What Piazza Produce does

Piazza Produce, LLC is a family-owned foodservice produce and specialty foods distributor founded in 1970 in Indianapolis, Indiana, and operating as part of the FreshEdge family of regional produce distributors. From its headquarters and distribution facility at 5941 West 82nd Street, the company serves food service operators — including restaurants, hotels, hospitals, and schools — across Ohio, Kentucky, Illinois, and Michigan, delivering to more than 150 cities via an owned refrigerated fleet equipped with GPS tracking. The company's portfolio is organized around multiple sub-brands that together form a one-stop offering for foodservice customers: fresh fruit, fresh vegetables, fresh herbs, and organics as core categories; Garden Cut® (a registered trademark) for cut-to-order processed fresh produce with over 250 SKUs; Piazza Protein for meat, poultry, seafood, and wild game; Piazza Specialty for cheeses, sauces, spices, prepared desserts, and international items; Piazza Local for items sourced within 250 miles of Indianapolis; Cibus Fresh for ready-to-eat prepared foods (grain bowls, salads, sandwiches, wraps); Piazza Natural Foods and Floral as adjacent categories.

The business model is B2B food service distribution with two go-to-market motions: enterprise field sales for direct accounts and a self-serve online ordering platform at piazzaproduce.pepr.app. Revenue is generated through transactional distribution fees across the produce, protein, specialty, and value-added cut-to-order product lines, plus ancillary managed freight services. Pricing is not publicly disclosed and quotes are obtained through direct contact, consistent with a relationship-driven B2B model. The company is affiliated through a 1997 combination with Indianapolis Fruit Company (which handles the retail channel) and is a member of Pro*Act, a national buyers' co-op that contracts and trades with leading growers and shippers.

Underlying capabilities include cold-chain storage security across the supply chain, an SQF Level II food safety program exceeding GFSI standards, a documented HACCP program, and a sustainability program that diverts more than 95% of operational waste from landfills. The company holds a U.S. Zero Waste Business Council Gold Level certification (2014) and Green Business Bureau Platinum certification (2016). No outside venture or private equity investment is disclosed; ownership commentary indicates continued family stewardship supported by the FreshEdge platform for shared recruiting and HR services.

Name

Piazza Produce

Legal name

Piazza Produce, LLC

Website

https://piazzaproduce.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Family-owned Indianapolis foodservice distributor serving restaurants, hotels, hospitals, and schools across four Midwest states with fresh produce, proteins, specialty items, and the Garden Cut® cut-to-order brand via an owned refrigerated fleet.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311)

SIC

Wholesale-Groceries, General Line (5141), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)

akta.pro secondary industries

Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA), Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD), International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Foodservice produce distribution
• Fresh fruit and vegetables
• Specialty food distribution
• Cut-to-order produce
• Cold chain logistics

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Produce Distribution: Core revenue from distributing fresh fruits and vegetables to food service operators. The company supplies a wide array of produce and has been serving customers since 1970.
2. Specialty Items Distribution: Distribution of specialty items including cheeses, meats, oils, sauces, bases, spices, prepared desserts, hors d'oeuvres, and international items.
3. Protein Products Distribution: Distribution of high-quality meat and seafood items including beef, pork, poultry, prepared meats, seafood, and wild game. Also includes meatless protein options.
4. Garden Cut Value-Added Products: Revenue from cut-to-order processed fresh fruits and vegetables under the Garden Cut® brand, offering over 250 product offerings.
5. Local Sourcing Program: Piazza Local program offers produce and specialty items from farmers and artisans within 250 miles of the Indianapolis facility, providing unique in-season products.
6. Cibus Fresh Prepared Foods: Fresh prepared foods including grain bowls, salads, sandwiches, snack plates, wraps, and cups/parfaits made to order.
7. Freight Services: Transportation and freight services delivering to over 150 surrounding cities including Ohio, Kentucky, Illinois and Michigan. Fleet equipped with refrigeration and GPS tracking.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Piazza Produce distributes fresh fruits, vegetables, proteins, specialty foods, floral, and prepared foods to food service operators. The company operates a multi-brand portfolio (Garden Cut®, Piazza Protein, Piazza Specialty, Piazza Local, CIBUS Fresh, Organics, Piazza Natural Foods, Floral) and delivers via its own refrigerated fleet to more than 150 cities across Indiana, Ohio, Kentucky, Illinois, and Michigan.

