Premier Wealth Management

What Premier Wealth Management does

Premier Wealth Management is a privately held, independent financial advisory firm headquartered in Wormleysburg, Pennsylvania, that provides comprehensive wealth management and financial planning services to mass-affluent families, small-business owners, and retirees across all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Its core service lines include Financial Planning, Investment Management, Insurance Strategies, Employer Retirement Plans (401(k) design and fiduciary support), Behavioral Finance coaching, and Retirement Income planning, with sub-products in Education Funding, Estate & Tax Planning, and Retirement Planning. The firm operates on a fiduciary basis, offering no cookie-cutter portfolios and delivering structured ongoing engagement (90-day check-ins, monthly communications, semi-annual strategy meetings, quarterly market updates).

The firm delivers these services through a combination of a centralized advisory team at the Wormleysburg headquarters and a distributed network of independent Premier Partner Advisors operating in Pennsylvania, Maryland, and Kansas under the Premier brand. Securities and advisory services are provided through a non-affiliated partnership with Cambridge Investment Research, Inc. (broker-dealer, FINRA/SIPC member) and Cambridge Investment Research Advisors, Inc. (Registered Investment Advisor), while fixed insurance is offered directly through Premier. Technology is limited to a third-party client portal (wealth.emaplan.com) and standard content marketing channels including the Premier Market Brief newsletter, downloadable educational guides, and a YouTube series.

Revenue is generated primarily through recurring advisory fees tied to assets under management, supplemented by transaction-based securities brokerage commissions. The firm does not disclose pricing, AUM, or revenue. It is founder/management-led (co-founded by Traci Shughart, COO, with 25+ years tenure; Sebastian N. Sullivan has served as President since 2011), is not venture- or PE-backed, and has no disclosed parent company, funding rounds, acquisitions, or restructuring events.

Name

Premier Wealth Management

Legal name

Premier Wealth Management

Website

https://premiercir.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier Wealth Management is a privately held, independent financial advisory firm in Wormleysburg, Pennsylvania, offering financial planning, investment management, retirement, insurance, and behavioral-finance services to families, business owners, and retirees across the United States via its headquarters team and a network of independent Premier Partner Advisors operating under the Cambridge Investment Research affiliation.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Discretionary Portfolio Management (Retail) (FSAAAAAH), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Financial advisory services
• Wealth management
• Investment management
• Retirement planning
• Financial planning services

Headquarters

HQ city

Mechanicsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Revenue generated through advisory fees, likely based on assets under management (AUM). Firm operates as a fiduciary committed to acting in clients' best interest.
2. Securities Brokerage: Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC. Fixed insurance services offered through Premier Wealth Management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Premier Wealth Management provides fiduciary financial advisory services including comprehensive financial planning, customized investment management, insurance strategies (life, disability, long-term care), employer retirement plan design, behavioral finance coaching, and retirement income planning for individuals and small-business owners. Securities are offered through Registered Representatives of Cambridge Investment Research, Inc., and advisory services through Cambridge Investment Research Advisors, Inc., with Premier Wealth Management operating independently from but aligned with Cambridge's broker-dealer and RIA infrastructure.

Product overview

Premier Wealth Management is a financial advisory firm offering a unified suite of wealth management services. The core offerings include Financial Planning, Investment Management, Insurance Strategies, Employer Retirement Plans, Behavioral Finance, and Retirement Income. These services are complemented by specialized offerings in Retirement Planning, Education Funding, and Estate & Tax Planning. The firm also operates Premier Partner Advisors, a network of independent financial professionals operating under the Premier brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning service covering cash flow management, debt management, tax efficiency analysis, saving strategies, investment planning, estate planning, and charitable giving for individuals, families, and business owners.
• Investment Management Customized investment portfolio management combining strategic asset allocation, tactical adjustments, third-party managers, rebalancing, tax-efficient investing, and risk management for client portfolios.
• Insurance Strategies Comprehensive insurance assessment and solutions including life insurance (term, whole, universal), disability insurance (short-term and long-term), and long-term care insurance for individuals and families, with fixed insurance services offered through Premier Wealth Management.
• Employer Retirement Plans Design, implementation, and administration of business retirement plans including 401(k), with services for fee benchmarking, fund analysis, fiduciary support, and employee financial wellness for business owners and their employees.
• Behavioral Finance Advisory service addressing emotional spending, loss aversion, overconfidence, recency bias, confirmation bias, and mental accounting to help clients develop healthy financial habits and overcome emotional biases.
• Retirement Income Planning Sustainable and tax-efficient retirement income planning including income diversification, risk management, Medicare and Social Security guidance, withdrawal strategies, guaranteed income solutions (fixed, indexed, and variable annuities), and retirement budgeting for retirees.
• Retirement Planning Retirement strategy design aligned with goals, values, and lifestyle, covering income optimization, expense management, and contingency planning as part of the broader Financial Planning offering.
• Education Funding Education savings planning comparing different savings vehicles while optimizing tax benefits for children's or grandchildren's education as part of the broader Financial Planning offering.
• Estate and Tax Planning Wealth preservation and transfer coordination with tax and legal professionals, including estate tax minimization, probate avoidance, and charitable impact maximization as part of the broader Financial Planning offering.

Quantifiable outcome

• Initial 90-day check-in, ongoing monthly communications, semi-annual strategy meetings, quarterly market updates, and invitations to client events

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cambridge Investment Research, Inc.coreChannel Partner/ Reseller/ DistributorSecurities offered through Registered Representatives of Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC. Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Cambridge and Premier Wealth Management are not affiliated.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Commonwealth Financial Network: Independent broker-dealer/RIA platform supporting affiliated financial advisors in fiduciary planning and wealth management. Closely comparable business model to a Cambridge-affiliated RIA like Premier, including advisor transition support.
• Wealth Enhancement Group: RIA consolidator offering comprehensive financial planning and investment management to households and business owners, built by acquiring and integrating regional advisor teams. Comparable service breadth and target client base to Premier.
• Mariner Wealth Advisors: National RIA providing financial planning, investment management, tax, and retirement plan services to ultra-high-net-worth and high-net-worth households, with a similar advisor-partnership acquisition strategy.
• Hightower Advisors: National RIA built by partnering with and consolidating high-quality advisory teams. Comparable in offering a fiduciary, planning-led wealth management stack to business owners, families, and retirees, with a similar partner-firm distribution model.
• Carson Group: Large RIA with a partner-advisor model very similar to Premier's Premier Partner Advisors network — independent advisors operate under the Carson brand and platform. Directly comparable in GTM motion and target market (mass-affluent / business-owner planning).
• Creative Planning: Large, multi-disciplinary RIA offering comprehensive financial planning, investment management, tax, and estate services to households and business owners — the same core menu as Premier, scaled nationally with virtual delivery.

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., providing broker-dealer and RIA custody to thousands of independent advisors. Represents both a competitive recruiting threat and a possible future platform alternative to Cambridge for Premier.
• Edward Jones: Large retail wealth management firm serving mass-affluent families, retirees, and business owners with personal financial planning and investment advice. Sets the competitive benchmark in Premier's target segments nationally.
• Cetera Financial Group: Large IBD/RIA platform serving independent financial advisors with similar planning, investment, and retirement product menus. Functions as a scaled platform alternative to Premier's Cambridge setup.

Others

• Cambridge Investment Research: Premier's core platform partner, providing broker-dealer execution and RIA infrastructure. Not a direct competitor — Cambridge is the wholesale rails Premier runs on — but the most economically and operationally connected entity to the firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PremierWealthManagement
• LinkedInlinkedin.com/company/premierewealthmanagementinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Wealth Management