Birth and beyond
Birth and Beyond is a Chandigarh, India-based maternal wellness center offering prenatal yoga, Lamaze childbirth classes, and lactation support. Founded around 2016, it serves expecting mothers through two physical locations and online sessions delivered by Lamaze-certified instructors.
- Company typePrivate
- Founded2016
- HeadquartersChandigarh, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Birth and beyond does
Birth and Beyond is a privately-held maternal wellness center headquartered in Chandigarh, India, with a second branch in Panchkula. The company delivers prenatal yoga, Lamaze childbirth education, lactation consultation, and general yoga/meditation classes to expecting mothers and broader wellness consumers in the Tricity area (Chandigarh-Mohali-Panchkula) and online. Services are taught by Lamaze-certified instructors, primarily founder-instructor Neeru Verma and Sanchi, who bring over a decade of experience in pregnancy-related care. The offering combines physical preparation (prenatal yoga), childbirth education (Lamaze), and postpartum support (lactation consultation, including 24/7 assistance), positioning it as a one-stop maternal wellness provider.
The underlying product is service-based rather than technology-based, with no proprietary software platform, mobile application, or AI tooling indicated. Delivery occurs through scheduled in-person classes at the two physical locations and live online sessions, supplemented by a content marketing stack comprising an SEO-optimized website, an active blog, a YouTube channel, and a published 'Birth Stories' testimonial library. Customer acquisition relies on SEO, content marketing, social proof via testimonials, and a freemium first-session model.
The business operates as a bootstrapped micro-enterprise with 1-10 employees and no disclosed institutional funding. Revenue is generated primarily from recurring class enrollment fees and lactation consultation professional services, though specific pricing is not publicly disclosed. Ownership appears linked to founder-instructor Neeru Verma, with the website powered by an external entity called 'Pinaak ventures.' The company has expanded service scope modestly over time (online delivery, lactation, general yoga) but has shown limited geographic expansion since opening its second location approximately three years ago.
Birth and beyond firmographics
Firmographics- Name
- Birth and beyond
- Legal name
- Birth and Beyond
- Website
- https://birthnbeyond.co.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Birth and Beyond is a Chandigarh, India-based maternal wellness center offering prenatal yoga, Lamaze childbirth classes, and lactation support. Founded around 2016, it serves expecting mothers through two physical locations and online sessions delivered by Lamaze-certified instructors.
- Ownership category
- akta.pro rank
Birth and beyond industry classification
Industry- Product category
- Maternal Wellness Services
- NAICS
- Educational Support Services (61171), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Prenatal & Postnatal Yoga/Pilates (HSADACAD)
- akta.pro secondary industries
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Pre/Postnatal Group Fitness (HSADABAJ), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)
Keywords
Where Birth and beyond is headquartered
LocationHeadquarters
- HQ city
- Chandigarh
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Birth and beyond business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Prenatal Yoga Classes: Revenue generated from prenatal yoga classes offered both online and in-person at their Chandigarh and Panchkula locations. Classes are offered at various times throughout the week.
- Lamaze Childbirth Education: Fees from Lamaze childbirth preparation classes that teach breathing techniques, relaxation, and labor preparation.
- Lactation Consultation: Charges for breastfeeding consultation services and prenatal breastfeeding sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | First-time trial class - Complimentary |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Birth and beyond product offering
Product offeringCore offering
Birth and Beyond is a maternal wellness center that delivers prenatal yoga classes, Lamaze childbirth education, and lactation support services to expecting mothers. Classes are conducted by Lamaze-certified instructors at studios in Chandigarh and Panchkula, with live online sessions also available for remote participants. The company also offers general 'Yoga for All' meditation classes for the broader community.
Product overview
Birth and Beyond is a maternal wellness center offering a unified suite of prenatal and postnatal services centered around prenatal yoga, Lamaze classes, and lactation support. The core offerings include Prenatal Yoga Classes for pregnancy-safe exercise and preparation, Online Lamaze Classes for childbirth education, Yoga for All sessions for general wellness, and Lactation Support for breastfeeding assistance. All services are delivered by Lamaze-certified instructors and experienced yoga practitioners at their Chandigarh and Panchkula locations, with both in-person and online options available.
