Patisserie de Rouw

What Patisserie de Rouw does

Patisserie de Rouw is a third-generation, family-owned artisanal patisserie and chocolatier based in Vught, Netherlands, operating since the early 1960s. Its core production takes place in a single atelier on Kloosterstraat and centers on traditional French patisserie techniques executed with high-quality ingredients, anchored by the signature Nougatinetaart, a meringue/whipped cream/homemade-nougatine cake whose recipe has been held within the De Rouw family for over 63 years. The product portfolio spans classic cakes (appeltaart, aardbeientaart, chocolade moussetaart, etc.), themed celebration/feesttaarten, marzipan cakes, pastries, sweet and savory biscuits, ice cream, and a bonbon/truffle range. The firm holds the only Dutch membership in Relais Desserts since 2008, the international association of top pastry chefs. Distribution combines a flagship Vught retail store, pickup points in Rosmalen and Nistelrode, a pickup-ordering webshop (webshop.derouw.nl), and a dedicated shipping webshop (derouwverzenden.nl) delivering luxury treats by post within the Netherlands and Belgium with optional personalized messages. The customer base is predominantly individual consumers purchasing for birthdays, holidays, and personal indulgence, supplemented by a HoReCa/hospitality channel buying pre-cut Nougatinetaart and a corporate gifting line (Relatiegeschenken) ranging from approximately EUR 10 to over EUR 100 for employee, client, and relation gifts. Pricing is uniformly unit-based with no subscription component, products are made fresh daily in-house, and revenue is generated entirely through one-time transactional sales across physical retail, pickup, and postal channels.

Name

Patisserie de Rouw

Legal name

Patisserie De Rouw BV

Website

https://derouw.nl

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Patisserie de Rouw is a third-generation family-owned artisanal patisserie and chocolatier in Vught, Netherlands, producing cakes, chocolates, and celebration pastries under a 60+ year-old family recipe and selling them via retail store, pickup points, and webshops across the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Artisanal Patisserie and Chocolaterie

NAICS

Retail Bakeries (311811), Confectionery Manufacturing from Purchased Chocolate (311352), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Cookies & Crackers (2052)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL), Cake Shops & Custom Celebration Cakes (THAFAFAC), Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisanal pastries
• Handmade chocolates
• Celebration cakes
• Corporate gifts
• Dutch patisserie

Headquarters

HQ city

Vught

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of artisanal pastries, cakes, chocolates, and specialty items through physical store in Vught and pickup points in Rosmalen and Nistelrode. One-time transaction model with no subscription component.
2. Webshop Sales (Pickup): Online ordering through webshop.derouw.nl for customer pickup at Vught store or pickup points. Pre-order system with scheduled pickup times.
3. Shipping/Postal Sales: Sales through dedicated shipping webshop (derouwverzenden.nl) for delivery of luxury treats by post within Netherlands and Belgium. Includes option for personalized messages with gifts.
4. Corporate/Business Gifts: Corporate gift packages for businesses to surprise employees, customers, or relations. Suitable for holidays, anniversaries, thank-you gestures and business attentions. Pricing ranges from approximately €10 to over €100.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Patisserie de Rouw produces and sells artisanal pastries, chocolates, celebration cakes, cookies, and ice cream from its atelier in Vught, Netherlands. The company's signature product is the Nougatinetaart, a meringue-based cake made from a family recipe passed down across three generations. Products are distributed through a physical retail store, pickup points in Rosmalen and Nistelrode, an online pickup webshop, and a separate postal shipping webshop serving the Netherlands and Belgium, with a dedicated corporate gifting service for business clients.

