What Proactive For Her does

Proactive For Her is an Indian digital women's healthcare platform founded in 2020 in Bengaluru, operating a hybrid online and in-clinic model that delivers trauma-informed, non-judgmental care across menstrual health, sexual health, PCOS, fertility and egg freezing, pelvic health and physiotherapy, mental health, cancer prevention, and unwanted pregnancy/MTP. The platform combines a self-serve booking storefront (website plus native iOS TestFlight and Android apps) with four physical clinics in Bengaluru — Indiranagar (flagship, launched March 2022), Kalyan Nagar, Koramangala, and HSR Layout — and at-home service delivery (vaccinations and lab sample collection) extended to Hyderabad, Mumbai, New Delhi, and online-international. Technology is a cloud-hosted digital health platform on AWS S3 with integrated online appointment scheduling, telehealth/video consultations, in-clinic and at-home service coordination, structured care package management, digital prescriptions, and self-service health risk assessments (cervical cancer, breast cancer, FSFI-based sexual dysfunction, HPV vaccine selector, fertility, libido).

Name

Proactive For Her

Legal name

Proactive For Her

Website

https://proactiveforher.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Proactive For Her is an Indian digital women's healthcare platform founded in 2020 that delivers trauma-informed, non-judgmental care across menstrual, sexual, reproductive, mental, and cancer-prevention health via online consultations, four Bengaluru clinics, and at-home services.

Ownership category

akta.pro rank

Product category

Women's Digital Healthcare Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)

akta.pro secondary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

Keywords

• Women's healthcare
• Digital health platform
• Sexual health services
• Fertility care
• Mental health therapy

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Per-consultation fees (in-clinic and online): Per-booking consultation charges for gynaecology, psychiatry, dermatology, fertility, physiotherapy, psychology, and endocrinology visits, e.g., Gynaecologist Consultation - Clinic at ₹1,000 per 15 mins, Psychiatry consultation at ₹2,500 per 60 mins, Dermatology Consultation at ₹1,000 per 20 mins, with complimentary follow-up sessions.
2. Lab tests and diagnostic panels (in-clinic and at-home): Unit-priced STI panels, HPV tests, Pap smears, pregnancy tests, urine tests, PCOS panels, BRCA 1 & 2 gene tests, CA-125, hormonal tests, etc. Examples: Advanced Plus STI Panel ₹9,000, Pap Smear ₹1,100, Advanced STI Panel ₹7,500, Complete Urine Examination ₹125, Beta-HCG ₹1,000.
3. Vaccinations (HPV, Shingles, Maternal, Paediatric): Per-dose and per-course pricing for Gardasil 4, Gardasil 9, and Cervavac HPV vaccines in single, two-dose, and three-dose regimens, plus other vaccines. Examples: HPV Vaccine Gardasil 9 (three doses) ₹31,450, HPV Vaccine Gardasil 4 (two doses) ₹7,300, Cervavac (single dose) ₹2,250. Available via home service or in-clinic.
4. Scans and in-clinic medical procedures: One-time fees for ultrasound (pelvic scan ₹1,500; early pregnancy ₹2,500), HPV Co-Test ₹2,950, High Risk HPV Typing ₹3,999, Vaginal Infection Exam ₹1,600, Pap Smear ₹1,499, and other medical procedures performed by gynaecologists.
5. Multi-session care packages and programs (subscription-style bundles): Structured program bundles including the 8-week Vaginismus Healing Program (with and without partner support), PCOS 3-Month Program, Fertility Prep Plan (6 months), New Mommy Weight Loss Program, Gut Health Wellness Plan, Skin & Hair Health Package, Physiotherapy 3/6/9/12-session packages, Therapy Packages (5/8/10 sessions, ₹8,000–₹14,000), MindEase 6 Psychiatry Journey (₹13,499), Personalized Report 90 mins (₹3,000), and Discovery Call 30 mins (₹299). Multi-session programs create recurring/multi-touch revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Proactive For Her is a digital-first women's healthcare platform that delivers accessible, personalized, and confidential care across menstrual, sexual, reproductive, mental, pelvic, fertility, and preventive health verticals. Core offerings include online and in-clinic specialist consultations, lab tests and at-home diagnostics, vaccinations (HPV and others), scans and procedures, and structured multi-week care packages such as the 8-week online Vaginismus Healing Program and tiered Mental Health bundles. Services are delivered through a website and mobile app booking flow, in-clinic facilities in Bengaluru (Indiranagar, Kalyan Nagar, Koramangala, HSR Layout), at-home sample collection and vaccinations, and online telehealth to Indian cities and international patients.

