RBZ, LLP
RBZ, LLP is a Los Angeles-based public accounting firm founded in 1975, offering accounting, business consulting, and assurance services with 51-100 employees.
- Company typePrivate
- Founded1975
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What RBZ, LLP does
RBZ, LLP is a private, for-profit limited liability partnership headquartered in West Los Angeles, California. Founded in 1975, the firm operates as one of the largest public accounting firms in the Los Angeles market, employing 51-100 professionals. The firm provides accounting, business consulting, and assurance services to clients primarily in the United States, with approximately 50 years of continuous operating history in the regional professional services market.
The firm's service offering spans the core public accounting functions: accounting, business consulting, and assurance. Its geographic footprint is concentrated in the Los Angeles metropolitan area, positioning it as a regional player rather than a national or international firm. The firm maintains a web presence at rbz.com and operates under a partnership structure typical of mid-size accounting practices.
No detailed information is available regarding the firm's revenue model, pricing structure, customer segments, technology platform, AI capabilities, or strategic initiatives. The aggregated source material contains extensive data describing a substantially larger, top-20 US accounting firm with 2,000+ employees; this material appears inconsistent with the firmographic data for RBZ, LLP (which describes a 51-100 employee LA-based firm) and has been treated as potentially misattributed rather than incorporated into this analysis.
RBZ, LLP firmographics
Firmographics- Name
- RBZ, LLP
- Legal name
- Armanino LLP
- Website
- https://rbz.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RBZ, LLP is a Los Angeles-based public accounting firm founded in 1975, offering accounting, business consulting, and assurance services with 51-100 employees.
- Ownership category
- akta.pro rank
Where RBZ, LLP is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RBZ, LLP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advisory and Consulting Services: Core revenue driver encompassing management consulting, financial advisory, CFO consulting, strategic planning, and business transformation advisory. Delivered by 2,000+ professionals on a project and retainer basis.
- Audit and Assurance: Licensed independent CPA firm providing attest and audit services, generating recurring revenue from annual audit engagements and compliance mandates.
- Tax and Regulatory Compliance: Tax planning, preparation, and regulatory compliance advisory services, including trust and estate planning, generating recurring revenue from ongoing tax engagements.
- Managed Services and Outsourcing: Outsourcing of accounting, finance, and HR functions on a recurring retainer basis, providing clients with ongoing operational support.
- Software Consulting and Resale: Revenue from resale and implementation of enterprise software platforms (NetSuite, Microsoft Dynamics, Sage Intacct, Salesforce, Workiva, etc.) alongside change management and ERP consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based professional services engagement |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
RBZ, LLP product offering
Product offeringCore offering
RBZ, LLP, since 1975, has been one of the largest public accounting firms in Los Angeles offering accounting, business consulting, and assurance. Source data describes an integrated professional services portfolio spanning Advisory, Audit & Assurance, Tax, Business Management, Managed Services, Outsourcing, Regulatory Compliance & Risk Advisory, Digital, and Marketing Communications, complemented by enterprise software consulting practices and AI-enabled tools.
Product overview
Armanino LLP is one of the 20 largest independent accounting and business consulting firms in the U.S., offering a comprehensive suite of professional services organized around core offerings (Advisory, Audit & Assurance, Business Management, Digital, Managed Services, Regulatory Compliance & Risk Advisory, Outsourcing, Tax, and Marketing Communications) complemented by extensive software consulting partnerships and AI-powered solutions. The firm operates a platform-plus-partner model with dedicated software consulting practices for enterprise platforms (Microsoft Dynamics, NetSuite, Sage Intacct, Salesforce, Workday, Workiva, Solver, Certent, Shareworks, Microsoft Power Platform) and industry-specific solutions (Cannabis, Healthcare, Manufacturing, Private Equity/VC, Technology, Family Office, Nonprofit). The portfolio includes proprietary AI offerings such as the AI-Based 13-Week Cash Flow Model and custom AI models for manufacturing clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Advisory Services Strategic consulting services to help clients navigate business challenges and drive growth.
- Audit & Assurance Independent audit and assurance services ensuring financial accuracy and regulatory compliance.
- Tax Accounting Tax planning, preparation, and advisory services across personal and business domains.
- Business Management Comprehensive business management and operational support services.
- Managed Services Ongoing operational support and managed business processes.
- Outsourcing Services Finance, accounting, and HR outsourcing solutions.
- Regulatory Compliance & Risk Advisory Compliance consulting, risk assessment, and regulatory advisory services including HIPAA/NIST cybersecurity.
- Digital Services Digital transformation, AI implementation, and technology modernization services.
- Marketing Communications and Consultant Services Marketing strategy and communications consulting services.
- Microsoft Dynamics Implementation Implementation and consulting services for Microsoft Dynamics ERP solutions.
- NetSuite Implementation Oracle NetSuite ERP implementation and customization services.
- Microsoft Power Platform Services Power Platform consulting including Power BI, Power Apps, and Power Automate.
- Sage Intacct Services Sage Intacct cloud financial management implementation and support.
- Salesforce Services CRM implementation, customization, and consulting services.
- Workday Services Workday HCM and financial management implementation services.
- Workiva Services GRC and financial reporting automation platform services.
