships with Giant Bicycles and Liv Cycling.
Is Sacred Rides a public or private company?
Sacred Rides is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sacred Rides founded?
Sacred Rides was founded in 1996. It employs 11 to 50 people.
Where is Sacred Rides based?
Sacred Rides is headquartered in Vancouver, Canada, in the North America region.
How does Sacred Rides make money?
Two revenue lines are on record. Multi-day guided mountain bike tours are the primary driver. The others are merchandise (Sacred Swag).
Who are Sacred Rides's main competitors?
Broad incumbents on record are Backroads, Butterfield & Robinson and Wilderness Travel. Direct peers are DuVine Cycling + Adventure Co., Trek Travel, Ciclismo Classico, Austin Adventures and Bicycle Adventures. MTB Vacations is listed as an emerging player. Evergreen Escapes is listed as an others.
Does Sacred Rides have an API?
No public API is recorded for Sacred Rides.
What industry is Sacred Rides in?
Sacred Rides's product category is Guided Mountain Bike Tour Operator / Adventure Tourism Services. Its primary akta.pro industry code is THAAADAE, Cycling, Mountain Biking & E-Bike Adventure Tour Operators, with a secondary code of THAJABAF, Cycling, Mountain Biking & E-bike Adventures. Its NAICS code is 561520 and its SIC code is 7900.