RoundUp
RoundUp.Org Inc. operates a card-linked donation platform that rounds up U.S. consumers' Visa and Mastercard purchases and directs the spare change to a chosen nonprofit via the Our Change Foundation donor-advised fund.
- Company typePrivate
- Founded2024
- HeadquartersMorrisville, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What RoundUp does
RoundUp.Org Inc. operates a card-linked donation platform that enables U.S. consumers to automatically round up Visa and Mastercard credit and debit card purchases to the next dollar and donate the accumulated spare change to a nonprofit of their choice. The company serves two primary segments: individual donors seeking low-friction recurring micro-donations, and a supply side of approximately 1.3 million searchable 501(c)(3) nonprofits organized into ten cause categories. The company is incorporated in Delaware with its headquarters at 2121 TW Alexander Drive, Morrisville, NC. It is privately held and shows no disclosed institutional funding, suggesting a bootstrapped operating model.
RoundUp firmographics
Firmographics- Name
- RoundUp
- Legal name
- RoundUp.Org Inc.
- Website
- https://roundup.org
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RoundUp.Org Inc. operates a card-linked donation platform that rounds up U.S. consumers' Visa and Mastercard purchases and directs the spare change to a chosen nonprofit via the Our Change Foundation donor-advised fund.
- Ownership category
- akta.pro rank
RoundUp industry classification
Industry- Product category
- Charitable Donation Platform / Fintech
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industry
- Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)
Keywords
Where RoundUp is headquartered
LocationHeadquarters
- HQ city
- Morrisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RoundUp business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Monthly Card Enrollment Fee: RoundUp.org charges $2 per month for each credit card registered by users to benefit OCF as part of the Round-Up Campaign. This is a recurring per-card fee.
- Transaction and Processing Fees: Transaction, Processing, and Compliance fees of 4.98% + $1.30 per Monthly Roundup Contribution are deducted to cover: charging donor credit cards, synching purchase data with Visa & Mastercard, complying with state/federal laws, and distributing donations to nonprofits. Total fees example: on $100 contribution, $2 (platform fee) + $6.28 (transaction fees) = $8.28 total fees, leaving $91.72 for the nonprofit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per-Enrolled Card Monthly Fee |
| Transaction based/ take rate | Monthly | Transaction and Compliance Fees |
| Unit Pricing | Monthly | Minimum Donation Threshold |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
RoundUp product offering
Product offeringCore offering
RoundUp.org operates a card-linked donation platform that lets individual donors automatically round up purchases made with any eligible Visa or Mastercard credit or debit card to the nearest dollar and donate the accumulated spare change to a nonprofit of their choice. The platform monitors transactions through direct integration with the Visa and Mastercard payment networks, aggregates round-ups monthly, deducts platform and processing fees, and routes the net contribution to the designated 501(c)(3) via the Our Change Foundation donor-advised fund. Nonprofits are onboarded free of charge and given unique QR codes and URLs to recruit and retain donors.
Product overview
RoundUp.org operates a single unified platform that enables individuals to generate micro-donations to charities by automatically rounding up their credit and debit card purchases. The core platform consists of a nonprofit directory (searching over 1.3 million organizations), a card enrollment system, a real-time donation dashboard, and QR code/URL sharing tools. The platform integrates with Visa and Mastercard payment networks to monitor transactions and calculate round-up amounts. Donations flow through Our Change Foundation, a donor-advised fund, before being distributed to designated nonprofits. A companion Philanthropy Incentive Program (PIP) rewards nonprofits for recruiting new donors, and a Nonprofit Administrator Portal allows organizations to manage their listings.
Differentiator
Problem solved
Functional benefit
Products and services
- RoundUp.org Card-Linked Donation Platform A fintech platform that enables individual donors to automatically round up their eligible Visa or Mastercard credit and debit card purchases to the nearest dollar and donate the accumulated spare change to the nonprofit of their choice on a monthly basis. For donors aged 18+ who are U.S. residents.
- Nonprofit Directory A searchable database of over 1.3 million U.S. nonprofit organizations across 10 cause categories (Animals, Arts and Culture, Education, Environment, Healthcare, Human Services, International Affairs, Mutual Benefit, Public Benefit, Religion), allowing donors to find and select a charity to support.
- Nonprofit Administrator Portal Portal for nonprofit administrators to manage their organization's listing, branding assets, aggregated donation data, and the unique QR code and share URL used to recruit supporters. Governed by the Nonprofit Administrator Addendum to the Terms of Service.