Product overview

Proactive For Her is a digital women's healthcare platform that combines an online booking and consultation product with a portfolio of specialised care verticals delivered through in-clinic and at-home services. The core platform (website, mobile app, and online scheduling flow) ties together individual care verticals — Sexual Health, Menstrual Health, PCOS & Nutrition, Pelvic Health & Physiotherapy, Painful Sex & Vaginismus Care, Mental Health, Cancer Prevention, Egg Freezing & Fertility, and Unwanted Pregnancy / MTP — along with shared service modules for Lab Tests, Vaccinations, and Scans & Procedures. On top of this base, Proactive For Her offers structured care programs (notably the signature 8-week online Vaginismus Healing Program and tiered Mental Health Care Packages) and self-service Health Assessment tools (Cervical Cancer Risk, Breast Cancer Risk, Sexual Dysfunction, HPV Vaccine Selector, Fertility Quiz, Libido Libra). Care is delivered both digitally (video/online consults, at-home sample collection, at-home vaccinations) and physically at offline clinics in Indiranagar and Kalyan Nagar (Bengaluru), with online reach into Hyderabad, Mumbai, New Delhi, and international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Online and In-Clinic Specialist Consultations Booking and delivery of video and in-person consultations across specializations including gynaecology, dermatology, endocrinology, psychology, psychiatry, physiotherapy, fertility counselling, pleasure and intimacy coaching, and paediatrics. Each consult lasts ~15–60 minutes with a free follow-up and digital prescription, targeting individual women across India and international online patients.
• Lab Tests and At-Home Diagnostics Catalog of lab tests and panels covering sexual health (STI panels, UTI, pap smear, HPV DNA, chlamydia/gonorrhoea, herpes, HIV), menstrual and reproductive health (PCOS panels, hormone tests, beta-hCG), cancer prevention (BRCA 1/2, CA-125), and fertility (AMH, testosterone, LH/FSH, prolactin). Tests are offered as home collection and clinic-collected, with prices listed in INR, for individual women seeking convenient diagnostics.
• Vaccinations (HPV and Others) Advanced vaccination services across India for women's preventive care, primarily HPV vaccines (Gardasil 4, Gardasil 9, Cervavac) offered in single-, two-, and three-dose regimens. Also includes Shingles, maternal vaccines, and paediatric vaccines. Available as home service or in clinic, targeting individual women and parents seeking preventive care.
• Scans and Procedures In-clinic scans and procedures including HPV Co-Test (Pap + HPV high-risk typing), Pap smear (liquid-based cytology), high-risk HPV typing, pelvic ultrasound (USG), early pregnancy ultrasound (TAS/TVS), and vaginal infection exam (vaginal swab culture), targeting individual women needing diagnostic imaging and gynaecological procedures.
• Cancer Prevention (Cervical, Breast, Ovarian) End-to-end cancer screening and prevention service covering HPV vaccinations (4-variant and 9-variant), BRCA 1 & 2 gene testing, endometrial biopsy, CA-125, and gynaecology consults. Includes risk assessments for cervical and breast cancer, targeting individual women seeking preventive oncology care.
• Menstrual Health Care for irregular, missed, painful periods, PMS, PMDD, heavy flow, bloating, mood swings, and dysmenorrhea. Includes gynaecology consults, PCOS test panels, fertility assessment, total/free testosterone, LH & FSH, prolactin, beta-HCG pregnancy test, and endometrial biopsy, targeting individual women with menstrual concerns.
• Mental Health Trauma-informed, culturally-responsive mental health care covering anxiety, depression, stress, trauma, vaginismus, and relationships. Includes therapy sessions (60 mins), discovery calls, personalised reports, and tiered therapy packages (5, 8, 10 sessions) plus psychiatry packages (3, 5, 6 sessions), targeting individual women including trauma survivors and postpartum mothers.
• Painful Sex and Vaginismus Care Holistic care for dyspareunia, vulvodynia, and pelvic floor issues causing pain with penetration. Services include online vaginismus screening consult, mental health consult, physiotherapy consult, dilation support, and the signature 8-week Vaginismus Healing Program, targeting women with penetration pain conditions and their partners.