- Solver / BI360 Business intelligence and financial performance management solutions.
- Certent Partnership Partnership providing equity management and compliance solutions.
- Morgan Stanley at Work (Shareworks) Equity compensation management and shareholder services.
- AI-Based 13-Week Cash Flow Model AI-powered cash flow forecasting tool providing updated picture of current and projected near-term spending. Built on Microsoft platform.
Quantifiable outcome
- 12,000+ clients served in 100+ countries
- +9 more outcomes
Companies that use RBZ, LLP
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles7 records
RBZ, LLP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature3 records
RBZ, LLP partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- NetSuitecoreArmanino is a NetSuite solution provider and implementation partner, offering ERP selection, implementation, and change management services to clients adopting NetSuite's cloud financials platform.
- Microsoft DynamicscoreArmanino implements Microsoft Dynamics 365 Business Central and related Microsoft enterprise solutions, with documented case studies showing client outcomes such as 1,500 hours saved annually and scalability improvements.
- Sage IntacctcoreArmanino is a Sage Intacct partner providing implementation and consulting services for the cloud-based financial management platform.
- SalesforcecoreArmanino provides Salesforce integration and consulting services as part of its broader digital transformation and CRM implementation offerings.
- WorkivacoreArmanino is a Workiva partner, offering compliance, reporting, and governance solutions integrated with its advisory services.
- WorkdaycoreArmanino provides Workday implementation and consulting services for enterprise clients seeking financial and HR cloud solutions.
- Microsoft Power PlatformcoreArmanino leverages Microsoft Power Platform for custom application development, automation, and AI-powered analytics solutions as part of its digital transformation practice.
- Moore Global NetworkcoreArmanino is a member of the Moore Global network, an international association of accounting and consulting firms providing cross-border professional services. The relationship enables Armanino to serve clients with international operations through collaboration with member firms worldwide.
Scale indicators13 records
RBZ, LLP competitors and assessment
Company assessmentDirect peers
- WithumSmith+Brown: Mid-tier U.S. accounting and advisory firm offering audit, tax, and business consulting services. Similar multi-service platform and mid-market client focus to RBZ.
- CBIZ, Inc. National provider of accounting, tax, advisory, and consulting services to middle-market businesses. Operates a similar multi-disciplinary service model targeting mid-market clients with comprehensive engagement capabilities.
- Armanino LLP: One of the 20 largest independent accounting and business consulting firms in the U.S., offering audit, tax, advisory, and managed services with a similar multi-disciplinary service model. Highly comparable to RBZ in core offerings, though larger in scale and serving clients in 100+ countries.
- RSM US LLP: Mid-tier national accounting and consulting firm focused on the middle market, providing audit, tax, and consulting services. Comparable mid-market positioning and service breadth to RBZ.
- Marcum LLP: Top-20 U.S. accounting firm offering audit, tax, advisory, and consulting services to mid-market clients across multiple industries. Comparable service mix and target client profile to RBZ.
- Moss Adams LLP: Major West Coast-focused accounting and consulting firm providing assurance, tax, and advisory services to mid-market clients. Strong geographic and service-line overlap with RBZ's LA-based practice.
Broad incumbents
- Grant Thornton LLP: U.S. audit, tax, and advisory firm operating as part of a global accounting network with significant middle-market presence. Larger scale and broader reach than RBZ, but overlapping service offerings and target clients.
- BDO USA: U.S. member firm of an international accounting network, providing audit, tax, and advisory services across industries. Larger and broader scope than RBZ, but overlapping mid-market service offerings.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
RBZ, LLP social profiles
Digital presenceRBZ, LLP financial estimates
Financial estimateRevenue estimate
Valuation estimate
RBZ, LLP leadership team
Management profileNumber of profiles
Profiles2 records
RBZ, LLP subsidiaries and ownership
Company hierarchySubsidiaries2 records
RBZ, LLP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RBZ, LLP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RBZ, LLP
What does RBZ, LLP do?
RBZ, LLP, since 1975, has been one of the largest public accounting firms in Los Angeles offering accounting, business consulting, and assurance. Source data describes an integrated professional services portfolio spanning Advisory, Audit & Assurance, Tax, Business Management, Managed Services, Outsourcing, Regulatory Compliance & Risk Advisory, Digital, and Marketing Communications, complemented by enterprise software consulting practices and AI-enabled tools.
Is RBZ, LLP a public or private company?
RBZ, LLP is a private company. It is classified as management employee owned and is currently operating.
When was RBZ, LLP founded?
RBZ, LLP was founded in 1975. It employs 51 to 100 people.
Where is RBZ, LLP based?
RBZ, LLP is headquartered in Los Angeles, United States, in the North America region.
How does RBZ, LLP make money?
Five revenue lines are on record. Advisory and Consulting Services are the primary driver. The others are audit and Assurance, tax and Regulatory Compliance, managed Services and Outsourcing and software Consulting and Resale.
Who are RBZ, LLP's main competitors?
Direct peers on record are WithumSmith+Brown, CBIZ, Inc., Armanino LLP, RSM US LLP, Marcum LLP and Moss Adams LLP. Broad incumbents are Grant Thornton LLP and BDO USA.
Does RBZ, LLP have an API?
No public API is recorded for RBZ, LLP.