Save Nature
SaveNature.Org is a San Francisco-based 501(c)(3) nonprofit that runs habitat adoption programs (Adopt An Acre, Adopt A Reef) protecting rainforests and coral reefs across eight countries and delivers hands-on conservation education through its Insect Discovery Lab to schools, libraries, and communities.
- Company typePrivate
- Founded1988
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Save Nature does
SaveNature.Org is a 501(c)(3) nonprofit organization headquartered in San Francisco, California, dedicated to conserving biologically diverse ecosystems worldwide and educating the public — particularly school-aged children — about biodiversity and habitat preservation. Founded in 1988 by Norman Gershenz and Leslie Saul-Gershenz as the Ecosystem Survival Plan and incorporated as a nonprofit in 1993, the organization pioneered the first Adopt An Acre program in the United States. Its core conservation offering comprises symbolic habitat adoption programs covering six terrestrial sites — Guanacaste and Osa Peninsula/Corcovado in Costa Rica, Pantanal in Brazil, Chagres in Panama, Kunene in Namibia, Berau Forest in Borneo — plus marine Adopt A Reef sites in Palau and the Dominican Republic.
Save Nature firmographics
Firmographics- Name
- Save Nature
- Legal name
- SaveNature.Org
- Website
- https://savenature.org
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SaveNature.Org is a San Francisco-based 501(c)(3) nonprofit that runs habitat adoption programs (Adopt An Acre, Adopt A Reef) protecting rainforests and coral reefs across eight countries and delivers hands-on conservation education through its Insect Discovery Lab to schools, libraries, and communities.
- Ownership category
- akta.pro rank
Save Nature industry classification
Industry- Product category
- Conservation and Environmental Education Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Environmental Conservation & Sustainability Volunteering (EDAIAGAB), Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC), Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Conservation, Research & Volunteer Experiences (THAJAIAJ)
Keywords
Where Save Nature is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Save Nature business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Educational Programs: Revenue from Insect Discovery Lab presentations, Behind the Scenes tours, Nature Academy classes, and Bugology outdoor programs. Fees vary by program type and duration, with pricing from $175-$325 per session.
- Habitat Adoption Programs: Donation-based Adopt an Acre and Adopt a Reef programs where donors contribute to protect specific conservation areas in Costa Rica, Brazil, Panama, Namibia, Borneo, Palau, and Dominican Republic. Donors receive personalized deeds.
- Vehicle Donations: Partnership with Charitable Adult Rides and Services (CARS) to accept vehicle donations including cars, trucks, motorcycles, RVs, and boats. Vehicles are converted to cash to support conservation efforts.
- Etsy Marketplace: Sale of merchandise including youth and adult shirts with nature/insect themes, accessories, artwork, and conservation-themed products. Each purchase supports habitat protection.
- Planned Giving: Gifts in wills/bequests program allowing donors to leave legacy gifts. Registered Tax ID: 94-3177095.
- RoundUp Donations: Monthly or one-time donations through the RoundUp app platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per session | Insect Discovery Lab - Standard presentations |
| Unit Pricing | Per session | Insect Discovery Lab - Libraries & Birthdays |
| Unit Pricing | Per session | Behind the Scenes Tours |
| Unit Pricing | Per session | Nature Academy - Preschool programs |
| Unit Pricing | Per session | Nature Academy - Grades K-12 programs |
| Unit Pricing | Per session | Bugology Insect Safari |
| Transaction based/ take rate | One time/ perpetual license | Adopt an Acre donations |
| Transaction based/ take rate | One time/ perpetual license | Adopt a Reef donations |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Save Nature product offering
Product offeringCore offering
SaveNature.Org is a 501(c)(3) nonprofit that delivers two intertwined lines of work: (1) conservation adoption programs—Adopt An Acre at six rainforest and savanna sites across Costa Rica, Brazil, Panama, Namibia, and Borneo, and Adopt A Reef at two marine sites in Palau and the Dominican Republic—and (2) educational outreach through the Insect Discovery Lab, which brings live arthropods to schools, libraries, and community events in the San Francisco Bay Area. Auxiliary offerings include Nature Academy science classes, Bugology outdoor safaris, Behind The Scenes tours, Conservation Parking Meters at zoos, merchandise, vehicle donations, and planned giving.
Product overview
SaveNature.Org is a 501(c)(3) nonprofit organization offering a portfolio of conservation and education programs. The core products include Adopt An Acre (symbolic habitat adoption protecting rainforests across six sites in Costa Rica, Brazil, Panama, Namibia, and Borneo) and Adopt A Reef (coral reef protection in Palau and Dominican Republic). The flagship educational program is the Insect Discovery Lab, an award-winning hands-on outreach bringing live arthropods to schools, libraries, and events. Supporting products include Bugology outdoor safaris, Behind The Scenes headquarters tours, and Nature Academy (owl pellet dissection and squid anatomy classes). Additional revenue streams include Marketplace merchandise on Etsy, vehicle donations via CARS, planned giving through wills, RoundUp recurring donations, and Conservation Parking Meters at zoos and museums nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Insect Discovery Lab: Award-winning educational outreach program that brings live insects and arthropods to schools, libraries, birthday parties, and community events to teach about invertebrate conservation.