Product overview

Patisserie de Rouw is an artisanal pastry and chocolate shop based in Vught, Netherlands, operating since the early 1960s. The company operates two e-commerce platforms: a retail Webshop for pickup in Vught, Rosmalen, or Nistelrode, and a separate Verzendshop for national and international shipping. The product portfolio centers on the signature Nougatinetaart (house specialty for over 63 years), complemented by classic cakes (Taarten), themed celebration cakes (Feesttaarten), marzipan cakes, pastries (Gebak), sweet and savory biscuits (Koekjes), artisanal chocolates (Bonbons), ice cream (IJS), and specialty items like Brabants worstenbrood. The company also offers corporate gift solutions (Relatiegeschenken) and a Pickup Point service for contactless collection. As the only Dutch member of Relais Desserts since 2008, the patisserie emphasizes craftsmanship and high-quality ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Nougatinetaart The signature house specialty of Patisserie de Rouw: a meringue cake with whipped cream and crispy nougatine. Available frozen or fresh, pre-sliced or whole, sized for 12 persons. The recipe has remained essentially unchanged across three generations.
• Taarten (Classic Cakes) Assortment of classic cakes including Appeltaart, Aardbeientaart, Framboos-taart, Bosvruchten-taart, Chocolade Moussetaart, Carameltaart, Passietaart, Skitaart, and Frambozen Macaron Taart.
• Feesttaarten (Celebration Cakes) Themed celebration cakes for birthdays, baptisms, anniversaries, and special occasions. Designs include Nijntjetaart, Peppa Pig, Eenhoorn, Voetbal, Raket-taart, Wolkjes-taart, Beren taart, Glitter Champagneglazen taart, Dikkie Dik, and Sweet Table Taart.
• Marsepeintaarten (Marzipan Cakes) Marzipan-covered celebration cakes available in small (8 portions) and large sizes with decorative rose designs.
• Zoete Koekjes (Sweet Biscuits) Sweet biscuits and cookies including Macarons, Carre-Amandelsplits, Florentines-Choco, Crispy Toppertjes, Noten Caramelkoek, Noten-Caramel, Appelkanjer, and Gevulde koek.
• Hartige Koekjes (Savory Biscuits) Savory biscuits and snacks including Kaasvlinders (cheese butterflies), Borrelstengels (cocktail sticks), Ui Kaas Crackers, and Brabants worstenbrood (Brabant sausage rolls).
• Bonbons (Artisanal Chocolates) Artisanal chocolates including Assorted Bonbons, Vughtse Hartverwarmers (heart-shaped bonbons), Dikke kus bonbons, Champagne truffels, Bonjour-truffels, and Klavertjes-Vier.
• Gebak (Individual Pastries) Individual pastries including Frambozen Citroengebak, Chocolade Moussegebak, Karamelgebak, HW Bosvruchtengebak, Nogatines, Appelpunt, Caramel-nougat-soes, and Japanse cake (vegan option available).
• IJS (Ice Cream) Ice cream available in individual cups and assortments with flavors including chocolate, raspberry sorbet, mango sorbet, hazelnut parfait, vanilla, and banana.
• Relatiegeschenken (Corporate Gift Packages) Corporate gift packages including bonbon boxes, chocolate bars, truffle packages, and custom combinations, with prices ranging from approximately €10 to over €100. Includes seasonal holiday gift packaging suitable for business gifting occasions.
• Vughtenaartjes Hazelnut meringue biscuits with coffee filling, decorated with powdered sugar. Available in packages of 7 (6+1 promotion) for €15.90.

Quantifiable outcome

• 342k+ Instagram followers demonstrating strong brand engagement

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Relais DessertscoreStrategic or Co-development Partner · 1 January 2008Patisserie de Rouw has been the only Dutch member of Relais Desserts since 2008 - an international association of top pastry chefs. This prestigious membership signifies recognition of excellence in patisserie craftsmanship and provides international credibility within the high-end pastry industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Relais Desserts (member network): International association of top pastry chefs of which Patisserie de Rouw is the only Dutch member. Thematically adjacent — defines the peer set of premium artisan patisseries comparable to De Rouw globally.
• Valrhona (École & Cité du Chocolat): Premium French B2B chocolate producer supplying artisans and Relais Desserts-type pastry chefs. Adjacent ecosystem player linked through premium chocolate sourcing used by De Rouw.

Broad incumbents

• Leonidas: Major Belgian chocolatier with broad retail/wholesale network across Benelux and beyond. Competes for the same corporate gifting and premium-boxed chocolate spend as De Rouw.
• Pierre Hermé Paris: Internationally renowned French luxury patissier known for macarons, chocolates and pastries. Larger, more international incumbent in the luxury pastry segment where De Rouw also competes.
• Neuhaus (Belgian Chocolate House): Established Belgian premium chocolatier with strong Benelux retail, ecommerce and corporate gifting. Larger incumbent operating in the same luxury chocolate/confectionery category as De Rouw's chocolatier side.
• Ladurée: Iconic French luxury patisserie/macaron house with flagship stores and global DTC ecommerce. Premium heritage luxury patisserie positioning comparable to De Rouw's Relais Desserts-status branding.

Direct peers

• Maison Kayser: French artisanal bakery/patisserie chain with premium viennoiserie, breads and pastries sold in-store across multiple countries. Comparable via French artisan techniques and premium per-unit pricing similar to De Rouw.
• Holtkamp Patisserie: Long-established Amsterdam patisserie known for signature apple-and-fruit cakes, celebration cakes and chocolates, with retail and D2C offerings. Directly comparable as a heritage Dutch patisserie with marquee signature cakes.
• Puccini Bomboni: Amsterdam-based artisanal chocolatier and patisserie producing bonbons, pastries and celebration cakes via own-boutique and online ordering. Closest Dutch artisanal patisserie/chocolatier comparable to De Rouw in product mix and D2C single-shop model.

Regional players

• Erik Kayser (Maison Kayser Belgium): Artisanal French bakery/patisserie with Benelux storefronts offering viennoiserie and signature patisserie. Adjacent artisan bakery positioned similarly in the Benelux premium pastry retail market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/patisseriederouw
• Xx.com/derouw
• Facebookfacebook.com/PatisseriedeRouw
• LinkedInlinkedin.com/company/patisserie-de-rouw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Patisserie de Rouw