Admin America

What Admin America does

Admin America, Inc. is a privately held third-party benefits administrator headquartered in Alpharetta, Georgia, founded in 2005 to deliver Flexible Spending Account (FSA), Health Reimbursement Arrangement (HRA), Health Savings Account (HSA), and COBRA continuation coverage administration for employers across all 50 U.S. states. The company sells a modular compliance stack layered on top of those core welfare-benefit products, including a Premium Only Plan (POP) bundled with FSA implementations, EverWrap ERISA wrap documents, Form 5500 preparation, ACA Employer Reporting (1094/1095) for ALE and non-ALE clients, and PCORI reporting, with an on-staff attorney providing compliance oversight across the portfolio. Its underlying technology is a participant, employer, and broker portal hosted by WEX Health, supplemented by a mobile application (Benefits by Admin America) on iOS and Android and a unified debit card that loads all pre-tax elections onto a single credential.

The company operates a sales-led go-to-market with a heavy broker/consultant channel, supported by Calendly-scheduled introductory calls, dedicated phone lines for sales and product support, and broker-specific login access to client plan information. Revenue is generated primarily through recurring monthly or annual administration fees for FSA/HRA/HSA/COBRA plans, supplemented by per-form ACA reporting fees ($3.50 per 1095 plus a $700 annual base for non-ALEs) and one-time compliance fees such as the $300 PCORI filing service. Marketing is driven by an educational blog covering IRS limits and regulatory updates, an online Q&A forum, and organic social presence on Facebook, X, and LinkedIn. Admin America is BBB accredited, has no disclosed parent company, subsidiaries, funding rounds, M&A activity, or patents, and lists Trey Tompkins as its legal representative.

Name

Admin America

Legal name

Admin America, Inc.

Website

https://adminamerica.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Admin America is a privately held third-party administrator in Alpharetta, Georgia, delivering FSA, HRA, HSA, and COBRA administration plus ACA, ERISA wrap, Form 5500, and PCORI compliance services to employers and brokers across all 50 U.S. states via a WEX Health-powered portal and mobile app.

Ownership category

akta.pro rank

NAICS

Professional Employer Organizations (561330), Office Administrative Services (56111)

SIC

Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

akta.pro secondary industries

Compliance, Reporting & Regulatory Administration (ERISA/ACA/No Surprises) (HLAEALAJ), COBRA & Retiree Continuation Administration (HLAEAAAJ), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Benefits Administration (BPACAPAC), Benefits Administration & Enrollment Support (BPAAAIAB)

Keywords

• Benefits administration
• FSA administration
• HRA administration
• HSA administration
• COBRA administration

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PCORI Reporting Services: One-time charge for PCORI tax filing preparation service performed by in-house licensed attorney, including completion of return forms, tax calculation, and filing assistance. All-inclusive service with postage-paid envelope provided.
2. ACA Employer Reporting - ALE: Per-form fee model at $3.50 per 1095 form generated, with base pricing for ACA reporting services for Applicable Large Employers subject to employer mandate reporting.
3. ACA Employer Reporting - Non-ALE: Fixed annual base fee of $700 for self-funded non-ALEs requiring Section 6055 minimum essential coverage reporting.
4. Benefits Administration Service Fees: Monthly or annual service fee invoices for employers and brokers for ongoing administration of FSA, HRA, HSA, and COBRA plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Admin America is a third-party administrator that administers consumer-directed health benefit accounts (FSA, HRA, HSA, and Premium Only Plans) and COBRA continuation coverage on behalf of employers nationwide. The company also provides related compliance services including ERISA Wrap documents, Form 5500 preparation/filing, ACA Reporting, and PCORI Reporting, primarily serving employers and the brokers/consultants who advise them.