• PCOS and Nutrition Personalised, root-cause PCOS and nutrition care combining gynaecology, dermatology, and nutritionist-led care. Includes 3-month PCOS program, 6-month fertility prep plan, post-pregnancy weight loss, gut health program, skin & hair package, weight loss (4 months), PCOS test panels (basic and comprehensive), and nutritionist consults, targeting individual women managing PCOS and hormonal conditions.
• Pelvic Health and Physiotherapy Pelvic floor physiotherapy for diastasis recti, bladder and bowel control, back pain, fourth trimester care, pelvic organ prolapse, dilation, period pain, menopause care, and pregnancy/birth prep. Services include physiotherapy consults, dilation support, multi-session packages (3, 6, 9, 12), STI testing, pap and HPV DNA tests, and vaginal infection exam, targeting individual women across life stages with pelvic floor concerns.
• Sexual Health Judgement-free sexual healthcare covering UTI, STI/STD, HPV, birth control, yeast infection, abortion (MTP), vaginal discharge, genital warts, IUD, and pelvic inflammatory disease. Includes gynaecology consults, vaginal infection exam, multiple STI panels, UTI tests, pap and HPV tests, online vaginismus screening, pleasure and intimacy coaching, physiotherapy, pregnancy test, abortion/MTP consults, and MTP package, targeting individual women seeking confidential sexual health services.
• Egg Freezing and Fertility Fertility preservation and assessment services including egg freezing counselling, AMH testing, hormonal shots guidance, embryo freezing, fertility specialist consultation, and egg freezing assessment package. Approach emphasises planning ahead, holistic, personalised, and advanced evidence-based science, targeting individual women considering fertility preservation.
• Unwanted Pregnancy and MTP (Abortion) Care Confidential, legal, non-judgemental support for unplanned pregnancy, abortion, MTP, pregnancy scares, missed periods, urine tests, and beta-HCG. Includes contraceptive counselling, MTP gynaecology consultation, MTP package (medication-based termination), and beta-HCG test, targeting individual women in early pregnancy stages needing confidential MTP/abortion services in compliance with Indian law.
• Vaginismus Healing Program (8-Week Online) Award-winning 8-week online healing program (with shorter 6-week format referenced in testimonials) led by Dr. Taru Jindal, treating vaginismus via a 4-step integrated mind-and-body approach: 7 hours of coach consultations, 2 pelvic floor relaxation sessions, 6 women's support group sessions, 3 pleasure coaching workshops, 5 silicone dilators, daily WhatsApp group support, and optional 3 partner support sessions. Targeted at women with vaginismus and their partners.
• Mental Health Care Packages Bundled mental health packages including Discovery Call (30 mins, ₹299), Personalised Report (90 mins, ₹3,000), MindEase 6 (psychiatry sessions x 6, ₹13,499), Psychiatrist therapy (3 sessions ₹6,750; 5 sessions ₹11,250), and therapy packages (Essentials 5 ₹8,000, Advanced 8 ₹12,000, Premium 10 ₹14,000). Available for women across multiple serviceable cities and online internationally.
• Proactive For Her Mobile App Native mobile application for patients, available on iOS via Apple TestFlight and Android via Google Play Store (com.proactiveforher), supporting booking, scheduling, and service discovery for individual women customers.
• Proactive For Her Offline Clinics (Indiranagar and Kalyan Nagar, Bengaluru) Flagship physical clinics in Bengaluru, India. Indiranagar Clinic is the original flagship (launched by March 2022) and Kalyan Nagar Clinic is the newly launched second location. Koramangala and HSR Layout clinics are also referenced in patient testimonials. Clinics deliver consultations, lab tests, scans, procedures, vaccinations, and care packages in person, with online reach into Hyderabad, Mumbai, New Delhi, and Online-International.

Quantifiable outcome

• 50,000+ women served
• +5 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core supply / vaccination programme, distribution partner and specialist clinical partner.

