Onda Cero

What Onda Cero does

Onda Cero is a Spanish national general-interest radio station founded in 1990, operating a 24/7 free-to-air broadcast network complemented by live streaming, on-demand podcasts, original audio fiction, and mobile applications for iOS and Android. It is operated by Uniprex, S.A.U., a wholly owned subsidiary of the Atresmedia media group (Atresmedia Corporación de Medios de Comunicación, S.A., BME: A3SM), and shares technology, cross-promotion, and ad infrastructure with sister properties including Antena 3, La Sexta, Europa FM, Melodía FM, and the Atresplayer streaming platform. Programming centers on flagship live shows (Más de uno, Por fin, Julia en la onda, La brújula, Radioestadio, La rosa de los vientos, Gente viajera) anchored by named on-air talent such as Carlos Alsina, Julia Otero, and Rafa Latorre, alongside an original podcast catalog spanning investigative journalism and audio fiction.

The business is ad-supported, with revenue generated through on-air advertising slots, digital and programmatic advertising on ondacero.es and its mobile apps, and sponsored content and brand partnerships (including the LUZ VERDE sustainability initiative co-developed with WWF). Distribution spans FM radio, the ondacero.es website, native mobile apps, Atresplayer, and owned social channels on YouTube, TikTok, Facebook, and WhatsApp, supported by a network of regional emisoras covering 12+ Spanish autonomous communities. Audience segments include Spanish general-adult news listeners, sports fans, regional/local news consumers, lifestyle and culture audiences, and on-demand podcast and audio fiction listeners; reach is mass-market with no disclosed enterprise customer base. The company does not expose a public API, SDK, or developer platform, and no AI/ML capabilities, patents, or proprietary models are disclosed in the source material.

Name

Onda Cero

Legal name

Uniprex, S.A.U.

Website

https://ondacero.es

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Onda Cero is a Spanish national radio station offering free-to-air news, talk, sports, and podcasts via FM, web, mobile apps, and Atresplayer, serving Spanish-speaking audiences across 12+ regions.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

University/Educational Local Stations (College Radio, Campus TV) (MPABACAH)

Keywords

• Radio broadcasting
• Podcast production
• News programming
• Digital audio streaming
• Regional broadcasting

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Audio advertising: On-air advertising slots sold to advertisers across Onda Cero's national and regional broadcast; Atresmedia Group discloses use of cookies and 755 partners for personalized advertising, content personalization, audience profiling, and performance measurement.
2. Digital and programmatic advertising: Display, video, and native advertising on ondacero.es and across mobile apps, including personalized advertising via Atresmedia Group's data and cookie-based audience targeting (755 partners referenced).
3. Sponsored content and brand partnerships: Branded initiatives such as the LUZ VERDE sustainability campaign and Premios LUZ VERDE in partnership with WWF, plus branded podcasts and entertainment content (e.g., Guía Repsol coverage).

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Onda Cero is a Spanish national radio network that produces and broadcasts free-to-air live radio programming, current-affairs news, opinion content, sports commentary, and original podcasts. The station operates a network of regional local stations (emisoras) across 12+ Spanish autonomous communities and distributes its content via FM, the ondacero.es website, native iOS/Android apps, the Atresplayer platform, and social media.

Differentiator

Problem solved

Functional benefit

Products and services

• Live FM radio broadcast (En Directo)
• News and talk programs (Más de uno, Por fin, Julia en la onda, La brújula, Noticias mediodía) Flagship daily news, opinion, and talk programs covering politics, current affairs, society, economy, and culture. Includes Más de uno (directed by Carlos Alsina), Por fin, Julia en la onda (hosted by Julia Otero), La brújula (featuring Rafa Latorre's daily monologue), and Noticias mediodía (with María Hernández's analysis).
• Sports programs (Radioestadio, Radioestadio noche) Live sports commentary, expert analysis, transfer market coverage, and tournament programming. Hosted by Edu García (Radioestadio) and featuring a dedicated Mundial 2026 hub. Targeted at sports fans following football, basketball, tennis, and motor sports in Spain.
• Original podcasts and audio fiction (Los Perseguidos, Expedientes del más allá, Invisibles, Operación Viuda Negra, Ficciones sonoras, etc.) On-demand catalog of original podcasts and audio fiction, including investigative series (Los Perseguidos, Expedientes del más allá, Invisibles, Operación Viuda Negra, Equipo de investigación), audio fiction (Ficciones sonoras by Carlos Alsina — Caifás, A sangre y fuego, Celia en la revolución), and narrative podcasts (Mi padre hablaba cada cuatro años, Prohibido morirse, El viaje del Guernica, Esto no ha pasado, Retornados). Targeted at on-demand audio listeners and podcast consumers.
• Regional local stations network (Emisoras) Network of regional/local stations covering Andalucía, Aragón, Baleares, Cantabria, Cataluña, Comunidad de Madrid, Comunitat Valenciana, Extremadura, Galicia, La Rioja, Navarra, País Vasco, and Asturias. Provides localized news, regional politics, and community events.
• Onda Cero mobile applications (iOS and Android) Native mobile applications for iOS and Android that deliver live FM radio streaming, podcast playback, on-demand news, and personalized audio content to Spanish consumers.