Differentiator
Problem solved
Functional benefit
Products and services
- Prenatal Yoga Classes
Quantifiable outcome
- Many testimonials report successful vaginal deliveries after attending classes
- +2 more outcomes
Companies that use Birth and beyond
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles3 records
Birth and beyond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Birth and beyond partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Birth and beyond competitors and assessment
Company assessmentRegional players
- MomJunction: Large Indian parenting content platform covering pregnancy, childbirth, and lactation. Comparable as a content-and-education competitor in the same maternal wellness information space, though purely digital rather than service-based.
Broad incumbents
- Lamaze International: Global non-profit that certifies Lamaze instructors and sets the curriculum standards Birth and Beyond teaches. Comparable as the originating body of the Lamaze methodology the company delivers, representing the structural backdrop against which its offerings are positioned.
- Art of Living (Sri Sri Yoga): Large Indian yoga and meditation organization running prenatal and general yoga programs across India and globally. Comparable as a broad incumbent offering yoga instruction with prenatal-relevant components, far larger scale and broader portfolio than Birth and Beyond's niche.
- Cloudnine Group of Hospitals: India's leading maternal and neonatal healthcare chain offering prenatal classes, Lamaze sessions, and lactation support across multiple cities. Comparable as a broad incumbent serving overlapping customer needs (expectant mothers) through a wider portfolio including hospitals and wellness programs.
Emerging players
- Proactive For Her: India-based women's health and wellness platform offering in-person and online services including prenatal wellness, lactation, and reproductive health. Comparable in customer segment (women in life-stage transitions) and in its hybrid digital + in-person service model.
- The Mama's Hub: India-based maternal wellness brand offering prenatal and postpartum classes including yoga and childbirth preparation. Comparable as a niche competitor in the same prenatal yoga/Lamaze instruction vertical, with similar class-based delivery and expectant-mother focus.
- BabyChakra: Indian digital maternal wellness platform connecting expectant mothers with experts, classes, and content. Comparable as it serves the same core customer (expectant Indian mothers) seeking Lamaze, prenatal yoga, and lactation support, but via an app-led model rather than a physical studio.
- Healofy: Indian maternal and child health app offering expert-led content, consultations, and community for expectant and new mothers. Comparable as it targets the same expectant-mother segment with educational content, expert Q&A, and lactation support, but at greater digital scale.
Direct peers
- Birthsmarter: US-based Lamaze and childbirth education provider offering prenatal and postpartum classes online and in-person. Highly comparable as a direct peer in the niche of Lamaze/childbirth education and prenatal wellness instruction.
Others
- Sirona Hygiene: Indian women's health brand offering maternal and menstrual wellness products plus content and education. Comparable as an adjacent women's health ecosystem player targeting expectant and new mothers, though focused on products rather than instruction services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Birth and beyond social profiles
Digital presenceBirth and beyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birth and beyond leadership team
Management profileNumber of profiles
Profiles2 records
Birth and beyond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birth and beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birth and beyond
What does Birth and beyond do?
Birth and Beyond is a maternal wellness center that delivers prenatal yoga classes, Lamaze childbirth education, and lactation support services to expecting mothers. Classes are conducted by Lamaze-certified instructors at studios in Chandigarh and Panchkula, with live online sessions also available for remote participants. The company also offers general 'Yoga for All' meditation classes for the broader community.
Is Birth and beyond a public or private company?
Birth and beyond is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Birth and beyond founded?
Birth and beyond was founded in 2016. It employs 1 to 10 people.
Where is Birth and beyond based?
Birth and beyond is headquartered in Chandigarh, India, in the Asia region.
How does Birth and beyond make money?
Three revenue lines are on record. Prenatal Yoga Classes are the primary driver. The others are lamaze Childbirth Education and lactation Consultation.
Who are Birth and beyond's main competitors?
MomJunction is listed as a regional player. Broad incumbents are Lamaze International, Art of Living (Sri Sri Yoga) and Cloudnine Group of Hospitals. Emerging players are Proactive For Her, The Mama's Hub, BabyChakra and Healofy. Birthsmarter is listed as a direct peer. Sirona Hygiene is listed as an others.
Does Birth and beyond have an API?
No public API is recorded for Birth and beyond.
What industry is Birth and beyond in?
Birth and beyond's product category is Maternal Wellness Services. Its primary akta.pro industry code is HSADACAD, Prenatal & Postnatal Yoga/Pilates, with a secondary code of HLAFAJAN, Lactation, Postpartum & Perinatal Support Services. Its NAICS code is 61171 and its SIC code is 8200.