What OptimumG does

OptimumG is a private vehicle dynamics consulting and software firm founded in 1997 and headquartered in Centennial, Colorado. The company helps automotive manufacturers, motorsport teams, and tire makers improve vehicle handling, suspension design, and tire performance through three integrated offerings: proprietary simulation software, in-person professional seminars, and tailored consulting engagements. Its core software portfolio includes OptimumLap (a free lap-time simulation tool), OptimumTire2 (tire data fitting using the Pacejka/Magic Formula model), OptimumKinematics with Forces and Optimization modules (suspension kinematics and component load analysis), and OptimumDynamics (full-vehicle steady-state and transient simulation used internally alongside MSC Adams Car).

The firm operates a sales-led go-to-market combining worldwide seminars (Applied Vehicle Dynamics and Data-Driven Performance Engineering, taught in locations such as Stuttgart, Silverstone, and Nevers), direct enterprise consulting, and a self-serve software channel. In 2019, OptimumG transitioned all paid software products to a subscription-based licensing model, establishing a recurring revenue stream. A dedicated student division (students.optimumg.com, launched in 2024) offers discounted software, seminars, and educational resources aimed at Formula Student/SAE engineering students.

Customer evidence includes marquee enterprise logos across automotive OEMs (Hyundai, Jaguar, Land Rover, Mahindra, Pagani, Bugatti), tire manufacturers (Michelin, Goodyear, CooperTires, Dunlop), motorsport teams (NISMO, Jota), and engineering services (Akkodis). Cumulative operating scale since inception is reported at 415 seminars taught, over 17,000 software licenses distributed, 160 consulting projects completed, and over 14,000 seminar attendees trained. OptimumG is founder-led by Claude Rouelle, a vehicle dynamics engineer with 40+ years of racecar engineering experience who also acts as a Formula Student design judge in over 148 competitions globally. The firm carries no disclosed institutional investment, parent company, or public-market activity.

Name

OptimumG

Legal name

OptimumG

Website

https://optimumg.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

OptimumG is a private, founder-led vehicle dynamics firm founded in 1997 that sells proprietary simulation software, worldwide seminars, and consulting services to automotive manufacturers, motorsport teams, and tire companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses: Subscription-based software licensing for OptimumKinematics, OptimumTire, and OptimumDynamics products. The company transitioned to subscription licensing model in 2019.
2. Seminars: In-person seminars taught worldwide on Applied Vehicle Dynamics and Data-Driven Performance Engineering. Tiered pricing with student discounts available.
3. Consulting Services: Tailored consulting engagements for automotive companies and motorsport teams covering vehicle dynamics analysis, testing, and simulation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

OptimumG develops and sells proprietary vehicle dynamics software (OptimumLap, OptimumTire2, OptimumKinematics with Forces and Optimization modules, and OptimumDynamics), delivers in-person professional seminars on Applied Vehicle Dynamics and Data-Driven Performance Engineering worldwide, and provides tailored consulting engagements covering testing, simulation, and analysis for automotive manufacturers and motorsport teams.

Product overview

OptimumG provides a suite of vehicle dynamics software tools alongside professional seminars and consulting services. The software portfolio includes OptimumLap (free lap time simulation tool), OptimumTire2 (tire data fitting and analysis), and OptimumKinematics (suspension kinematics and design analysis with Forces and Optimization modules), with OptimumDynamics used internally for full-vehicle simulation. These tools are complemented by Applied Vehicle Dynamics and Data-Driven Performance Engineering seminars taught worldwide, plus tailored consulting services for both automotive manufacturers and motorsport teams.