Product overview

Admin America offers a unified benefits administration platform serving employers and brokers across all 50 states. The core portfolio consists of FSAs, HRAs, HSAs, and COBRA administration services delivered through WEX Health-powered web portals and mobile applications. The platform is built around a modular architecture where POP (Premium Only Plan) is automatically included with FSA implementations, while add-on modules such as EverWrap ERISA wrap documents, Form 5500 preparation, ACA Employer Reporting, and PCORI Reporting provide compliance and regulatory support. All accounts share a single debit card system, and the platform integrates with external e-commerce partners including FSA Store, HSA Store, and Health Shopper for eligible item purchasing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Employees can realize 30%–40% in tax savings through POP participation
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WEX HealthcoreTechnology or IntegrationWEX Health hosts Admin America's secure web portal for FSA/HRA/HSA account management and COBRA administration. The portal is accessed by plan participants, employers, and brokers for account access, claim filing, balance checking, and documentation submission.
• HSA BankcoreTechnology or IntegrationHSA Bank is one of two consumer HSA product providers recommended by Admin America for high deductible health plan holders. Admin America's consulting expertise combined with HSA Bank's consumer products provides a complete HSA solution.
• FSA StoreminorGTM or Marketing PartnerFSA Store is a partner providing access to FSA eligible items and an eligibility list. Admin America directs clients to FSA Store to search over-the-counter eligible expenses. Affiliate relationship with commission sharing.
• HSA StoreminorGTM or Marketing PartnerHSA Store partner providing access to HSA eligible items. Admin America directs HSA clients to hsastore.com for shopping with affiliate tracking.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WEX Health: WEX Health is the underlying technology platform Admin America uses to host its FSA/HRA/HSA/COBRA portals. As a major benefits administration technology and service provider serving thousands of employers, it is the most directly comparable competitor in the TPA space.
• ADP TotalSource: ADP TotalSource is a leading PEO that bundles benefits administration (including FSA/HSA/COBRA) with payroll, HR, and compliance services. It competes for the same mid-market employer segment that Admin America serves, often as a one-stop-shop alternative.
• HealthEquity: HealthEquity is one of the largest HSA custodians and consumer-directed benefit administrators in the U.S., offering HSA, FSA, HRA, COBRA, and commuter benefits administration — directly overlapping Admin America's core product suite at much larger scale.
• Paychex: Paychex provides payroll, HR, and benefits administration services to SMB and mid-market employers, including FSA administration and retirement/benefit plan services. Its scale and bundled offering make it a competitor for Admin America's employer customers.
• Optum (UnitedHealth Group): Optum's financial services arm administers consumer-directed health accounts including HSAs, HRAs, and FSAs for large employer populations. It competes with Admin America in employer-sponsored benefits administration as part of a much broader healthcare services portfolio.

Direct peers

• Benefit Resource: Benefit Resource administers FSA, HRA, HSA, COBRA, and commuter benefit plans for employers nationwide. It is one of the most direct head-to-head competitors in the mid-market TPA segment Admin America targets.
• Clarity Benefit Solutions: Clarity Benefit Solutions provides FSA, HRA, HSA, COBRA, and commuter benefit administration with a tech-forward platform. It competes with Admin America for the same employer and broker customers, often positioning around technology and user experience.
• Ameriflex: Ameriflex is a direct TPA competitor offering FSA, HRA, HSA, COBRA, POP, and commuter benefits administration to employers and brokers — a near-identical product portfolio to Admin America's, with comparable service positioning.
• Further (formerly SelectAccount): Further administers consumer-directed benefit accounts (HSA, FSA, HRA, COBRA) for employers and health plans. It is a comparable TPA peer serving a similar employer customer base with overlapping product offerings.

Emerging players

• Lively: Lively is a modern HSA-focused custodian and benefits platform targeting tech-forward employers and individuals. While narrower in product scope than Admin America, it represents the emerging tech-enabled competition reshaping the HSA/FSA administration space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/admnamerica
• Facebookfacebook.com/AdmnAmerica
• LinkedInlinkedin.com/company/2906012

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Admin America