GenoPro

What GenoPro does

GenoPro is a privately held software company founded in 1998 that develops desktop and cloud applications for drawing family trees and genograms — family trees enriched with medical, emotional, and social relationship data. Its core product is the GenoPro desktop application, which uses standardized genogram symbols to visualize complex family relationships and supports Gedcom import/export, multi-language Unicode display, custom tags, and an SVG-based report generator. The company released GenoPro 2020 in 2020, adding a Medical History Panel, Custom Medical Tags, Infection Tracking, Criminal History Panel, Problem Spotter, and Picture Mode capabilities.

In 2020, GenoPro expanded into the cloud with GenoProX, a subscription-based platform that bundles mobile apps (iOS/Android), the GenoShare real-time collaboration platform, encrypted voice/video chat, and a private family social network. A key feature, Health Journal, provides secure encrypted storage for personal medical records including blood tests, scans, prescriptions, and genetic profiles, with planned sharing capabilities for doctors and health institutions.

The company operates on a hybrid revenue model combining one-time perpetual desktop licenses, annual subscriptions (Premium, GenoShare at ~$1/month), unlimited academic and enterprise site licenses, and separate mobile app purchases. GenoPro is registered as GENOPRO LIMITED in Hong Kong, sells directly through its website to consumers and institutions in 170 countries, and supports 25 languages. The company has 1-10 employees, has never disclosed external funding, and appears to be founder-operated.

Name

GenoPro

Legal name

GENOPRO LIMITED

Website

https://genopro.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

GenoPro, founded in 1998, develops desktop and cloud software for drawing family trees and clinical genograms with medical history tracking. It serves individual genealogists, medical professionals, therapists, academics, and animal breeders across 170 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software License Sales: One-time purchase of perpetual software license with lifetime ownership. Includes registration key for PC or MAC installation. Options for future upgrade purchases.
2. Premium Subscription: Annual subscription model offering low yearly payments with installation on 2 PCs/MACs, free mobile apps, GenoShare Membership for 2 users, 5 GB encrypted storage, premium support, and 5 monthly Premium GenoTokens.
3. GenoShare Membership Add-on: Paid subscription for collaboration tools including real-time editing, private messaging, video chat, and family social network. $1/month add-on for one-time purchase users.
4. Mobile Apps: Sold as separate applications for mobile platforms with all desktop features. Free with Premium Subscription, GenoProX Business and Enterprise tiers.
5. Site Licenses: Unlimited site licenses for academic and enterprise institutions allowing installation on all compatible computers within the same campus. Includes license for employees and students.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GenoPro develops and sells desktop and cloud-based software for drawing family trees and genograms. The flagship GenoPro product is a one-time-licensed desktop application with features for medical history tracking, emotional/social relationship mapping, and report generation. The GenoProX platform extends the core product with subscription-based cloud collaboration, a Health Journal for medical records, mobile apps, and the GenoShare private family social network.

Differentiator

Problem solved

Functional benefit

Brands

• GenoShare: A paid subscription-based collaboration platform that includes real-time collaboration tools for editing family trees, encrypted text/voice/video chat, and a private family social network.
• Health Journal
• Premium GenoToken

Products and services

• GenoPro Desktop genealogy and genogram creation software for individuals, hobbyists, and professionals. Allows users to draw complex family trees with standardized genogram symbols, track medical history via the Medical History Panel, record emotional and social relationships, and generate multi-language HTML/PDF reports.
• GenoProX Next-generation subscription-based platform extending the GenoPro desktop software with cloud collaboration, Health Journal, mobile apps, GenoShare membership, and encrypted storage. Available via one-time purchase or annual Premium Subscription.
• GenoShare Membership Subscription-based collaboration platform offering real-time editing of family trees and genograms, encrypted text/voice/video chat, and a private family social network for posts, pictures, videos, surveys, and polls.
• Health Journal Secure encrypted cloud storage feature within GenoProX for saving medical history including blood tests, scans, prescriptions, and genetic profiles. Allows selective sharing with doctors and health institutions who can also add data via GenoProX Health.
• GenoPro Mobile Apps Mobile applications for iOS and Android providing all desktop GenoPro features on mobile platforms. Free with Premium Subscription and GenoProX Business/Enterprise tiers; sold separately for one-time purchase users.
• Academic Site License Unlimited installation license for educational institutions allowing students and employees to install GenoPro on personal compatible computers within the campus for classroom and research use.
• Enterprise Site License Unlimited site license for enterprise organizations enabling installation on all compatible computers within the organization, including additional collaboration and management tools for business users.

Quantifiable outcome

• Supports thousands of individuals and relationships in a single family tree
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Gramps: Open-source genealogy software for building family trees. Competes with GenoPro in the desktop family tree creation category via a free, community-maintained alternative; partial overlap in target use case and user profile.
• 23andMe: Direct-to-consumer DNA testing and genetic genealogy platform. Overlaps with GenoPro's genetic-profile and family-history use cases, particularly in the Health Journal / genetic data dimension, with a recurring subscription revenue model.

Direct peers

• Family Tree Maker: Long-standing desktop genealogy software (now published by Software MacKiev), originally Ancestry-owned. Closely comparable to GenoPro in perpetual-license model and family tree creation focus.
• Legacy Family Tree: Established desktop genealogy software with extensive charting, reporting, and research features. Comparable to GenoPro in software-delivery model and target market of dedicated hobbyist family historians.
• MyHeritage: Direct competitor in consumer genealogy, offering online family tree building, DNA testing, and records access. Closely comparable to GenoPro's core family tree creation functionality, with a freemium SaaS delivery model rather than desktop-licensed.
• RootsMagic: Desktop genealogy software that builds family trees and synchronizes with online platforms. Closely comparable in software-delivery model (perpetual desktop license) and target customer (hobbyist genealogists).

Broad incumbents

• Ancestry.com: World's largest consumer genealogy platform with massive records database, DNA testing, and family tree tools. Overlaps GenoPro's core family tree functionality but operates at vastly greater scale and as a broad consumer/information services incumbent.
• FamilySearch: Free genealogy platform operated by The Church of Jesus Christ of Latter-day Saints, offering family tree creation and access to a very large records database. Competes with GenoPro in the same family tree creation use case but free-to-use and at far larger scale.

Others

• WikiTree: Free, collaborative genealogy wiki where users build a shared family tree together. Connected thematically to GenoPro's genealogy mission and GenoShare collaboration features, but with a fundamentally different community/wiki delivery model.

Regional players

• FindMyPast: UK/Ireland-focused genealogy platform with family tree building and historical records. Comparable offering to GenoPro's genealogy functionality but primarily serves a different geographic market and is delivered as a web subscription service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHCXXl_fldDJJnkhlUR-B5g
• Facebookfacebook.com/GenoProSoftware
• LinkedInlinkedin.com/company/genopro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GenoPro