- Adopt An Acre
- Adopt A Reef
- Bugology
- Nature Academy
- Conservation Parking Meter
Products and services
- Adopt An Acre Conservation donation program enabling donors to protect acres of threatened habitats at six sites across Costa Rica (Guanacaste, Corcovado), Brazil (Pantanal), Panama (Chagres), Namibia (Kunene), and Borneo (Berau Forest). Donors receive a personalized deed.
- Adopt A Reef Marine conservation donation program protecting coral reefs at two sites (Palau, Micronesia and Parque Nacional Del Este, Dominican Republic). Donors receive personalized deeds recognizing their reef protection contributions.
- Insect Discovery Lab Award-winning educational outreach program bringing live insects, arthropods, and educational presentations to schools, libraries, birthday parties, community groups, and events. Sessions explore beetles, millipedes, cockroaches, walking sticks, whip scorpions, and more through interactive experiences.
- Nature Academy Hands-on science classes for preschool through 12th grade, including Owl Diets (owl pellet dissection), Dive Into Anatomy (squid dissection), and marine ecosystem education. Tiered pricing for preschool ($150–$175) and grades K–12 ($175–$225).
- Bugology (Insect Safari) 60-minute outdoor program in San Francisco providing hands-on exploration of local insects, spiders, millipedes, centipedes, and crustaceans. Up to 8 participants ages 3 to 93, fee of $200 per 4 people.
- Behind The Scenes Tours Tours of SaveNature.Org's San Francisco headquarters featuring the insect breeding facility, including meet-the-bugs experience for up to 8 guests for 75 minutes at $325.
- The Great Millipede Project Citizen-science initiative inviting participants to track millipede distribution, record native and introduced species, and submit smartphone photographs with GPS data to iNaturalist for verification and mapping.
Quantifiable outcome
- 80 million+ people reached through educational programs
- +3 more outcomes
Companies that use Save Nature
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Save Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Save Nature partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- SchoolscorePartnership with K-12 schools for educational outreach programs through the Insect Discovery Lab and conservation education initiatives
- ZooscorePartnership with accredited zoos for Conservation Parking Meter programs and educational programming
- MuseumscorePartnership with natural history museums for conservation education and awareness programs
- Science CenterscorePartnership with science centers for hands-on STEM education programs
- Charitable Adult Rides and Services (CARS)minorPartnership for vehicle donation program. CARS handles vehicle pickup and processing, converting donated vehicles into cash for conservation
- San Francisco Arts Education ProjectcoreCo-host of annual InsectPalooza event - a free family-friendly event featuring live animals from the Insect Discovery Lab
- Homestead SchoolcoreLong-term conservation education partner; students have raised over $128,000 since 1991 to protect rainforests through annual acre-saving programs
- The Nature ConservancycoreConservation partner for habitat protection and preservation
- Guanacaste Dry Forest Conservation FundcoreIn-country conservation partner in Costa Rica supporting Guanacaste Conservation Area
- RoundUpminorDonation platform partner allowing users to make one-time or monthly donations easily
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Save Nature competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Save Nature social profiles
Digital presenceSave Nature compliance and trust
Trust signalCompliance3 records
Save Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Save Nature leadership team
Management profileNumber of profiles
Profiles6 records
Save Nature funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Save Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Save Nature
What does Save Nature do?
SaveNature.Org is a 501(c)(3) nonprofit that delivers two intertwined lines of work: (1) conservation adoption programs—Adopt An Acre at six rainforest and savanna sites across Costa Rica, Brazil, Panama, Namibia, and Borneo, and Adopt A Reef at two marine sites in Palau and the Dominican Republic—and (2) educational outreach through the Insect Discovery Lab, which brings live arthropods to schools, libraries, and community events in the San Francisco Bay Area. Auxiliary offerings include Nature Academy science classes, Bugology outdoor safaris, Behind The Scenes tours, Conservation Parking Meters at zoos, merchandise, vehicle donations, and planned giving.
Is Save Nature a public or private company?
Save Nature is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Save Nature founded?
Save Nature was founded in 1988. It employs 1 to 10 people.
Where is Save Nature based?
Save Nature is headquartered in San Francisco, United States, in the North America region.
How does Save Nature make money?
Six revenue lines are on record. Educational Programs are the primary driver. The others are habitat Adoption Programs, vehicle Donations, etsy Marketplace, planned Giving and roundUp Donations.
Does Save Nature have an API?
No public API is recorded for Save Nature.
What industry is Save Nature in?
Save Nature's product category is Conservation and Environmental Education Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of EDAIAGAB, Environmental Conservation & Sustainability Volunteering. Its NAICS code is 813312 and its SIC code is 7900.