Product overview

Piazza Produce is a family-owned foodservice produce and specialty foods distributor founded in 1970, serving food service leaders from its Indianapolis, Indiana facility. The company operates a multi-sub-brand portfolio organized around produce and adjacent categories: the core produce offering spans Fresh Fruit, Fresh Vegetables, Fresh Herbs, and Organics. Proprietary and branded sub-lines include Garden Cut® (cut-to-order fresh-cut fruits and vegetables with over 250 offerings), Piazza Protein (meat, poultry, seafood, and wild game), Piazza Specialty (cheeses, sauces, spices, prepared foods, and international items), and Piazza Local (locally sourced items from within 250 miles). Additional sub-brands include CIBUS Fresh (ready-to-eat prepared foods), Floral, and Piazza Natural Foods. All products are distributed to foodservice customers across a multi-state delivery network.

Differentiator

Problem solved

Functional benefit

Brands

• Garden Cut®: Cut-to-order processed and packaged fresh fruits and vegetables with over 250 product offerings
• Piazza Local
• Piazza Protein
• Piazza Specialty
• Piazza Natural Foods
• Piazza's Finest Spices
• Cibus Fresh

Products and services

• Fresh Fruit Full line of fresh fruits including apples, avocados, bananas, berries, citrus, grapes, melons, pears, stone fruit, tropical fruit, and local and specialty varieties supplied to food service operators.
• Fresh Vegetables Extensive fresh vegetable assortment including asparagus, beans, beets, bok choy, broccoli, Brussels sprouts, cabbage, carrots, cauliflower, celery, corn, cucumbers, eggplant, garlic, ginger, leafy greens, mushrooms, onions, peppers, potatoes, spinach, squash, sweet potatoes, and tomatoes for food service customers.
• Fresh Herbs Fresh culinary herbs, edible flowers, and micro greens offered to food service operators.
• Garden Cut® Registered-trademark line of cut-to-order, processed, and packaged fresh fruits and vegetables with over 250 SKUs including fresh-cut fruit, fresh-cut vegetables, blends and mixes, beets, and fruit and vegetable trays designed to reduce kitchen prep time and food waste for food service operators.
• Piazza Protein High-quality meat and seafood line including heritage-bred, all-natural, ethically raised beef, pork, poultry, prepared meats, meatless protein, seafood, wild game, and a Hawaiian direct seafood program sourced from Midwest farmers and ranchers.
• Piazza Specialty Broad specialty food assortment including cheeses, cured meats, oils, sauces, bases, daily-packed spices, prepared desserts, hors d'oeuvres, international items, plus categories such as antipasti, breads, dairy, dressings, dried fruits, frozen fruit and vegetables, gluten-free items, grains, hummus, nuts, olives, pasta, truffle products, vinegars, glazes, and Piazza's Finest Spices.
• Piazza Local Locally sourced produce and specialty items from farmers and artisans within 250 miles of the Indianapolis facility, including local dairy, fruit farmers, meat purveyors, specialty artisans, and vegetable farmers.
• Organics Certified organic produce line including organic fresh-cut vegetables, organic fruit, organic specialty items, and organic vegetables for food service operators.
• CIBUS Fresh Ready-to-eat prepared foods including grain and noodle bowls, salads, sandwiches, snack plates, wraps, CIBUS Fit meal items, and cups/parfaits made to order with fresh ingredients for food service customers.
• Floral Fresh-cut flowers, potted plants, and seasonal floral arrangements supplied to food service and retail settings.
• Piazza Natural Foods Natural and specialty food products distributed via the mychefcart online platform.
• Freight and Delivery Services Refrigerated trucking and freight services with GPS-tracked fleet delivering to over 150 cities across Ohio, Kentucky, Illinois, and Michigan from the Indianapolis distribution center.