Quantifiable outcome

• Part of Atresmedia Group referencing 755 advertising/data partners
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Atresmedia GroupflagshipStrategic or Co-development PartnerOnda Cero is operated by Uniprex, S.A.U., which sits within the Atresmedia corporate group alongside television channels (Antena 3, La Sexta, Neox, Nova, Mega, Atreseries) and sister radio stations (Europa FM, Melodía FM). The group also operates the Atresplayer streaming platform. Shared branding, cross-promotion, and shared technology (mobile app stack) are visible at ondacero.es.
• WWF (World Wildlife Fund)coreStrategic or Co-development PartnerCo-organizer of the LUZ VERDE sustainability editorial brand and the Premios LUZ VERDE awards, now in its second edition (2026). The partnership includes a dedicated sustainability section on ondacero.es, jury participation, and annual awards ceremonies (the 2025 edition held at the Real Jardín Botánico in Madrid). Six sustainability and climate change initiatives were recognized in the 2026 edition.
• Antena 3flagshipGTM or Marketing PartnerSister television channel within the Atresmedia Group, listed in Onda Cero's footer alongside La Sexta, Neox, Nova, Mega, Atreseries, Europa FM, Melodía FM and Atresplayer for cross-promotion.
• La SextaflagshipGTM or Marketing PartnerSister television channel within the Atresmedia Group, referenced in Onda Cero's footer for cross-promotion.
• Europa FMflagshipGTM or Marketing PartnerSister radio station within the Atresmedia Group; Onda Cero's homepage carries a dedicated Europa FM content block featuring music, festivals, and entertainment news.
• Melodía FMminorGTM or Marketing PartnerSister radio station within the Atresmedia Group, listed in Onda Cero's footer for cross-promotion.
• AtresplayercoreTechnology or IntegrationGroup streaming platform within Atresmedia referenced in Onda Cero's footer, enabling cross-distribution of Atresmedia audio and video content.
• NeoxminorGTM or Marketing PartnerSister Atresmedia television channel listed in Onda Cero's footer for cross-promotion.
• NovaminorGTM or Marketing PartnerSister Atresmedia television channel listed in Onda Cero's footer for cross-promotion.
• MegaminorGTM or Marketing PartnerSister Atresmedia television channel listed in Onda Cero's footer for cross-promotion.
• AtreseriesminorGTM or Marketing PartnerSister Atresmedia television channel listed in Onda Cero's footer for cross-promotion.
• Guía RepsolminorGTM or Marketing PartnerFeatured brand content partner; Onda Cero covers Guía Repsol's Soletes guides for bars and terraces (e.g., 2026 edition coverage with 250+ recommended venues).

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Cadena 100: Spanish national contemporary-music radio network owned by PRISA Radio. Competes with Onda Cero for music-led audiences and adjacent ad inventory, with similar multi-platform (FM, web, app, podcast) distribution.
• Cadena COPE: Spanish national radio network owned by the Spanish Episcopal Conference, competing with Onda Cero in news, opinion, sports (including La Liga rights) and Catholic-oriented talk. Comparable in national reach, podcast output, and ad-supported business model.
• Cadena SER: Spain's largest national radio network and Onda Cero's principal head-to-head rival, owned by PRISA. Operates a similar general-interest, news-and-talk format with flagship hosts, regional stations, podcasts, and digital streaming — the most direct apples-to-apples competitor for both audience and ad share.
• Europa FM: Sister radio station within Atresmedia, listed alongside Onda Cero in the group footer. Targets a younger, music-and-entertainment listener and shares Atresmedia's ad sales and distribution infrastructure, making it the closest intra-group comparable.
• Los 40 (PRISA): Leading Spanish music-formatted radio network under PRISA, sister to Cadena SER. Directly competes with Onda Cero for ad budgets and share-of-ear among Spanish listeners, especially younger demographics.
• Melodía FM: Another Atresmedia-owned sister station focusing on classic Spanish and Latin music. Directly comparable operating model (national FM + digital + podcasts within the same corporate group) and shares Onda Cero's cross-promotion and ad-tech infrastructure.

Regional players

• Catalunya Ràdio: Public Catalan-language radio network. Comparable as a Spanish news/talk/sports radio operator with podcast and digital distribution, but publicly funded and regionally focused rather than national and ad-supported like Onda Cero.
• RAC1: Leading Catalan-language commercial radio station, owned by Godó Group. Comparable to Onda Cero in news/talk format and digital distribution, but competes in a different (regional, Catalan-speaking) market and does not directly overlap in Madrid/Spain-wide ad inventory.

Broad incumbents

• iHeartMedia: Largest US radio broadcaster and podcast publisher, offering a useful benchmark for Onda Cero's multi-platform (FM + digital + podcast + live events) strategy and ad-tech-driven monetization. Not a direct competitor in Spain, but the reference public-market incumbent for the same business model.

Emerging players

• Podimo: Subscription podcast and audio-fiction platform active in Spain. Competes with Onda Cero's original podcast and "Ficciones sonoras" audio-fiction output for Spanish-speaking listener attention, though on a subscription rather than ad-funded model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ondacero
• Facebookfacebook.com/ondacero
• TikToktiktok.com/@ondacero
• Xx.com/OndaCero_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onda Cero