• Merck (Gardasil 4 / Gardasil 9)core supply / vaccination programmeOEM/ Whitelabel/ Licensing PartnerProactive For Her administers Merck's Gardasil 4 and Gardasil 9 HPV vaccines as part of its cancer prevention service. The 'Consumables Used' section on the vaccinations page identifies Gardasil 4 and Gardasil 9 as the vaccine products used in the single, two-dose, and three-dose HPV vaccination packages.
• Serum Institute of India (Cervavac)core supply / vaccination programmeOEM/ Whitelabel/ Licensing PartnerProactive For Her administers Serum Institute of India's Cervavac HPV vaccine (variant 4) as a lower-cost alternative HPV vaccination option, offered in single, two-dose, and three-dose regimens. Listed under 'Consumables Used' on the vaccinations page.
• Apple App Store (TestFlight)distribution partnerChannel Partner/ Reseller/ DistributorProactive For Her distributes its consumer mobile application via Apple's TestFlight beta programme (link: https://testflight.apple.com/join/mVOfY5ic), enabling iOS users to join the beta and access the company's services.
• Google Play Storedistribution partnerChannel Partner/ Reseller/ DistributorProactive For Her distributes its Android mobile application via the Google Play Store (com.proactiveforher), enabling consumer access on Android devices.
• Apurupa Vatsalya (Pleasure & Intimacy Coach)specialist clinical partnerImplementation/ SI/ Consulting PartnerApurupa Vatsalya delivers the 'Pleasure and Intimacy Coaching' component of the Vaginismus Healing Program (3 pleasure coaching workshops per cohort) and offers individual and couple pleasure and intimacy coaching sessions. Mentioned in multiple program testimonials as a key contributor to participants' healing.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Gynoveda: India-based Ayurvedic women's health brand addressing menstrual health, PCOS, fertility, and intimate hygiene via D2C products and consultations. Comparable as a specialist women's health brand combining digital content, consultations, and care programs in India.
• MFine: India-based online doctor consultation and digital health platform offering video consultations, lab tests, and care packages. Directly comparable on telehealth consultation delivery, lab partnerships, and multi-specialty care programs, though broader than PFH's women-only focus.
• Celes Care: India-based women's health startup offering online consultations for dermatology, gynecology, and mental wellness. Closely comparable on the integrated women's health D2C consultation model, particularly the dermatology and mental health overlaps with PFH's service verticals.
• Veera Health: India-based digital health platform focused on women's hormonal and PCOS care. Directly comparable as a D2C women's health specialist targeting PCOS, weight, and hormonal concerns with online consultations, diagnostics, and coaching — overlapping with PFH's PCOS and menstrual health verticals.
• HealthEminds: India-based online mental health platform offering therapy, psychiatry, and corporate wellness via video consultations. Comparable as a direct competitor in PFH's mental health and therapy package vertical, especially for anxiety, depression, and trauma-related care.

Broad incumbents

• Practo: India's largest digital healthcare platform offering doctor booking, telemedicine, lab tests, and medicine delivery. Comparable as the broad incumbent in Indian digital health against which women's health specialists like PFH differentiate on clinical focus and trauma-informed positioning.
• Cloudnine Hospitals: India-based hospital chain specializing in maternity, fertility, gynecology, and pediatric care with a Bengaluru presence. Comparable as a women's health incumbent operating physical clinics that PFH competes with for in-clinic gynecological and fertility patients.
• Apollo HealthCo (Apollo 24/7 / Apollo Clinic): Pan-India hospital and digital health network offering online consultations, lab tests, vaccinations, and clinic visits. Comparable as a broad incumbent with overlapping services across consultations, diagnostics, vaccinations, and HPV vaccine delivery, against which PFH differentiates on women-specialist positioning.

Others

• Sirona Hygiene: India-based women's health products brand for menstrual hygiene, intimate care, and sexual wellness. Adjacent rather than directly competitive — comparable as a women's health D2C brand building community and trust in sensitive categories, useful as an ecosystem/sister-brand reference.

Emerging players

• Wysa: India-origin AI-driven mental health platform offering anonymous chat-based therapy and self-help, including trauma-informed pathways. Comparable as a digital mental health peer overlapping with PFH's mental health and therapy packages, but anchored in AI chat rather than clinician-led care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=f1v_wT3GIsk
• Xx.com/team_proactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive For Her