Quantifiable outcome

• 95%+ waste diversion from landfills through reuse, reduce, recycle, and compost programs
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Indianapolis Fruit Company, Inc.coreStrategic or Co-development Partner · 1 January 1997In 1997, Piazza Produce joined with Indianapolis Fruit Company, another Indianapolis produce supplier. Today they work together to provide both the food service and retail industries with fruits, vegetables, dairy, floral and specialty items. Piazza Produce handles food service distribution while Indianapolis Fruit provides retail distribution.
• Pro*ActcoreGTM or Marketing PartnerPiazza Produce is a proud member of Pro*Act, a buyer's co-op that contracts and trades with the industry's leading growers and shippers. This membership provides access to national supply chain relationships and group purchasing power.
• FreshEdgecoreStrategic or Co-development PartnerPiazza Produce is part of the FreshEdge family of companies, sharing resources for recruiting, HR, and operational support. Career opportunities are posted through the FreshEdge platform.
• Indy FruitcoreStrategic or Co-development PartnerFamily of companies - Indy Fruit (http://www.indyfruit.com/) operates as the retail distribution arm while Piazza Produce handles food service distribution.
• Papanias Inc.minorStrategic or Co-development PartnerFamily of companies - Papanias Inc. (http://www.papaniasinc.com/) is an affiliated company.
• Garden Cut DivisioncoreStrategic or Co-development PartnerGarden Cut division (http://www.indyfruit.com/garden_cut_division.aspx) is part of the family of companies, offering cut-to-order processed fresh produce products.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FreshPoint: Sysco's produce-focused foodservice distribution subsidiary and the largest specialty produce distributor in North America. Directly comparable to Piazza in serving restaurants and foodservice operators with fresh fruits, vegetables, and value-added products, but at national scale.
• Keany Produce: Mid-Atlantic regional foodservice produce distributor offering fresh fruits, vegetables, dairy, and specialty items to restaurants and institutions. Highly comparable to Piazza in scale, regional model, value-added processing, and foodservice customer concentration.
• Markon Cooperative: Cooperative of leading foodservice produce distributors in North America, providing consolidated purchasing, food safety, and supply chain services. Directly comparable to Piazza's Pro*Act membership model and shared customer base of foodservice operators.
• Castellini Group of Companies: Regional produce and foodservice distributor serving the Midwest and Mid-Atlantic with fresh fruits, vegetables, and value-added items. Closely comparable to Piazza in product mix (fresh produce plus value-added processing) and customer base (foodservice operators).

Others

• FreshEdge: Piazza's parent operating platform and shared-services network of regional produce distributors. Relevant peer because it determines Piazza's growth runway, capital allocation, and operational synergies, and its other portfolio companies operate comparable produce distribution businesses.
• Pro*Act: National produce and foodservice distribution cooperative of which Piazza is a member. Comparable as a peer because Pro*Act's other member-distributors (e.g., other regional produce distributors) compete in overlapping customer segments and geographies, and Piazza accesses growers/shippers through this network.
• Indianapolis Fruit Company: Piazza's sister company under the FreshEdge family, distributing fresh produce and specialty items to the retail channel. Comparable in product categories and sourcing but serves a different end-market (retail grocers) than Piazza's foodservice focus.

Broad incumbents

• Shamrock Foods Company: Aspirational peer — a privately held broadline foodservice distributor with a strong produce, protein, and specialty offering serving the Southwest and beyond. Comparable in business model (foodservice B2B distribution) and product breadth, but operates at significantly larger scale.
• Gordon Food Service: One of North America's largest privately held broadline foodservice distributors, serving restaurants, schools, and institutions across the U.S. and Canada. Comparable in foodservice distribution model and product breadth, though at substantially larger scale than Piazza.
• Ben E. Keith Foods: Privately held broadline foodservice distributor serving the South and Midwest with produce, protein, dairy, and specialty items. Comparable in foodservice distribution focus and regional operating model, though broader in category coverage.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/piazzaproduce
• Facebookfacebook.com/piazza-produce-177843942229335
• LinkedInlinkedin.com/company/piazza-produce

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piazza Produce