- Philanthropy Incentive Program (PIP) A promotional program that pays participating charitable organizations $25 per Qualified Donor (after 3 consecutive monthly donation cycles), credited in batches of 10 donors totaling $250 per batch, and disbursed via Our Change Foundation.
Quantifiable outcome
- Donations made available to nonprofits within 15 days of month end
- +2 more outcomes
Companies that use RoundUp
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
RoundUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
RoundUp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Our Change Foundation (OCF)coreOur Change Foundation is a U.S. 501(c)(3) tax-exempt public charity and donor-advised fund (EIN: 86-3353394) that serves as the central mechanism for receiving and distributing donations. All Monthly Roundup Contributions are made to OCF, which then grants funds to the User's designated nonprofit. OCF is located at 548 Market Street PMB 92031, San Francisco, CA 94104. OCF provides donor-advised fund services compliant with applicable laws.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
RoundUp competitors and assessment
Company assessmentDirect peers
- Classy (GoFundMe Pro): Classy is a leading nonprofit fundraising platform providing donation forms, CRM, and peer-to-peer fundraising. While focused on traditional giving rather than card-linked round-ups, it competes for the same nonprofit partnerships and donor dollars.
- Donorbox: Donorbox is a recurring donation platform for nonprofits offering online forms, payment processing, and donor management. It serves the same nonprofit fundraising customer base and processes card payments on behalf of charities.
- Pledge: Pledge is a donation platform that integrates with nonprofits and payment networks to enable recurring and micro-donations. Its focus on digital fundraising infrastructure and payment facilitation directly overlaps with RoundUp.org's mission.
- Funraise: Funraise is a nonprofit fundraising platform offering donation pages, payment processing, and donor retention tools. It competes for the same nonprofit organizational customers and donor flow.
- Pennies: Pennies is a digital charity box that allows merchants to add a small donation (round-up) at checkout. While primarily UK-based, it operates the same card-linked spare-change-to-charity mechanic as RoundUp.org.
- Daffy: Daffy is a donor-advised fund platform offering automated giving to nonprofits. It competes directly with RoundUp.org's OCF-based giving flow and is positioned as a modern, tech-enabled alternative to traditional DAFs.
- GoodWorld (now part of Goodworld / Inalab): GoodWorld pioneered social-impact checkout donations using simple #Donate hashtags and round-up style micro-donations. It is an early competitor in the card-linked/frictionless charity giving space.
- Charityvest: Charityvest is a donor-advised fund platform aimed at making giving frictionless for donors. It directly competes for the same donor-advised, automated donation mindshare as the OCF + RoundUp.org design.
Broad incumbents
- Acorns: Acorns popularized the round-up spare-change mechanic in fintech (round-ups into investing). While the destination is investing rather than charity, it is the most-recognized brand establishing the round-up behavior that RoundUp.org monetizes for nonprofits.
- Bonterra (Network for Good): Bonterra (formerly Network for Good) provides comprehensive fundraising, CRM, and donation processing software to nonprofits. It is a broader incumbent in the same nonprofit-tech ecosystem that RoundUp.org distributes into.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RoundUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoundUp leadership team
Management profileNumber of profiles
RoundUp funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoundUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoundUp
What does RoundUp do?
RoundUp.org operates a card-linked donation platform that lets individual donors automatically round up purchases made with any eligible Visa or Mastercard credit or debit card to the nearest dollar and donate the accumulated spare change to a nonprofit of their choice. The platform monitors transactions through direct integration with the Visa and Mastercard payment networks, aggregates round-ups monthly, deducts platform and processing fees, and routes the net contribution to the designated 501(c)(3) via the Our Change Foundation donor-advised fund. Nonprofits are onboarded free of charge and given unique QR codes and URLs to recruit and retain donors.
Is RoundUp a public or private company?
RoundUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RoundUp founded?
RoundUp was founded in 2024. It employs 1 to 10 people.
Where is RoundUp based?
RoundUp is headquartered in Morrisville, United States, in the North America region.
How does RoundUp make money?
Two revenue lines are on record. Monthly Card Enrollment Fee is the primary driver. The others are transaction and Processing Fees.
Who are RoundUp's main competitors?
Direct peers on record are Classy (GoFundMe Pro), Donorbox, Pledge, Funraise, Pennies, Daffy, GoodWorld (now part of Goodworld / Inalab) and Charityvest. Broad incumbents are Acorns and Bonterra (Network for Good).
Does RoundUp have an API?
No public API is recorded for RoundUp.
What industry is RoundUp in?
RoundUp's product category is Charitable Donation Platform / Fintech. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAGABAN, Payouts, Disbursements & Mass Payments Infrastructure. Its NAICS code is 52232 and its SIC code is 6199.