Differentiator

Problem solved

Functional benefit

Brands

• students.optimumg.com: Student division offering software at reduced prices, seminars in vehicle dynamics and performance engineering, and career resources for next generation of engineers

Products and services

• OptimumLap Free vehicle dynamics simulation software that predicts vehicle performance around a lap, including a track converter tool and databases for vehicle and track parameters; for engineers and motorsport professionals.
• OptimumTire2 Tire data analysis and modeling software that fits tire test data to the Pacejka/Magic Formula tire model, analyzes combined tire forces and moments, and generates symmetric friction ellipses for vehicle simulation; for tire and vehicle engineers.
• OptimumKinematics Suspension kinematics design and analysis software for evaluating suspension geometry, roll and pitch centers, camber gain, motion ratios, and bump steer across heave, roll, and steering events; for chassis and suspension engineers.
• OptimumDynamics Proprietary full-vehicle dynamics simulation software that builds complete vehicle models and performs steady-state and transient-state simulations; used by OptimumG in consulting engagements and available to clients for advanced vehicle dynamics analysis.
• Applied Vehicle Dynamics Seminar Three-day professional seminar covering fundamentals of vehicle dynamics including suspension design, tire characteristics, load transfer, and handling balance; taught worldwide with tiered pricing from $150 to $2,345 and student discounts.
• Data-Driven Performance Engineering Seminar Professional seminar covering data acquisition, analysis techniques, and simulation-driven performance engineering methods for vehicle dynamics; targeted at automotive and motorsport engineers.
• Onsite Seminar Custom on-site seminar delivered at client locations, tailored to specific automotive or motorsport company needs and delivered by expert OptimumG engineers.
• Automotive Consulting Services Vehicle dynamics consulting services for automotive manufacturers covering objective and subjective testing, simulation, vehicle parameter measurement, and engineering analysis tailored to project needs.
• Motorsport Consulting Services Vehicle dynamics consulting for racing teams covering suspension setup, tire testing, flat-trac testing, K&C measurements, and full-vehicle simulation and validation.

Quantifiable outcome

• 415 seminars taught worldwide since 1997
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Siemens (Simcenter): Offers the Simcenter portfolio including vehicle dynamics simulation tools for OEMs and suppliers. Much larger incumbent with bundled CAE, testing, and digital twin capabilities that compete for the same engineering budget.
• AVL: Global provider of vehicle development, powertrain, and chassis engineering services and simulation tools. Overlaps with OptimumG's automotive consulting and simulation offerings at a much larger scale, serving the same OEM customer base.
• MSC Software (Hexagon): Major multi-physics CAE vendor whose Adams Car / Adams product is referenced by OptimumG itself for full-vehicle simulation. Broader incumbent in the same vehicle dynamics workflow with a wider portfolio and enterprise scale.
• dSPACE: Supplies simulation, validation, and embedded software tools widely used in automotive and motorsport development. Overlaps with OptimumG's software-and-services model in the broader vehicle dynamics and ADAS development workflow.

Direct peers

• Ansible Motion: Supplier of high-performance driver-in-the-loop (DiL) simulators used by OEMs and motorsport teams for vehicle dynamics development. Comparable to OptimumG's motorsport-focused simulation and consulting practice.
• IPG Automotive: Provider of CarMaker, a widely used vehicle dynamics simulation platform for ADAS, autonomous driving, and chassis development. Comparable to OptimumG in targeting automotive OEMs and Tier 1s with simulation software and consulting services.
• Mechanical Simulation Corporation: Vendor of CarSim, TruckSim, and BikeSim vehicle dynamics simulation software for automotive and motorsport engineering. Closest direct competitor to OptimumG's OptimumDynamics and OptimumKinematics tools, serving the same OEM and motorsport customer base.
• VI-Grade: Supplies vehicle dynamics simulation software (VI-CarRealTime, VI-DriveSim) and driving simulators to automotive and motorsport customers. Direct competitor in vehicle dynamics modeling and DiL-based development workflows.
• rFpro: Provides high-fidelity driving simulation software for automotive and motorsport engineering, including ADAS and autonomous vehicle development. Direct competitor in vehicle dynamics simulation software serving similar enterprise customers.

Emerging players

• Applied Vehicle Dynamics (AVD): Specialist vehicle dynamics consultancy and training provider with similar focus on motorsport and automotive engineering education. Comparable in niche focus and seminar-led GTM, though with a smaller brand footprint than OptimumG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OptimumGengineers
• Facebookfacebook.com/OptimumG
• LinkedInlinkedin.com/company/optimumg
• Instagraminstagram.com/optimumg
• Xx.com/g_optimum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OptimumG