LION+MASON

What LION+MASON does

LION+MASON (legal entity LM UXUI Ltd) is a UK-based digital product consultancy founded in 2016 and headquartered in Leeds, with a second office in Covent Garden, London. The firm operates as a senior-led team of 1-10 practitioners offering ten core service modules - UX audits, UX design, product design, user research and testing, product modernisation, digital product development, product branding, UX contractors, product prototyping, and accessibility audits - delivered through a free "Light Briefing" entry point and a proprietary "Architect Model" that keeps the firm independent of software engineering execution. Its commercial focus is on enterprise and B2B SaaS clients with business-critical digital products, including Best Western Hotels GB, Johnson & Johnson, Harley Davidson, Allianz, L3Harris, Barnett Waddingham, and Cambridge University Press, where it has driven measurable outcomes such as a 32% online revenue uplift for Best Western and a seven-figure per-territory revenue increase for Johnson & Johnson.

The firm is founder-owned by Andrew Machin (25+ years' UX experience), with Andy Curry as Strategy Director, and has no external institutional investment, sales staff, or junior designers. Its go-to-market relies on direct senior engagement, content-led inbound via a UX blog and the UX Leeds community event (in its fifth year in 2025), and visibility on Clutch.co, where it ranks as the #2 UX Agency in the UK and won the 2024 Fall Global Award for Product Design and Prototype Design Services.

Commercially, LION+MASON generates revenue through project-based professional services engagements with tailored roadmaps and transparent costs; pricing is not publicly disclosed and initial scoping is conducted via a Typeform estimation tool. The firm explicitly excludes brochureware, in-house engineering, and sales intermediation from its scope, positioning itself as an independent design architect that orchestrates implementation through a curated network of development partners when required.

Name

LION+MASON

Legal name

LM UXUI Ltd

Website

https://lionandmason.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

LION+MASON is a UK-based, founder-owned digital product consultancy that delivers senior-led UX design, user research, and product modernisation services to enterprise and B2B SaaS clients, including Johnson & Johnson, Best Western, and Allianz, via project-based engagements from offices in Leeds and London.

Ownership category

akta.pro rank

Product category

UX Design Consultancy

NAICS

Other Specialized Design Services (54149), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYEDABAHAK

UX, Design Thinking & Customer Research for PMs

Education/Corporate Training & Professional Development/Project, Program & Product Management Training

Keywords

• UX design consultancy
• Product design services
• User research testing
• Digital product modernisation
• Conversion rate optimisation

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. UX & Product Design Consultancy: Professional services engagements including UX audits, UX design, product design, user research & testing, product modernisation, digital product development, product branding, UX contractors, product prototyping, and accessibility audits. Engagements are project-based with tailored roadmaps.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LION+MASON is a UK-based, senior-led digital product consultancy that delivers UX and product design services to enterprise clients. Its core portfolio includes ten service modules: UX Audits, UX Design, Product Design, User Research & Testing, Product Modernisation, Digital Product Development, Product Branding, UX Contractors, Product Prototyping, and Accessibility Audit. The firm operates an Architect Model that designs digital products and introduces trusted development partners for engineering handoff, without writing code itself.

Product overview

LION+MASON is a specialist Digital Product Consultancy offering a unified portfolio of UX and product design services. The core offering comprises ten distinct service modules: UX Audits, UX Design, Product Design, User Research & Testing, Product Modernisation, Digital Product Development, Product Branding, UX Contractors, Product Prototyping, and Accessibility Audit. These services are delivered through two engagement models: the free Light Briefing (zero-barrier entry point for exploring challenges) and the Architect Model (independent design architecture with optional development partner support). The company does not write code or build software itself; instead, it bridges research, strategy, and design to drive measurable commercial outcomes for clients across enterprise SaaS, B2B/B2C platforms, mobile applications, and high-transaction systems.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Audits
• UX Design
• Product Design
• User Research & Testing
• Product Modernisation
• Digital Product Development
• Product Branding
• UX Contractors
• Product Prototyping
• Accessibility Audit

Quantifiable outcome

• +32% Online Revenue; +20% Conversion Rate; +18% Website Traffic for Best Western Hotels GB
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Development Partner NetworkminorOthersLION+MASON maintains a trusted network of development partners who can be introduced to clients when software engineering is required. This supports the 'Architect Model' where LION+MASON designs the product but introduces specialised development partners suited to the client's tech stack, or guides clients through a vendor tender process.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• cxpartners: UK user experience consultancy delivering research, design, and strategy services to enterprise clients. Comparable in service scope and enterprise engagement model to LION+MASON.
• Bunnyfoot: UK-based UX research and design consultancy offering user research, service design, and accessibility services. Direct peer in size, geography, and research-led methodology.
• Clearleft: UK-based UX and design strategy consultancy with senior practitioners offering user research, service design, and product strategy. Closest direct peer to LION+MASON in terms of UK focus, enterprise clients, and research-led methodology.
• Nomensa: Bristol-based UX and accessibility consultancy providing research, design, and training to enterprise and public sector. Similar service portfolio to LION+MASON, including accessibility audits.
• Work & Co: US-based digital product agency focused on designing and building enterprise and consumer products. Comparable in senior-led model and enterprise focus, though Work & Co also implements code.
• ustwo (now ustwo studios): UK-origin digital product studio offering product design, UX, and end-to-end product development. Comparable in targeting ambitious enterprise and consumer digital products, though ustwo also builds software.

Broad incumbents

• IDEO: Global design and innovation consultancy with established brand offering UX, product design, and strategy. Operates at larger scale and broader scope than LION+MASON but competes for the same enterprise transformation mandates.
• Deloitte Digital UK: Big Four digital consultancy serving large enterprise customers with end-to-end design, engineering, and transformation services. Competes with LION+MASON for enterprise UX work but offers integrated delivery.
• Frog (Capgemini Engineering): Global design and innovation firm, now part of Capgemini, offering design-through-engineering services. Competes with LION+MASON for enterprise digital mandates but at significantly larger scale and with implementation capability.
• Accenture Song UK: Global experience agency within Accenture offering creative, design, and technology services. Targets the same enterprise digital transformation buyers as LION+MASON but at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lionmason7772/playlists
• LinkedInlinkedin.com/company/lionandmason
• Xx.com/lionmason_ux

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LION+MASON